Timothy W. Aurand - NIU College of Business - Northern Illinois ...
Timothy W. Aurand - NIU College of Business - Northern Illinois ...
Timothy W. Aurand - NIU College of Business - Northern Illinois ...
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<strong>Timothy</strong> W. <strong>Aurand</strong><br />
<strong>NIU</strong> <strong>College</strong> <strong>of</strong> <strong>Business</strong><br />
Associate Pr<strong>of</strong>essor - Marketing<br />
Date <strong>of</strong> Hire: 1998<br />
taurand@niu.edu<br />
Academic Background<br />
Ed.D. <strong>Northern</strong> <strong>Illinois</strong> University, Doctorate in <strong>Business</strong> Education, 1996<br />
M.B.A. Arizona State University, <strong>Business</strong> Administration, 1981<br />
B.S. Southern <strong>Illinois</strong> University, <strong>Business</strong> Education, 1980<br />
Work Experience<br />
Academic Experience<br />
Associate Pr<strong>of</strong>essor, <strong>Northern</strong> <strong>Illinois</strong> University (2004 - Present).<br />
Executive Education Seminar Speaker, University <strong>of</strong> Wisconsin Madison, Executive Education<br />
(1988 - Present).<br />
Assistant Pr<strong>of</strong>essor, <strong>Northern</strong> <strong>Illinois</strong> University (1998 - 2004).<br />
Associate Pr<strong>of</strong>essor, North Park University (1995 - 1998).<br />
Adjunct Instructor, Highland Community <strong>College</strong> (1985 - 1985).<br />
Non-Academic Experience<br />
Variety <strong>of</strong> Marketing Positions, Honeywell (1985 - 1992).<br />
Variety <strong>of</strong> Marketing Positions, General Motors (1983 - 1984).<br />
Variety <strong>of</strong> Marketing Positions, Caterpillar Tractor (1982 - 1983).<br />
Courses Taught<br />
Undergraduate:<br />
Cross-Functional <strong>Business</strong> Core<br />
Marketing Strategy<br />
Graduate:<br />
Marketing Management<br />
Brand Management<br />
Marketing Seminar<br />
Intellectual Contributions:<br />
Refereed Articles<br />
Judson, K., <strong>Aurand</strong>, T. W., Gorchels, L., & Gordon, G. (in press, 2008). Building a University<br />
Brand from Within: University Administrators' Perspectives <strong>of</strong> Internal Branding. Services<br />
Marketing Quarterly, 30 (1).<br />
Aron, D., Judson, K., <strong>Aurand</strong>, T., & Gordon, G. (2007). Consumer Grudgeholding: Does Age<br />
Make A Difference? Mid-American Journal <strong>of</strong> <strong>Business</strong>, Vol. 22 (1).<br />
Aron, D., Judson, K., <strong>Aurand</strong>, T., Domagalski, S., & Gordon, G. (2007). The Boomer<br />
Consumer: The Importance <strong>of</strong> Preventng Consumer Grudges Within the Mature Market.<br />
Journal <strong>of</strong> Contemporary <strong>Business</strong> Issues, 15 (2).
Judson, K., <strong>Aurand</strong>, T. W., & Karlovsky, R. W. (2007). Applying Relationship Marketing<br />
Principles in the University Setting: An Adaption <strong>of</strong> the Exchange Relationship Typology.<br />
Marketing Management Journal, 17 (1).<br />
Aron, D., Judson, K., <strong>Aurand</strong>, <strong>Timothy</strong> W. <strong>Aurand</strong> W. , & Gordon, G. (2006). Consumer<br />
Grudgeholding: An Ounce <strong>of</strong> Prevention is Worth a Pound <strong>of</strong> Cure. Marketing<br />
Management Journal, 16 (1).<br />
<strong>Aurand</strong>, T. W. & Wakefield, S. (2006). Meeting AACSB Assessment Requirements Through<br />
Peer Evaluations and Rankings in a Capstone Marketing Class. Marketing Education<br />
Review, 16 (1).<br />
Judson, K., Gorchels, L., & <strong>Aurand</strong>, T. W. (2006). Building a University Brand from Within: A<br />
Comparison <strong>of</strong> Coaches' Perspectives <strong>of</strong> Internal Branding. Journal <strong>of</strong> Marketing for<br />
Higher Education, 16 (1).<br />
<strong>Aurand</strong>, T. W., Gorchels, L., & Bishop, T. R. (2005). Human Resource Management's Role in<br />
Internal Branding: An Opportunity for Cross-Functional Brand Message Synergy. Journal<br />
<strong>of</strong> Product and Brand Management, 14 (3), 163-169.<br />
Judson, K. M., James, J. D., & <strong>Aurand</strong>, T. W. (2005). Building a Successful American Athletic<br />
Program: Recruiting Student-Athletes for Lower-Pr<strong>of</strong>ile Sports. International Journal <strong>of</strong><br />
Sport Management, 6 (2).<br />
<strong>Aurand</strong>, T., DeMoranville, C., & Fredericks, E. (2004). From Mass Customization to<br />
Customization: An Opportunity for Entrepreneurial Differentiation. Journal <strong>of</strong> Small<br />
<strong>Business</strong> Management, 15 (4).<br />
Judson, K. M., James, J. D. , & <strong>Aurand</strong>, T. W. (2004). Marketing the University to Student-<br />
Athletes: Understanding University Selection Criteria. Journal <strong>of</strong> Marketing for Higher<br />
Education, 14 (1), 23-38.<br />
Schoenbachler, D. D., Gordon, G. L. , & <strong>Aurand</strong>, T. W. (2004). Building Brand Loyalty Through<br />
Individual Stock Ownership. Journal <strong>of</strong> Product and Brand Management, 13 (7), 488-<br />
497.<br />
Balachandra, R., <strong>Aurand</strong>, T. W., & Friar, J., (2003). Pedagogical Considerations for Mass<br />
Customization: A Case for Cross-Functional Education. Journal <strong>of</strong> the Academy <strong>of</strong><br />
<strong>Business</strong> Education, 4.<br />
Gorchels, L., <strong>Aurand</strong>, T. W., & Bishop, T. R. (2003). Exploring Employee Perspectives on<br />
Company Support. Journal <strong>of</strong> Contemporary <strong>Business</strong> Issues, 11 (1).<br />
Anthony, R., DeMoranville, C. W., & <strong>Aurand</strong>, T. W. (2002). Faculty Education: The Key to<br />
Gaining Acceptance <strong>of</strong> Cross-Functional <strong>Business</strong> Programs. Journal for Advancement <strong>of</strong><br />
Marketing Education, 2 (1).<br />
<strong>Aurand</strong>, T. W., DeMoranville, C. W., & Gordon, G. L. (2001). Cross-Functional <strong>Business</strong><br />
Programs: Critical Design and Development Considerations. Mid-American Journal <strong>of</strong><br />
<strong>Business</strong>, 16 (2).<br />
<strong>Aurand</strong>, T. W., DeMoranville, C., & Schoenbachler, D. (2001). Improving the Success <strong>of</strong> Mass<br />
Customization Efforts Using a Reengineering Model. Journal <strong>of</strong> Contemporary <strong>Business</strong><br />
Issues, 9 (1).<br />
<strong>Aurand</strong>, T. W., Jumbulingam, T., & Gorchels, L. (2000). Identification <strong>of</strong> International<br />
Marketing Manager Competencies: A Tri-Country Study. Academy <strong>of</strong> Marketing Studies<br />
Journal, 4 (1).<br />
<strong>Aurand</strong>, T. W., Schroeder, B. L., & Yaney, J. (2000). Reengineering: An Essential Element <strong>of</strong><br />
Today's Marketing Curriculum. Marketing Education Review, 10 (1).<br />
<strong>Aurand</strong>, T. W. & DeMoranville, C. W. (2000). Does Reengineering Deserve Another Look? A<br />
Structural Modeling Approach from a Marketing Perspective. Marketing Management, 10<br />
(1).<br />
DeMoranville, C. W., <strong>Aurand</strong>, T. W., & Gordon, G. L. (2000). The Delivery <strong>of</strong> an<br />
Undergraduate, Cross-Functional <strong>Business</strong> Principles Program: One University's<br />
Continuing Journey. Marketing Education Review, 10 (3).<br />
Timm, S. A., <strong>Aurand</strong>, T. W., & Ridnour, R. E. (2000). Listening Competence within Marketing<br />
and Other <strong>Business</strong> Disciplines: Phase I ' Measuring <strong>College</strong> Student Perceptions. Delta<br />
Pi Epsilon Journal, 42 (2).
<strong>Aurand</strong>, T. W., Schoenbachler, D. D., & Schroeder, B. (1999). Perceived Involvement in<br />
Reengineering and the Marketing Concept: Theory Foundations and Practitioner<br />
Perceptions. Journal <strong>of</strong> Marketing Theory & Practice.<br />
Gorchels, L., Jumbulingam, T., & <strong>Aurand</strong>, T. W. (1999). International Marketing Managers: A<br />
Comparison <strong>of</strong> Japanese, German, and U.S. Perceptions. Journal <strong>of</strong> International<br />
Marketing, 7 (1).<br />
Gorchels, L., <strong>Aurand</strong>, T. W., & Gordon, G. (in press, 1996). The Development and Marketing<br />
<strong>of</strong> <strong>Business</strong> Seminars by Universities: Participant Format Preferences. Journal <strong>of</strong><br />
Marketing for Higher Education, 7 (3).<br />
<strong>Aurand</strong>, T. W. & Gorchels, L. (1995). Seminar Format Preferences <strong>of</strong> the <strong>Business</strong><br />
Pr<strong>of</strong>essional. Journal <strong>of</strong> Continuing Higher Education.<br />
<strong>Aurand</strong>, T. W., Schoenbachler, D. D. , & Gordon, G. L. (1993). Reengineering and the<br />
Marketing Function:<br />
Integration <strong>of</strong> Theory and Practice. Journal <strong>of</strong> Product and Brand Management, 5 (6).<br />
Refereed Proceedings<br />
Full Paper<br />
Buff, C. L., Judson, K. M., <strong>Aurand</strong>, T. W., & Devasagayam, P. Raj (2008). Proposing the<br />
Application <strong>of</strong> the Brand Community Membership Typology Within the Organization: A<br />
Viable Internal Branding Alternative? Marketing Management Association Conference<br />
Proceedings.<br />
Singh, T. & <strong>Aurand</strong>, T. W. (2008). Consultive Salesperson Characteristics and Dealer<br />
Satisfaction: An Energy Provider's Opportunity. Marketing Management Association<br />
Conference Proceedings.<br />
<strong>Aurand</strong>, T. W., Smith, D., & Gorchels, L. (2006). Enterprise Weblog S<strong>of</strong>tware and Dynamic<br />
Planning: Overcoming Barriers to Strategic Implementation. MMA Fall Educators'<br />
Conference Proceedings.<br />
<strong>Aurand</strong>, T. W., Judson, K., & Aron, D. (2005). Focusing the Efforts <strong>of</strong> an Assistant Marketing<br />
Pr<strong>of</strong>essor: Recommendations for Successful Career Advancement. MMA Fall Educators'<br />
Conference Proceedings.<br />
<strong>Aurand</strong>, T. W. & Singh, T. (2005). Gap Analysis and Repositioning: The Case <strong>of</strong> Sunrise<br />
Chemicals. The Society for Case Research, Proceedings <strong>of</strong> the Annual Meeting, March<br />
16-18, 2005, (MBAA), pp. 126-134.<br />
DeMoranville, C. W., <strong>Aurand</strong>, T. W., Singh, T., & Wakefield, S. A. (2004). Using Student<br />
Portfolios for Marketing Program Assessment: A Case Study. Midwest <strong>Business</strong><br />
Administration Association Meeting, MMA Conference Proceedings.<br />
<strong>Aurand</strong>, T. W. (2003). Best Practices in Teaching the Large Lecture Classes. MMA Fall<br />
Educators' Conference Proceedings.<br />
<strong>Aurand</strong>, T. W. & Gorchels, L. (2003). The Status <strong>of</strong> Internal Branding: A Preliminary<br />
Investigation <strong>of</strong> Employee Perceptions. Midwest <strong>Business</strong> Administration Association<br />
Meeting, MMA Conference Proceedings.<br />
Bennett, J. F., Corbin, S. B., & <strong>Aurand</strong>, T. W. (2002). Presentation S<strong>of</strong>tware: Does it Offer Any<br />
Pedagogical Value? MMA Fall Educators' Conference Proceedings.<br />
<strong>Aurand</strong>, T. W., DeMoranville, C. W., & Gordon, G. L. (2001). Cross-Functional <strong>Business</strong><br />
Education: A Case <strong>of</strong> Reengineering. Midwest <strong>Business</strong> Administration Association<br />
Meeting, MMA Conference Proceedings.<br />
<strong>Aurand</strong>, T. W., Kaminski, P., & Schroeder, B. (2001). Reengineering - Where Does it Belong in<br />
the <strong>Business</strong> Curriculum? American Society <strong>of</strong> <strong>Business</strong> and Behavioral Sciences.<br />
<strong>Aurand</strong>, T. W. (2001). Addressing Capstone Course Objectives and Issues Via Individualized<br />
Work and Peer Ranking. MMA Fall Educators' Conference Proceedings.<br />
<strong>Aurand</strong>, T. W., Gorchels, L., & Jambulingam, T. (2000). Developing a Competency-Based<br />
Curriculum for the Domestically-Based International Marketing Manager. Midwest<br />
<strong>Business</strong> Administration Association Meeting, MMA Conference Proceedings.
<strong>Aurand</strong>, T. W., Ridnour, R., Timm, S., & Kaminski, P. (2000). The Listening Process:<br />
Measuring Listening Competence. American Society <strong>of</strong> <strong>Business</strong> and Behavioral<br />
Sciences.<br />
<strong>Aurand</strong>, T. W., Gordon, G. L., & DeMoranville, C. W. (2000). Team-Teaching in a Cross-<br />
Functionally Integrated Class: Look Before You Leap. MMA Fall Educators' Conference<br />
Proceedings.<br />
Yaney, J. & <strong>Aurand</strong>, T. W. (1997). Perceptions <strong>of</strong> Reengineering Within American Firms:<br />
Theory and Practice. Midwest Academy <strong>of</strong> Management Conference.<br />
Abstract Only<br />
Judson, K., <strong>Aurand</strong>, T. W., & Gorchels, L. (2005). Building the University Brand from Within.<br />
2005 Symposium for the Marketing <strong>of</strong> Higher Education Conference.<br />
Research Grants<br />
Funded-Internal<br />
2005 - <strong>Timothy</strong>, A. W., "<strong>NIU</strong> - University Assessment Panel Capstone Grant", <strong>NIU</strong> - Academic<br />
Planning and Development.<br />
2002 - <strong>Timothy</strong>, A. W., "Mass Customization: Does a Foundation in Reengineering Doctrine<br />
Cultivate or Encumber Corporate Execution", Faculty Research Grant-<strong>Northern</strong> <strong>Illinois</strong><br />
University.<br />
2001 - <strong>Timothy</strong>, A. W., "Marketing Strategy Capstone Grant", <strong>NIU</strong> - Office <strong>of</strong> Assessment<br />
Services.<br />
1999 - <strong>Timothy</strong>, A. W., "Assessing the Theoretical Model <strong>of</strong> Reengineering Using Structural<br />
Analysis", Faculty Research Grant-<strong>Northern</strong> <strong>Illinois</strong> University.<br />
Service:<br />
Service to the University<br />
Department assignments:<br />
Chair:<br />
2003-2004: Curriculum Committee<br />
2001-2002: Department Scholarship Committee<br />
Member:<br />
2000-2008: <strong>College</strong> <strong>of</strong> <strong>Business</strong> Strategic Planning Council<br />
2000-2008: Marketing Department Scholarship Committee<br />
2006-2008: <strong>College</strong> <strong>of</strong> <strong>Business</strong> Council<br />
2004-2008: University Athletic Board<br />
2002-2008: University Scholarship Committee<br />
2006-2007: University Faculty Senate<br />
2002-2007: Marketing Department Portfolio Committee<br />
2001-2004: Marketing Department Curriculum Committee<br />
2000-2001, 2003-2004: Search and Screen Committee<br />
Service to the Pr<strong>of</strong>ession<br />
Board Member: Advisory Board<br />
2001-2008: Marketing Management Association (National).<br />
Editor: Associate Editor<br />
2004-2005: Marketing Insights (National).
Faculty Development<br />
Faculty Leadership Development<br />
2006: COB Personnel Training Seminar. DeKalb, <strong>Illinois</strong>.<br />
Pr<strong>of</strong>essional Seminars / Workshops<br />
2007: Ethics Workshop. DeKalb, <strong>Illinois</strong>.<br />
Honors-Awards-Grants<br />
Awards:<br />
2007: Golden Apple Award, <strong>NIU</strong> EMBA Program<br />
2005: Golden Apple Award, <strong>NIU</strong> PMBA Program.<br />
2005: Golden Apple Award, <strong>NIU</strong> EMBA Program.<br />
1997: Finalist, Teacher <strong>of</strong> the Year Award, North Park University.