Swiss high-tech automotive engineering - Motorex

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For its 40th anniversary in 2008, Storm Motor Oy moved to a new headquarter with central warehouse and an
impressive retail shop.
STORM MOTOR OY:
MOTOREX IN FINLAND
Turku-based Storm Motor Oy has been an importer and distributor of the
MOTOREX MOTO LINE in Finland for many years. The family business is
popular among dealers and consumers alike – a balancing act that is the
sign of true professionals.
Storm Motor was founded in 1969 by current CEO Jyrki
Storm. A top-level European Motocross Championships
racer at the time (including a 5th place in the 250 cc
Motocross World Championship in 1967), Mr. Storm
used his international connections to start an import
business for motorcycle parts and accessories. During
the following years the business would grow to reach
motorcyclists throughout Finland through mail-order
catalogs and a growing dealer network. Starting with
one retail store at its headquarters location, Storm
gradually added new outlets over the years. A second
store was opened in Helsinki in 1978, and today there
are company-owned Storm Motor shops throughout
Finland.
QUALITY AND DEPENDABILITY PAY OFF
Storm Motor built a reputation as a reliable partner in
the motorcycle market in record time, serving customers
with a broad assortment of parts, accessories and equipment
ranging from top brands to affordable alternatives.
Although the company operates its own stores
and maintains an active catalog sales operation, it also
serves a network of dealers who have rewarded Storm’s
commitment to quality and high dependability with
exceptional loyalty.
THE MAGIC NUMBER 5
Storm Motor has opened five company-owned retail
outlets to date, at its headquarters in Turku, in the