THENEWRATPACK - Strategy

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The Star delivers... Pick a target. Any target. And you’ll find the Star delivers the audience you want. Whether it’s women, managers and professionals, boomers or higher income households, the Toronto Star’s reach is HEAD AND SHOULDERS ABOVE THE REST. SOURCE: NADBank 2005 Full www.thestar.com 416-869-4242
THENEXTICONS Mark Childs and Rob Guenette made the cut. Who else has what it takes? Thank Frank Palmer. With the bold, gregarious, legendary adman at the pesky retirement age, it got us thinking: Just who are the Frank Juniors? Who are the wildly savvy, opinionated, charismatic marketing execs and agency heads of tomorrow? The kind of person who would drop his pants – with nary a fl inch when asked – and appear on the cover of our magazine in yellow happy-faced boxer shorts as he so memorably did in September 2004, but also have the smarts to build a stellar agency, make waves in the industry, and become an icon in the process. And who are the next Phil Donnes? He spent 15 years at Kellogg’s in Canada and Europe (moving from VP marketing to president); made a stop as president of Toronto’s Cossette; served as chair of the ACA and is now in the top spot at Campbell’s – who has that kind of marketing prowess to elevate brand equity to a top business concern? So, with Frank and Phil serving as inspiration, we approached some of the other best in the biz to get their personal picks on who they deem to be the next icons. Most you’ve heard of; others, perhaps not yet. Give it time, you will. By Natalia Williams THE ILLUSTRIOUS PANEL We invited a mix of agency leaders and heads of top-notch brands to provide a wide-ranging view of who they think has the right stuff. In addition to Palmer and Donne, who effectively cover a traditional agency and a CPG, we included the president of a media agency, the head of a worldwide retail chain and the CEO of a non-traditional agency to round out the pack and share their views on who best represents the passion, drive and vision required to lead the way. Frank Palmer, CEO/chairman, DDB Canada Phil Donne, president, Campbell Canada Annette Verschuren, president, Home Depot Canada Sunni Boot, president/CEO, ZenithOptimedia Tony Chapman, president/CEO, Capital C www.strategymag.com STRATEGY September 2006 41
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