Deli Operators Training Program for U.S. Deli Meats & Cheeses ...

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Deli Operators Training Program forU.S. Deli Meats & Cheeses ---- Question SheetSECTION 4: DELI MERCHANDISINGEach question is worth 4 points.A total score of at least 80 points is necessary to pass this test.1. The term “Merchandising” refers to:A. Placing and arranging deli products in the deli caseB. Setting special product displaysC. A comprehensive process of marketing, advertising, and sellingproducts to your customersD. All of the aboveTests & Deli Certificate2. Market research is:A. Something that only large companies can afford to doB. A good way to understand your customers and know what productsthey wantC. The final step in starting a deli programD. Not necessary for setting up a deli program3. Information you can easily gather for market research includes:A. In-store customer surveysB. Current food trendsC. Information on your competitionD. All of the above6-25
Tests & Deli Certificate4. If your store has multiple units in the same city, it is likely you will havesimilar customer profiles in each store and sell the same product mix.A. TrueB. False5. When researching your competition, you should consider visiting:A. Retail food storesB. Delis and sandwich shopsC. Fast food restaurantsD. All of the above6. An ideal product mix in the deli would be:A. Popular, high-volume items with average profit marginsB. Unique specialty products with high-profit marginsC. Prepared foods and value-added productsD. All of the above.7. When merchandising different products in the same deli case, you canmaximize profits if you:A. Separate them by high-volume items and specialty productsB. Place high-margin items in one section and low-margin items inanother sectionC. Feature your best-sellers in the most prominent displaysD. Intersperse all products throughout the case8. One of the best ways to find new products for your deli is to ask yourdistributor or importer to review some of the most popular items in yourmarket.A. TrueB. False6-26
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