Marketing / GraphicsResponsible for creating and executing a unified marketingstrategy for the <strong>Student</strong> <strong>Union</strong>, <strong>Inc</strong>., the Marketing & GraphicsDepartment creates material for every department within the organization.Materials created by the department focus on accomplishing both shorttermand long-term marketing strategies to build awareness and to boostvisibility and show student and customer appreciation.Because of its commitment to every <strong>Student</strong> <strong>Union</strong> department, theMarketing / Graphics Department creates a diverse range of materials andis often confronted with the problem of balancing the various marketingstrategies without confusing students. The 2006-2007 fiscal year broughtnew challenges with the creation of materials for two new departments,Club Sports and Spartan Rec Connect. New material included tri-fold displayboards, new fliers, Club Sports teams home schedules, and event plastic cups.Marketing OutreachThe Marketing / Graphics Department takes on a number of majorprojects every semester. During finals, a campaign advertising extendedhours for the <strong>Student</strong> <strong>Union</strong> facilities includes banners, table tents,bookmarks, and fliers. Culminating with a morning of giving awayfree testing materials, coffee, and snacks to students on their way to thefirst day of finals, the department’s finals campaign is always a hit withMajor ProjectsEvery year, the Marketing / Graphics Department revises the <strong>Student</strong>& Intermittent Employee Handbook. This year that meant a completeredesign and reduction in page numbers though a process of streamliningand re-evaluating all content within the report. Almost every page ofthe once 50-page document was analyzed and changed accordingly.students, and has even been cited in numerous Spartan Daily articles asbeing an example for other campus departments to follow.Each fall, the Department compiles, composes, and edits the 40-pageAnnual Report. This includes new cover and internal layout designs asAs part of its commitment to direct marketing, the Marketing / GraphicsDepartment creates diverse materials for university outreach programs,such as New <strong>Student</strong> Orientations, Admitted <strong>Student</strong> Receptions and otherwell as maintaining a unified style throughout the entire document. Thedocument is created new from scratch every year to present a fresh imagethat reflects the changing face of the organization;.univeristy functions. These materials include department brochures, pens,post-it notepads, displays, water bottles, and T-shirts. Department staffalso works at these event, informing new and inquisitive students aboutthe many services offered by the <strong>Student</strong> <strong>Union</strong>, <strong>Inc</strong>.Facility & Staff DevelopmentsDuring the end of the 2006-2007 fiscal year, the Marketing / GraphicsDepartment moved from their office in the Administration Office to theirtemporary summer home in a corner of the Music Room. The processDespite the persistent movement toward online event schedules,the Marketing / Graphics Department’s plethora of event calendarsremain highly requested items. Monthly calendars can be found instudent dorm rooms and faculty offices. Semester event calendars thatcover <strong>Student</strong> <strong>Union</strong>, university, and community events are used byentailed packing and filing years of archived materials as well as cabinetsfull of brochures, flyers, towels, stands, and more. Throughout the process,the department remained fully operational, creating materials forother departments and working at every New <strong>Student</strong> Orientation.departments throughout the university and gobbled up by students andparents during university outreach events.
2006-2007 Annual ReportStaff also attended a number of workshops and trainings. All departmentstaff participated in the <strong>Student</strong> <strong>Union</strong> Diversity Committee’s series ofdiversity trainings, including the workshops on age and gender as wellas the cultural banquet. The department also attended a presentation onCommunication and Business Ethics by Patricia Hosegood-Martin.Survey of Select Projects• Event Center Concert Posters• Facility Hours Signage• Business Cards• Event Center Advertising• Spartan Daily• Pollstar• San José Meeting & Planner’s Guide• Venues Today• Sport Club and Aquatic Center Membership Project• New Brochure• New NCR Form• Take Our Daughters & Sons to Work Day• Backpacks• Signage• Sign-up Boards• Beginning of Semester Campaign• Event Calendar• Computer Strip Calendar• Hours Card• Technical Brochures• Sport Club• Event CenterGraphics<strong>Student</strong> <strong>Union</strong>, <strong>Inc</strong>. San José State University 16 | 17
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