Corporate Social Responsibility Report - Ahold

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Spreading the word thatmore mattersFor 15 years, the Produce forBetter Health Foundation (PBH)has encouraged U.S. consumers toeat more fruit and vegetables. It’s amessage that Stop & Shop/Giant-Landover and Giant-Carlisle aredelighted to support. They’re activelypromoting PBH’s new More Matterscampaign, which has one clear, easyto understand message: “Fruits andVeggies – More Matters”. In 2007,Ahold USA companies were theonly retailers to win a PBH NationalExcellence Award for their efforts.12Ahold CSR Report 2007
Crazy about cookingAhold’s Hypernova stores in the CzechRepublic and Slovakia have publisheda cookbook called “Healthy Madness”,aimed at getting parents and childrento cook together and discuss theimportance of a healthy diet. Filledwith tips for fun and easy meals basedon fruits and vegetables, the bookwas launched at the end of 2006.“Healthy Madness” contains recipeswith illustrations and detaileddescriptions that make it possible forchildren to help in their preparation.The Swedish “green keyhole” was based on a labeling systemdeveloped by ICA more than two decades ago and adopted bythe Swedish National Food Administration in 1989. Thekeyhole symbol denotes products that are high in fiber and/orlow in fat, salt and sugar content. It appears now on more than900 ICA private label products in Sweden and was alsointroduced in ICA’s stores in Norway in 2006.Based on the success of the keyhole symbol, Albert Heijncollaborated with the Netherlands Nutrition Center to developits Healthy Choice Clover symbol. Introduced on Albert Heijnprivate label products in 2005, the symbol helps customersidentify foods low in saturated fat, sugar and salt, and highin fiber. By the end of 2007, the symbol appeared on1,575 products.Our operating companies offer a fullrange of products in their assortmentsto meet the needs of a healthy lifestyle.Special product rangesOur companies are continually working to introduce specialproducts to satisfy the needs or health concerns of ourcustomers. Organic choices and special private label productranges are two ways we are helping to make healthy food asimple, affordable choice for customers.In the United States, our natural and organic Nature’s Promiseprivate label brand was introduced in 2004. This line ofproducts features special health icons that make it easy tospot and understand health and allergen information, suchas lactose-free or low-fat.In the Netherlands, the Albert Heijn Biologisch line hasbeen credited with helping drive a significant rise in theconsumption of organic products in recent years.ICA launched its ICA Gott liv! (ICA Good life!) product range,containing less sugar, less fat, less salt and more fiber, inMarch 2005. This has rapidly become one of the largestprivate brand ranges in Sweden. Like Nature’s Promise, theICA Gott liv! range uses a special labeling system to give clearinformation on the fat, sugar, salt and fiber content of the food.In the Czech Republic, we are working to build an organicoffering, helping suppliers reach the volumes we require forthe 300 Albert and Hypernova stores there.Ahold CSR Report 2007 13
Page 1 and 2: Corporate SocialResponsibility Repo
Page 3: Our business impacts the lives of m
Page 6 and 7: We are committed to offering inspir
Page 8 and 9: CSR Coordinating CommitteeSaskia Aa
Page 10 and 11: Healthy livingInspiring healthy liv
Page 12 and 13: Healthy livingOur approachWe want t
Page 16 and 17: Give me five!Albert and Hypernova a
Page 18 and 19: Sustainable tradeShared ambitionsWe
Page 20 and 21: Sustainable tradeOur approachWe coo
Page 22 and 23: Making coffee okayThe Ahold Coffee
Page 24 and 25: Banding together forresponsible coc
Page 26 and 27: Building communities far awayAlbert
Page 28 and 29: Partners in educatingconsumersThe W
Page 30 and 31: Climate actionLess is moreWherever
Page 32 and 33: Climate actionOur approachWe rely o
Page 34 and 35: Star powerStop & Shop/Giant-Landove
Page 36 and 37: Partners in powerIn August 2007, St
Page 38 and 39: Albert/Hypernova recognizedfor envi
Page 40 and 41: Throw-away educationICA is working
Page 42 and 43: Community engagementBeyond givingWe
Page 44 and 45: Community engagementOur approachCom
Page 46 and 47: A place to call homeAlbert stores i
Page 48 and 49: Combatting childhoodcancerStop & Sh
Page 50 and 51: Our peopleOur approachAs one of the
Page 52 and 53: Measuring satisfactionAlbert Heijn
Page 54 and 55: What we shareAhold’s annual Gerri
Page 56 and 57: How we do businessAhold manages bus
Page 58 and 59: Global Reporting Initiative (GRI) c
Page 60 and 61: GlossaryASBDAhold Sustainable Busin
Page 62 and 63: Visit us onlineFor more information
Page 64:
Cert no. SGS-COC-2531Ahold Corporat
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