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Transfer pricing perspectives: Winds of Change - PwC

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From the time notification <strong>of</strong> an audit isreceived, it will also be important for theglobal or regional tax/transfer <strong>pricing</strong>team to demonstrate their strong supportfor management <strong>of</strong> the local entity48 <strong>Transfer</strong> Pricing Perspectives. October 2011Support local managementFrom the time notification <strong>of</strong> an audit isreceived, it will also be important for theglobal or regional tax/transfer <strong>pricing</strong> teamto demonstrate their strong support formanagement <strong>of</strong> the local entity, who willactually be meeting with the examinationteam on a day-to-day basis. This supportgenerally comes in two parts:• Ensuring local management that theglobal and/or regional tax/transfer<strong>pricing</strong> team is available at all times toprovide information, answer questions,or assist with the audit in any otherway that may be required duringthe audit process. Invariably, whilelocal management are <strong>of</strong>ten quitecomfortable negotiating with the taxauthorities in relation to income tax,withholding tax, or sales tax issues, theyare <strong>of</strong>ten less confident about discussingtransfer <strong>pricing</strong> issues, an area aboutwhich they may feel less knowledgeable.Consequently, the knowledge thatglobal and/or regional tax/transfer<strong>pricing</strong> teams are ready, willing, andable to help at any time can greatlysmooth the management <strong>of</strong> transfer<strong>pricing</strong> queries from the examinationteam as they arise during the course <strong>of</strong>the audit.• Providing local management withguidance about the transfer <strong>pricing</strong>issues that are likely to arise during theaudit process (<strong>of</strong>ten based on experiencewith audits in other jurisdictions) andhow questions about those issues shouldbe answered. The issues raised willdiffer among taxpayers, but typicallycover: unusual pr<strong>of</strong>it/loss results;transfer <strong>pricing</strong> policies outside <strong>of</strong>what is typically seen in the industry;management services charges; businessrestructuring transactions; treatment<strong>of</strong> intangibles; and problems arisingfrom implementation <strong>of</strong> stated transfer<strong>pricing</strong> policies.Although it is expected that discussions<strong>of</strong> this kind with local management willbe held regularly as part <strong>of</strong> the generaldevelopment and implementation <strong>of</strong>transfer <strong>pricing</strong> policies within an MNC,it is helpful to reiterate these pointsagain once the start <strong>of</strong> an audit has beennotified by the examination team. This isparticularly the case in countries where thepenalties for tax or transfer <strong>pricing</strong> noncompliancemay have adverse consequenceson business operations, such as loss <strong>of</strong>customer confidence or reputation in themarketplace, or regulatory implications.Developing and maintaining a strongrelationship with local management willensure that transfer <strong>pricing</strong> questionsraised by the examination team, includingrequests for information that are likelyto lead to transfer <strong>pricing</strong> questions, arebrought to the attention <strong>of</strong> the global orregional tax/transfer <strong>pricing</strong> team as earlyas possible. It should also ensure that thereare no inaccurate explanations <strong>of</strong> transfer<strong>pricing</strong> policies to the examination team,which will be difficult to correct at a laterstage in the audit process.

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