Rugby World CupWaddaya mean it’snot just about rugby?In Kökiri 18, youmay have read ourstory profiling PaoraAmmunson, <strong>Te</strong> <strong>Puni</strong>Kökiri’s Iwi and MäoriEngagement ProjectManager.In this edition,you can read about<strong>Te</strong> <strong>Puni</strong> Kökiri’s workprogramme andlearn about the othergovernment agenciesand organisationsinvolved in RugbyWorld Cup 2011.The Rugby World Cup (RWC) isone of the three most importantinternational sporting eventsalongside the Olympics and theFIFA World Cup. And next year,when Aotearoa hosts the RWC, itwill be the largest sporting eventever held in this country.It is estimated that Rugby WorldCup 2011(RWC 2011) will:• contribute over $500 millionin additional Gross DomesticProduct to the New ZealandEconomy;• attract over 85,000international supporters aswell as international mediapersonnel and corporateguests; and• draw a worldwide televisionaudience of four billionviewers.This event presents plentyof opportunities to showcaseour culture and successes butalso leverage social, cultural,economic, and communitybenefits beyond the RWCand 2011.Key to this is Government’s roleensuring a successful eventand enduring benefits for NewZealanders. The Government andthe New Zealand Rugby Unionformed Rugby New Zealand 2011Limited (RNZ 2011 Ltd), led byCEO Martin Snedden. Martinand his team are responsible forplanning and delivering the RWC2011 tournament, alongsideRugby Cup Limited, thesubsidiary of the InternationalRugby Board which owns therights to the event.The Minister for Rugby WorldCup is the Hon Murray McCully.At the Ministry of EconomicDevelopment, the RWC CoordinationOffice coordinatescore Government services toensure New Zealand is readyto support the tournament onall fronts, from border controland security to transport andinfrastructure needs.Last year the Government alsoestablished the New Zealand2011 Office, to deliver on itsleverage and legacy goals aroundthe event. Its work includes coordinatinga nationwide festival,which will celebrate NewZealand’s people, landscapes,cultures and produce, anda Business EngagementProgramme which includes theNew Zealand 2011 BusinessClub – an on-line club which willmatch visiting business peoplewith locals hosts in similarindustries and businesses. Theoffice is also working with NewZealand Trade and Enterprise ona Sector Showcasing Programmeto ensure New Zealandbusinesses and industries makethe most of the opportunity toshow the world the things NewZealand does best.The New Zealand 2011 Officeincludes secondees from anumber of other Governmentagencies who will play a keyrole next year, including TourismNew Zealand, New Zealand Tradeand Enterprise, the Ministry forCulture and Heritage and theMinistry of Foreign Affairs andTrade.Many other government groupsare also working on RWC 2011.For example, a Major EventsBorder Steering Group has beenformed to ensure the smoothestpossible arrival process forteams and those 85,000 visitors.Police have their planningwell underway to ensure ourinternational visitors don’thave to worry about safety andsecurity. lnland Revenue willensure all those coming here toundertake paid employment aretaxed correctly and, ImmigrationNew Zealand will ensure thesame people have the correctworking visas.Local Government is also hardat work developing their ownregional festival events andattractions to ensure the wholecountry comes to life during thetournament.For more information on theGovernment’s work around RWC2011, visit: www.nz2011.govt.nzFor more information onthe tournament, visit:www.rugbyworldcup.com32TE PUNI KöKIRI | KöKIRI | Höngongoi – Hereturiköka 2010
Rugby World CupThis event presents plenty of opportunitiesto showcase our culture and successes butalso leverage social, cultural, economic, andcommunity benefits beyond the RWC and 2011.<strong>Te</strong> <strong>Puni</strong> Kökiri’s game planEnsuring meaningful Mäori and iwi engagement in the planningand hosting of RWC 2011 is vital to the success of the tournament.As tangata whenua, the tournament will have a strong Mäoriinfluence and, therefore, it is essential that Mäori and iwi areinvolved in the planning and hosting of the Tournament.Effective Mäori and iwi engagement will help assist in gainingboth short-term and long-lasting benefits for Mäori. Essentially,RWC 2011 offers a significant opportunity to promote Mäorisuccess and showcase Mäori culture to the world.To assist in meaningful Mäori and iwi engagement, <strong>Te</strong> <strong>Puni</strong> Kökirihas a small RWC 2011 project team dedicated to implementing anoverarching Mäori engagement strategy, which is aligned with theGovernment’s RWC 2011 priorities.Based on the Mäori engagement strategy, <strong>Te</strong> <strong>Puni</strong> Kökiri hasidentified five key desired outcomes from the RWC 2011:• <strong>Te</strong> Reo Mäori and Mäori culture celebrated on the world stage;• Growth in Mäori tourism;• Mäori business showcased to the world;• Mäori leadership in event management; and• Mäori pride.<strong>Te</strong> <strong>Puni</strong> Kökiri has developed a work-programme to ensureeffective RWC 2011 iwi and Mäori engagement. The work-streams:• Central management of RWC 2011 Mäori and iwi engagement• RWC 2011 te reo Mäori language plan• Marae RWC 2011 leverage and legacy programme• RWC 2011 Mäori events and Haka campaign• Mäori television Service RWC 2011 Broadcast• RWC 2011 Volunteer and Host Programme• Leveraging RWC 2011 research project• Tämaki Makaurau involvement in RWC 2011• RWC 2011 Mäori Business engagement• Official RWC 2011 Mäori Retail Merchandise• RWC 2011 Mäori Tourism.Contact your <strong>Te</strong> <strong>Puni</strong> Kökiri regional office about RWC 2011activities and what’s planned in your rohe. See the back pageof this magazine for contact details to your <strong>Te</strong> <strong>Puni</strong> Kökiriregional office.The William Webb Ellis TrophySource: PhotosportTE PUNI KÖKIRI | KÖKIRI | Höngongoi – Hereturiköka 201033