Agro Processing Strategy

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26i n d u s t r y sec t o r strategybeverages companies that aremembers of the JEA may be easilyrecruited and engaged.The beverages sector is very wellrepresented in the major privatesector associations. The emphasison the general areas of export ormanufacturing however may leavegaps in the specific attention thatought to be paid to the issues ofthe industry. There should beconsideration for their joining JAPAor the formation of a sub-sectorspecificworking group. The groupneed not be formally established,but should be given facilitationand administrative support tofoster greater networking, anddiscussion towards partnershipsand clustering to the benefit ofthe industry.Process (<strong>Strategy</strong> Monitoring)JAPA will support the secretariatin the monitoring and reportingfunctions related to strategyimplementation.If the beverages’ working groupor other sub-group is establishedunder the JAPA/JEA, the processrecommended is for this entityto either integrate or becomestrongly aligned.
s t r a t e g y at a glancea g r o - p r o c e s s i n g 27VisionA dynamic non-traditional export industry characterised by high levels ofdiversification, and sustained growth in new and value-added products.Development PerspectiveThe Sector contributes to the development of rural communities through employment, backwardlinkages and a commitment to research and development, and sustainable environmentalpractices.SUPPLY SIDE (BORDER-IN)Flexible financing for theagriculture industry isprovided.Effective re-tooling resultingfrom improved expertise.Product developmentpartnerships result in newproducts successfullycommercialised.More technical skillsavailable in the industry.TRADE INFORMATIONFlexible tradefinance programmedeveloped.Competitiveness PerspectiveTRANSACTION COST OF BUSINESS(BORDER)Praedial larceny issignificantly reduced.Lower, standard port chargesare introduced.STANDARDS ANDQUALITY MANAGEMENTThere is improvedenforcement ofregulations andstandards.There are adequatetesting facilitiesmaking it difficultto assess productsanalytically.Client PerspectiveInstitutional PerspectiveBUSINESSDEVELOPMENT ANDEXPORT READINESSThe technicalexpertise forproduction of qualityproducts is at globalstandards.Marketingmanagement as wellas business proposaldevelopment isimproved.DEMAND SIDE (BORDER-OUT)There is increasedindustry participation inpolicy development andnegotiations. Supportprovided to cover highpromotions costs.Competing illegal exportsdeclines.FINANCEAffordable andaccessible financemade available.PACKAGINGAffordable qualityexport packagingmade availablelocally.The Mines & Geology Division is strengthened to deliver optimal support to industry development,and coordination of services provided by relevant technical entities.
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