Timothy W. Aurand - NIU College of Business - Northern Illinois ...

Judson, K., Aurand, T. W., & Karlovsky, R. W. (2007). Applying Relationship Marketing
Principles in the University Setting: An Adaption of the Exchange Relationship Typology.
Marketing Management Journal, 17 (1).
Aron, D., Judson, K., Aurand, Timothy W. Aurand W. , & Gordon, G. (2006). Consumer
Grudgeholding: An Ounce of Prevention is Worth a Pound of Cure. Marketing
Management Journal, 16 (1).
Aurand, T. W. & Wakefield, S. (2006). Meeting AACSB Assessment Requirements Through
Peer Evaluations and Rankings in a Capstone Marketing Class. Marketing Education
Review, 16 (1).
Judson, K., Gorchels, L., & Aurand, T. W. (2006). Building a University Brand from Within: A
Comparison of Coaches' Perspectives of Internal Branding. Journal of Marketing for
Higher Education, 16 (1).
Aurand, T. W., Gorchels, L., & Bishop, T. R. (2005). Human Resource Management's Role in
Internal Branding: An Opportunity for Cross-Functional Brand Message Synergy. Journal
of Product and Brand Management, 14 (3), 163-169.
Judson, K. M., James, J. D., & Aurand, T. W. (2005). Building a Successful American Athletic
Program: Recruiting Student-Athletes for Lower-Profile Sports. International Journal of
Sport Management, 6 (2).
Aurand, T., DeMoranville, C., & Fredericks, E. (2004). From Mass Customization to
Customization: An Opportunity for Entrepreneurial Differentiation. Journal of Small
Business Management, 15 (4).
Judson, K. M., James, J. D. , & Aurand, T. W. (2004). Marketing the University to Student-
Athletes: Understanding University Selection Criteria. Journal of Marketing for Higher
Education, 14 (1), 23-38.
Schoenbachler, D. D., Gordon, G. L. , & Aurand, T. W. (2004). Building Brand Loyalty Through
Individual Stock Ownership. Journal of Product and Brand Management, 13 (7), 488-
497.
Balachandra, R., Aurand, T. W., & Friar, J., (2003). Pedagogical Considerations for Mass
Customization: A Case for Cross-Functional Education. Journal of the Academy of
Business Education, 4.
Gorchels, L., Aurand, T. W., & Bishop, T. R. (2003). Exploring Employee Perspectives on
Company Support. Journal of Contemporary Business Issues, 11 (1).
Anthony, R., DeMoranville, C. W., & Aurand, T. W. (2002). Faculty Education: The Key to
Gaining Acceptance of Cross-Functional Business Programs. Journal for Advancement of
Marketing Education, 2 (1).
Aurand, T. W., DeMoranville, C. W., & Gordon, G. L. (2001). Cross-Functional Business
Programs: Critical Design and Development Considerations. Mid-American Journal of
Business, 16 (2).
Aurand, T. W., DeMoranville, C., & Schoenbachler, D. (2001). Improving the Success of Mass
Customization Efforts Using a Reengineering Model. Journal of Contemporary Business
Issues, 9 (1).
Aurand, T. W., Jumbulingam, T., & Gorchels, L. (2000). Identification of International
Marketing Manager Competencies: A Tri-Country Study. Academy of Marketing Studies
Journal, 4 (1).
Aurand, T. W., Schroeder, B. L., & Yaney, J. (2000). Reengineering: An Essential Element of
Today's Marketing Curriculum. Marketing Education Review, 10 (1).
Aurand, T. W. & DeMoranville, C. W. (2000). Does Reengineering Deserve Another Look? A
Structural Modeling Approach from a Marketing Perspective. Marketing Management, 10
(1).
DeMoranville, C. W., Aurand, T. W., & Gordon, G. L. (2000). The Delivery of an
Undergraduate, Cross-Functional Business Principles Program: One University's
Continuing Journey. Marketing Education Review, 10 (3).
Timm, S. A., Aurand, T. W., & Ridnour, R. E. (2000). Listening Competence within Marketing
and Other Business Disciplines: Phase I ' Measuring College Student Perceptions. Delta
Pi Epsilon Journal, 42 (2).