2006-08 Course Descriptions - Catalog - University of Oklahoma

Journalism and Mass Communication (JMC)The Uni ver sity of Oklahoma 2006-2008 Gen eral Cat a loganalysis of the problems and functions involved in managing the advertisingfunction within an agency or within an organization. (Irreg.)G5323 Advertising Account Planning (Slashlisted with 4323).Prerequisite: 3303. Discussion and practice of the advertising agencyfunction of representing the target audience. Emphasis on learning to thinklike a consumer. Incorporates creativity, market research, consumerbehavior and critical thinking to help in understanding target audiences.No student may earn credit for both 4323 and 5323. (F)G5333 Contemporary Problems in Advertising. Prerequisite: graduatestanding and permission. Survey of contemporary problems in advertising;including current social and economic criticisms, legal and self-regulationproblems, and agency and media-related problems. No student may earncredit for both 4333 and 5333. (F)G5423 Public Relations Case Studies (Slashlisted with 4423). Prerequisite:graduate standing and permission. To demonstrate how to apply publicrelations theory to a wide range of possible situations. Requires the studentto adapt communications and PR models to a number of case studies andproblems. No student may earn credit for both 4423 and 5423. (Irreg.)G5433 Sports Public Relations (Slashlisted with 4433). Prerequisite:graduate standing. A study of public relations as it is practiced in the sportsindustry featuring guest and video presenters representing various sportspublicity, promotion and public relations positions. Includes representativesof newspaper, television, and radio sports departments. No student mayearn credit for both 4433 and 5433. (Irreg.)G5443 Financial Public Relations (Slashlisted with 4443). Prerequisite:graduate standing and permission. Instruction and practice designed todevelop an understanding of the investor relations function in publicrelations activity for corporations. Study of the stock market, the roles ofprincipal players on Wall Street and relevant regulatory powers. Analysis ofannual reports and how they are produced as well as financial statementsand communication efforts aimed at investors and the news media. Nostudent may earn credit for both 4443 and 5443. (Irreg.)G5453 Public Relations Research (Slashlisted with 4453). Prerequisite:graduate standing and permission. To build skills in the use of variouspublic relations research methodologies available for exploratory,evaluation and management assessment of programs. No student may earncredit for both 4453 and 5453. (Sp)G5503 Tutorial in Writing. Prerequisite: graduate standing andpermission. May be repeated once; maximum credit six hours. Individualconferences devoted entirely to preparation, criticism, editing andpreparation for marketing of the student’s original manuscript, both fictionand non-fiction. (F, Sp)G5514 Writing the Novel-Graduate. Prerequisite: graduate standing andpermission. May be repeated; maximum credit eight hours. Analysis of theconcepts, principles and practical creative problems involved in writingnovels. Instruction in specific approaches and techniques useful in plotting,characterization, setting, scene, etc. Supervised writing of a novel by eachstudent. (F, Sp)G5553 Contemporary Problems in Professional Writing. Prerequisite:eight hours in professional writing or equivalent, graduate standing. May berepeated once for credit with change in content. Extensive study of specifictrends, shifts in public taste, and technical devices used by the authors.Discussion of books in terms of specific technical devices and how theycan be used in the student’s own work. (F)G5563 Category Fiction (Slashlisted with 4563). Prerequisite: graduatestanding and permission. May be repeated once with change of content;maximum credit six hours. In-depth study of current popular fiction genresand techniques used by category authors. Discussion of books in terms offiction devices and application of such techniques to student’s own work.No student may earn credit for both 4563 and 5563. (F)G5570 Special Topics in Professional Writing. 1 to 3 hours. Prerequisite:graduate standing. May be repeated with change of subject matter;maximum credit nine hours. Variable topics related to theory and practiceof fiction, nonfiction and dramatic writing. (Irreg.)G5594 Writing the Commercial Nonfiction Book (Slashlisted with4594). Prerequisite: graduate standing and permission. May be repeated;maximum credit eight hours. Techniques, structure and elements of writingcommercial nonfiction. Each student will work on an original book projectand create a submittable book proposal with a list of suitable markets. Nostudent may earn credit for both 4594 and 5594. (F)G5613 Radio and Television Regulation (Slashlisted with 4613).Prerequisite: graduate standing and permission. Study and research of thevarious laws and rules, regulations and industry codes which affect theradio and television media, their history and development. No student mayearn credit for both 4613 and 5613. (Irreg.)G5623 Remote-Based Production (Slashlisted with 4623). Prerequisite:graduate standing, and 3642 or permission of instructor. Introduction tothe techniques of multi-camera, on-location production. Preparatory,practical, technical and theoretical issues regarding pre-production,production and directorial work for live television. No student may earncredit for both 4623 and 5623. (Sp)G5673 Advanced Broadcast News (Slashlisted with 4673). Prerequisite:graduate standing and permission. Study of current requirements for andpractice of public affairs programming, including news. Evolution ofbroadcast documentary form; writing, filming, editing techniques;budgeting and scheduling; actual preparation of public affairs programs ofvarious types with emphasis on the extended-length news documentary.No student may earn credit for both 4673 and 5673. Laboratory (Sp)G5683 Interactive Multimedia Design (Slashlisted with 4683).Prerequisite: permission of instructor. Description and history of InteractiveMultimedia. Explore current uses of these new technologies and receiveinstruction in practical application. Students conceive and design IAMprograms, incorporating computer graphics, text, animation, audio andvideo. No student may earn credit for both 4683 and 5683. (F)G5693 Broadcast Management (Slashlisted with 4693). Prerequisite:5013, graduate standing and permission of instructor. Legal, economic andpolicy factors in station construction and operations management. Nostudent may earn credit for both 4693 and 5693. (Irreg.)G5734 Writing the Screenplay. Prerequisite: graduate standing andpermission. May be repeated; maximum credit eight hours. Analysis of theforma and structure of the narrative screenplay. Specific approaches andtechniques useful in developing plotting, characterization, setting, scene,etc. Supervised writing of feature-length screenplay by each student. (Sp)G5800 Graduate Internship. Prerequisite: Graduate standing andpermission. May be repeated with change of content; maximum credit sixhours. Professional work experience in mass communication withassociated readings, analysis, and critical research. (F, Sp, Su)G5833 Journalism Ethics (Slashlisted with 4833). Prerequisite: graduatestanding and permission. Press criticism; organizational performance;reportorial performance; print/broadcast distinctions. No student may earncredit for both 4833 and 5833.(F)G5843 Literature of Journalism (Slashlisted with 4843). Prerequisite:graduate standing. Reading and discussion of influential books aboutjournalism and mass communication to expose students to the ideas ofclassic and contemporary writers and thinkers in the field. The courseconnects a journalism education to broader social science concepts in amanner that should stimulate critical thinking about the role of the mediain American and international societies. No student may earn credit forboth 4843 and 5843. (Irreg.)G5853 Race, Gender and the Media (Slashlisted with 4853). Prerequisite:graduate standing and permission. Survey of past and present relationshipsbetween women and racial and ethnic minorities in the U.S. and themedia. Media portrayal, employment, ownership and access will bestudied. No student may earn credit for both 4853 and 5853. (Sp)G5880 Graduate Project. 2 to 4 hours. Prerequisite: graduate standing injournalism and mass communication. For students electing the projecttrack (nonthesis track). Students will develop, under their projectcommittee’s direction, a creative or professional project, such as a novel, afilm, an advertising or public relations campaign, or a management plan fora media-related organization. (F, Sp, Su)G5883 Newspaper Management (Slashlisted with 4883). Prerequisite:5013 and graduate standing. Organization and management of themodern newspaper. Problems and tradeoffs in the conduct of thenewspaper business. Management problem-solving techniques, fromstandpoint of publisher and chief operating officer. No student may earncredit for both 4883 and 5883. (Irreg.)G5970 Seminar. 1 to 3 hours. May be repeated with change of subjectmatter; maximum credit 12 hours. Methods of research. Selection,evaluation and development of research problems. (Irreg.)G5980 Research for Master’s Thesis. Variable enrollment, two to ninehours; maximum credit applicable toward degree, four hours. (F, Sp, Su)121 Course Descriptions