program - American Society for Eighteenth-Century Studies - Johns ...
program - American Society for Eighteenth-Century Studies - Johns ...
program - American Society for Eighteenth-Century Studies - Johns ...
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The Annual Meeting of the ASECS 0th NWSECS Annual Meeting0th40th NWSECS Annual Meeting 2:30 – 4 p.m.PRESIDENTIAL ADDRESSAWARDS PRESENTATION andASECS BUSINESS MEETING(All ASECS members are encouraged to attend)Peter H. REILLUniversity of Cali<strong>for</strong>nia, Los Angeles“Vitalism and the Construction of the HumanSciences in the Enlightenment: JohannGottfried Herder and Adam Smith”Presiding: Keith BAKER, Stan<strong>for</strong>d UniversityAlvarado ESESSIONS IX 4:15 – 5:45130. “Promotion, Advertising, and Marketing of Printed Material in theLong <strong>Eighteenth</strong> <strong>Century</strong>: Case <strong>Studies</strong>”(The Bibliographical <strong>Society</strong> of America) – II Alvarado HChair: Andrea IMMEL, Princeton University1. Mikko TOLONEN, University of Helsinki, “Jacob Tonson Jr. and thePromotion, Advertising and Marketing of the Fable of the Bees”2. Marie-Claude FELTON, EHESS, Paris, France and UQAM, Montreal,“À Paris: chez l’Auteur: Advertising and Marketing strategies <strong>for</strong> selfpublishedbooks in the French Capital (1763-1789)”3. Eleanor F. SHEVLIN, West Chester University, “From ‘PleasingPublication’ to ‘Celebrated Work’: The History of Harrison’s Novelist’sMagazine in the Newspapers, 1779-1802"LCD PROJECTOR40
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