THENEWRATPACK - Strategy

Sponsored Supplement
A Holiday
Gift Guide
for Marketers
A cash gift used to be an acceptable
option for businesses looking to reward
employees. Then came denominated
paper certifi cates. Today, cash and
certifi cates rarely make the grade as
companies seek to personalize the
gifting experience and get long-term
trophy value from the gift itself.
In this increasingly competitive market, gifting choices for
corporate gift-givers are more extensive than ever. Often
topping the list are gift cards, which pack a lot of punch
into a small package. Not only do the cards result in
memorable gifts for the receiver, they also provide ease
of purchase and numerous marketing opportunities for
the giver. For many, it’s a win-win situation.
To gain an edge in the booming gift card market
– estimated to be worth $2.4 billion in Canada – companies
now offer everything from customized cards, to
themed cards for use in select venues only. Whether the
company is looking to give the gift of travel, electronics,
or a pampering spa treatment, today there are gift card
programs tailored to almost any gift-giver’s needs.
G 47