Business Implications of the New Reality 2008: - Stanton Chase ...

4
Methodology
The New Reality 2008
Because of the large number of respondents that participated in this survey, we are 99
percent confident that the responses of the population to the survey questions would
be within a 5 percent margin of error from the figures stated herein.
The survey was sent via email to nearly 37,000 executives and managers. The survey
was live for 30 days, and a response level high enough to drive the statistical
confidence stated above were recorded and drive the results and conclusions of this
report. Each respondent answered the questionnaire via an online survey tool and was
assured of his or her confidentiality. Their responses will be used only in this
aggregate analysis.
Demographics
A statistically relevant number of Canadian and U.S. organizations make up the
respondent populations. Almost half of all respondents (49 percent) work for
companies with less than 1,000 employees, and 16 percent each are from
organizations with 1,001-2,999 employees and 20,000 or more employees.
Size of enterprise by number of employees
The broad, representative sample of company
sizes supports the data and the validity of our
findings.
7%
16%
6%
6%
16%
49%