2006-08 Course Descriptions - Catalog - University of Oklahoma

Journalism and Mass Communication (JMC)The Uni ver sity of Oklahoma 2006-2008 Gen eral Cat a logcommunication areas such as advertising or public relations, or students inmarketing. Focuses on the use of the traditional marketing communicationtools of advertising, marketing public relations, sales promotion, and directmarketing in a way that promotes both synergy and a continuing dialoguewith the consumer as an individual. (Irreg.)4323 Advertising Account Planning (Slashlisted with 5323). Prerequisite:3303. Discussion and practice of the advertising agency function ofrepresenting the target audience. Emphasis on learning to think like aconsumer. Incorporates creativity, market research, consumer behavior andcritical thinking to help in understanding target audiences. No student mayearn credit for both 4323 and 5323. (F)4333 Contemporary Problems in Advertising (Slashlisted with 5333).Prerequisite: 1013, 2033, 3303, 3333. Survey of contemporary problemsin advertising, including current social and economic criticisms, legal andself-regulation problems, and agency and media-related problems. Nostudent may earn credit for both 4333 and 5333. (F)4343 Advertising Campaigns. Prerequisite: 1013, 2033, 3303, 3333,3353, 3363 and senior standing. This is the senior capstone course for theAdvertising sequence. Working as members of competitive advertisingagency teams, students research, plan, develop marketing, creative andmedia strategy and make formal presentations to a major client for acomplete advertising campaign. Laboratory (F, Sp) [V]4403 Public Relations Campaigns-Capstone. Prerequisite: 1013, 2033,3413, 3423, 3433. Capstone course for the Public Relations sequence.Detailed analysis of current case studies in the planning, execution andevaluation of public relations programs and projects, including practicalwork in the field. Emphasis given to fact finding, researching publics, settingobjectives, planning the program/project, execution and evaluation. (Sp) [V]4423 Public Relations Case Studies (Slashlisted with 5423). Prerequisite:1013, 2033, 3413. Designed to demonstrate how to apply public relationstheory to a wide range of possible situations. Requires the student to adaptthe communications and PR models learned in the public relationsprinciples course to a number of case studies and problems. No studentmay earn credit for both 4423 and 5423. (Irreg.)4433 Sports Public Relations (Slashlisted with 5433). Prerequisite: 1013,2033, 3413. A study of public relations as it is practiced in the sportsindustry featuring guest and video presenters representing various sportspublicity, promotion and public relations positions. Includes representativesof newspaper, television, and radio sports departments. No student mayearn credit for both 4433 and 5433. (Irreg.)4443 Financial Public Relations (Slashlisted with 5443). Prerequisite:3413. Introduction and practice designed to develop and understanding ofthe investor relations function in public relations activity for corporations.Study of the stock market, the roles of the principal players on Wall Streetand relevant regulatory powers. Analysis of annual reports and how theyare produced as well as financial statements and communication effortsaimed at investors and the news media. No student may earn credit forboth 4443 and 5443. (Irreg.)4453 Public Relations Research (Slashlisted with 5453). Prerequisite: 3413.To build skills in the use of various public relations research methodologiesavailable for exploratory, evaluation and management assessment ofprograms. No student may earn credit for both 4453 and 5453. (Sp)G4463 Public Relations Management. Prerequisite: 3413 or graduatestanding. Theory and concepts of public relations as a managementfunction. Emphasis on practical applications and case studies. Topicsexplored, in seminar fashion, include social and organizational contexts ofpublic relations management, systems and strategies for planning,implementing and evaluating public relations activities, and tasks involvedin public relations management. (F, Sp)4503 Tutorial in Writing. Prerequisite: 1013, 2033, 3504, 3514 andpermission. May be repeated once for credit; maximum credit six hours.May accompany 3514 with permission. Individual conferences devotedentirely to preparation, criticism, editing and preparation for marketing ofthe student’s original manuscript, both fiction and nonfiction. (F, Sp)4514 Writing the Novel. Prerequisite: 1013, 2033, 3504 and 3514; orpermission. May be repeated; maximum credit eight hours. Analysis of thepractical creative problems involved in writing novels. Instruction inspecific approaches and techniques useful in plotting, characterization,setting, scene, etc. Supervised writing of a novel by each student. (F, Sp)4563 Category Fiction (Slashlisted with 5563). Prerequisite: 3504 and3514, or permission of instructor. May be repeated once with change ofcontent; maximum credit six hours. In-depth study of current popularfiction genres and techniques used by category authors. Discussion ofbooks in terms of fiction devices and application of such techniques tostudent’s own work. No student may earn credit for both 4563 and 5563. (F)4573 Theories of Professional Writing. Prerequisite: 4514 and seniorstanding. This is the senior capstone for the Professional Writing sequence.Study of significant theories of the writing process, the motivation to write,and intended effects of writing. Students will address aesthetics, philosophyand values relating to careers in writing. (Sp) [V]4594 Writing the Commercial Nonfiction Book (Slashlisted with 5594).Prerequisite: 2033, 3504, and permission. May be repeated; maximumcredit eight hours. Techniques, structure and elements of writingcommercial nonfiction. Each student will work on an original book projectand create a submittable book proposal with a list of suitable markets. Nostudent may earn credit for both 4594 and 5594. (F)4613 Radio and Television Regulation (Slashlisted with 5613). Prerequisite:ninety hours including twelve hours of journalism and mass communication.Study and research of the various laws and rules, regulations and industrycodes which affect the radio and television media, their history anddevelopment. No student may earn credit for both 4613 and 5613. (Irreg.)4623 Remote-Based Production (Slashlisted with 5623). Prerequisite:3642. Introduction to the techniques of multi-camera, on-locationproduction. Preparatory, practical, technical and theoretical issuesregarding pre-production, production and directorial work for livetelevision. No student may earn credit for both 4623 and 5623. (Sp)4633 Advanced Video Production. Prerequisite: 2033, 3622, 3632, 3642,3663. May be repeated once for credit. Advanced study of the technology,capabilities and utilization of the television medium. Units on aesthetics,lighting, visualization, picturization and the integration of sound and visualimage. Intensive practice and skill development in television productiontechniques. Laboratory (F)4643 Advanced Audio Production. Prerequisite: 3622, 3632. May berepeated once for credit. Advanced study of the technology, capabilitiesand utilization of audio media. Units on advanced audio techniques forradio, television and film. Intensive practice and skill development in audioproduction techniques. Laboratory (Irreg.)4653 Current Issues in Broadcasting. Prerequisite: 1013, 2033, and3683 or permission. Capstone course for Broadcasting and ElectronicMedia sequence. Identification, examination, and analysis affecting mediaand media industries. Course content varies. (Sp) [V]4663 Programming. Prerequisite: 1013, 2033, 3683. Contemporaryproblems, issues, and policies in programming in the broadcast industry. (Irreg.)4673 Advanced Broadcast News (Slashlisted with 5673). Prerequisite:3773. Study of current requirements for and practice of public affairsprogramming, including news. Evolution of broadcast documentary form;writing, filming, editing techniques; budgeting and scheduling; actualpreparation of public affairs programs of various types with emphasis onthe extended-length news documentary. No student may earn credit forboth 4673 and 5673. Laboratory (Sp)4683 Interactive Multimedia Design (Slashlisted with 5683).Prerequisite: permission of instructor. Description and history of InteractiveMultimedia. Explore current uses of these new technologies and receiveinstruction in practical application. Students conceive and design IAMprograms, incorporating computer graphics, text, animation, audio andvideo. No student may earn credit for both 4683 and 5683. (F)4693 Broadcast Management (Slashlisted with 5693). Prerequisite:1013, 2033, 3683. Legal, economic and policy factors in stationconstruction and operations management. No student may earn credit forboth 4693 and 5693. (Irreg.)4734 Film Script Writing. Prerequisite: 2033, 3504 or permission. May berepeated; maximum credit eight hours. Analysis of practical creativeproblems in writing the feature length narrative screenplay. Instruction inspecific approaches and techniques including outlining, the three-actstructure, format, dialogue, and characterization. Supervised writing of anoriginal screenplay by each student. (Sp)G4803 History of Journalism. Prerequisite: 2033. European backgroundand development of the colonial press. Emergence of the partisan andpenny newspapers. Evolution of personal and independent journalism.Major trends in printed and other communication media in the twentiethcentury. (F, Sp)4813 Mass Communication Law. Prerequisite: ninety hours, includingthirteen hours of journalism and mass communication. Capstone course for119 Course Descriptions