ATHLETICSAdvancement for the FutureJoe Sterrett ‘76The summer of 20<strong>07</strong> will be one that I always remember asfilled with purposeful and promising organizational changewithin our <strong>Lehigh</strong> <strong>Athletics</strong> Department. As the semesterbegan, we had 10 new full-time staff members (with one morevacancy to be resolved), 2 staff with new assignments, and4 staff that have been promoted. This totaled 17 significantpersonnel moves that occurred over the summer, not includingthe implications for other full-time staff or the new graduateassistant and part-time staff members that came aboard.Indeed, it was a busy summer!The first steps that have been taken as a result of thisclarity about our financial model were steps that enhance ourcapacity to focus on revenue enhancement in several revenueproducing areas. Specifically, the following organizationaladjustments took place this summer:1. We added a full-time staff member to our externalevents/facilities management team (Kristy Miles) and wepromoted Jason Gall in order to provide more support forthe revenue generating potential in this area. In Jason’s case,he will be responsible for our golf practice complex and therevenue opportunities it provides us.2. We reorganized our equipment and laundry operations,adding formally the responsibilities for our athletics merchandisinginitiatives as well as the concessions operations. Anew position, filled by Meghan Gove ‘06, was created tomanage athletics merchandising and concessions, and theposition descriptions of Kim Miller ‘96 and Tyler Osler weremodified to align with the expanding focus of this area.3. The ticket operation was relieved of the burden ofmanaging concessions in order to focus full attentions onenhancing ticket sales. A corollary objective for this year isto achieve a much better understanding of the constituencythat attends our events so that we can begin to appropriatelytailor our promotional, merchandising, and event experienceefforts. Special attention will be given to student attendanceand spirit initiatives.4. Our summer camps operations will be enhanced in someway by some augmentation of staffing support. This commitment,which has yet to be finalized, will provide appropriatestaffing support for an enterprise that is nearly a $1 milliongross revenues operation, and it will enable us to apply JulieOltman’s considerable talents with systems and technologyto several of our key “business” activities in the department.As we seek to grow our revenues we have to be efficient andcompliant in all that we do and Julie has the ability to contributesubstantially to this obligation.5. The expansion of our administrative staff also includesthe addition of Chris Wakely. Chris will assume a role wherehe will oversee and help evaluate our recruiting operationsand effectiveness, while providing support to our headcoaches in this vital area. Additionally, Chris will take onsome of the very time consuming reporting and informationmanagement responsibilities that have previously beenhandled by Karen Adams or myself, thereby freeing us to usethat time for other purposes. He will also apply his 16 yearsof coaching experience to provide administrative support forseveral programs and to the orientation and mentoring of allnew head coaches.6. The non-varsity dimensions of our athletics programmingare less visible than the varsity programs yet they serve alarger population and have the potential to enrich the studentexperience in deeply meaningful and life-long ways. Nonvarsityprogramming is an important but comparativelyundeveloped priority within our strategic plan, primarilybecause we have not allocated the kind of resource support(staff or program dollars) that are necessary. Given therealities of financial self-reliance, it became critical for us tofind a way to expand resource support for our non-varsityprograms. Accordingly, Barb Turanchik ‘75 has moved to arole where she will direct our club sports program and alsoinitiate some revenue generating and fund raising initiativesfor the broad non-varsity program areas (intramural sports,club sports, recreation, fitness, and instructional programming).This move allows us to reorganize the duties of JaneJosephson and Doug Strange so that each can devote moreattention to priority initiatives. Barb’s successful experiencewith our <strong>Athletics</strong> Partnership program will serve well thenon-varsity programming that involves more than 3000student participants.7. The decision to address our non-varsity sport area byadding staffing and adopting a revenue generating strategyobviously created a major void in the critical area of our<strong>Athletics</strong> Partnership program. Less obvious but no lessimportant is the absence of the kind of organizational structurethat would provide additional leadership, coordination,mentoring, and creativity for our revenue generating units.Additionally, a different organizational structure will enhancethe development of marketing, communications, imaging,and media plans that are cohesive, effective, and supportiveof our resource intentions.These voids will be more thanfilled by a distinctively qualified individual. A fortuitousset of circumstances and timing presented the opportunityfor alumnus, <strong>Athletics</strong> Hall of Fame member, former alumnichair of our <strong>Athletics</strong> Partnership program, former presidentof the <strong>Lehigh</strong> Alumni Association, and former AlumniTrustee, Bill Griffin ’79 to join our staff as Associate Directorfor External Relations and Advancement. Bill will bring toour department his 28 year business career in sales, marketing,and business development and his many years of directand influential alumni service. He will provide leadershipand coordination for most of our revenue generating opera-
Staffing UpdatesATHLETICStions and will direct our <strong>Athletics</strong> Partnership program. Billwill also help Karen Adams and me to oversee and providesupport for our head coaching staff.8. Senior Associate Director Karen Adams will continue tolead the department in our day-to-day, week-to-week, monthto-month,and in our annual operations. Her distinctiveabilities to promote quality planning, evaluation, andaccountability have resulted in exceptional financial managementof available resources, and wise counsel for many of ourvarsity programs. Karen will continue to lead the internaloperations of the department; she will monitor our overalloperating effectiveness; and she will continue to provideoversight and support for a number of program managersand head coaches.I have work yet to do in all of these areas, but the “summerof 20<strong>07</strong>” has been one of significant progress and leaves uspoised to do some exciting things in the year ahead.Cassese NamedHead Coachof Men’s LacrosseprogramFollowing an extensive nationalsearch, <strong>Lehigh</strong> has named formerDuke assistant coach Kevin Casseseto the newly endowed Smith Family(Daniel E. Smith ‘71) Head Men’s Lacrosse Coach. Cassesereplaces Chris Wakely, who stepped down last month due toa medical concern. “I’m excited for this wonderful opportunityto be the head coach at <strong>Lehigh</strong> <strong>University</strong>,” Cassesesaid on Thursday. “<strong>Lehigh</strong> is an excellent school, one of thetop academic institutions in the country and I am lookingforward to being a part of the Mountain Hawk family.”Cassese continued, “There are terrific kids within thisprogram who received great direction under Chris Wakelyfor the past six years and I plan to continue the tradition thatCoach Wakely started and also build a tradition of excellencewith the intention of bringing the program to new heights.”“Kevin Cassese has all the qualities to be an exceptionalcollege head coach,” <strong>Lehigh</strong> Dean of <strong>Athletics</strong> Joe Sterrett explained.“He inspired everyone during his interview and hisreferences were even more impressive, both in terms of theindividuals who encouraged us to consider him, and in termsof the specific things they had to say about him. I believe ourathletes will find his enthusiasm and passion for lacrosse,his organization, his preparation, his attention to detail, hispersonal values and his self-confidence to be truly distinctivequalities.”One of the most decorated student athletes in Duke history,Cassese served as an assistant at his alma mater since 2005,helping lead the Blue Devils to an appearance in the 20<strong>07</strong>National Championship game. He also served as Duke’sinterim head coach for part of the summer of <strong>2006</strong>. Prior toDuke, Cassese spent one season at Stony Brook as an assistantwhere he directed the nation’s top extra man offense andhelped the Seawolves to a 10-6 record in 2004.A two time captain and three time All-ACC selection whileat Duke, Cassese helped lead the Blue Devils to three NCAATournament appearances and a pair of ACC Championshipsduring his collegiate career. Cassese earned All-Americahonors on three separate occasions including First-Team accoladesin 2002 and 2003. Cassese, who scored 80 goals andhanded out 38 assists during his time at Duke, was a two timefinalist for the Tewaaraton Trophy and garnered ACC Playerof the Year honors in 2001. In 2002, Cassese was the recipientof the Lt. Donald MacLaughlin, Jr. Award as the nation’s topmidfielder.An accomplished player on the national level as well,Cassese helped the United States to the gold medal at the2002 International Lacrosse Federation world championshipsand he was also a member of the United States team thatplaced second at the <strong>2006</strong> ILF world championships inLondon, Ontario. Cassese was the number two overallelection in the Major League Lacrosse draft by the RochesterRattlers in 2003, where among his professional accomplishmentsare a pair of MLL Rookie of the Week honors and aspot on the 2005 All-Star team.Wakely offered his thoughts on his successor. I am excitedfor the entire <strong>Lehigh</strong> Lacrosse family as I am profoundlyconfident that <strong>Lehigh</strong> <strong>University</strong> has selected the rightindividual, at the right time, to lead the excellent young menof the men’s lacrosse program.”A native of Port Jefferson Station, New York and graduateof Comsewogue High School, Cassese earned his bachelorsdegree in sociology from Duke in 2003, garnering USILAScholar All-American and ACC Academic Honor Roll honorsas well as the ACC’s Weaver-James-Corrigan HonoraryAward for outstanding athletic and academic achievement.Cassese and his wife, the former Katie Granson whoattended nearby Freedom High School, were recently marriedin Bethlehem in December of <strong>2006</strong>.