Internal Communications—It's Not Rocket Science - Government of ...

Online VideoInstead of sending e-mail, an executive tapes a message, and this is posted online,preferably on an intranet. Staff view the message at any convenient time.Good For• workplaces that have high-speed Internet connectionsPros• One-way online video provides a more personable message from seniormanagement. The “face time” with senior management has more impact andmore personality, compared to e-mail. (Two-way online video chats are possible,but require additional hardware and considerable bandwidth.)• It reduces travel/accommodation costs for divisional or department-wide meetings.• It is easy to add text captions for hard-of-hearing employees.Cons• Quality takes time; on-the-fly productions may look amateurish.• For best results, use a professional crew through CNS (which adds to expense).• Bandwidth needs put a strain on the computer network and may slow otherapplications. In many situations, the video can be presented in Flash format.The bandwidth quality is reduced but don’t expect DVD quality.• Access is awkward to impossible for locations on dial-up connections.• There is little interactivity.• It may be viewed as management self-promotion.44I N T E R N A L C O M M U N I C A T I O N S : I T ’ S N O T R O C K E T S C I E N C E !