Agro Processing Strategy

a g r o - p r o c e s s i n g 5beverages. This general definition ofprocessed foods and beverages is usedfor agro-processing for the NES.The strategy group further specifiedthe product ranges for food productsincluded in the strategy based on thenature of processing that the agriculturalinputs undergo, and are classified toinclude:• Canned goods: soups, vegetables• Sauces• Dry pack foods• Frozen foods (in particular readyto-preparemeals)• Puree• Baked goodsThe product groups comprising thebeverages side of the industry forpurposes of the Export Strategy are(i) rum, (ii) beer (iii) non-alcoholicbeverages - both carbonated and noncarbonated.Where Do We Want to Be?The VisionThe Vision Statement for theManufacturing Sector for Vision 2030Jamaica is:“A dynamic, vibrant, marketled manufacturing sectormaking high value added worldclass products desired byconsumers everywhere, usingappropriate technologies andenvironmentally sustainableprocesses, linked to othersectors, with motivated,productive employees, withinan enabling business andregulatory environment”The Jamaica Agro-Processers’Association (JAPA) in their strategyarticulated the following as their vision forthe industry in the Jamaican economy:To become the leading 2 nontraditional(goods) exportsector by 2013.For the NES, the latter was modified:“To become the fastest growingnon-traditional export sectorby 2013”The two vision statements arecomplementary, as by achieving the firstthe latter may be realised. However, this2 Leading meaning fastest growing.