THENEWRATPACK - Strategy

api Adpeople:
Working For You
The proof is in the pudding at api Adpeople, a Toronto-based placement agency for the marketing and advertising
community. “We are not ‘headhunters.’ Our focus is on quality, not volume,” says founder and president,
Fran Breithaupt.
“ Much of my work is with call-backs to regular clients. When I go into a new agency, the trust they have in me is instantaneous because of their reputation.”
Joseph Direito, a freelance production artist with Adpeople since 1988
Unlike the hundreds of other placement agencies operating in Canada, Adpeople’s process is more emotional. “The
motivation is a happy match,” Breithaupt says. “Matching the talent to the task, to see a result from the effort.” Adpeople
handpicks candidates for every facet of the marketing communications industry, from creatives to account services
and production experts.
“Although I do a lot of my own marketing and self-promotion, I fi nd that Adpeople opens alot of doors for me in areas I might otherwise fi nd diffi culty.”
Wayne Nakamura, a freelance designer in print and web
The company was founded in 1987 to provide freelance creative services to agencies. The matches proved so successful
that demand grew for contract and full time assignments.
“ They respect us for who we are. It’s like family – they would never jeopardize our mutual integrity.”
Today Adpeople acts as a “clearing
house” for talent by conducting
Soren Madsen, a senior project manager, has worked with Adpeople as both a client and a contractor for more than 16 years
all screening and interviewing for
a project, or by-the-hour work.
Breithaupt and her team have worked in all areas of the marketing industry and only select candidates who they themselves
would want to hire. Only 3 per cent of those who submit résumés make the cut at Adpeople.
Whether you
need someone “Why wouldn’t you work with the best people in the business. They know what they’re doing and they’ve never disappointed me. Simple.”
to simply fi ll in
Michelle Garrett, a marketing consultant to business and government
for vacationing
staff, or to fl y a
marketing specialist into a remote offi ce to fi ne-tune a new business proposal, Adpeople fi nds the perfect applicant.
After receiving a client briefi ng the company selects the three most ideal candidates for the job. The client approves a
candidate from the top three. Adpeople then manages all invoicing, collection and CPP/EI remissions for clients.
“ They pick people specifi cally suited for each particular project, in terms of background, skills, personality and price point. It really cuts down on my frustration
and gives me excellent support for the work I do as a communications consultant.”
Barbara Smyth, president of Smyth Communications has turned to Adpeople regularly since 1996
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So what’s the benefi t for candidates? “We’ve done their jobs,” explains Breithaupt. “We know their business, value
their skill-level and we only work with clients who provide respectful working environments.”
With Adpeople, the proof is in the people, the placements and their professionalism. To enlist their unique
services, call 416.486.1220 or visit www.api-adpeople.com.