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VANIRELANDnews75Another Rising Star from Mercedes-BenzMercedes-Benz is <strong>ad</strong>ding an urban delivery van to its range for the first time; the Citanhas been tailored to the needs of the service, commercial and industrial sectors.Journalists, includingVan Ireland’s Helen Beggs,were recently given a sneakpreview of the van during atrip to the Mercedes-BenzDesign Centre in Sindelfingenon the outskirts of Stuttgartfor a symposium on ‘brandcompetence and city logistics.’The new Citan will be launchedin the autumn; it will beunveiled to the public for thefirst time in September, at theInternational Commercial VehicleShow in Hanover. From ther<strong>ad</strong>iator grille to the he<strong>ad</strong>lamps,bumpers and bonnet, there isno mistaking that the Citanis a Mercedes-Benz – evenwithout the defining star.It will come as a panel van,crewbus and Mixto in severallength and weight variants,while numerous options will beavailable to <strong>ad</strong>apt it to its specificmode of use. Mercedes-Benztell us ‘it will be offered withan extensive and professionalservice portfolio, the likes ofwhich are not customary forthis category of vehicle.’Clearly, the Citan will be awelcome arrival in the lowerweight category of the vanmarket, alongside the Vario(6.0 to 8.2 tonnes), Sprinter(3.0 to 5.0 tonnes) and Vito(2.77 to 3.2 tonnes), whereit is expected to deliver asignificant boost to sales.The Small Van segment – aniche market until the mid-1990s – has now grown tosome 700,000 units in Europeand Mercedes-Benz Van istargeting a four to five per centshare of this particular market.Although compact in design,the Citan features a large lo<strong>ad</strong>compartment and, as withevery Mercedes-Benz, safety isbuilt in as standard, with ESPfeaturing as part of the basicequipment in all variants. Thechoice of drive systems comprisesa bro<strong>ad</strong> range of economicaland low-emission diesel andpetrol engines – including aBlueEFFICIENCY package. Aversion powered by an electricengine is alre<strong>ad</strong>y being planned.Volker Mornhinweg, He<strong>ad</strong>of Mercedes-Benz Vans, isconvinced of future success ofthe Citan, which is aimed atcustomers across the serviceindustry, retail sector and a bro<strong>ad</strong>spectrum of tr<strong>ad</strong>es: “We willbe able to leverage a growingrequirement to transport smallergoods in urban areas to thebenefit of our brand – notonly with an attractively pricedvehicle, but above all with thehigh quality of our productsand the service provided.“The reliability that is a typicalfeature of Mercedes-Benz, the24-hour service that we offeron all seven days of the weekand, not least, our brand image,are all deciding factors for ourcommercial customers when itcomes to buying a new vehicle.”Incidentally, if you arewondering how the nameCitan came about, Mercedes-Benz reveals it is derived fromthe words City and Titan, ‘soemphasising the vehicle’s role asa high-calibre specialist in citylogistics, designed specificallyfor the rough and tumbleof everyday working life.’VI Mercedes-Benz Citan 1pg.<strong>indd</strong> 75 20/03/2012 09:43

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