SuStainability report - SocialFunds.com

Sustainability Report 2008Initiatives thatDemonstrate Our NatureSince the 1950s, when Fundação Bradesco was created, followed by other initiatives,the Bradesco Organization has demonstrated throughouth its existence a concernwith education, the environment and the development of the country, even at a timewhen concepts such as sustainable development were unheard of.The fact that a significant portion of the Brazilian population has faced difficultiesaccessing banking products and services, as well as issues raised by the communityrelated to social-environmental commitments, led us to incorporate new managementpractices into our business strategy, focusing on three great pillars: SustainableFinance, Responsible Management and Social-Environmental Investments.We highlight the following actions, among them:SustainableFinanceWith initiatives, such as banking inclusion (more people with access tobanking services), utilization of social-environmental criteria in creditanalyses and offering a wide range of social-environmental products,including credit lines, investments, cards, insurance, certificated savingsplans and private pension plans.ResponsibleManagementWith actions guided by a Social-Environmental Responsibility Policy, theappreciation and development of employees and our commitment to theGlobal Compact, Millennium Development Goals and Equator Principles,Bradesco is included in sustainability indexes (Dow Jones SustainabilityIndex, New York Stock Exchange and ISE – Corporate Sustainability Index ofBM&FBovespa) and has earned several certifications and acknowledgements.Social-EnvironmentalInvestmentsInvestments are made through the Fundação Bradesco, Finasa Sports Program,Fundação Amazonas Sustentável (Sustainable Amazonas Foundation) andother actions focused on education, culture and preservation, protection andrecovery of the environment.All these actions are reflected in the relationship with our stakeholders, generatingvalue in our relationships.2

Contents4 Message from the Presidency6 Sustainability Vision12 Sustainable FinanceBanking InclusionCreditInvestmentsOther ProductsExecutive Committee ofProducts and ServicesPrevention of Illicit Activities32 Responsible ManagementEthical RelationshipsRelationship and Commitmentof Interested Parties- Shareholders and Investors- Customers- Employees- Suppliers- Community- Government and Society- NGOsEnvironmentCertifications68 Social-environmental InvestmentsFundação BradescoFinasa EsportesFundação Amazonas Sustentável (FAS)Educa+Ação Project(Education + Action Project)Fundação SOS Mata AtlânticaOther Partners EntitiesSponsorships and Donations80 Sustainability Report82 Performance Indicators86 Social Report – Ibase88 Index of GRI Indicators91 Statement of Assurance94 Independent Auditors’ Report95 SustainabilityAcknowledgmentsReport following the Global ReportingInitiative (GRI) guidelinesNotes1) Bradesco’s 2008 Sustainability Report (RS)and Annual Report (RA) 2008 are in linewith the Global Reporting Initiative (GRI)guidelines. In addition to informationon economic-financial performance,the RA (available at www.bradesco.com.br/ir) broaches topics such as corporategovernance, risk management and marketsegmentation. In this publication, thereader will find our Vision of Sustainabilityand themes related to corporate socialenvironmentalresponsibility – sustainablefinance, responsible management and socialenvironmentalinvestments, as well as thedescription of the Organization’s experiencein its relationship with diverse strategicaudiences (stakeholders).2) Several of the themes discussed in thispublication are detailed with exclusivecontent on our Social-Environmental Webpage (www.bradesco.com.br/rsa).3) For information on the Organization’s profileand our economic performance, see the 2008Annual Report and the Financial Statementson our Investor Relations Web page (www.bradesco.com.br/ir).

Sustainability Report 2008Message from the Presidency2009 will present difficulties for the worldeconomy. We are facing an economic andfinancial crisis that began in developedeconomies and was soon affecting thereal economy with significant declinesin consumption and employment.For Brazil, the question is not whetherit will be affected by the crisis, butthe magnitude of its effects in oureconomy and how well we can resistthem, considering several preventivemeasures that have been adopted byBrazilian authorities.The Bradesco Organization stronglybelieves in Brazil, which was recentlyrated “investment grade,” and we areconvinced that much has already beendone, and still, there is enormousgrowth potential even despite the crisis.Certainly, under these circumstances,the challenges to be faced become evengreater, but we will maintain our targetsand our business objectives. Moreover,over the past years, we have seen a trendtoward consolidation in the Brazilianbanking system, with the reposititioningof some large institutions, that hasincreased the maturity of the bankingsystem and also created new challenges.In 2008, we were faithful to ourcommitment to Brazil’s development,assisting more people and companiesin accessing banking products andservices, expanding our loan operationsand increasing our presence in thenational territory.Based on our Values and belief in thestrength of the Brazilian economy, wefocus on three great pillars: sustainablefinance, responsible management andsocial-environmental investments. In2008, we have achieved meaningfulthings on these fronts.In order to make deeper the relationshipwith our stakeholders, in 2008, we heldthe 1 st Bradesco Cycle of Dialogue withStakeholders, with the participation ofemployee, customer, supplier, government,community, NGO and academiccommunity representatives that were atremendous help in preparing this report.Everyday we stress the importanceof ethical conduct. We reviewedthe Bradesco Organization’s Codeof Ethical Conduct and created theSector Code of Ethical Conduct ofPurchasing Professionals that sets forththe guidelines for this professional’srelationship with suppliers, and wecontinue valuing citizenship. In 2008, wereiterated our commitment to respectingand promoting human rights and,together with several world leaders, wesigned a document supporting the 60 thanniversary of the Universal Declarationof Human Rights.4

We are continuously concerned with climate change, becauseof its significant impacts on people’s lives and businesses. Thus,we are strongly committed to the Global Compact and wecontinue supporting the Millennium Development Goals andthe Equator Principles. We use social-environmental criteriain granting loans to companies and selecting suppliers andservice providers, and we maintain a solid portfolio of socialenvironmentalproducts, always seeking to innovate with thecreation of new products in this line.Concerning our internal activities and our social-environmentalimpact, we obtained ISO 14064 Certification related to greenhousegas (GHG) emissions, structured an Eco-efficiency Programand we continue promoting education at Fundação Bradesco,one of Brazil’s and the world’s largest private social-educationalprograms. Likewise, we encourage employee volunteerism.Our efforts and work for the benefit of sustainable developmentearned several national and international acknowledgementsfrom the market and representative entities. In Brazil, one of themain acknowledgements was Bradesco’s being named a modelcompany for the first time in Guia Exame de Sustentabilidade, anannual publication of Exame magazine that includes companiesthat are considered a benchmark in this field. Abroad, we wereelected the Best Brazilian Bank in 2008 and the Best Bank inthe World in terms of the Environment and Social CorporateGovernance according to the British magazine The Banker.We plan to continue working on sustainability and developmentof the country, providing our customers and other users withthe best solutions, quality, innovation and responsibility andwe invite everyone who maintains a relationship with ourOrganization – employees, customers, suppliers, shareholders,governments, communities, NGOs and the community – tofollow us in our continuous pursuit of a better world.Our ValuesCustomer as the reason forthe Organization’s existence.Transparency in all internaland external relationships.Respect for competition.Belief in people’s value anddevelopment capacities.Respect for humandignity and diversity.Social-environmentalresponsibility, promotingand motivating sustainabledevelopment.Commitment to continuedimprovement in the qualityof products and service.Lázaro de Mello BrandãoChairman of the Board of DirectorsMárcio Artur Laurelli CyprianoChief Executive Officer

Sustainability Report 2008Sustainability VisionSince its founding in 1943, Bradesco has been committed to Brazil’s developmentStrategySince its founding in 1943, the BradescoOrganization has been committed to thecountry’s development. The creation in1956 of the first center that would becomeFundação Bradesco reflects our concernwith education, people development,banking inclusion and citizenship.We always seek to include sustainabilityin our daily activities and businesspractices. Our business strategy isconcerned with increasingly raising thevalue of our Organization through threebasic drivers:Monitoring, control and minimizationof risks involving our businesses,processes and reputation.Strengthened relationship with ourcustomers through ethical conduct,qualified services, technologicalinnovation and adequate processes, withthe support of a complete portfolio ofproducts and services and tools to listen thecustomer. Our most important objectiveis to maintain longstanding relationshipsthrough which everyone – the Bank,customers and society – are benefited.Customer base growth.We are always seeking to expand ouroperations in the market, achievepositive results, ensure operationalefficiency and earn profit in every periodon a longstanding and sustainable basis,though not at all costs.6

We constantly analyze market growth,attentive to crucial issues such asthe increasing consolidation of thenational financial system, higher bankconcentration through mergers andacquisitions, and the impacts of theworld financial and economic crisis.At the same time, we put specialemphasis on the training andp r o f e s s i o n a l g r o w t h o f o u remployees, who are the foundationof our operations. Human capitalmanagement, which is a significantindicator of the wealth, complexity anddiversity of Brazilian society, is at thecore of our strategic thought.As we advance in this direction, whichis evidenced by our business strategy,we reach the foundation of our positionon sustainability, which is focusedon three great pillars: sustainablefinance, responsible management andsocial-environmental investments.Thus, it is possible to generate resultsthat benefit our stakeholders throughthe Organization’s practices andbusinesses, creating sustainable valuein our relationships.Bank of the PlanetIn order to strengthen our strategicsustainability position, in 2007 the Bankof the Planet was created to combine allsocial-environmental programs of theBradesco Organization. Thus, true toour motto “TO TEACH, TO INCREASEStrategySustainableFinanceResponsibleManagementSocial-EnvironmentalInvestmentPillarsBankingInclusionProducts andServicesSocial-EnvironmentalRisksPeopleManagementEnvironmentalManagementEducationEnvironmentCulture andSportsThemesExpand thecustomerservicenetwork inBrazilIncrease thecustomer base,mainly amongthe populationnot includedin the bankingsystemImprove theavailability ofproducts andservices adaptedto customers’needs, takinginto accountsocialenvironmentalaspectsIncrease theloan operationsthat areanalyzedaccordingto socialenvironmentalcriteriaDisseminateand incorporatethe culture ofsustainabilityBe recognizedas one ofthe bestcompaniesand the bestfinancialinstitution towork for inBrazilRationalize theuse of naturalresources andmaintain anenvironmentalmanagementsystemWork inpartnershipwith suppliersto disseminategood socialenvironmentalpracticesImprove theperformanceindicatorsof FundaçãoBradesco’sschools,aimingat qualityeducationTransformFundaçãoBradesco into areference andmultiplicationcenter in itscommunitiesRecoverdegraded areasof threatenedecosystemsthroughpartnershipsPreserveremainingnatural areasof threatenedecosystemsthroughpartnershipsPromote thesocial inclusionof youngpeople throughsportsSupportseveral typesof culturaleventsthroughdonations andsponsorshipsObjectives

Sustainability Report 2008AWARENESS AND TO INVEST,” we havefocused our efforts on:- Sustainable finance, focused onfacilitating the population’s accessto financial products and services,responsibly expanding credit andmaintaining a portfolio of qualityproducts and services that take intoaccount social-environmental criteria.Banking inclusion, specifically, has beena theme of our operations since theinception of our activities. We believethat the more people have access tothe banking system, the greater thepossibilities of economic growth.- Responsible management, stressingthe appreciation and development ofemployees, a better work environmentand the preservation and protection ofenvironment.- Social-environmental investments,a i m i n g a t s u p p o r t i n g h u m a ndevelopment with respect to education,the environment, culture and sports.In addition, in order to support thesustainability movement, we createdthe Bank of the Planet Community– www.bancodoplaneta.com.br, aportal that already includes morethan 12 thousand users who exchangeinformation on sustainability themes,with approximately 110 thousandhits/month according to Google Analytics.It is a virtual area where everyone caninteract, express their opinions andexchange experiences for the benefitof society and the environment and topromote citizenship.Sustainability ManagementStructureIn order to emphasize our focuson sustainability and pay constantattention to market trends, we createda Social-Environmental Responsibilityarea (RSA), directly connected withthe Market Relations Department, thatplays an important role in monitoringemployee actions and awareness.Above the Social-EnvironmentalResponsibility area, we have theExecutive Committee of Social-E n v i r o n m e n t a l R e s p o n s i b i l i t y,composed of up to 10 executive officersand those in charge of the Fiscal Audit,Operating Control, Risk Management,General Inspectorate, Marketing,Organization and Methods, Assets,Organizational StructureSustainability ManagementBoard of DirectorsChief ExecutiveOfficerExecutiveVice-PresidentManaging DirectorMarket RelationsDepartment (RSA Area)AdvisoryAreaCoordinatorExecutiveCommittee of RSA8Learn about the attributes of thev Committee and of the Social-Environmental Responsibility areasat www.bradesco.com.br/rsa

Human Resources, Market Relationsand General Secretariat areas, besidesthe head of Fundação Bradesco. TheCommittee holds regular meetings ona quarterly basis, though they may becalled at any time.All sustainability actions are monitoredby the Committee, which in turnsubmits relevant issues to the topManagement. Every day, the Committeemonitors all initiatives of areasinvolved with supporting the Social-Environmental Responsibility area.Awareness in Daily ActivitiesIn order to disseminate our strategyand put it into practice, we havebeen seeking to promote an intensiveawareness and mobilization projectheavily focused on employees.We have workshops covering generalconcepts connected with sustainabilityand specific workshops covering, forexample, Ethics, Sustainable Finance,SA8000 and ISO 14001 standards,and Brazilian Sign Language (Libras).Workshops may be on-site or distance(training via the Intranet, Internet,instructional leaflets or video training).Employees at all hierarchical levels, fromleadership to operational positions, takepart in the courses (for more details, seethe Employees Section in the ResponsibleManagement Chapter).A great sustainability culture awarenessand dissemination program in 2008was the “Challenge of the Planet,” aneducational quiz bowl competitionin which more than 87% of all activeemployees participated (i.e., excludingemployees on vacation or leave of absence).Any employee wishing to participate inthe Challenge should know sustainabilityconcepts and practices. We made somesupporting materials available toparticipants: the employee version ofthe Bradesco Sustainability Report, ane-learning Sustainability Course, andinstructional leaflets with varied themes(water, deforestation, recycling, theAmazon, etc.). At the end of November,finalists gathered at an event in Cidadede Deus, Osasco, for the final contest.Five competition winners earned a tripto the Amazon.Internal communication is also a tool fordisseminating sustainability conceptsand initiatives. We communicate viaInstructionalSustainabilityLeaflets disseminateinformationFor further information aboutChallenge of the Planet vclick here

Sustainability Report 2008electronic messages, the Sempre emDia newsletter, the Intranet, Interaçãomagazine, thematic brochures andTV Bradesco programs that includeemployee suggestions.For other audiences, these productionsare centralized on the Social-Environmental Responsibility Webpage (www.bradesco.com.br/rsa),in the Sustainability Report and atexternal events such as the Apimecand Suppliers Meetings, in addition tospecific campaigns.Dialogue PanelsAs the start of a process for greaterparticipation and commitment from ourstakeholders, and also to support thepreparation of this Sustainability Report,we promoted in 2008 dialogues withthe following: customers, employees,suppliers, NGOs, the government, thecommunity and representatives fromthe academic community.This initiative, called the 1 st BradescoCycle of Dialogue with Stakeholders,involved the participation of morethan 100 people and represented avaluable opportunity to discuss theOrganization’s position on severalissues. This was the first time wesponsored this type of initiative.At these meetings, participants’suggestions and feedback concerningour 2007 Sustainability Reportwere analyzed and we discoveredseveral opportunities to improvethe Organization’s strategy andmanagement as well the preparation ofthe 2008 Report, such as, for example:disclose an integrated and long-termvision of our sustainability strategy;establish a direct relationship betweenour business and sustainabilityconcepts;discuss the responsible granting of loans;indicate feasible sustainability targets;demonstrate more impacts of theOrganization’s social-environmentalinvestments; andbreak the Sustainability Report intosegments, so that it can better meetthe expectations of interested parties.In Line with GlobalCommitmentsSince September 2004, we have beencommited to the Equator Principles,observing the social-environmentalresponsibility criteria set forth byInternational Finance Corporation (IFC),the financial arm of the World Bank,to evaluate the social-environmentalimpacts of our loan granting operationsfor business projects (greenfield orexpansion) in amounts equal to orexceeding US$ 10 million.We are also committed to the GlobalCompact, a United Nations (UN)initiative to promote the alignmentof business policies and practiceswith human rights, labor rights,e n v i r o n m e n t a l p r o t e c t i o n a n dcombating corruption. We are alsomembers of the Global CompactBrazilian Committee, which developsprograms that support signatoryorganizations of the Global Compact10For further information aboutthe 1 st Bradesco Cycle of Dialoguevwith Stakeholders click here

Sustainability Report 2008Sustainable Finance12

Banking InclusionWe always practice the “open door”policy, which is committed to servingeveryone without discrimination. Wehave endeavored to promote bankinginclusion for people who were excludedfrom the traditional financial systemand democratize banking productsand services.In order to support this inclusion process,we rely on an extensive network ofservice stations, besides those operatingas correspondent banks (Banco Postaland Bradesco Expresso), directly andindirectly benefiting millions of peoplewho were excluded from the financialsystem. In several municipalities wherethe Bank is present through its networkof correspondent banks, the only meansof access were via boat, ferry, bargeor plane, creating difficulties for thepopulation to pay bills and receive socialsecurity benefits (INSS). Travel time andcosts absorbed a signification portion ofthe population’s income.The banking inclusion process may alsostart at early age. With the launch ofClick Conta Bradesco in October 2008,young people between 12 and 17 yearsof age with their parents’ approval couldapply for a checking account and receivefinancial education orientation, runsimulations and receive a debit card that ispractical and secure (personal password).Building customer loyalty andmonitoring their development are partof our strategy.Customer Service NetworkBradesco’s Network is present throughoutthe country and is available to customersand non-customers alike. It is composedof 10,561 Bradesco service stationsand 27,622 third party service stations(1,313 stations integrated with theBanco24Horas network). In 2008, 197Branches were opened – 171 in Retail –further increasing our extensive Network.Service stations present in almostall Brazilian municipalities are alsoinstalled in communities where not solong ago the population had no accessto the banking system and in locationswhere these services were insufficientto provide for the potential bankinginclusion of the community.In addition to the traditional BranchNetwork, we also have Banco Postal(in partnership with the BrazilianPostal Service – Correios), with 5,946Branches as of 2008.We also have Bradesco Expresso insupermarkets, drugstores, retail stores,department stores and other types ofestablishments. There are more than 16thousand service stations throughoutthe country serving millions ofpeople, with approximately 20 milliontransactions per month.The Bank is also present in othercountries, such as Argentina, Japan,the United Kingdom, Luxembourg andthe United States through Branchesand Subsidiaries, with the chiefobjective of obtaining resources in theLearn more about our Customerv Service Network at www.bradesco.com.br Rede de Atendimento(Customer Service Network)

Sustainability Report 2008Where Bradesco is presentBrazilBradesco service stationsBradesco Branches 3,339Banco Bradesco BBI Branch 1Banco Finasa BMC Branches 15Banco Bankpar Branches 2Banco Alvorada Branch 1Bradesco Cartões Branch 1PABs (Banking Service Branch) 1,183PAEs (Electronic Service Branch in Companies) 1,523PAAs (Advanced Service Branch) 1,032Finasa Promotora de Vendas (Finasa branches) 156External Outlets – ATMs 3,296Service stations – third partiesOutlets supported by the Banco24Horas Network 4,732Banco Postal 5,946Promotora de Vendas – BMC(Correspondent Banks) 883Bradesco Expresso (Correspondent Banks) 16,061BranchesBradesco ExpressoBanco PostalAbroadBranches 5Subsidiaries 714

international market for onlending to customers, cheiflythrough financing Brazilian foreign trade operations, andalso to conduct the offering of shares and other instrumentsof Brazilian companies abroad.RetailRetail is very important at Bradesco. Factors such as an extensiveBranch Network and a large number of ATMs and other accesschannels which democratize services, as well as appropriate,quality products and services are cited by customers in surveysas key to their regular use and Bradesco’s penetration.Together, our Branch Network, Banco Postal and BradescoExpresso serve more than 5.2 thousand municipalities. In 2008,171 Retail Branches were inaugurated (53 more than in 2007),and the network is now composed of 3,030 Branches, addingalmost 19 million account holders to its base.Banco PostalA model of the successful banking inclusion of the lowincomepopulation is Banco Postal, a partnership betweenBradesco and Correios since 2002. There are almost 6thousand service stations in 5,113 Brazilian municipalitiesthat allow the opening of bank accounts and provide accessto banking products and services, such as payment of billsand bank slips.The number of accounts opened at Banco Postal exceed 7million, and more than 91% of these account holders have anaverage monthly incomeof up to three times theminimum wage. For thefirst time, these customersh a d t h e o p p o r t u n i t yto obtain checkbooksand a credit card, havesavings accounts andaccess to loans with aqualified institution. Withthis partnership, it waspossible to install more Banking inclusionThe power ofinclusionIn the city of Autazes,Amazonas State, population25 thousand, we have hada solid history of bankinginclusion. In this smalltown, Bradesco inaugurateda Branch (the only bankbranch in the city) and theuse of cards was established.To show how the card couldhelp account holders, aninstructional leaflet wascreated in accessible andplayful language. Localbusinesses also receivedequipment to offer the optionof debit card payments.With the use of card, thetown’s economy gainedmomentum and was able togrow. Before then, residentshad to make a 26 hour boattrip to Manaus to collectpayments and benefits, andspent a large portion of thesemonies in other places.See the video on the resultsof this initiative atwww.bradesco.com.br/rsa.

Sustainability Report 2008Banco Postal:number of BranchesBradesco Expresso:total of partnershipsTransactions atcorrespondent banks*(in thousands)4,7528,113316,52411,539426,1505,4615,5855,8215,94616,061583,536681,373200520062007200820052006200720082005200620072008* Includes Banco Postal and Bradesco Expressothan 1,700 units in cities that did not have any branch,benefiting millions of people.Banco Postal also made the lives of retirees and INSSpensioners easier (Bradesco provides monthly payments to5.1 million retirees and pensioners), who now receive theirbenefits without having to leave home. With no travel coststo neighboring cities, long trips on precarious roads or boats,these people were able to save money and spend more at localbusinesses, increasing the circulation of money.Thus, Banco Postal promotes local social-economicdevelopment, stimulates higher tax collection fromgovernment authorities, foments savings and works as abasis of entrepreneurship (new businesses), job creationand citizenship.Bradesco ExpressoWith the same objective, we created Bradesco Expresso,a partnership with commercial establishments such asdrugstores, supermarkets, department stores, retailers andother similar segments that provide basic bank services,such as payment of bills, bank slips, taxes and fees, prepaidmobile airtime and withdrawals from checking, savings andINSS accounts.For the customers and communities served by Bradesco16

Expresso, the service offers all ofthe system’s features and allowsthe convenience of having bankingservices closer to home or the workplace. For the Bank, Bradesco Expressorepresents the best alternative toapproach low-income customerswho do not have a bank account yet.For shop owners, this model meansan increase in customer turnover,stimulating repeat visits to the storeand paving the way for buildingcustomer loyalty and boosting sales.Other ChannelsCustomers also have other convenientchannels to maintain a relationshipwith the Bank:Internet: customers may carryout bank transactions and checkproducts and services through 57Bradesco web pages of which 40 areinstitutional and 17 are transactional.Currently, Bradesco Internet Bankinghas 9.8 million registered users,accounting for 1,549.1 milliontransactions in 2008.Self-ser vice: through Bradescomachines – Bradesco Dia&Noite. Thereare more than 29 thousand machinesnationwide. In addition, customersmay use 5,306 Banco24Horasmachines.Phone Service: 24 hour, seven day aweek telephone access, whereby thecustomer may obtain information,conduct transations and purchaseproducts and services related to his orher checking, savings and credit cardFull access and convenienceaccounts as well as other productsavailable on this channel by meansof electronic and customized service.Through specific numbers, customershave access to a series of call centers.371.7 million transactions were carriedout at these centers in 2008.Bradesco Celular: the customer isable to make payments, purchaseprepaid mobile telephone airtime,make transfers, check loans andaccount balances, among others,with the protection of the BradescoSecurity Key for authentication ofdebit transactions. In 2008, 4.2 milliontransactions were carried out.Infoemail Bradesco: the customer canreceive the “boleto fácil” (easy bankslip payment), balances, entries andalerts via e-mail. 435,501 customersare registered in this service.For more details about Call Centers andConvenience Channels, visit www.bradesco.com.brv Atendimento (Services)

Sustainability Report 2008Bradesco Seguros e Previdência(Insurance and Private Pensions)Bradesco Seguros e Previdência operates in the followingsegments: Vehicles, Basic Lines, Health Insurance, CertificatedSavings Plans, Life Insurance and Supplementary PrivatePension Plans, covering the whole national territory with callcenters and Internet services, in addition to on the support ofBradesco’s nationwide Branch Network.Policyholders, customers and participants (in thousands)Activity 2006 2007 2008Policyholders 14,164 19,802 22,962- Health 2,620 2,858 3,826- Auto/RCF 1,281 1,167 1,268- Basic Lines 959 907 924- Life 9,304 14,870 16,944Participants 1,798 1,901 1,974- Private Pension Plan 1,267 1,321 1,374- VGBL 531 580 600Customers 2,311 2,289 2,546- Certificated Savings Plans 2,311 2,289 2,546Total 18,273 23,992 27,482Accessibility for Customers and Other UsersWe developed several services to offer accessibility to customersand users with disabilities. New facilities already include thestructure necessary to facilitate the access of these users andolder buildings have been adapted.Among the adjustments, we mention:ATMs retrofitted for wheelchair users and the visuallyimpaired;textured flooring;access ramps;toilets adapted for wheelchair users;parking spaces for people with disabilities; andemployees trained in Brazilian Sign Language (Libras).We also maintain specific initiatives in the services area. InNovember 2007, we launched the bank statement in Brailleservice, the first in the country. Customers receive a consolidatedstatement at their homes. Another alternative is the largefontformat, making reading easier for low-vision customers.Visually-impaired customers can also move their checking18Further information on initiativesv to facilitate access for the visuallyimpairedis available atwww.bradesco.com.br/dv

Sustainability Report 2008The Equator Principles, to which wecommitted in September 2004, are agroup of criteria and guidelines set forthby the International Finance Corporation(IFC), financial arm of the World Bank.These principles must be followed bysignatory banks during the process ofassessment of social-environmentalimpacts referring to loan applications forcorporate projects (project finance), bothgreenfield or expansion projects amountingto US$ 10 million or more. In this regardand in line with the Equator Principles, weonly grant loans to projects that adhere tothe Social-Environmental PerformanceStandards and EHS Guidelines (health,safety and environment) establishedby the IFC. For further details on theperformance guidelines and standards, seethe IFC Guidelines and Policies Referencedin the Equator Principles Web page:www.ifc.org/ifcext/sustainability.nsf/Content/EnvironmentalGuidelines.Projects financed by risk category– Equator Principles2006 2007 2008High risk (A) - 3 3Average risk (B) 7 8 10Low risk (C) - - -Not categorized - - 3**As of the conclusion of this Report, two projects were under analysisand have not yet been categorized. There is also a third project towhich the Bank is not the financial agent, but performs advisoryservices. It is an IPO operation, and in this situation, the EquatorPrinciples establish that the signatory bank should inform the clientof the relevance of assessing the venture’s social-environmental riskand observe the criteria set forth by the Principles.In 2008, the projects assessed accordingto the Equator Principles were in thefollowing sectors: sugar and ethanol(production, grinding and co-generation ofenergy), hydroelectric power, transmissionof energy, sanitation and mining.Internally, we have made progress inmanagement processes and analysisof operations under the EquatorPrinciples, as well as in the relationshipw i t h o t h e r s i g n a t o r y f i n a n c i a linstitutions and interaction withcustomers, consulting firms and otherstakeholders involved. In addition, wehave made progress concerning socialenvironmentalrequirements.We have also made progress in theassessment of social-environmental risksand in the management of loan operationsin general. We expect to implement a newoperating structure in 2009, connectedwith the Loan Department and composedof professionals with multidisciplinarybackgrounds. The focus of the projectswill be to promote and analyze socialenvironmentalassessments of financedprojects in all loan operations, includingthose encompassed by the EquatorPrinciples.Santo Antônio and Jirauhydroelectric plantsWe are one of the banks financing theconstruction of the Santo Antônio andJirau hydroelectric plants, part of theMadeira River complex located in thestate of Rondônia. Together, the plantswill have the potential to generate 6.45thousand megawatts of electricity and areamong the main projects in the GrowthAcceleration Plan (PAC) of the federalgovernment in the energy area. PACencompasses various actions that aim atcontributing to the development of thecountry and the improvement of national20For further information about theEquator Principles, visit vwww.equator-principles.com

infrastructure (further details at www.brasil.gov.br/pac).Bradesco, attentive to the implications that projects of suchmagnitude may cause, in line with its social-environmentalresponsibility and as a signatory of the Equator Principles,requires that financed projects observe the best internationalpractices and standards.In order to ensure that the Santo Antônio and Jirau projectsincorporate these guidelines, Bradesco and the otherfinancing banks expressly formalized the entrepreneurs’commitment to the performance guidelines and standardsestablished by the Equator Principles.Independent social-environmental consulting firms thatare internationally recognized and have already workedin the assessment and adequacy of projects with the samerequirements were also contracted.We continuously monitor the social-environmental aspects ofthe area affected by the projects in compliance with applicablesocial-environmental laws, as well as criteria set forth by theEquator Principles.Loan ProfileFor SMEs, three factors are considered: grace period, interest rateand term. For large corporations, we have specific solutions. Forindividuals, their profiles are assessed based on their relationshipswith the Bank and adjusted according to their behavior and scoresin terms of their operations track records, with the exception ofthe Prime segment, which has more personalized options.Loans by customer type – %(corporations + individuals)2006 2007 2008Large Corporations 28.8 27.3 30.5Micro, Small and Medium-Sized Companies 30.0 32.0 31.0Individuals 41.2 40.7 38.5In the farming and ranching sector, Rural Loan operations(mandatory funds) target financing (farming and ranching),commercialization and investment (purchase of equipmentand tractors, etc.). The portfolio is valued at R$ 5.076 billion.Out of the contracted volume in 2008, 62.5% was earmarked foroperations in amounts of up to R$ 130 thousand.The Web site www.bradescorural.com.brv was made available in order to assistthe sector with information related toagribusiness, credit services and products.APLs (LocalProductiveAgreements)boost SMEsAPLs are groups of small tomedium sized companieslocated in the same region withspecialized production andsome kind of bond betweenthem in terms of articulation,cooperation, and learning.They count on the support ofthe government, credit, andeducational and researchinstitutions, in addition tobusiness associations.We began working with APLsin February 2003 through apartnership with Sebrae-SPand FIESP (the Federationof Industries of the State ofSão Paulo) to operate in fourregions of inland São Paulo:Ibitinga (embroidery hub),Mirassol (furniture industry),Limeira (jewelry), and VargemGrande do Sul (ceramics).As of October 2004, theBank joined the BrazilianMinistry of Development,Industry and Foreign Trade’sPermanent Workgroup (GTP- APL), and since then it hasdirectly contributed to thedevelopment of guidelinesand criteria for operationsin these locations, includingthe allocation of resources.

Sustainability Report 2008Social-environmental Credit LinesWe maintain 31 social-environmental lines of credit for specific groups, amountingto an investment portfolio of R$ 2.14 billion.Name of ProductMain CharacteristicsENVIRONMENTALEnvironmental LeasingSpecial leasing conditions for the acquisition of assets that contribute to environmental preservation.CDC Gas KitFinancing for vehicle fuel conversion to natural gas – GNV (equipment certified by Inmetro).Environmental Working CapitalLoans for corporate clients whose activities are related to social development and environmental preservation andthat have obtained the ISO 14001 Certification, or whose activities are related to recovery of metal or plastic materials.Forest Working CapitalLoans for corporate clients that have a certificate for forest management/custody chain or an agreement that proves the certification process.CDC Solar HeaterCredit line for the acquisition of solar heating equipment (certified by Inmetro).CDC Forest CertificationLine of credit to customers who want to get the Forest Certification.Bradesco Eco–financing– VehiclesBradesco, in partnership with the Fundação SOS Mata Atlântica, contributes to plantingtrees for the Forest of the Future Program with all CDC and Lease vehicle financing.ENVIRONMENTAL – BNDES OnlendingModeragroFinancing for farming and ranching sector projects to increase productivity,product quality standards and sanitary / environmental adaptation.Moderagro Solo***Financing for soil correction projects, recovery of degraded pasture lands and flood plain cultivation andenvironmental adaptation of rural properties, especially to recover legal reserve and permanent preservation areas.PropfloraFinancing for planting and maintaining industrial-use forests and for recoveringand maintaining forest preservation and legal reserve areas.ProescoFinancing for energy efficiency projects that are proven to create energy savings, increase the totalefficiency of the energy system or promote the replacement of fossil fuels with renewable sources.ENVIRONMENTAL – FGTSSanitation for allFinancing for sanitation projects, such as water supply, sewage sanitation and treatment of solid waste, among others.SOCIALPayroll DeductiblePayroll deductible loans for employees working in private companies represented by Unions.CDC Construction MaterialFinancing for the acquisition of home building material, through an agreement with storeownersassociated to Anamaco (the Brazilian Association of Home Building Material Sellers).Microcredit for Individuals Loans for low-income customers.APL Working CapitalLoans for micro and small-sized companies participating in the APL projects.CDC APLFinancing for machinery and equipment for micro and small-sized companiesparticipating in a Local Productive Agreement (APL).Corporate MicrocreditLoans for low-income micro-entrepreneurs.CDC MBA/Post GraduateFinancing for specialization, post graduate and MBA courses.CDC Telephone for HearingImpaired PeopleFinancing for acquisition of telephones for the hearing-impaired.CDC School Material/Enrolment FeeFinancing for the acquisition of school material and payment of enrollment fees.CDC Accessibility – AssetsFinancing for vehicle adapataion equipment and acquisition of wheelchairs, prostheses, Braillemachines and sporting equipment, among others, for people with disabilities.CDC Accessibility – Services Credit line for people with disabilities to finance vehicle adapation services and remodeling (access ramp, etc.).CDC Seminar/CongressFinancing for congress, seminar, exhibition and event enrollment fees.CDC Educational Material andComputers (University Account)Financing for the acquisition of educational material and computers.Credit lines – SantaCatarina FloodsCredit lines with special conditions, fees and terms for micro, small and medium-sizedcompanies of Santa Catarina State that suffered losses due to flooding and landslides.SOCIAL – BNDES onlendingModermaqFinancing for machinery and equipment for the modernization andstimulation of the Brazilian industrial park and health sector.ModerinfraFinancing of irrigation and storage projects to develop sustainable irrigated agriculture.ProgerenFinancial support in the form of working capital to increase production, employment and total salaries.Connected Citizen FinancingProgram – Computer for AllFor retailers to purchase computers to be sold with special price and fee terms.ProfarmaFinancing for investment projects for construction, modernization and expansion of the industrial health complex.*** Currently referred to by BNDES as Produsa.Social-environmental lines of credit2008Total portfolio*R$ 2,138.5 millionTotal operations* 193,916Total assets **R$ 173.423 billion% Social-environmental products/Total assets ** 1.23%* Does not include amounts related to Bradesco Ecofinancing – Vehicles, Profarma and Connected Citizen. Includes amounts from Proinfa and the Higher Education Program(IES), CDC Computers for Teachers, and the pre-approved Credit Line for undergraduate students, discontinued in 2008.** Total loans and financing assets (does not include credit card and foreign exchange operations).22

Support to the victims of the Santa Catarina floodsGrowth of social-environmentalcredit lines portfolioAmount at the end of the year (in billions of reais)In November 2008, the Bank created a special credit linewith reduced interest rates and a grace period to assist micro,small and medium-sized companies that suffered lossesdue to landslides or flooding in Santa Catarina State.2.112.331.772.14The scope of Environmental Leasing was expanded. This1.28line, in addition to leasing water treatment and reutilizationequipment used in basic sanitation and industrial processes,now includes equipment for renewable energy generationand air and waste treatment.20042005200620072008BNDES Onlending Credit LinesBradesco is one of the main financing agents of NationalBank for Economic and Social Development (BNDES)onlending to finance projects and acquire new machineryand equipment manufactured in the country for theindustrial, business, services and farming and ranchingsectors. In 2008, the total volume of BNDES onlendingreached R$ 8.9 billion.BNDES looks at the requirement of environmental licenses asa factor when financing in any sector, and this is in line withour Loan Policy, aiming at ensuring that financed projects aredeveloped in a socially responsible manner and reflect solidenvironmental management practices.In addition, Bradesco is the only private bank that hasestablished a partnership with BNDES to offer a card usedby micro, small and medium-sized companies with up toR$ 60 million in sales. This system, following the concept ofcredit cards, works as an agile onlending instrument, mainlyfor the acquisition of new machinery and equipment, with feesbelow those practiced on the market – around 1% per month– and no annual fees.BNDES has recently authorized paying the cost of obtainingcertifications, such as, for example, ISO 9000 and ISO 14000,with the BNDES Bradesco Visa Distribuição card to helpincrease the competitiveness of micro, small and mediumsizedcompanies. This card can also be used for Accreditationservices (system for assessing and certifying the quality ofhealth services) for hospitals and similar institutions.Bradesco BNDES CardOnlending volume (in millions of reais)47.72005145.72006285.32007532.82008

Sustainability Report 2008MicrocreditThe Bank has credit lines to assist low-income individuals andmicro-entrepreneurs, such as Microcredit, the portfolio of whichamounts to R$ 21.8 million, and specific lines of credit to serveBanco Postal and Bradesco Expresso customers.Bradescomaintainsstrategicpartnershipswith retailersto faciliatatepopular accessto creditPartnerships to Democratize CreditIn order to facilitate access to credit, especially for the Dand E classes that, according to the Brazilian Institute ofGeography and Statistics (IBGE), currently account for 26%of the country’s population, we have maintained strategicpartnerships over the past years with several retail chains.We would like to point out our partnership with Casas Bahia,whose growth over the past 10 years transformed this retailerinto an international business exemplar. Other partnersoperating in several regions of the country are: Microsoft,Gabryella, Grupo Ponte, Facilar, Socic and Eletrozema. In2008, approximately R$ 2 billion was earmarked for financingoperations deriving from partnerships with these companies.Also in the low-income credit segment, the Bank issuesPrivate Label cards through agreements with retail chains thatsell home appliances, foodstuffs, clothing and medications,among others, with Casas Bahia, Colombo, G. Barbosa, Coop,Leader, Esplanada and Drogasil standing out. The new CasasBahia store in Paraisópolis – the 2 nd largest slum in São PauloCity – offers and accepts the Casas Bahia credit card.This is a way of appreciating customers and building loyalty,by providing access to banking products and services andallowing purchases in installments at partner and otherretailers. At the end of 2008, there were 13,289,984 of thesecards, corresponding to sales of R$ 7.1 billion.Housing FinanceBradesco holds an outstanding position in the real estatefinance segment. The Web site www.bradescoimoveis.com.br,created to assist people interested in purchasing theirhome and to build a closer relationship with home builders,developers and real estate agencies has been an important toolin the portfolio growth process.24

In granting loans to finance real estatedevelopment projects, the location,building and installation conditions areanalyzed, and builders are required toobtain certification from the BrazilianProgram of Quality and Productivity inthe Housing Industry (PBQP-H).In 2008, the balance of real estate financingstood at R$ 5.4 billion for individualsand corporations, growing 63.9% whencompared to the balance in 2007.João de Barro AgreementBradesco has a partnership with theBrazilian Association of Home BuildingMaterial Sellers (Anamaco) and itsregional offices, and created the Joãode Barro Agreement. This is a specificcredit line for financing the purchaseof home building material. The processis simple, without bureaucracy:customers submit their budgets to theBranch where they have a checkingaccount for credit approval.This agreement has large social appeal,providing an extended repayment term ofup to 48 months, with fixed installmentsand minimum interest of 1.89% permonth according to the financing term.The minimum amount financed isR$ 500.00 and the maximum amountvaries according to the customer’s creditrepayment capacity. Our portfolio relatedto this line of credit stood at R$ 134.9million in December 2008.card annuities were donated tophilanthropic entities. 19 years ago, wecreated the SOS Mata AtlânticaAffinity Card, where part ofrevenues from annual fees istransferred to the SOS MataAtlântica Foundation.T h e c a r d a l r e a d ytransferred R$ 34.638million to the project,mainly destinedt o r e f o r e s t i n gdegraded areas,training techniciansand preparing newprojects to protect therainforest.Bradesco is a co-founder ofthe Fundação AmazonasSustentável (FAS), or theSustainable Amazonas Foundation,which also has an affinity card, aninnovative product made of between 80%and 85% recycled material.Affinity CardsNumber of members182,565213,218213,675Credit CardsIn the card segment, Bradesco was thefirst bank to promote sustainabilityrelatedinitiatives. A portion of credit200620072008vFor more details aboutaffinity credit cards, click here

Sustainability Report 2008Amount onlent to entities(in millions of reais)5.9165.8015.104We also issue cards for the Association of Assistance toChildren with Disabilities (AACD), Association of Parentsand Friends of People with Disabilities (Apae) and CasasAndré Luiz. Since 1995, the AACD card has providedR$ 1.448 million, donations to Apae amounted to R$ 3.472million and to Casas André Luiz, R$ 397 thousand. In2008, Bradesco Cards once again participated in the SBTTV Telethon that lasted for 27 continous hours, and AACDallotted time to sell AACD affinity cards.Bradesco also enables American Express cardholders touse their Membership Rewards Program points to makedonations to partner entities.200620072008InvestmentsSocial-environmental Criteria for InvestmentsWe analyze investments under two aspects:the Organization’s own investments; andinvestments made available to customers.Referring to our own investments, Bradesco works withintermediation. One of the initiatives was to createthe Equity Investment Fund (FIP), aiming at creatingopportunities for customers who need support at certaintimes. It works like “bridge financing” with criteria thatrequire an ethical position from companies and theircommitment to the environment and society.The Amazonas Sustentável Fund is a product that focuseson the environment. Launched in 2008, this fund aims atmanaging assets of the Fundação Amazonas Sustentável(FAS), of which Bradesco is one of the partner-sponsors.Amazonas Sustentável Fund, managed by BRAM –Bradesco Asset Management, has a conservative profileand only invests in fixed income securities. Its objectiveis to manage funds raised on a sustainable basis, withoutcharging an administration fee. The proceeds of thisinvestment are distributed to 8 thousand householdsassisted by the project.Within the scope of investments made available tocustomers, the Bank offers some Socially ResponsibleInvestment Fund options.26

Renewable energy investmentsBradesco BBI is one of the shareholders (with 9.67% of shares pertainingto its Equity Investment Fund – FIP) of Empresa de Investimento emEnergias Renováveis S.A. (Ersa). The business focus is to generateelectricity from renewable sources by building small hydroelectric plants(PCHs), biomass-fired thermo-electric power plants and wind farms.Ersa, created at the end of 2006 by Pátria Investimentos, by the end of 2008 hadreceived R$ 631 million from its shareholders. Ersa has an ambitious business planthat includes investments of approximately R$ 2 billion over the next four years.It has a portfolio of 20 PCH projects that represent 301 MW of installed capacity,of which 37 MW are already online, 10 MW will go online in 2009 and 125 MWwill go online in 2010, with its energy sold in government auctions and to freecustomers. In addition to Pátria (31.54%) and Bradesco BBI, the U.S. fundEton Park (36.32%), GMR Energy (12.73%) and the German bank DeutscheInvestitions und Entwicklungsgesellschaft mbH (DEG), development arm foremerging economies of KFW (9.73%). KFW Bankengruppe is the German federalgovernment’s agent for official financial cooperation operations (financialcredits and contributions) between Germany and developing countries.Socially Responsible Investment FundsBradesco is one of the Brazilian institutions that providefinancial products inspired by the socially responsibleinvestments (SRI) concept that prioritize social-environmental,ethical and governance criteria.We have three investment funds of this type:Bradesco FIC FIA Planeta Sustentável and Bradesco PrimeFIC FIA – Corporate Sustainability Index – have portfolioscomposed of stocks on the Corporate Sustainability Index(ISE) of BM&FBovespa.Bradesco FIC FIA Governança Corporativa – Stocks for thisfund are selected from among companies that adopt corporategovernance standards and are listed on Levels 1 or 2 of theNovo Mercado of BM&FBovespa.In the 12-month period ended in December 2008, theshareholders’ equity of these funds declined 34.53%.

Sustainability Report 2008Certificated savings plan with a specificpurpose and social characteristicsOther ProductsCertificated Savings PlansBradesco has certificated savings plan products with specificpurposes and attributes that give them a social characteristic.In addition to creating a financial reserve for customers,part of the proceeds from these products benefits socialenvironmentalprojects. In 2008, more than 1.390 millioncertificated savings plans were sold.Certificated savings plans are also a means of bankinginclusion, as they establish a steady connection with thecustomer who needs to make monthly contributions toparticipate in drawings. In addition, the Branch Network playsan important role in disseminating the product: when offeringcertificated savings plan options to a customer, the employeedisseminates the culture of each partner involved, contributingto make the customer aware of sustainable actions.Social-environmental certificated savings plansBenefited partnerinstitutionPé Quente BradescoFundação SOSSOS Mata AtlânticaMata AtlânticaPé Quente Bradesco GP AyrtonSenna and Pé Quente BradescoInstituto Ayrton SennaPé Quente Bradesco O Câncerde Mama no Alvo da Moda(Fashion Target Breast Cancer)Pé Quente BradescoAmazonas SustentávelCertificated savingsplans sold in 2007Certificated savingsplans sold in 2008688,521 509,261Instituto Ayrton Senna 160,826 464,706Brazilian Institutefor Cancer Control66,084 89,753Fundação Amazonas– 333,089SustentávelTotal 915,431 1,396,809Insurance for the Low-Income PopulationBradesco Seguros e Previdência has been seeking to increaseits presence in the insurance market for the low-incomepopulation, a very valuable international trend to help improvethe quality of life of the C, D and E classes of the population.In Brazil, the low-income population insurance segment is stillyoung, but it should grow to a higher, mass scale over the next years.Susep introduced insurance for the low-income populationin 2004, and Bradesco Vida e Previdência launched a productfocused on democratization of access to life insurance when itcreated Vida Segura Bradesco.28For further information aboutv Certificated Savings Plans, see ourSocial-Environmental ResponsibilityWeb page at www.bradesco.com.br/rsa

Currently, the Organization offers its class C and D customersthree options in the Life segment:Vida Segura Empresarial Bradesco – group life insurancewith a R$ 49.90 monthly fee for micro and small-sizedcompanies with 3 to 15 employees, including partners. Thisinsurance includes coverage for death and disability due toaccidents, funeral assistance benefits and certificated savingsplan drawings.Vida Segura Bradesco – Life insurance with a R$ 9.94 monthlyfee targeting individuals. It includes coverage for death bynatural causes or accidents, funeral assistance benefits andparticipation in certificated savings plan drawings.Tranquilidade Familiar Bradesco – Life insurance with amonthly fee starting at R$ 6.00 targeting individuals between16 and 80 years of age. It includes coverage for death by naturalcauses or accidents, family funeral assistance benefits (spouse,children up to 24 years of age, children with disabilitiesand single daughters without age limits), leasing of specialequipment (crutches or a wheelchair) and participation incertificated savings plan drawings.In January 2009, Seguro Proteção Financeira Contas de Consumo(Insurance for Financial Protection of Consumption Accounts)was launched, and for only R$ 5.60 per month, customers areprotected against unforeseen events relatedto automatic bill-pay accounts.Life and Private Pension Plan –LongevityIn a little less than fifty years, the lifeexpectancy of Brazilians increased by almost18 years (IBGE figures collected between 1960and 2006). As the fertility rate decreases, thepercentage of senior citizens is increasing. In2030, an estimated 30 million people in Brazilwill be older than 65.This impacts the private pension segment.Thus, Bradesco Seguros e Previdência, besidesoffering supplementary private pensionproducts so that workers can save enough to2008 Longevity Hiking and Jogging Circuit inSão Paulo StateFor further information aboutinsurance for the low-incomevpopulation, click here

Sustainability Report 2008guarantee their retirement, studies thedevelopment of new products adapted tothe changing population, and stimulatesreflection and dialogue on themes relatedto longevity through events and othermultiple actions.In September 2008, we hosted the thirdedition of the Longevity Forum, anannual event that promotes discussionon themes related to the Brazilianpopulation’s longevity. The event joinedapproximately 350 people. We alsocreated the Longevity Hiking and JoggingCircuit in an attempt to encourage peopleof all ages to maintain healthy habits toimprove their quality of life. The 2008circuit was in São Paulo State, reachingthe cities of Sorocaba, Campinas, Bauru,São José do Rio Preto, Ribeirão Preto andPresidente Prudente.Another service related to longevityoffered by Bradesco Vida e Previdênciais the Espaço Viva Mais (Live LongerSpace) – www.espacovivamais.com.br– which provides information, tips andsuggestions about quality of life, health,entertainment, culture and cuisine.Executive Committee ofProducts and ServicesBradesco has an Executive Committeeof Products and Services and aDepartmental Commission of Productsand Services to suggest and approvechanges or even veto productsand services created by any of theOrganization’s various departments,evaluating the opportunities andfinancial and operating feasibility ofproposals to create or alter products.The Committee and Commissionare responsible for monitoring theirresults and performance on themarket, as well as evaluate the socialand environmental impacts a certainproduct or service may have.Prevention of IllicitActivitiesWe have adopted several measures toprevent the use of our structure to carryout illicit activities.We have an Anti-Money Launderingand Anti-Terrorism Financing Programthat reflects the best market practices,composed of policies, controls, trainingand audits. Our policies “Know yourCustomer” and “Know your Employee”determine among other aspects theprocedures and the ethical behaviorexpected from employees. Controlsystems developed by Bradescoassess financial transactions daily toidentify possible transactions that areincompatible with customers’ economicfinancialcapacities.The Anti-Money Laundering andAnti-Terrorism Financing Program isperiodically audited by a regulatingauthority (the Brazilian Central Bank)and by the Organization’s GeneralInspectorate/Internal Audit. Inaddition, in 2007 we contracted aninternationally renowned externalauditing company that confirmed theefficiency and efficacy of the Program.Within t h i s c o n t e x t , we wereacknowledged by the Council for30For more details aboutExecutive Committee of Productsvand Services, click here

Financial Activities Control (Coaf), Brazil’s financial intelligenceunit, at its 10-year anniversary celebration, being the onlyprivate financial institution to receive an honor for its relevantcontribution to combating money laundering in Brazil.Our employees continuously receive information about anticorruptionpractices during workshops and via internalcommunication. This theme is also included in our corporateCode of Ethical Conduct.Another important aspect of this program is informationsecurity, guaranteeing the protection of the information ofthe Organization’s customers and companies in terms ofconfidentiality, integrity and availability.In 2008, a large internal communication campaign was heldon this issue.Anti-corruption preventive monitoringYearPremisesTotal Audited/inspectedInterest (%)2004 3,016 872 292005 2,929 1,898 652006 3,016 2,316 772007 3,172 2,149 672008 3,339 2,260 68Goals and Objectives of 2008Develop new socialenvironmentalproducts.Improve employee participationin courses and training related tosocial-environmental themes.Five new products were launched: Proesco(to finance energy efficiency projects); specialcredit lines for companies of Santa CatarinaState; Fundo de Investimento Bradesco FIC FIAPlaneta Sustentável; Bradesco Family Insurance(targeting C and D classes); and Pé QuenteBradesco Amazonas Sustentável (two types).A sustainability course at TreiNet(Bradesco’s e-learning portal) was madeavailable; “Challenge of the Planet.”Status•Achieved•AchievedGoals and Objectives for 2009Expand the correspondent bank network.Increase the customer base.Continue opening new Branches.For further information about Preventionv of Illicit Activities and the “Know yourCustomer” and “Know your Employee”policies, visit the Investor Relations Webpage– www.bradesco.com.br/ir

Sustainability Report 2008Responsible Management32

Sustainability Report 2008Code of Ethical Conduct: practical guide to professional and personal behaviorBradesco is a democratic Bank whereeveryone may have access to bankingproducts and services, from lowincomeindividual customers to largecorporations.Several communication and relationshipchannels support our businessdecisions, allowing us to meet the needsand expectations of strategic groups inrelation to our operations.In our businesses and operations,we maintain relationships with 28groups. Taking into account criteriasuch as relevance, interest andinfluence, we have seven prioritygroups: employees, shareholdersand investors, the government andsociety, suppliers, customers, NGOsand communities.Ethical RelationshipsEthical conduct, stressed in Bradesco’sValues, is part of the process tostrengthen and disseminate our cultureof sustainability.We have the corporate Code of EthicalConduct, created in 2003 and reviewed in2008, which helps establish a relationshipculture with our stakeholders and, at thesame time, works as a practical guideto personal and professional conductfor all managers, employees, suppliers,service providers, holding companies,subsidiaries and companies of theOrganization.We also have sector Codes of EthicalConduct for the Accounting andFinancial Management Areas and thePurchasing Professional, launched in34For further information on Codes of Ethics,v please visit the Investor Relations Web site(www.bradesco.com.br/ir) and theSocial-Environmental Responsibility Website – www.bradesco.com.br/rsa

November 2008 as as a voluntary initiative. This document aimsat guiding the relationship with suppliers, who will be asked tocomply with the code, which defines the responsibilities and theexpected conduct of the Purchasing professional.The Organization’s Codes of Ethical Conduct are managed bythe Ethical Conduct Committee, a statutory body that reportsto the Board of Directors. It is the Committee’s responsibilityto propose actions that incorporate the best market practices,receive and analyze suggestions, determine any changes andpropose educational actions.Breaches to the Codes of Ethical Conduct are subjectto disciplinary action. Misconduct according to theOrganization’s Codes of Ethics is reported on a quarterlybasis to the Ethical Conduct Committee. Issues related to theOrganization’s officers are forwarded to the Board of Directorsthrough this Committee.Bradesco hasseven prioritystakeholders:employees;shareholdersand investors;government andsociety; suppliers;customers;NGOs; andcommunitiesHuman RightsBradesco reaffirmed its commitment to observing and promotinghuman rights in 2008 when it signed a document supporting the 60 thanniversary of the Universal Declaration of Human Rights.Internally, Bradesco is OHSAS 18001 (occupational health and safety) and SA8000(labor relations and workplace) certified and also promotes diversity-related actions.Another important factor is the use of social-environmental criteriafor granting loans to companies and selecting suppliers and serviceproviders, to contribute to eliminating child and slave-like labor.In 2008, the Organization joined the Financial Coalition Against ChildPornography. For further information, see the In Line with GlobalCommitments section, in the Sustainability Vision chapter of this Report.Relationship and Commitmentof Interested PartiesIn our Organization, it is fundamental to maintain alongstanding and consistent relationship with all of ourstakeholders. Thus, progress made with the support ofinstruments and actions like our Sustainability Report, theSocial-Environmental Responsibility Web site (www.bradesco.com.br/rsa), Bradesco Cycle of Dialogue with Stakeholders,

Sustainability Report 2008Meetings with Suppliers, emphasis ontraining our Ombudsmen, the developmentand training of our employees, Apimecmeetings and community activitiesmakes us certain that we must persevereon the path to sustainability.Bradesco and its stakeholdersVisits tomonitor thecommitmentwith theSA8000 standardrequirementswithin certifiedscopesBiannual meetingsBradescoSocial-EnvironmentalResponsibility Web siteRequest for InformationquestionnaireAnnual andSustainability Reports3.5 thousandsuppliersSocialenvironmentalQuestionnaireCliente Sempre em Dia(monthly)Bradesco Magazine(quarterly)Declarationof ComplianceSatisfaction surveysand need identificationBradesco CelularRelationshipchannel viaspecific e-mailSuppliersBanco PostalBradescoExpresso40.6 millioncustomersCustomersFone FácilBradesco38,183 service stationsInternetBradescoAnnual andSustainability ReportsBradesco Rural Magazine(quarterly)Alô Bradescoand OmbudsmanInfoemailAnnual andSustainabilityReportsNGOsRelationshipswith morethan 140institutions1 st Cycle ofDialogue withStakeholdersChannel availablefor online donationsLocal ProductiveAgreements (APLs)Digital InclusionCenters (CIDs)38,183 servicestationsBanco PostalFinasa EsportesProjeto Educa+Ação(Education + Action Project)BradescoSocial-EnvironmentalResponsibility Web sitePresent inmore than 5thousandBrazilianmunicipalitiesReport on Economic andFinancial Analysis (quarterly)Fact Sheet(quarterly)Bradesco InvestorRelations Web siteApimec andINI meetingsAnnual andSustainability ReportsBradesco PoderPúblico Web site(bank service forpublic authorities)FundaçãoBradescoGovernmentand SocietyPartnershipswith commercialestablishmentsBradesco ExpressoAnnual andSustainability Reports1.4 millionshareholdersand the marketin generalRI Express(mail)Shareholdersand InvestorsInvestorRelations AreaAcionistaSempre em Dia(quarterly newsletter)EmployeesSocial Responsibilityand Quality of Life/Climate areasBradescoVolunteer ProgramIntranetBradesco TV (monthly)CommunityElectronic mailCommunity,social,business,culturaland sportingeventsProjeto Educa+Ação(Education+Action Project)Partnershipsin projects86,622employeesSustainabilityReportSponsorshipand support to806 eventsand programsBradescoVolunteer ProgramBradescoSocial-EnvironmentalResponsibility Web siteInstructionalpamphletsCircular LettersSempre em Dia newsletterCommuniquésFundação BradescoFinasa EsportesAlô RH communicationchannel (telephone and e-mail)Interação Magazine (monthly)Annual and Sustainability ReportsOccupational Healthand Safety Area36

In 2008, we started a process thatstimulates greater participation andcommitment from our stakeholdersthrough discussion panels (Bradesco 1 stFirst Cycle of Dialogue with Stakeholders)that provided us with comments that willassist us in the planning of future and theadapation of current initiatives.Shareholders and InvestorsProfile of service for shareholders,analysts and investorsActivity 2006 2007 2008Meetings with investors 128 118 198Conference calls 16 35 55Events abroad 7 16 20Apimec meetings(Association of the CapitalMarket Investment Analysts14 14 14and Professionals)Chats – 3 3INI (NationalInvestor Institute)– 1 3*Total 165 187 293* Includes an event held in Vitória (ES), in conjunction with theApimec event.Shareholders’ compensation andcommunication with shareholdersand the marketAs a tradition, we compensate ourshareholders above the minimumpercentage provided for by the regulationsapplicable to publicly-held companies.Bradesco went public in 1946 and 38years ago became the first Brazilian bankto pay monthly dividends and interest onshareholders’ equity to its shareholders.Bradesco ensures a mandatory minimumdividend of 30% of adjusted net income,above the 25% required by the BrazilianCorporation Law. In the case of preferredshares (PN), dividends are 10% higherthan those paid to common shares (ON).The payment of interest on shareholders’equity and dividends for 2008 reachedR$ 2.692 billion, a sum correspondingto 35.3% of adjusted net income. InDecember 2008, Bradesco reached amarket value of R$ 65.354 billion.In order to provide varied andcontinuous information, contributing toestablishing a transparent relationshipwith shareholders, investors and capitalmarket professionals, we have an InvestorRelations (IR) area.In order to ensure the flow ofcommunication to everyone, the IR area:Organizes events in Brazil and abroad,such as Apimec, INI Meetings andBradesco Day in London and New York.We also have a Web page (www.bradesco.com.br/ir) in Portuguese, English andSpanish versions. The Web site providesthe market with the informationnecessary for an accurate evaluation ofBradesco’s results and projects, as well asaccepting opinions on the Organization’sperformance.It discloses press releases to the marketwith material information, in additionto publishing them on the site.It organizes a chat service through whichshareholders are able to obtain answersin real time directly from the Bank’s IRteam on results and business strategieseach quarter.Apimec events report to investors and shareholders

Sustainability Report 2008Bulletin is one ofthe shareholderinformationoptionsFollowing each earnings release,it performs two conference calls(in Portuguese and English) inwhich nearly 200 of the Bank’sinvestors participate.It also maintains Fale com o RI(Contact IR), to assist marketprofessionals, individuals andinstitutional investors.It maintains a specific service area forIndividual Investors.We also communicate with themarket through several of Bradesco’sinstitutional publications: Reporton Economic and Financial Analysis(quarterly), Management Report(annual), Sustainability Report (annual),Acionista Sempre em Dia newsletter(quarterly) and Fact Sheet (quarterly).Apimec Meetings and other eventsThe market considers the Apimecand INI meetings held in variouslocations an important tool to make theOrganization’s performance public.In 2008, events were held in 17 cities, 12of which were capital cities, and eight ofthem included live Internet broadcasts.In addition, two internationalpresentations were broadcast online –in London and New York – we held roadshows in another eight countries.Goals and Objectives of 2008Continued improvement ofpress releases and quarterlypresentation to the market.Prospecting new marketsin Brazil and abroad forBradesco presentations.Bradesco Day (Londonand New York).Creation of events focusedon individual investors.Segmentation of Web site(institutional and individual).Presentation of Organizationdepartments, affiliated companiesand regional executive boards.Bradesco Open Day,event held in Brazil.The press release was restructured based onmarket demands pointed out by perceptionstudies conducted by the Organization.In Brazil, meetings with investors were held inRibeirão Preto and Vitória. Meetings were heldabroad in Abu Dhabi, Singapore, Edinburgh,Dubai, Hong Kong, Orlando and Tokyo.53 people participated in the London meetingheld on May 20; 125 people participated inthe NYSE meeting held on November 25.Meetings in partnership with INI were held,besides presentations to brokers’ customers.The development term for thesegmentation of the IR Web site waspostponed, due to systemic technicalissues that emerged during the project.During 2008, meetings were held with O&M,DBDN, Cards, Consortium and DAC areas.For this event, an Apimec meeting washeld in São Paulo, similar to what weplanned for Bradesco Open Day.Status•Achieved•Achieved•Achieved•Achieved◦Not achieved•Achieved•Partially achievedGoals and Objectives for 2009Complete the Web site segmentation.Conduct another Bradesco Day abroad.Provide information and responses to analysts and investors more quickly.Implement a system to identify investor profilse and thus seek ongoing relationship improvements.38

CustomersOur basic guideline is to be an “opendoor” Organization, available toall Brazilians, customers and noncustomersalike.Concerning customers, we operateunder the market segmentation conceptso that we are able to provide servicesand solutions compatible with eachsegment. For individuals, we have theRetail and Prime segments (customerswith monthly income above R$ 4thousand or investment exceeding R$ 50thousand) and Private (customers withminimum investments available of R$ 2million). For corporations, we have theRetail (annual sales up to R$ 30 million),Bradesco Empresas (annual salesbetween R$ 30 million to R$ 350 million)and Bradesco Corporate segments(annual sales exceeding R$ 350 million).Our objective when serving eachcustomer is to be their “first bank,” orthe first choice of those seeking bankingservices, thus, opening new possibilitiesfor opening accounts and new businessopportunities, as well as facilitatingbanking inclusion.According to the premises of bankinginclusion, it is more important thatpeople use the Bank’s services thanbecome account holders.We maintain a Ser vice QualityBank services for all customer profilesManagement area that is also certifiedby ISO 9001:2000. The service qualitymanagement of Bradesco Retail occursby means of structured processes,preventive and corrective actions withthe participation of regional qualitymanagers who analyze and monitorthe Branches’ performance, as well aswith the support of the AnonymousCustomer (an anonymous person hiredby the Bank who visits Branches orcontacts them via telephone to evaluatecompliance with service standardsand the service rendered, whichcontributes to continued improvementGeneration of value for customers2006 2007 2008Service Stations* (Bradesco and third parties) 33,638 29,982 38,183Retirees and pensioners – INSS/month 4.7 million 4.9 million 5.1 millionINSS Benefits R$ 28.8 billion R$ 32.9 billion R$ 35.7 billionMunicipalities with a single bank 1.7 thousand 1.7 thousand 1.9 thousandDebit and credit cards (including Private Label) 57.9 million 70.5 million 81.7 millionCredit portfolio R$ 96.2 billion R$ 131.3 billion R$ 173.4 billionRemittances from Brazilians livingabroad (via agreements)US$ 512 million US$ 617 million US$ 713 millionInvestments in infrastructure, ITand telecommunicationsR$ 1.8 billion R$ 2.1 billion R$ 2.7 billion* 2006 and 2007 amounts were adjusted to include all external service stations.

Sustainability Report 2008of management processes). In theAnonymous Customer’s evaluations oftelephone services, from 2004 to 2008,the annual average grade increased 70%,while in the Anonymous Customer’sevaluations of on-site service, theannual average grade increased 29%from 2005 to 2008.In December 2008, as an innovativeaction in the market, Bradescoperformed the pilot test of the On-SiteAnonymous Customer – Accessibilityat Branches in Greater São Paulo,including visits by the hearing- andvisually-impaired and wheelchair users,evaluating compliance with servicestandards and accessibility issues, aswell as service rendered. This processwill continue in 2009 to improve servicesand management processes.Continued improved managementThe continuous pursuit of improvedservice quality is reinforced in the newRetail Management Model createdin 2008. This new model, resultingfrom a customer satisfaction survey,incorporates new service practices, inaddition to providing for the remodelingof Branches and technologicalinnovations for prompter service. Themodel has already been implementedin 292 Branches and in the short term,another 533 will be adapted to complywith this new model.Employee training is important toconsolidate service quality programs,an indispensable factor to earn, retainand build customer loyalty. In 2008,more than 45 thousand employees tookpart in on-site training related to thisissue, including clerks and assistants ofmanagerial areas.The courses cover behavior and businesspractices, communication, personalmarketing and Brazilian Sign Language(Libras). In order to improve customersatisfaction, we focus on ethics, respectand transparency as values when buildinga longstanding relationship, encouragingemployees to exercise service quality asa merit, by incorporating the “serve thecustomer” cause.Employees also receive an instructionmanual called “Service Quality,” whosecontent consolidates the Bank’s servicestandards, the “open doors” culture, theOrganization’s Code of Ethical Conductand the Consumer Defense Code.Communication with customersWe maintain structured means ofcommunication with customers, suchas direct mail, notices, advertisingcampaigns and even bank statements.Sent regularly, bank statements areconstantly monitored to facilitatecustomer understanding and followupon their operations with the Bank.The Braille bank statement, an optionfor visually-impaired customers,broadens the comprehensive nature ofinformation disclosure.At (www.bradesco.com.br), customersfind alternatives like the BradescoMedia Center, where the Bank’s videosand campaigns may be accessed, aswell as videos about the Organization’s40vFor further information aboutcustomer service, click here

meetings and presentations; theEconomia em Dia on-line newspaperfocused on economic news; and TVHome Broker Bradesco, with financialmarket news and articles, among others.Alô Bradesco, Fale Conosco(Contact Us) and OmbudsmanThe Bank has made Alô Bradescoavailable to cancel products ands e r v i c e s a n d f o r s u g g e s t i o n s ,compliments and complaints. Evenbefore the implementation of theConsumer Defense Code in 1990,Bradesco had already created AlôBradesco/SAC – Call Center in 1985,to give customers and users of bankproducts and services a voice. Thiswas the financial market’s firstcommunication channel for receivingcustomer comments and complaints.First, Bradesco’s customers have twoways of communicating with the Bank.One of them is Alô Bradesco, whichreceives customer comments andresponds to them within no more thanthree days.The other is Fale Conosco via the Internet,available at www.bradesco.com.br. Bothof them are considered first-level servicechannels that in 2008 responded to106,911 phone calls and 62,425 e-mails.There are also specific call centerstargeting certain products and services.A quarterly customer satisfaction surveyis conducted via telephone to evaluatethe services of Alô Bradesco and FaleConosco, selecting a sample of 3% ofShould the customer wish to proceedwith the clarification process or reviewthe guidance and solutions given tohis or her complaints made throughthe first-level service channels, he orshe may contact the Ombudsman, anoffice created in 2005 that is in chargeof centralizing complaints for the entireOrganization, at the second level. Thesecond level service of the Ombudsmantotal complaints. Relationship channel with customer was created in 1985For further information on Communicationv with Customers, visit our Social-Environmental Responsibility Web site –www.bradesco.com.br/rsa

Sustainability Report 2008was reinforced in 2007 when Resolution 3,477 of the NationalMonetary Council was published, institutionalizing theOmbudsman service at banks.Annual contact report2005 2006 2007 2008Suggestions 4,605 3,689 3,134 3,760Compliments 8,480 8,078 8,564 11,548Complaints 122,690 121,663 125,093 182,206Information 300,931 290,464 327,609 451,510Annual report oncomplaints filed at Procon15,983The Ombudsman also analyzes and responds to complaintsby the Brazilian Central Bank, Procons, the media and letters.Altogether, the Ombudsman generates 2.3 thousandcomplaint histories that are all responded to in writing.Responses are given within 10 days, although the law onlyrequires a response within 30 days, and detailed explanationsare given to the customer regarding his or her issue.2,26020054,36220067,8052007Annual report oncomplaints filed at Bacen2008Procons (Consumer Protection and Defense Bureau)As of 2005, the Organization started to centralize commentsand complaints from all Procons nationwide, increasing theefficiency of the process and ensuring agility in respondingto requests.The fact that Procon is decentralized, with a network ofautonomous offices and no standardized procedure, forcesour relationship with this body to adapt the peculiarities ofeach region.2,9534,200*7,319*Bacen (Brazilian Central Bank)All customer comments and complaints forwarded by theBrazilian Central Bank are analyzed by a specific team. Anycitizen may seek Bacen to make a complaint against theinstitution inspected by the monetary authority.1,5752005 2006 2007 2008* Of this total, 1,680 complaints in 2007and 1,600 in 2008 were ruled groundlessby BacenComplaints classified by the Brazilian CentralBank as breach of bank confidentiality2005 2006 2007 20082 3 1* 0* Only complaints considered valid by Bacen.42

Most frequent complaintsThe most frequent complaints ofBradesco’s customers include: unduedebits, charging a maintenancefee, delay in obtaining a copy ofdocuments/statements related toeconomic plans, early payment ofloans and delays in bank lines.There was a considerable increase in thenumber of complaints in 2008 comparedto 2007. This is due to some specificfactors: customer service of BancoBMC, a company of the Organization,was incorporated into the scope of theOmbudsman in December 2007, whichincreased complaints at Procons andthe Brazilian Central Bank; Bankpar(Amex Cards), merged in April 2008,also contributed to increase first-levelcomplaints; on September 22, 2008,the 24-hour a day, 7 days a week serviceAlô Bradesco/SAC became operational,anticipating the official enactment ofDecree-law 6,523 to come into force onDecember 1, 2008, which resulted in asubstantial increase of 46%.Financial indemnificationsIn 2008, the following payments were made:45 lawsuits amounting to R$ 260,145.99,due to service delays, not grantingloans, offensive service or providingincomplete information, among others;75 lawsuits amounting to R$ 360,797.65,due to embarassment when usingrotating security doors; and9 payments of lawsuits amounting toR$ 72,799.76, due to breach of customerbanking confidentiality.Bradesco Seguros e Previdência(Insurance and Private Pension)OmbudsmanSince 2003, Bradesco Seguros ePrevidência has had an exclusivechannel for complaints, suggestionsand compliments of customers andbrokers. A pioneer in the insurancemarket, the Ombudsman serves theinsurance, supplementary privatepension and certificated savingssegments, defending rights, preventingand solving conflicts. Service isrendered by the “Alô Bradesco Seguros”channel. Customers receive responsesin no more than five business days.Annual contact reportBradesco2004 2005 2006 2007 2008SegurosComplaints 16,829 18,654 15,032 12,268 17,462Suggestions 259 140 159 129 203Compliments 334 328 281 275 409Total 17,422 19,122 15,472 12,672 18,074In January 2008, a new access channel was made available, “Talk to theOmbudsman,” via the Internet. In 2008, this channel received 3,117 requests,accounting for 17.25% of the total.The increased comments and complaintsin 2008 were also due to the creation of FaleOuvidoria (Contact the Ombudsman),which facilitated access for more people,and a higher base of policyholders andparticipants of the Group plans by 14.5%between 2007 and 2008.Satisfaction surveysWe regularly do satisfaction surveyswith customers from several segments,c o o rd i n a t e d by t h e Ma rketingDepartment and administered by

Sustainability Report 2008polling institutes. The main objectiveis to evaluate customer satisfactionat points of contact, comprisingservice, relationship, convenience,management and team, call centers,Branches, Internet Banking, safety andconfidence in the institution. With thesurvey results, we can develop specificstrategies for each segment and thusincrease the Organization’s customerloyalty index. In 2008 more than 6thousand customers were surveyed.Survey results have been highlightingas Bradesco’s strengths factors suchas a broad portfolio of products andser vices, an extensive CustomerService Network, safety and thereliability that the Bank conveys. Asmain issues for improvement, resultspointed to services rendered byemployees and the relationship withmanagement and teams. In order toimprove these areas, several trainingworkshops have been developed,besides process and system changes,t e c h n o l o g i c a l i n n ov a t i o n s a n dadjustment in teams related tocustomer portfolio management.Annual survey of general corporate satisfaction. by segment*2007 2008SegmentSample(thousandpeople)Generalsatisfactionindex (0 to 10)Sample(thousandpeople)Generalsatisfactionindex (0 to 10)Retail (individual) 4,040 8.42 4,007 7.91Retail (corporate) 414 8.51 399 8.24Prime 1,200 8.77 1,612 8.63Companies 400 8.25 400 8.36Corporate 210 8.24 203 8.25Overall total 6,264 6,621* Except for Bradesco PrivateSource: Instituto TNS InterScienceBank Self-Regulation SystemIn January 2009, the Federation of Brazilian Banks (Febraban) implemented theBrazilian Bank Self-Regulation System, to improve the service standards and increasethe transparency of processes to the benefit of customers and other users, thuscontributing to an improved national banking system. Banks’ adhesion to the Systemis voluntary and Bradesco adhered as soon as this system was launched. The mainthemes evaluated are: services; supply and advertising; contracting services; movingchecking accounts; closing accounts; credit; confidentiality and safety. Febrabanregularly analyses the ombudsmen’s reports of participating banks and then issuesprocedures that provide more consistent treatment for each question or suggestion.44

Customer SecurityInformation about security and examples of attemptedfraud are available at www.bradescoseguranca.com.br,Constantly, alerts on safe Internet access are disclosed viaelectronic means (institutional and transactional environments)and via the media. It is recommended that all customers installthe Security Component (plug-in) on their computers toensure safe access to the Web site’s transactional environment.Information about the Bradesco Electronic Security Key and theBradesco Security Key Card is available.Another important issue is the identification of customers bymeans of the Palm Secure biometric technology, which waspioneered by Bradesco. By the end of 2008, the Bank had 343.7thousand customers registered in the biometric reading system,Segurança Bradesco na Palma da Mão (Bradesco Security in thePalm of your Hand), installed in 2,762 ATMs that was used 2.4million times in the period. This equipment works as a scannerthat captures the vascular pattern of the palm of the hand andworks as an additional password for ATM users.Biometry system: innovationGoals and Objectives of 2008StatusObtain ISO 9001 Certification forthe entire Ombudsman area.Have at least one employeetrained in Libras at each Branch.Train employees to reduce thevolume of customer complaints.Keep off the Central Bankranking during whole year.This was postponed to 2009 due to highervolume of requests with the Ombudsman andthe need to prepare quarterly and biannualreports for the Brazilian Central Bank.We were unable fulfill this target in 2008, but wehave been working toward having, on average,two employees trained by February, 2009.Constantly, there are on-site courses onthis theme and a specific video workshopon service was launched; in early 2009,TreiNet Padrões de Atendimento Varejo(TreiNet Retail Service Standards) was alsolaunched, available to all employees.For seven months during 2008, Bradescowas included in the ranking, chiefly due tohigher volume of complaints regarding theimpossibility of early repayment of loans fromFinasa BMC, Organization’s company.◦Not achieved•Partiallyachieved•Achieved◦Not achievedGoals and Objectives for 2009Obtain ISO 9001 certification for the entire Ombudsman area.Create new performance indicators for the Ombudsman for rationalizationand improved management of complaints and requests.Further information onCustomer Security can be found atvwww.bradescoseguranca.com.br

Sustainability Report 2008Promotions value competenceEmployeesEmployee appreciationSince the inception of our activities,we value employee development,instituting a closed career system, whichprioritizes, encourages and heavilyinvests in staff development. Newemployees are always hired to entrylevelpositions, based on the structure.Through this system, employeesare promoted through internalrecruitment, and all developmentopportunities target employees,allowing access to all hierarchicallevels. We maintain this philosophy as akey point for appreciating professionalmerit, prioritizing professional growthopportunities for all the Organization’semployees. Thus, approximately 20thousand employees are promotedevery year.As of 2000, the Organization startedto work in a segmented manner, andthe closed career was crucial to thechallenge, as objectives were achievedby strengthening and appreciatingstaff, stressing the belief that Bradesco’semployees are its most important assets.In view of its practices and conduct,Bradesco has been continuouslyincluded on lists of the best companiesto work for (Época magazine and GuiaVocê S/A-Exame).Human ResourcesManagement PolicyOur commitment to providingemployees with continued professionalgrowth opportunities in a healthyand safe environment where theircommitments and objectives areclear and set forth in the guidelines ofthe Bradesco Organization’s HumanResources Management Policy, theGeneration of value for employees2006 2007 2008Number of employees 79,306 82,773 86,622Salaries (billion) R$ 2.9 R$ 3.1 R$ 3.5Social charges (billion) R$ 1.0 R$ 1.1 R$ 1.3Profit sharing – PLR (million) R$ 414.3 R$ 520.8 R$ 542.1Provision for labor claims (million) R$ 310.4 R$ 326.9 R$ 346.4Training (million) R$ 57.9 R$ 75.3 R$ 91.3Health (million) R$ 298.2 R$ 325.2 R$ 344.1Food (million) R$ 498.8 R$ 545.6 R$ 620.3Private pension (million) R$ 319.0 R$ 340.0 R$ 269.5Childcare/childcare stipend (million) R$ 41.1 R$ 43.1 R$ 45.2Other (million) R$ 103.5 R$ 111.7 R$ 126.946For further information on employeev appreciation, see the Social-EnvironmentalResponsibility Web site –www.bradesco.com.br/rsa

Staff DistributionBrazil❖ Employees Women Men Blacks Full-time employees Part-time employees New Hires Terminations TurnoverNorth❖ 2,800 (3.2%) 1,163 (41.5%) 1,637 (58.5%) 1,250 (44.6%) 1,550 (55.4%) 1,250 (44.6%) 594 (4.7%) 333 (3.7%) 12.57%Midwest❖ 4,359 (5.0%) 1,811 (41.5%) 2,548 (58.5%) 966 (22.2%) 2,766 (63.5%) 1,593 (36.5%) 804 (6.4%) 491 (5.4%) 11.67%South❖ 8,032 (9.3%) 3,559 (44.3%) 4,473 (55.7%) 343 (4.3%) 5,109 (63.6%) 2,923 (36.4%) 1,325 (10.5%) 823 (9.0%) 10.60%Northeast❖ 10,760 (12.4%) 4,974 (46.2%) 5,786 (53.8%) 3,238 (30.1%) 6,427 (59.7%) 4,333 (40.3%) 1,341 (10.6%) 922 (10.1%) 8.75%Southeast❖ 60,560 (70.0%) 30,201 (49.9%) 30,359 (50.1%) 7,577 (12.5%) 40,531 (66.9%) 20,029 (33.1%) 8,584 (67.8%) 6,536 (71.8%) 11.00%Abroad❖ 111 (0.1%) 46 (41.4%) 65 (58.6%) n/d 111 (100%) 0 9 (0.1%) 2 1.86%( ) Percentage of total

Sustainability Report 2008premises of which are related to thedefense and protection of HumanRights, Children’s Rights and Basic LaborRights, besides improving quality of life,respecting human diversity and dignity,encouraging creativity, developmentand improving technical and behavioralexpertise and prioritzing professionalgrowth opportunities.The Human Resources Management area,located on the ground floor of PrédioPrata, Cidade de Deus, in the city ofOsasco (SP), and Organization’s businessareas located at 1,450 Av. Paulista, in theCity and State of São Paulo have earnedthe SA8000 Social Responsibility StandardCertification. This is an internationalcertification, focused on the quality ofrelationships and workplace conditions,which established the commitment ofrespect for human, children’s and basiclabor rights. This commitment is alsoextended to the supply chain. It was thefirst certification of this type granted to afinancial institution of the Americas.WorkplaceWe continuously seek to promotea motivating, collaborative andchallenging workplace. One of ourinitiatives for creating a positive workenvironment is listening to employees.The Bank maintains a channel called AlôRH that receives anonymous employeesuggestions, requests and complaints.Responses are given to employeesin no more than 72 hours, althoughit may take longer for more complexissues. Alô RH answers approximatelyClimate surveyEmployee satisfaction index (%)7320057620067820078220085.7 thousand calls each month. Inaddition, the Human ResourcesDepartment at the Organization’sheadquarters (Cidade de Deus) and theAv. Paulista facilities have suggestionboxes with the same purpose. EveryFriday, an internal Human Resourcescommittee holds a meeting to examinecomplaints and suggestions anddefine the measures to be taken. Everyquarter, the Human Resources areaprepares a consolidated statementof these actions and submits it tothe Executive Committee of Social-Environmental Responsibility.An annual organizational climate surveyis conducted, voluntarily answered byapproximately 3.5 thousand employeesof all hierarchical levels, business linesand activities. It evaluates workplacerelatedaspects, in addition tobenefits, compensation, professionaldevelopment, ethics, citizenship, andsocial-environmental responsibility.48For further information on the Humanv Resources Management Policy, see theSocial-Environmental Responsibility Website – www.bradesco.com.br/rsa

Attracting and retaining talentThe Bradesco Organization is one ofBrazil’s largest employers with 86,622employees.Preferably, professionals are hired towork in the cities where they reside,which contributes to the generation oflocal wealth.Our performance evaluation process iscontinuous and formalized anually. Anyissues in employees’ professional growthare always verified and practices fordevelopment growth are are indicated.Managers are constantly giving feedbackto employees.We have a People Management teamfocused on mapping human capital. Thisprocess is based on a detailed analysisthrough individual interviews to discoverthe skills and identify where employeesneed improvement, which is thenachieved through tutorials, individual orteam training and specific workshops.In 2008 a total of 44,849 people weremapped. The goal is to extend the processto all the Organization’s employees.Employees constantly receive updatesand training through workshops andinternal communication. One exampleis our partnership with consultingfirms, universities and business schoolsthat provide managerial developmentprograms through specialization courses,and graduate studies in economics,business administration and law.Respecting diversityRespecting and valuing diversity are builtinto our Values and Human ResourcesManagement Policy. We believe thata diverse workplace contributes toemployees’ personal and professionaldevelopment and broadens our capacity tobetter understand and serve all the groupswith whom we maintain a relationship.This theme is also covered by the corporateCode of Ethical Conduct and the Social-Environmental Responsibility Policy.The Workgroup on Diversity Appreciation,composed of representatives from severalareas of the Organization, strives toeffectively contribute to the improvementof the company’s relationship withits different stakeholders and theprocess of retaining talent from severalsocial segments. One example is theSpecial programsIn 2008, we maintained specific programs that privilege youths’ personaland professional development: Adolescent Apprentice, Jovem Cidadão –Meu Primeiro Emprego (Young Citizen – My First Job) and Internship andTrainee Programs. These programs allow social inclusion of youths, andthey are qualified to work in an increasingly demanding labor market.For further information aboutv these programs and Attractingand Retaining Talent, click here

Sustainability Report 2008Blacks holdingmanagerial positionsand % of total managers2,581 (7.2%)4,907 (12.9%)5,809 (14.3%)6,420 (14.4%)partnership between Bradesco and Faculdade CidadaniaZumbi dos Palmares college (Unipalmares), which consistsof a two-year training program for black youths withseveral modules. The initiative includes the participation ofrenowned institutions such as FGV, USP, FIPE, Fipecafi andFIA. Students do internships in technical and business areasof the Bank, receiving training to develop them as citizensand professionals qualified to work in the labor market.This group started with 30 interns, but the program wasexpanded and currently has 74 students.20052006Women holdingmanagerial positionsand % of total managers14,776 (41.3%)200515,944 (41.9%)2006200717,606 (43.3%)2007200819,840 (44.5%)2008Women in actionIn 2008, we had 41,754 women on staff, nearly 48% ofthe total number of employees. A total of 19,840 holdmanagerial positions, including on the Board of ExecutiveOfficers and the Board of Directors. In the Prime segment,they represent 73% of the staff.The inclusion of people with disabilitiesWith respect to people with disabilities, we conern ourselveswith going above and beyond merely fulfilling legal quotas.Since 2007, we have maintained a partnership with aspecialized consulting firm chiefly to help consolidate aninclusive organizational culture.Bradesco, in partnership with the Federation of BrazilianBanks (Febraban) and through the Professional Qualificationand Inclusion of People with Disabilities in the BankingSector Program, will hire 150 professionals beginning in2009, incially in Greater São Paulo.In order to facilitate relationships and amity with thosewith disabilities, in 2008 we published the pamphlet SocialInclusion – Bradesco and the Inclusion of People withDisabilities for our employees (for information about thispamphlet, visit the Social-Environmental ResponsibilityWeb page – www.bradesco.com.br/rsa).In this context, we have developed preparatory workshopsin Libras – the Brazilian Sign Language (means ofcommunication with the hearing impaired) adapted to50For further information on diversity-relatedv issues, visit out Social-EnvironmentalResponsibility Web site –www.bradesco.com.br/rsa

the banking system for employees whoprovide direct service to customers,including the hearing-impaired. Thecourse is available on TreiNet to all theOrganization’s employees.At the end of 2008, Bradesco employed1,285 people with disabilities. Thisfigure still falls short of the legal quotasdue to the scarcity in the labor marketof people with disabilities who arequalified to work in the financial sector.On Bradesco’s Web site (www.bradesco.com.br), the “Career Opportunities”link is an exclusive channel for receivingresumes and descriptions of recruitingand selection criteria of people withdisabilities. Resumes may also beforwarded to 4240.inclusaopcd@bradesco.com.br.Vision of the future in our relationship with employeesCases of discriminationDiscrimination contradicts ourvalues and principles and violates ourcorporate Code of Ethical Conduct.Our “Alô RH” area receives accusationsof any kind of discrimination, includingagainst employees, suppliers andother stakeholders. Accusations areinvestigated and handled with absolutesecrecy, and confidentiality, withoutretaliation.Cases of discrimination2007 2008Reported* 12 24Deemed valid 2 2* The increase of discrimination reports between 2007 and 2008 ismainly due to the fact more employees became aware of the SocialResponsibility Management System (SGRS) and its channels ofcommunication.BenefitsWe offer a benefits package to employeesthat is better than that provided for inthe Collective Bargaining Agreementof bank employees, which includestransportation vouchers, meal vouchers,grocery vouchers, maternity/paternityleave, bereavement pay, funeral stipend,childcare stipend and outplacementservices. In addition, the benefits belowinclude all employees, regardless of theirwork days (full-or part-time):Health and dental insurance.Supplementary private pension plan.Group life and personal accidentinsurance.Specialization courses.vFor further information aboutbenefits packages, click here

Sustainability Report 2008Social Service and PsychologicalAssistance.Snacks (108 thousand snacks areoffered daily, free of charge).Discounts for medicine and at drugstores.Internal influenza vaccinationcampaigns.Leisure and recreation areas.Social loan for emergency situations.Lines of credit with subsidized ratesfor the acquisition of computers andvehicles, as well as personal expenses.Family funeral stipend.Mortgage with lower interest rates.Exemption from fees.Online shopping channel (Shop Fácil).Labor PracticesThe Human Resources Departmentensures compliance with rules andpolicies related to employees, pursuantto prevailing laws.Concerning relationship with unions, theHuman Resources Department maintainsin its functional structure a UnionRelations Department, whose mission isto continuously maintain dialogue andinteraction with union representatives byreceiving opinions, answering questions,and enabling a relationship characterizedby easy access, agility and proactivitybetween the parties. All employees arefree to create unions, are representedby unions and covered by collectivebargaining agreements.Labor claimsIn 2008, we settled 116 administrativeproceedings amounting to R$ 218,684.30,due to violations to the articles of theBrazilian Consolidated Labor Laws(CLT)/Regulation applied by the RegionalLabor Office. Also in 2008, we settled 14proceedings amounting to R$ 363,409.11,due to moral harassment.Qualification and DevelopmentT h e O r g a n i z a t i o n’s t r a i n i n gmanagement process is ISO 9001:2000certified and seeks to contributet o e m p l oyee d e velopment a n dappreciation. Every year, we investincreasingly more in employeequalification.In 2008, we invested R$ 91.3 million,53% higher than average investmentsover the past five years.In 2008, 1.5 million employeesparticipated in training. Due to alarge number of nationally distributedemployees, traditional workshopsin classrooms administered by aninstructor only take place under specialcircumstances. Thus, we dependheavily on distance learning. In thiscase, we send printed instructionmanuals containing the necessaryinformation to a certain group ofpeople; we also send training videos orhold workshops via electronic means,like our e-learning portal availablevia Internet or Intranet, known at theCompany as TreiNet.The closed career system presupposescontinued training at all stages ofprofessional growth. An employeeholding mid-or upper-level positiontakes leadership classes that provide52

Training courses promote professional growthknowledge necessary for the position. Employees withgreater responsibilities, tasked with leading large teamsand dealing with more complex products and processes aregiven on-going training. In top positions, the professionalmust participate in more complex courses, such as graduateand MBA studies. Thus, Bradesco maintains partnershipswith universities like FGV and foundations supporting theUniversity of São Paulo (USP) such as Fipe, FIA and Fipecafi,and business schools such as Dom Cabral. 388 employeesparticipated in MBA, graduate, specialization and Master’sdegree courses in 2007, and in 2008, 300.Concerning sustainability, we developed a project called Ethics,Business and Life based on the corporate Code of EthicalConduct. These basic concepts were conveyed to managerialemployees by means of on-site training, and participantscreated a DVD that was distributed to all employees.Another equally important project was a sustainabilityworkshop via TreiNet. In 2008, 35 thousand employees tookpart in this workshop.Training investment(in millions of reais)9175Participation in training activitiesTypes of activity 2005 2006 2007 2008On-site 107,784 114,878 156,302 179,550TreiNet (on-line) 315,542 940,676 674,797 1,091,592Video training andinstructional pamphlets195,657 112,189 190,054 266,804Total participants 618,983 1,167,743 1,021,153 1,537,946Total hours 5,332,407 8,754,701 8,892,730 13,388,17952200558200620072008vFor further information about trainingand development programs, click here

Sustainability Report 2008Occupational health and safetyWe seek to offer an adequate workplace and conditions forcomplete physical, mental and emotional well-being. Thus, weinvest in preventive programs and actions that promote health,having even obtained OHSAS 18001 certification.The programs addressed themes such as repetitive stressinjuries (RSI), stress, chemical addiction (alcohol/drugs/tobacco), obesity, cardiovascular disorders, sexuallytransmitted diseases and HIV/AIDS, benefits, distributionof snacks to employees and vaccination campaigns, amongothers. Periodically, there are also in-house campaignscovering some of these themes, which are also addressedyearly during the Internal Occupational Accident PreventionWeek (SIPAT).From the time of hiring, employees receive informationabout appropriate behavior and conduct for maintaininghealth and improving quality of life. Employees enjoy a healthand dental plan free of charge, with premiums fully borneby the Bank, that covers their legal dependants. Therefore,approximately 182 thousand people, among employees andtheir dependants, are covered by this plan.Bradesco is one of the members of the Brazilian CorporateCouncil of HIV/AIDS Prevention – CEN, whose goal is to promoteand strengthen the response to the disease at the workplace,disseminating information to a considerable group of workers,their families and the community in general about safe ways toprevent HIV infection. To learn more, visit www.cenaids.com.br.Occupational health and safety indicatorsInjuries 2006 2007 2008Total injuries 1,703 2,089 2,406% of total staff 2.15 2.52 2.78Cases of occupational illnessTotal illness n/a n/a n/a% of total staff n/a n/a n/aNumber of days lostTotal number 405,449 442,566 441,363Rate* 511.25 534.67 509.53Total days with absencesTotal number 1,532,305 1,230,458 1,084,660Rate* 1,932.14 1,484.55 1,252.18* The factor 200 thousand results from 50 40 hour work weeks per 100 employees.54For further information aboutoccupational health and vsafety programs, click here

inclusion, technological advances, andgood service and quality practices, aswell as on other themes.The main internal communicationvehicles are:Intranet.E-mail messages.Memorandums.Sports and health incentive programsDaily newsletter, Sempre em Dia.Monthly magazine Interação.Quality of lifeBradesco has a specific quality of lifeprogram that encourages employees tobalance their personal and professionallives. Activities, on-the-job exercise, walksand stimulating the practice of sports,among others, are part of the program.Working hours are constantly monitored,so that the contractual work day is notexceeded, allowing employees to keeptheir personal commitments and enjoytheir leisure time.At our headquarters in Cidade de Deus,Osasco (where we have approximately 11thousand employees), we have an areafor leisure and recreational activitiesfor employees and their dependants,which includes swimming pools, a track,a soccer field and basketball, volleyball,tennis, soccer and squash courts. In2008, these facilities received more than51.5 thousand visits.Video editions of TV Bradesco.We also have Alô RH, a communicationchannel that advises employees onbenefits, laws and human resourcespolicies and practices, in addition toreceiving suggestions and complaints.Employees have the option of anonymity,ensuring complete confidentiality toanyone who uses this service.Internal communicationEmployees receive information about allissues related to the Organization, suchas daily activities, strategies, projects,project and policy implementation,business, products and services, bankingInternal communicationmethods: information forall employees

Sustainability Report 2008Alô RH Services2006 2007 2008Questions 49,061 61,328 68,655Suggestions 20 13 12Complaints 19 06 07SGRS Reports* – 60 55Total of manifestations 49,100 61,407 68,729* Social Responsibility Management System Reports, based on SA8000 requirements.Business goals and strategies are disclosed anually at meetingswith the CEO, with the participation the Organization’s officers,regional managers, Branch managers and departmentalmanagers who are in charge of providing information andrecommendations to their teams.Goals and Objectives of 2008Improve actions related to EmployeesQuality of Life Program.Forward instructional pamphlets toall employees, periodically, discussingseveral themes related to sustainabilitysuch as global warming, consciouscredit and consumption, pollution,deforestation and quality of life.Implement a new video transmissionsystem at the Branch Network,departments and affiliated companies,to replace the current VHS/DVDsystem to disseminate informationmore quickly to employees.Prepare multimedia courses(e-learning) covering Sustainabilityand Corporate Ethics themes.Develop an internal communicationcampaign on Ethics.Distribute DVD on Ethical Conduct(subtitles in English) for employeesof the Organization’s units abroad.In 2008, a pilot project was conductedwith employees of the Avenida Paulistafacility, applying a questionnaire toevaluate health and life style.10 instructional pamphlets were forwarded onthe following themes: Sustainability, Recycling,the Amazon, Water, Letter from the Earth,Global Warming, Pollution, Deforestation,Biodiversity and Transportation.Installed in 80% of Branches, departmentsand affiliated companies. Some locationshave infrastructure restrictions thatare gradually being solved.The Sustainability course was launched in 2008.Three courses were developed on Ethics thatwill be available during 2009: General Concepts;Corporate Social Responsibility and EthicalManagement; and Ethics at the OrganizationNotices and phrases were disclosedon the Internet and paychecks.DVDs were sent to employees of thefollowing units abroad: Banco BradescoArgentina; Bradesco Grand Cayman Branch;Bradesco Services – Japan; BradescoLuxembourg; and Bradesco New York.Status•Partially achieved•Achieved•Partially achieved•Achieved•Achieved•AchievedGoals and Objectives for 2009Increase the scope of the SA8000 certification.Institutionalize and expand the Diversity Appreciation Program.Implement Quality of Life programs.56vFor further information aboutInternal Communication, click here

SuppliersFor the Organization, effectively committing our commercialpartners to sustainable development is as important asbringing them closer to sustainability principles, so thatthey can become multipliers of good management practicesin the market.CommitmentsWe carried out a selection process to ensure a network ofhighly qualified suppliers that are committed to socialenvironmentalresponsibility:We use our own criteria in the selection process, evaluatingwith a defined point system through RFI (Request forInformation). Financial, administrative, commercial,technical and social-environmental issues are also analyzed.Upon the signature of the agreement, the supplier agrees to:- Not employ illegal work or slave-like or child labor.- Not employ minors, including as apprentices, in places thatmight harm their growth, their physical, mental, moral andsocial development, during hours that impede them fromattending school or night shifts (10 pm to 5 am).- Not using discriminatory practices.- Protecting and preserving the environment.So that these processes are taken seriously, suppliers nowhave to commit to the corporate Code of Ethical Conduct,which they receive together with the agreement to be signed.In November 2008, the Sector Code of Ethical Conductfor Purchasing Professional was created, applicable tobusiness relations involving purchasing processes. ThisCode establishes the behavioral standards of purchasingprofessionals in their relationship with suppliers. Theadherence with this document is now a contractualrequirement.Suppliers’commitmentto thecorporateCode ofEthicalConduct isrequiredGeneration of value to suppliers2006 2007 2008Number of agreements 1,757 2,048 2,365Financial volume (billion) R$ 4.2 R$ 4.8 R$ 7.6vFor further information aboutsuppliers management, click here

Sustainability Report 2008Suppliers also receive the Social-E n v i r o n m e n t a l Q u e s t i o n n a i r e(comprised of 23 questions aboutsocial-environmental management andoccupational health and safety) andthe Declaration of Compliance – SocialResponsibility Commitment SA8000.In November 2008, Bradesco assumedthe role of disseminator (SCLC – SupplyChain Leadership Collaboration) ofthe CDP (Carbon Disclosure Project),an entity headquartered in Londonthat receives and analyzes companiesa r o u n d t h e w o r l d . T h r o u g h aquestionnaire, companies report theirCO2 emissions, as well as the measurestaken to reduce their impacts.Incorporating this policy, Bradesco hassent a questionnaire to 61 suppliers,and 22 of them have responded. In thefuture, these answers may contribute tothe supplier evaluation process.Currently, Bradesco has 1,056 supplierswith agreements in force, and out ofthis total, 87% adhered to the principlesof the Bradesco Organization’s Code ofEthical Conduct.Bradesco Suppliers Meetings disseminate good practicesQualification/engagementIn order to get our suppliers involved inthe Organization’s practices, Bradescohas been promoting, twice a year since2006, the “Suppliers’ Meeting.” Thesecompanies are from different industriesand have different sizes. 80 companieswere invited to participate in the firstMeeting, and after six meetings, morethan 600 companies have alreadyparticipated.In 2008, suppliers of products andservices from across the countryThe power of communicationBradesco the e-mail 4080.fornecedor@bradesco.com.br specifically for suppliers.In 2009, an electronic relationship tool called Portal do Fornecedor Bradesco (BradescoSupplier Portal) is being implemented. This is a Web site that makes the Codes ofEthical Conduct available along with information on various other relevant issues.The Electronic Purchase System, called SRM (Supplier Relationship Management),is also in its initial phase, and will allow sending and receiving electronic quote andelectronic auctions, making the process quicker, safer and transparent. This willbe implemented gradually, as changing relationship parameters with suppliersrequires the adhesion of each of them.58See more details about the lastv suppliers meetings at the Social-Environmental Responsibility Web site– www.bradesco.com.br/rsa

participated in the 6 th Meeting, learning more about our socialenvironmentalprograms.The highlight of the event was the unveiling of the Sector Code ofEthical Conduct for Purchasing Professionals. Approximately 140companies participated; lectures were given on Ethics and copiesof the document were distributed.Another way of disseminating the precepts and the commitmentto sustainability is through technical visits to suppliers, whichmainly focus on verifying RFI information.In April 2008, the Suppliers Management Improvement Projectbegan, with a view to improving the relationship between Bradescoand its suppliers and observing the best market practices.Goals and Objectives of 2008Expand the communicationchannel with suppliers.Foster actions based on the market’sbest practices that enable us toimprove supplier management.In 2008, we diagnosed the benchmarks offamiliarity with the tool and defined the contentto be considered. In 2009, the Web page hasbeen developed and final tests will be made.A project was initiated to improve SupplierManagement in order to foster actions basedbest market practices that enable us toimprove the relationship with suppliers.Status◦Not achieved•AchievedGoals and Objectives for 2009Implementation of “Bradesco Supplier Portal.”Effective implementation of Electronic Purchase System (SEM).Implementation of a new Supplier Management structure.CommunityThe commitment to community development is part of Bradesco’shistory. In addition to its own social-environmental projects,traditionally, the Bradesco Organization has supported severalother initiatives throughout the country that mainly benefitunderprivileged populations and communities where we operate.In 2008, the total amount invested by Bradesco reached R$ 390.4million, including R$ 76.7 million earmarked for sponsorshipsthat are classified under incentive laws (Rouanet, Audiovisualand ECA).VolunteeringWe have the Bradesco Volunteer Program, which aims at encouragingvolunteerism among employees by motivating, supporting andmobilizing them for actions that effectively contribute to reducingSee more details on projects maintainedev and supported by the Organization inthe Social-Environmental Investmentschapter of this Report and on our Social-Environmental Responsibility Web site –www.bradesco.com.br/rsa

Sustainability Report 2008Mo b i l i z a t i o n c a m p a i g n s a r eMore than 1,000 employees participatedin the 2 nd Social Marathonsocial inequalities. The portal www.voluntariosbradesco.com.br is the mainchannel for communicating programinitiatives. It always provides detailedinformation about corporate actions,allowing employees to sign up forprojects and even to share their personalexperiences volunteering. Currently, theportal has approximately 7 thousandactive, registered volunteers, nearly 10%of all Organization employees, a numberabove the average rate of volunteerprogram participants, which is 5%.The Bradesco Volunteer Program workson three fronts:The portal, www.voluntariosbradesco.com.br, gathers people with affinitiesand willing to work together onprojects. Through this portal,volunteers share their experiencesand exchange information and thenpartnerships or groups are createdthat according to their affinities. Onceregistered at the Portal, the employee,through this volunteer network, hasaccess to a blog where he or she is ableto create and manage his or her ownvolunteer actions, sharing knowledge,resources, networks and management.organized by the volunteer groups ofBradesco Organization departmentsor Branches registered at the BradescoVolunteer Portal. Here, organizers canshare the volunteer actions of his orher department or Branch, giving thestatus of the campaign and seekingpartnerships. In 2008, three largerelief drives were held, involvingseveral regions of Brazil. More thanthree tonnes of powdered milk,approximately 66 thousand personalhygiene items of and another 95thousand miscellaneous relief itemswere collected to assist the homelessin the Santa Catarina State. There arealso smaller campaigns conducted bydifferent departments and Branches.T h e Ma r a t o n a S o c i a l ( S o c i a lM a r a t h o n ) i s a c o m m u n i t ycompetition that seeks socialtransformation. Its main objective, inaddition to the personal developmentand satisfaction of each participant, isto face challenges and solve problems,focusing on the sustainability ofproposed actions. In 2008, wesponsored the 2 nd Social Marathon,which included the participation of1,107 employees of administrativeunits of the Cidade de Deus, Av.Paulista, Alphaville, Santa Cecília andNova Central facilities. Employees ofthese units organized themselvesin groups of 15 to 25 people, eachselecting an entity that was benefitedduring the six-month duration of theMarathon.60Further information on volunteer actions,v visit www.voluntariosbradesco.com.br andthe Social-Environmental ResponsibilityWeb site at – www.bradesco.com.br/rsa

Besides the Bradesco Volunteer Program, since 2003 FundaçãoBradesco has been promoting National Volunteer Action Day, wherestudents and employees of Fundação Bradesco carry out severalactions, such as medical and dental services, issue of documents,and sporting, cultural and leisure activities.The 2008 National Volunteer Action Day gathered approximately34 thousand volunteers at more than 225 locations, including 40Fundação schools and Digital Inclusion Centers (CIDs), performingmore than 1.7 million acts of service in the citizenship, education,leisure, sports and environment areas.Goals and Objectives of 2008Hold the 2 nd Bradesco Volunteers SocialMarathon, expanding the activity toCidade de Deus, other administrativeunits of São Paulo and increasing thetotal entities covered by this program.The Marathon relied on the participationof 1,107 volunteers of the administrativeunits of São Paulo (Cidade de Deus, Av.Paulista, Alphaville, Nova Central andSanta Cecília), benefiting 50 institutions.Status•AchievedGoals and Objectives for 2009Expand the Social Marathon to include Bradesco Seguros employee participation.Create an online course to show employees the importance of being a volunteer.Government and SocietyBradesco relates to civil society and the government throughdynamic partnerships that include, in addition to the payingtaxes and contributions, onlending from development bankssuch as the National Bank for Economic and Social Development(BNDES), banking inclusion actions, promoting education andconcern with environmental preservation, among various otherinitiatives. In addition, the Bank also has products and servicesespecially concerned with serving the public sector.Value generated to society (billion)Type of resource 2006 2007 2008Taxes and contributions paid and provisioned R$ 5.9 R$ 6.8 R$ 5.7Taxes and contributions collected R$ 126.3 R$ 144.3 R$ 166.2Total BNDES onlendingYearNumber ofoperationsAmount(R$ thousand)% over total Ranking2006 22,568 5,819,564 19.93% 1 st2007 33,074 7,132,897 18.78% 1 st2008 50,494 8,924,218 18.41% 2 ndLearn about the products and servicestargeting public administrations atvwww.bradescopoderpublico.com.br

Sustainability Report 2008BNDES onlendingMicro, small and medium-sized companiesYearNumber ofoperationsR$ thousand % Ranking2006 21,016 2,252,142 21.12% 1 st2007 30,009 2,919,653 18.74% 1 st2008 46,245 4,068,673 19.71% 1 stRelationship with regulatory/inspection authorities and entitiesOur companies are subject to inspection by severalauthorities, such as the Brazilian Central Bank, NationalSupplementary Health Agency (ANS), the Private InsuranceSuperintendency (Susep) and the Brazilian Securities andExchange Commission (CVM). Representatives of Bradescoand the Insurance Group participate in public hearings,some of which are on-site, conducted by regulatoryauthorities, with the purpose of clarifying new regulationsor even giving suggestions for the preparation of rulesand indexes. The Bank is also represented in associations(such as federations of industries) and other domestic andinternational bodies.In 2008, a fine levied by CVM was paid in the amount ofR$ 32,013.22, due to the failure to comply with InvestmentFund-related rules (CVM Rules 302/99 and 6,385/76). BradescoSeguros e Previdência paid during the same period a total ofR$ 1,147,145.90, related to the fines levied by Susep and ANS.The Bank also paid fines levied by Federal Police amounting toR$ 476,440.34, due to issues related to failures in security devices.Goals and Objectives of 2008Review the Corporate Code of Ethicsand the Sector Codes of Ethics.Update the policies called Know yourCustomer and Know your Employee.Codes were fully reviewed, and are noware called the Code of Ethical Conduct ofthe Bradesco Organization and the SectorCode of Ethical Conduct of Accounting andFinancial Management Areas. In 2008, theSector Code of Ethical Conduct of PurchasingProfessionals was also published.These policies were updated and now alsocover themes such as corruption, moneylaundering and terrorism financing.Status•Achieved•Achieved62

NGOsBradesco maintains constant dialoguewith several NGOs in addition to theFundação SOS Mata Atlântica, such asAmigos da Terra – Amazônia Brasileira,the Ethos Institute, the Akatu Institute,and BankTrack, an internationalnetwork of organizations that monitorsthe operations of private financialinstitutions and their impact oncommunities and the environment.Meetings held with these entitiesare another opportunity to learn thedemands and expectations of society withregards to the Organization’s operationsand to find inspiration to develop newproducts – especially those of a socialenvironmentalcharacter and appeal.For more details about main NGO projectssupported by the Organization, seethe Social-Environmental Investmentschapter of this Report.EnvironmentOur Social-Environmental ResponsibilityPolicy establishes guidelines that seekto contribute to the protection andconservation of environment.We also have important initiativesfocused on the environment, such asthe partnership with Fundação SOSMata Atlântica and participation inFundação Amazonas Sustentável, ofwhich Bradesco is a co-founder.Climate ChangeClimate change is a reality that alreadyaffects our country and operationssignificantly. Thus, we have developedstudies of its impacts on our activities, suchas higher business risk, the location of ourCustomer Service Network and customersliving in regions more susceptible toclimate change impacts, change in regionalbusiness profiles, the need for using newtechnologies and an intensified use ofrenewable sources of energy.This theme is complex and its realimpacts are uncertain. Despite thefact that there are models attemptingto estimate these impacts (we havemonitored these analyses), there aremany variables to be analyzed andincorporated into current scenario.In 2009, we launched a line of credit forcorporate clients planning to contractprojects that reduce greenhouse gas(GHG) emissions. These projectsa re c a l l e d C l e a n DevelopmentMechanisms (MDL).In January 2009, the Organization createda Carbon Credit Area in order to improveSupport for preservation and protection of forestsvFor further informationabout climate change, click here

Sustainability Report 2008its performance in this market and makenew businesses feasible. With the creationof this area, we offered our corporateclients mechanisms that enable theplanning, financing and execution ofprojects that reduce greenhouse gasemissions, such as processes to improveefficiency in the utilization/transmissionof electricity, development of new cleanenergy technologies, replacement ofpolluting fuel with clean and renewableenergy (wind, sun and biomass energy,among others) and reforestation.Bradesco Seguros e Previdência, asdirect result of its insurance activity hasbeen affected by climate change andtherefore has been developing actionswith institutions and specializedprofessionals to map, monitor andforesee climate risks, as well as theirimpacts on the insurance market. Inaddition, it participates in discussionforums on this theme.Management of GreenhouseGas EmissionsThe impacts generated by performingour activities also contribute to climatechange. Therefore, we implementeda Greenhouse Gas (GHG) EmissionsManagement System.This System, which is part of theEco-efficiency Program, allows themonitoring of (direct and indirect) GHGemissions and also seeks ways to reduceand offset them by means of actions likeplanting trees, preferring biofuels andoptimizing vehicle use, among others.Emissions compensation2007 2008Total trees planted 38,057 315,035Hectares planted 22 185Tonnes of CO 2 removed(in 20 years)22,777 98,417In March 2007, the Organization obtainedNBR ISO 14064 – Part 1 certification,the standard for the specification andguidance to quantify and prepare GHGemissions reports.Carbon Disclosure ProjectSince 2006 we have assumed thecommitment of reporting measuresto control our direct and indirect GHGemissions within the scope of theCarbon Disclosure Project (CDP).Bradesco is a signatory member ofthis initiative, one of the largest globalprojects that combines corporatesocial responsibility, climate changeand the financial market, relyingon the participation of the largestbanks, insurance companies andpension funds. Created six years agoby the British government, this globalinitiative gathers a group of more than385 institutional investors, with a totalof US$ 57 trillion in assets.O u r re s p o n s e s t o t h e a n n u a lquestionnaire (CDP-6) are available atwww.bradesco.com.br/rsa.In addition, in 2008 Bradesco wasone of the three Brazilian companiesto adhere to the CDP – SCLC (SupplyChain Leadership Collaboration), anextension of the CDP to the supply64For further information onv Greenhouse Gas EmissionManagement, click hereFurther information on the CDP,visit www.cdproject.net

chain, inviting approximately 60companies to commit to the CDP.Eco-efficiency ManagementIn 2008, we structured the Eco-EfficiencyManagement Program, concerned withprogressing ever further in controllingGHG emissions, consumption of naturalresources and waste management.In order to establish integratedmanagement for all the impacts of ouractivities, Study Groups composed ofemployees from several areas of theOrganization were created, broachingthe following themes:water and electricity;paper;waste;generator and air conditioning;taxi, reimbursement for kilometerstravelled and managers’ visits;courier, freight, deposits and towing;employee transportation (air andground);GN (natural gas) and LPG (liquefiedpetroleum gas); andair and ground fleet.Reduction targets are established foreach theme according to the source inquestion.Defined actions are communicated to theentire Organization, ensuring employeeinvolvement and effective implementationof the Eco-Efficiency Program.Main sources treated in 2008SourcesScopeReductiontargetReductionachievedEnergy Electricity 10% 7.0%*WaterPublic water supply;Reusable water.5.0% – 12.33%**GEEsConsumption of fossil fuel by the following activities:employee transportation;transportation of courier, cargo and deposits;maintenance of air conditioning equipment;use of energy generators;heating and preparation of food and beverages;vehicles used to support policyholders (under study).3.5% 29.1%***Waste sent to landfillsPaper Consumption of paper and cardboard 5.0% ****Waste control of:metal;plastic;glass;Wastepaper;organic waste;1.5% 0.9%discarded technological equipment and furniture;construction and demolition refuse;waste containing confidential information;insured vehicles refuse (under study).* Even using the same structure as 2007, the 2008 reduction target was not met (we acheived 7% reduction).** The reduction target was not met; on the contrary, we verified an increase in consumption of 12.33% due to additions, such as expansions,Branch Changes of Address, implementation of new units and acquisitions.*** The reduction was significant due to the update of energy emission factors, amended by ANEEL (Brazilian Electricity Regulatory Agency) in2008. If the same factors as 2007 had been used, the reduction would be 1.1%.**** The amount of paper consumed only began to be monitored in 2008; until then, only consumption expenditures were monitored.vFor further information aboutEco-Efficiency Program, click here

Sustainability Report 2008Sustainable ConstructionT h e c o n s t r u c t i o n o f t h e n e wInformation Technology Center (CTI)building in Cidade de Deus compliedwith the environmental preservationregulation, with controlled wastedisposal, reflective roofing and aprecast structure. Sustainabilityprinciples are extended to otherbuildings of the Bank when they areremodeled or retrofitted.Within the concept of environmentalpreservation, in 2008, Bradesco startedto build its first sustainable Branch,which takes social-environmentalaspects into account in its design andconstruction. We also have the newFinasa Osasco Sports DevelopmentCenter which was built according to theprecepts of sustainability and shouldreceive the applicable sustainableconstruction certificates.“Green IT”Technology is a basic factor. It connectsthe interfaces and internal processesof the Organization and allows us tocontact customers safely and quickly.Bradesco’s use of advanced technologyis a strategic advantage that helpsoperating processes flow efficiently.The Bank’s IT areas have severalsustainability initiatives such as theutilization of remanufactured inkcartridges, replacement of printers,acquisition of work stations thatconsume less energy, remote equipmentmanagement solutions based on vPROInformation Technology Center: built according toenvironmental preservation standardstechnology that avoids transfers andconsequently vehicle gas emissions,and the acquisition of ATMs partiallymade of recyclable components withless environmental impact.For further information about thev construction of the new CTI buildingand other sustainable constructioninitiatives, click herevFor further information aboutInformation Technology, click here

Goals and Objectives of 2008Reduce the Organization’sconsumption of electricity by 10%.Compensate GHG emissions generatedby the Bank in 2007, including the variousadministrative units and a network orover 3 thousand Branches nationwide.Build the first sustainable Bradesco Branch.Implement a no-break remotecontrol system to rationalizeenergy use at Branches.Increase the rainwater catchmentand storage capacity to irrigateplants and gardens.Increase the percentage of media (tapes,films and CDs) safely discarded.Support the Elvira Guarda Mascarim ForestSapling Production and EnvironmentalEducation Center in the city of Piracicaba(SP) that will provide part of the 250thousand saplings for Bradesco OrganizationGHG emissions off-set projects.Participate in the 6 th edition of CarbonDisclosure Project (CDP-6).We achieved a 7% reduction, excludingexpansions, Branch changes ofaddress, implementation of newunits and acquisitions in 2008.The 2007 GHG inventory was carried outfor the entire Bradesco Organization.These emissions, encompassing directemissions and those deriving from the use ofelectricity, were compensated by FundaçãoSOS Mata Atlântica planting trees.Construction is in progress. Certainmeasures are subject to localgovernment authorization.The evaluation phase of tool performance,which precedes implementation at Branches,was concluded in January 2009. Effectiveimplementation is estimated for 2009.Expanded to 330 thousand liters.The incineration process wasmaintained for all types of discardedmedia, and now includes not only theData Processing and Communicationarea, but also other departments.250 thousand saplings were producedand planted in 2008 in the region ofPiracicaba (SP) through the Elvira GuardaMascarim Community Nursery.For the third consecutive time, Bradescoresponded to CDP questionnaire.Status◦Not achieved•Achieved◦Not achieved◦Not achieved•Achieved•Achieved•Achieved•AchievedGoals and Objectives for 2009Compensate GHG emissions generated by the Bank in 2008, including the variousadministrative units and a network of over 3 thousand Branches nationwide.Conclude the environmental certification project of the Finasa Osasco Sports Development Center.Conclude construction of the sustainable Branch and obtain certification.CertificationsFor its building at Av. Paulista in SãoPaulo, Bradesco obtained the ISO14001 environtmental certification andOHSAS 18001 certification, which isconcerned with occupational health andsafety, including ergonomics, accidentprevention and quality of life programs.Located on the ground floor of PrédioPrata in the Cidade de Deus complexin Osasco, SP, the Human ResourcesManagement area is SA8000 certifiedfor social responsibility with a focus onthe quality of relationships and the workenvironment. Also SA8000 certified arethe Organization’s business areas at theAv. Paulista building. Bradesco earnedthese certifications by assuming thecommitments inherent to them. In 2008,we obtained ISO 14064 certification,which establishes principles andrequirements to plan, develop, manageand report GHG emission inventories.The Bank also has 209 ISO 9001process quality certified products andservices, and 15 GoodPriv@cy certifiedproducts and services, ensuring thattheir management systems adoptinternational standards related to dataprotection and privacy.

Sustainability Report 2008Social-environmentalInvestments68

The main goal of Bradesco’s private social investment is tomake programs become self-sustainable so they can developautonomy and their own dynamics. Another importantaspect is the fact that the actions are developed to causepositive impacts on the quality of life of the people involvedin them, a result which is achieved through partnershipswith suppliers, partners, government agencies and NGOs.In 2008, the total amount invested by Bradesco reachedR$ 390.4 million, including R$ 76.7 million earmarkedfor donations classified under incentive laws (Rouanet,Audiovisual, Sports and ECA).In order to strengthen the Organization’s socialenvironmentalinvestments, in 2008 we began a projectwith the support of the Institute for Social InvestmentDevelopment (Idis) aiming at outlining a diagnosis of theactions and procedures related to social-environmentalinvestments, defining strategic objectives and outliningnew method for this issue.Since December 2008, Bradesco has been part of theGroup of Institutes, Foundations and Companies (Gife), anon-profit association that gathers family and corporatebusinesses that invest in public social, cultural andenvironmental projects. This is the first association inSouth America to gather private companies, institutesand foundations that make private social investmentsfor public purposes through social, cultural andenvironmental projects on a planned, monitored andsystematic basis.Social-environmental investmentsInvestments in direct social actions (education,environment, digital inclusion, culture and sports).Amounts in millions of reais220.2316.2338.92005 2006 2007The amounts include investmentsclassified under incentive laws andfrom Fundação Bradesco (one of thecontroling shareholders of Bradesco).390.42008

Sustainability Report 2008Fundação BradescoThrough the Fundação Bradesco,the Bank maintains a set of projectsconsidered to be one of the largestprivate social-educational programsin Brazil and the world. The programreaches all Brazilian states and theFederal District, with 40 schools inunderprivileged communites. In its 52years, the Fundação has been providingquality education free-of-charge to over2.1 million students, a number that,when added to other types of on-siteand distance courses, exceeds 3 million.T h e F u n d a ç ã o o p e r a t e s i nu n d e r p r i v i l e g e d c o m m u n i t i e s ,where it built schools to providequality education for the low-incomepopulation that has been largelymarginalized in our society. The schools,for their part, became a social andcultural benchmark where they operate.In 2008, Fundação Bradesco servedmore than 518 thousand people acrossits areas of operation, of which 110thousand are students served in its ownschools enrolled in basic education, fromkindergarten to high school with technicalprofessional education at the high schoollevel; youth and adult education; andpreliminary and continuing training.In addition to these benefits, throughthe virtual school, its e-learning portal,and CIDs, we reached more than 408thousand people. Uniforms, schoolsupplies, meals and medical and dentalassistance are provided free or charge forapproximately 50 thousand FundaçãoBradesco students in basic education.Fundação Bradesco: free education for110 thousand students in 200870See more details onv Fundação Bradesco’s initiatives atwww.fb.org.br or on our Social-Environmental Responsibility Website – www.bradesco.com.br/rsa

Students served in 2008, by educational levelNumber ofstudents2007 2008% of totalNumber ofstudents% of totalBasic education 49,881 12.9 49,317 9.5Education of youth and adults 19,532 5.1 18,829 3.6Preliminary and continuing training 40,381 10.5 42,684 8.2Subtotal 109,794 28.5 110,830 21.4Distance education (CIDs and Virtual School) 275,030 71.5 407,830 78.6Total 384,824 100.0 518,660 100.0The student promotion rate atFundação Bradesco schools reachedan average of 96% over last 5 years,among the highest internationally. Thetop three graduating seniors of eachclass are nominated to participate inBradesco’s hiring process (according toavailable vacancies), approximately 280out of a total of 4 thousand gratuateseach year.Including all Fundação Bradescoprograms, its budget in 2008 stood atR$ 220.791 million.For 2009, the estimated budget isR$ 231.343 million. The Fundação’sinvestment in education representstrue wealth redistribution, as its mainsource of funding derives from being aBradesco shareholder.(SP) school and relied on 600 portablepieces of equipment as well as qualifiedteachers. The objective is to create aninteractive learning environment,enabling mobility to facilitate theeducational process.The Intel Educar program, for its part,prepares teachers of the Fundação’sschools as well as public school teachersto promote inquiry-based learning,including the use of computers in thecurriculum.Another basic issue is the use oftechnology to improve the evaluationof results indicators that allow usto obtain information about schoolperformance, teacher qualificationand student employability.Cutting-edge technologyEducation at Fundação Bradesco isconcerned with the future. For theFundação, education today is a processin which the use of technology isirreversible, as it must prepare peopleto function in a highly developedtechnological society.In the Um Computador por Aluno (AComputer Per Student) project, laptopcomputers are used in classrooms. Thepilot project started at the CampinasFinancial investments(millions of reais)167.12005183.92006201.02007220.82008

Sustainability Report 2008Other initiativesIn order to update and qualify workers withdifferent levels of education, FundaçãoBradesco makes more than 100 courseoptions available so that participants canopen their own businesses or advance inthe labor market.Since 1997, Fundação Bradesco hasalso maintained with Fundação RobertoMarinho of Organizações Globo, CanalFutura (the Knowledge Channel), whichcurrently reaches 33 million viewers.There are also initiatives focused onIT: Fundação Bradesco maintains apartnership Media Lab, the researchcenter at MIT – Massachusetts Instituteof Technology, to develop projectsintegrating technology with social issues.The D-Lab (Development Laboratory)is another project in which MIT, USP –Universidade de São Paulo and FundaçãoBradesco students work together onthe implementation of technologies inthe indigenous community of Javaés inCanuanã, Tocantins State.The IT Program for the Visually-Impaired, implemented more than 10years ago, has already assisted morethan 9 thousand students. The IntelEducação para o Futuro (Intel Educationfor the Future) and Intel Aprender (IntelLearning) programs are other initiativesin the IT area, benefitting more than5,600 thousand educators and 6thousand youths.Fundação Bradesco, through itse-learning portal Escola Virtual,provides 184 distance and partial onsiteIT and teacher training coursesFundação Bradesco maintains 103 Digital Inclusion Centersthat benefited more than 298 thousandin 2008. The community also has accessto the use of technology and digitalinclusion through the Fundação’s 103CIDs (Digital Inclusion Centers). Fourof these are located in indigenouscommunities working as educationaland professional qualification centers.These are IT laboratories createdfor underprivileged communitiesto promote their digital inclusion,foment social responsibility andentrepreneurship and develop conceptsof citizenship. In 2008, CIDs receivedmore than 109 thousand visits andhad a significant social impact on thecommunities involved.Literacy is also considered. Since 1998,through the Programa AlfabetizaçãoSolidária (Solidary Literacy Program),Fu n d a ç ã o Bradesco h a s b e e ncontributing to the literacy of populationin northeastern Brazil.Finally, Bradesco and FundaçãoBradesco maintain the Educa+AçãoProject (Education + Action Project),focused on education of children up to 8years of age. We will discuss this projectin more detail below.72vFurther information on CIDs isavailable at www.cid.org.br

Forming citizensCreated in 1956, the Foundation expands its operations every year: in the last 28 years itincreased the number of students at its schools from 13 thousand to over 110 thousand.The institution offers quality education free of charge from kindergarten to high school,preliminary and continuing training and technical professional education at thehigh school level in the fields of Information Technology, Electronics, Manufacturing,Management, Farming and Ranching. It also offers distance learning programs for youthand adults through Teleducação and the Escola Virtual Portal.Portal Escola Virtual (Virtual School Portal) serves approximately 150 thousand peopleanually. This type of education offers distance courses via the Internet and partial onsitebasic, professional, youth and adult education courses. The Escola Virtual e-learningportal – www.escolavirtual.org.br – is available to students, alumni, educators andemployees of Fundação Bradesco, as well as people from community and theunemployed planning to obtain a new specialization or job training.Learn more about each educational project at www.fb.org.br.Goals and ObjectivesImprove school performance indicators, always pursuing quality education.Gradually transform schools into a benchmark and a multiplying agent in their communities.Continuously improve the quality of education, operationalexcellence indexes and the student progress indexes.Decrease drop-out and failure rates.Implement another 30 Digital Inclusion Centers (CIDs) nationwide, in partnershipwith British Telecom Global Service (BT), which maintains a global project with Unicefto provide Internet in underprivileged communities of developing countries.Finasa EsportesFinasa E s p o r t e s i s a p rogramthat expresses its support for thedevelopment of citizenship and socialinclusion of children and youth. Duringits 20 years, it has established severalpartnerships, chief among which is thepartnership with the City of Osasco thathelped expand the social scope of theprogram. Through healthy activitiessuch as playing sports like volleyballand basketball, Finasa Esportesdevelops education, health and wellbeingprograms for adolescent girlsFinasa Esportes: 20 years promoting the development ofcitizenship and social inclusion through sports

Sustainability Report 2008to make them aware of citizenshipso that they contribute to a positivetransformation of society.Girls between 9 and 18 years of age mayparticipate in the Finasa Sports Program.In addition to training athletes, thisprogram also maintains youth divisiongirls volleyball and basketball teamsand encourages the dissemination ofsports. The youth of underprivilegedcommunities represent most of thisprogram’s participants. All of them areenrolled at schools, with proven classattendance. All students are guaranteedaccess to quality sports education,regardless of their physical characteristics,such as weight, height or sports skills.Source of AthletesSince its inception, approximately 35thousand girls have participated inthe Finasa Sports Program. Currently,it benefits more than 2,300 girls at the41 training centers and approximately180 in 12 volleyball and basketballSpecialist Centers.The best students of non-competitiveTraining Centers are transferred to theyouth division teams.The work done at the Training Centers ismonitored by professionals working atthe Specialist Centers. They select youngtalent both for youth division basketballand volleyball teams. Thus, an athletestarting in a youth division has thepotential to become a professionalwithin six or seven years.Practicing sports, in addition tocontributing to a healthy lifestyle,is responsible for producing highlevelathletes, enabling the players’participation on the Finasa/Osascoadult volleyball team and on thechildren’s and junior Brazilian girlsfemale volleyball and basketball teams.For youth division athletes, the programoffers a support structure with benefitssuch as life and health insurance,and all the sporting equipment usedduring practices and in competitions.They also have medical, psychological,physical therapy and nutritionalsupport, in addition to having accessto important information on topicssuch as hygiene, stress, adolescence,drug abuse and pregnancy prevention,transforming these centers into realcitizenship centers.Goals and Objectives of 2008StatusConstruction of Finasa Osasco SportsDevelopment Center, on land grantedby the City of Osasco for a 30-yearperiod. Investments of R$ 12 million.Construction started in 2008 butwill only be concluded in 2009.Unexpected events such as pipingproblems and heavy stormscompromised the progress of work.◦Not achievedGoals and Objectives for 2009Conclusion of works and inauguration of Finasa Osasco Sports Development Center.74Further information on thev Finasa Sports Program is available atwww.finasaesportes.com.br or on ourSocial-Environmental ResponsibilityWeb site – www.bradesco.com.br/rsa

Fundação AmazonasSustentável (FAS)Fundação Amazonas Sustentável(FAS) was created to deal with ahistorical challenge: to appreciate theenvironmental benefits of the AmazonRainforest. In an innovative partnershipwith the State of Amazonas announced inNovember 2007, Bradesco became one ofthe co-founders of Fundação AmazonasSustentável. The Organization madean initial contribution of R$ 20 millionand committed to transfer anotherR$ 50 million over five years – R$ 10million per year from 2008 to 2012, asan institutional supporter. Funds will beobtained through the sale of productsrelated to this initiative (credit cardsmade of recycled plastic and certificatedsavings plans). The State of Amazonascontributed R$ 20 million, and otherorganizations are contributing financialand technical resources.FAS’ chief challenges are to preserve agroup of 34 environmental reserves inAmazonas State and promote sustainabledevelopment and improved quality of lifefor the population involved. The reservescover 17.4 million hectares where 8.5thousand families live, with incomederived from the initial investments(R$ 20 million from the Amazonas Stategovernment and R$ 20 million fromBradesco). BRAM – Bradesco AssetManagement is managing FAS assets.The first program developed by the newpartnership was Bolsa Floresta, the firstof its kind in Brazil, created by the Stateof Amazonas as part of its State PolicyBolsa Floresta promotes integration betweencommunities and the foreston Climate Change, EnvironmentalC o n s e r v a t i o n a n d Su s t a i n a b l eDevelopment of Amazonas.Bolsa Floresta provides the communitieswith payment for environmentalproducts and services, sustainable useof natural resources, conservation andenvironmental protection, as well asincentive to voluntary polices to reducedeforestation in neighboring areas. Thegoal is for 60 thousand families to bebenefited by this program by 2010.Educa+Ação Project(Education + Action Project)The Educa+Ação Project, initiated in2007, mainly aims at giving children theeducation they need to be able to read andwrite before 8 years of age. The projectstrives to integrate private initiatives withthe municipal public sector in a jointeffort to improve the educational level ofBrazilian children and takes advantagevMore information on FAS is availableat www.fas-amazonas.orgvFor further information aboutEduca+Ação Project, click here

Sustainability Report 200814 municipal schools use the same didacticmaterial as Fundação Bradescoof synergies with the Compromisso Todospela Educação (Everyone’s Commitmentto Education) movement, which targetsthe literacy of children before they are 8.It relies on the support of the NationalUnion of Municipal Education Leaders(Undime) and the Union of MunicipalEducational Leaders of São Paulo State.Over 1,100 primary school studentsbenefited from this project in 14schools in eight cities of the RibeiraValley region in inland São Paulo Statein a two-year pilot project.Bradesco implemented at these schoolsthe educational methodology used inGoals and Objectives of 2008the Fundação Bradesco 40 schools,therefore, they use the same materialsas the Fundação’s students.T h e s c h o o l s p a r t i c i p a t i n g i nEduca+Ação rely on pedagogicalsupervision and semiannual evaluationcarried out by specialized FundaçãoBradesco professionals. A PedagogicalCenter supervises the development ofthe partnership, with monitoring byexternal auditors.Another action developed to ensure theefficiency of the project was meetingsheld during the year to train andqualify the 65 teachers, pedagogicalcoordinators and principals of theparticipating schools.The result of the two-year pilot project(2007 and 2008) was surprising: nearly91% of the students participating inthe Educa+Ação project knew how toread and write.The objective is to gradually offer theproject to other regions of the country,through the Branch Network andFundação Bradesco schools. After thepilot project, Educa+Ação has alreadybeen tested and improved to beimplemented in other locations.StatusBradesco and Fundação Bradescoare planning to gradually expand theEduca+Ação Project to other regions of thecountry through the Branch Network, theFundação’s schools and partnerships.Goals and Objectives for 2009Yet to be fulfilled, since theduration of the pilot project istwo years (2007 and 2008).◦Not achievedGradually expand Educa+Ação Project to other regions of the country through the Branch Network,the Fundação’s schools and partnerships. The next cities to be included in the project: Angélica(Mato Grosso do Sul State), Ivinhema (Mato Grosso do Sul State) and Embu (São Paulo State).Expand services in the Ribeira Valley, serving 2,500 students and 100 teachers and coordinators.76

Fundação SOS Mata AtlânticaSince 1989, we have maintained asolid partnership with the FundaçãoSOS Mata Atlântica, in order to makeprojects concerned with the protectionof one of wealthiest and most threatenedecosystems of the planet feasible,which has been generating importantinitiatives, such as the launch of the SOSMata Atlântica Affinity Card, Pé QuenteBradesco SOS Mata Atlântica certificatedsavings plan and Eco-Financing ofVehicles, started in 2007.Part of the proceeds from the saleof these products is donated to theFundação, which results in conservationand environmental educational andforest recovery programs, amongothers. With Bradesco’s support, it waspossible to raise funds for planting26,434,535 saplings in areas of theAtlantic Rainforest, corresponding tothe recovery of 15,550 hectares. All thesetrees, when they mature (20 years), willhave neutralized nearly 8 million tonnesof CO2. Adding the proceeds from thesale of NGO-related products, the totalamount donated to the entity since 1989totals R$ 74 million.Other Partner Entities:Company-School Integration Project(PIEE): PIEE is an initiative of BradescoSeguros e Previdência and is integratedwith the Fundação Bradesco of Rio deJaneiro. Created in 2004, PIEE mainlyAmounts donated to Fundação SOS Mata Atlântica since 1989Program/ProjectAmount (R$ thousand)Clickarvore Program 27,502Infrastructure 17,209Community nurseries 8,313Promotional gifts (kits) 4,457Atlas of the Atlantic Rainforest 3,968Events (Viva a Mata) 3,813RPPNs Fund 2,860Programa Florestas do Futuro (Forests of the Future Program) 2,073Programa Costa Atlântica (Atlantic Coast Program) 1,490Um Pé de Quê? – TV Futura (A What Tree? – Futura TV Program) 700Distribution of saplings 691Publications/instructional pamphlets 577Establishment of 15 Fundação Bradesco mini-nurseries 455Advertisements 397The Atlantic Rainforest goes to school 196Total 74,701Total saplings resulting from sale of products*Until 2005 2006 2007 2008Bradesco SOS Mata Atlântica Card 3,015 600 600 900Pé Quente Bradesco SOS Mata Atlântica Certificated Savings Plan 9,869 6,443 3,703 950Eco-financing of vehicles - - 127 227Total** 12,884 7,043 4,430 2,077* Millions of trees.** Information disclosed in the 2007 Sustainability Report does not include trees provided by the Forests of the Future Program orCommunity Nurseries.To learn about the Fundação SOS Mata Atlântica’sv programs supported by Bradesco, click hereFor further information about the Fundação, visitwww.sosmatatlantica.org.br

Sustainability Report 2008aims at contributing to social integration,building citizenship and improvingstudents’ quality of life through sports.School performance and goodbehavior are prerequisites for studentparticipation in the Project, which in2008 benefitted 574 students acrosseight sports offered: swimming,volleyball, indoor soccer, futsal,capoeira (Afro-Brazilian martial art thatinvolves dance and music), basketball,handball and rhythmic gymnastics.Activities are developed by aspecialized team that, together withFundação Bradesco and BradescoSeguros e Previdência, continuouslymonitor students’ development andperformance. For further informationon this project, visit our Social-Environmental Responsibility Web site –www.bradesco.com.br/rsa.Instituto Ayrton Senna: Ayrton Sennacarries out programs that aim at creatinglarge scale educational solutions forproblems that affect Brazilian children’sand youth’s learning. For the past fewyears, Bradesco has been maintaininga partnership with Instituto AyrtonSenna, enabling several projects. Forfurther information on the Institute,visit www.senna.org.br.IBCC: since its foundation in 1968, theBrazilian Institute of Cancer Control(IBCC) provides the population with earlydiagnosis and treatment of several typesof cancer. During its 40 years of activitiesit has already served more than 4 millionpeople with cutting-edge oncology(study and treatment of carcinogenictumors) treatment. Since the O Câncerde Mama no Alvo da Moda (FashionTargets Breast Cancer) campaign began(in 1995), more than 5 thousand m 2 ofhospital area has been built. The Institutehas also maintained a partnershipwith Bradesco since March of 2006.For further information about IBCC,visit www.ibcc.org.br.Sponsorships and DonationsDuring 2008 several social and culturalevents were supported and sponsored indifferent cities and regions of Brazil. Wealso sponsored important internationalexhibitions focused on education, suchas the Genome Revolution, DarwinBrazil and Einstein exhibitions.The Committee of Sponsorships andEvents is responsible for makingdecisions on sponsorships and analyzesan average of 80 projects weekly.Sponsorship of important internationalexhibitions focused on education78

SponsorshipsOwn fundsThrough incentive laws2006 2007 2008Events 415 398 531Total R$ 32.3 million R$ 36.7 million R$ 38.9 millionEvents 62 122 275Total R$ 53.5 million R$ 75.5 million R$ 76.5 millionPopular traditionWe sponsor regional festivals that preserveold folk traditions, such as the São João(St. John) Festivities in Campina Grande(Paraíba State), which is considered thelargest festival of this type in the wholeworld; the Parintins Folk Festival (AmazonasState); the Garanhuns Winter Festival(Pernambuco State); and the traditionalCírio de Nazaré, a major religious festivalin Belém, capital city of Pará State. We alsosponsored the Salvador Summer Festivaland Carnival (Bahia State), as well ascarnival in the cities of Recife and Olinda(Pernambuco State) and Rio de Janeiro.Culture promotionFor the fourth consecutive year,Bradesco Prime sponsored the 4 thPrêmio Bravo! Prime de Cultura Award.Considered one of the largest culturalawards in Brazil, the ceremony gatheredtalent from music, plastic arts, literature,cinema, dance, and theater. Also withinthe scope of the Prime segment, we havePrime Arts, a culture incentive programthat seeks to gather and publicize allshows sponsored by Bradesco Prime, sothat customers of this segment can bethe first to know about these shows.Teleton – AACDBradesco is the only company toparticipate as a sponsor and donor of everyedition of Teleton, and in 2008 it donatedR$ 1 million. Teleton is a TV marathon thathas been run since 1998 to fundraise for theAssociation of Assistance to Children withDisabilities (AACD). With the resourcesobtained so far, AACD has been able tobuild, equip and maintain seven newrehabilitation centers, across the states ofSão Paulo, Rio de Janeiro, Rio Grande doSul, Minas Gerais and Pernambuco.Other sponsorships in 2008In the social-environmental area, Bradescosponsored the II Mostra de ResponsabilidadeSocial da Fiesp (Federation of Industriesof the State of São Paulo), or the II FiespSocial Responsibility Exhibition, the 5 th GifeCongress on Private Social Investment, theEthos International Social ResponsibilityConference, Viva a Mata (A Tribute tothe Rainforest), Fundação SOS MataAtlântica, Fórum Mundial Diálogos daTerra no Planeta Água (Earth DialoguesWorld Forum), an event that gatheredprominent Brazilian and internationalfigures who discussed issues related tothe planet’s sustainability. Bradesco alsoparticipated in the exhibitions Ecos doPlaneta (Echoes of the Planet), NativismoRevisitado (Nativism Revisited), AmazôniaSem Retoques (Untouched Amazon) andthe Project Gigantes 2008 – Abraçando aAmazônia (2008 Giants Project – embracingthe Amazon).vFor further informationabout sponsorship, click here

Sustainability Report 2008Sustainability ReportTransparencyThe Sustainability Report is one ofthe main tools for disseminatinginformation demonstrating our Visionand sustainability strategy to ourstakeholders and society in general.For the third consecutive year, we haveadopted the Global Reporting Initiative(GRI) guidelines. It is a set of principles,protocols and indicators that enableus to generate, compare and discloseorganizations’ performance withinsocial, environmental and economics c o p e s. G R I v a l u e s re l e v a n c e,comprehensiveness, transparency,reliability and comparability aspects.More than 1,000 companies (over80 financial institutions) from 60countries use GRI guidelines in theirsustainability reports. This 2008 Reportalso used the GRI Financial ServicesSector Supplement, published in itsfinal version in the second half of 2008,with specific indicators.In January 2009, Bradesco became aGRI Organizational Stakeholder (OS),included in a supporting networkcomposed of companies and entitiesfrom around the world in charge ofdisclosing guidelines proposed by GlobalReporting Initiative and its maintenanceas a democratic, independent and globalinstitution.In order to serve our stakeholders well,we will have four printed versions ofthis Report: one for shareholders, onefor employees, one for suppliers andone for customers and other groups.Additional information will also beavailable on the Internet on our Social-Environmental Responsibility Web site– www.bradesco.com.br/rsa.Preparation Processof this ReportThe preparation of a SustainabilityReport is a continuous process. Thepreparation of the 2008 Report involveda set of structured actions that startedimmediately after the distributionof the 2007 Report. These actionsincluded:1 st Bradesco Cycle of Dialogue withStakeholdersWe invited some of our majorstakeholders to contribute to thepreparation of this Report. Thus, wepromoted discussion panels with thefollowing groups:Discussion panelsGroupNumber ofparticipantsEmployees 28Suppliers 15Customers 13Government and Society 17NGOs 19Academic (universities) 9Total 101This was the first time Bradesco carriedout this type of project. Results were80If you have any questions and/or to sendcomments about this publication, e-mailvsocioambiental@bradesco.com.br

tabulated and assisted in the preparationof the 2008 Sustainability Report andhelped identify several opportunities toimprove the Organization’s strategy andmanagement.Benchmark StudyA benchmark study was carried out oneight domestic and international banksto analyze their practices and reports.Materiality MatrixThe methodology used to define issuesthat should be discussed in the 2008Report, both in its printed versions andadditional information available on theInternet, encompassed the constructionof a Materiality Matrix. Issues wereidentified, grouped and weighted on twoaxes: society and business strategy.Materiality matrixSocietyBusinessstrategyNot reported Internet Printed reportThe society axis included themes raisedby stakeholders in discussion panels, thebenchmark study, initiatives supportedor subscribed by the Organization,social and environmental regulationsand sustainability index questionnaires.The strategy axis included employeeand supplier panel results, policies andBradesco codes of ethics. Results werereviewed by the Organization’s topmanagement.Cycle of manager trainingThe training process involved allmanagers of activities related toinformation disclosed in this Report,mainly GRI indicators. Workshopswere divided into economic, social andenvironmental subjects.ScopeInformation contained in this Reportcovers activities of the BradescoOrganization’s companies in Brazil andabroad, as well as activities developedby Fundação Bradesco and FinasaEsportes.The responsibility for the reliabilityof the reported information lies withthe corresponding management. Thefinancial statements and informationcontained in the Sustainability Reportare verified by an external auditor.GRI Level of ApplicationWe believe that this 2008 SustainabilityReport achieved the application levelof A+. The assurance process wasconducted by BSD.GRI level of applicationMandatorySelf-declaredC C+ B B+ A A+OptionalExamined bythird partiesExternallyverifiedExternallyverifiedExamined by GRI

Sustainability Report 2008Performance IndicatorsEconomic IndicatorsDistribution of Added Value (DVA)Added Value2006 2007 2008R$ thousand % R$ thousand % R$ thousand %1) Revenues 41,243,517 272.3 47,218,444 233.2 59,815,648 337.02) Financial Intermediation Expenses (18,536,698) (122.4) (19,293,584) (95.3) (33,954,595) (191.3)3) Inputs Acquired from Third Parties (5,039,460) (33.3) (5,970,751) (29.5) (6,764,677) (38.1)4) Gross Added Value (1-2-3) 17,667,359 116.6 21,954,109 108.4 19,096,376 107.65) Depreciation, Amortization and Depletion (2,589,769) (17.1) (1,749,534) (8.6) (1,481,558) (8.3)6) Net Added Value Produced by Entity (4-5) 15,077,590 99.5 20,204,575 99.8 17,614,818 99.27) Added Value Received in Transfer 72,324 0.5 42,268 0.2 135,356 0.88) Added Value to Distribute (6+7) 15,149,914 100.0 20,246,843 100.0 17,750,174 100.09) Distribution of Added Value 15,149,914 100.0 20,246,843 100.0 17,750,174 100.09.1) Personnel 5,505,287 36.3 5,973,382 29.5 6,231,826 35.19.2) Taxes, Fees and Contributions 4,232,056 28.0 5,850,522 28.9 3,401,946 19.29.3) Remuneration of Third Party Capital 349,524 2.3 402,002 2.0 462,343 2.69.4) Equity Capital Remuneration 5,063,047 33.4 8,020,937 39.6 7,654,059 43.1Customer IndicatorsLoan Portfolio ProfileLoan volume by type and activity sector (R$ million)2006 2007 2008Balance % Balance % Balance %Public sector 940 1.0 901 0.7 941 0.6Private sector 95,279 99.0 130,406 99.3 172,482 99.4Corporations 55,668 57.8 76,932 58.6 105,781 61.0Industry 24,393 25.3 31,401 23.9 44,261 25.5Commerce 13,452 13.9 18,724 14.3 23,547 13.6Financial Intermediation 462 0.5 1,049 0.8 1,236 0.7Services 16,054 16.7 24,135 18.4 34,491 19.9Agriculture, ranching, fishing,silviculture and forestry1,307 1.4 1,623 1.2 2,246 1.3Individuals 39,611 41.2 53,474 40.7 66,701 38.4Total 96,219 100.0 131,307 100.0 173,423 100.0Volume of loans by Brazilian region (R$ billion)Variation of2007 2008CompanyRegionbalance (%)Balance % Balance %North 3,041 3.3 3,896 3.1 28.1Northeast 7,754 8.3 10,628 8.4 37.1BradescoMid-West 6,856 7.4 8,752 6.9 27.7South 13,642 14.7 18,170 14.3 33.2Southeast 61,507 66.3 85,440 67.3 38.9Total Bradesco 92,800 100 126,887 100 36.7Other companies * 38,507 46,536 20.9Total 131,307 173,423 32.1* Includes Finasa, Private, Amex, non-account holder Card, BMC, Credifar and operations abroad.82

Comments and ComplaintsChannels used – BankChannel Number %Bacen 7,319 26Procon 15,983 57Media 503 2Letter 1,553 5Ombudsman – 2 nd level 2,820 10Total 28,178 100Comments and Complaints – Bank(Complaints, Suggestions and Compliments made atAlô Bradesco – SAC and Internet – option Contact Us)Channel Amount %Calls 106,911 63E-mails 62,425 37Total 169,336 100Channels used – Bradesco Seguros e PrevidênciaChannels Amount %0 800 12,462 67.10Contact Ombudsman 3,117 16.78Susep 695 3.74Contact Us 577 3.11ANS* 497 2.68Alô Bradesco 467 2.51Procon 310 1.67Ombudsman 291 1.57Press Agency 105 0.57Bacen 35 0.19Letter 15 0.08Total 18,571 100.00* Requests of National Agency for Supplementary Healthcare(ANS) are answered by the Service and Operational ExecutiveOversight Board – Bradesco Saúde S.A.; therefore, thisfigure is not included in the total requests answered bythe Ombudsman of Bradesco Seguros e Previdência.Employee IndicatorsNumber of employees by company2006 2007 2008Banco Bradesco 63,163 65,050 69,411Subsidiaries 12,702 17,054 17,211Amex 1 2,566 - -BEC 2 875 - -BMC 3 - 669 -Total 79,306 82,773 86,6221 Employees not counted in 2007, sincethey were staff at subsidiaries.2 Employees not counted in 2007, since theywere staff at Banco Bradesco.3 Employees not counted in 2008, sincethey were staff at subsidiaries.Employees by category2006 2007 2008Executive Officers 106 105 119Managers 6,168 7,678 8,302Supervision/Technicians 27,582 28,962 32,167Administrative 14,688 18,125 17,879Operational 30,767 27,903 28,155Total jobs by work day – %2006 2007 2008Full time 63.2 64.4 65.2Part time 36.8 35.6 34.8Breakdown of promotions and transfers2006 2007 2008Promotions 14,228 11,477 19,418Promotions withtransfers2,222 7,484 7,118Transfers 5,822 4,484 5,448Employee profileIndicatorsConsolidatedAge Men Women TotalUp to 17 years 251 454 70518 to 30 years 22,443 22,276 44,71931 to 40 years 10,302 11,330 21,63241 to 50 years 9,550 6,735 16,285Over 50 years 2,322 959 3,281Average age 32.6 31.1 31.9Length of serviceUp to 3 years 16,833 16,326 33,1594 to 10 years 10,427 10,877 21,30411 to 20 years 8,094 8,051 16,145Over 20 years 9,514 6,500 16,014Average length of service 10.0 9.3 9.6Educational backgroundPrimary school 412 220 632High school 7,051 5,955 13,006University 37,405 35,579 72,984Work dayPart time 14,036 16,092 30,128Full time 30,832 25,662 56,494Leadership (commissioned officers)Non-commissioned 20,122 21,914 42,036Commissioned 24,746 19,840 44,586Total 44,868 41,754 86,622Geographic distribution of employees2006 2007 2008North 2,277 2,497 2,800Northeast 9,577 10,306 10,760Mid-west 3,754 4,054 4,359Southeast 56,575 58,323 60,560South 7,026 7,489 8,032In Brazil 79,209 82,669 86,511Abroad 97 104 111Turnover rate2006 2007 2008Turnover * 8.84% 9.01% 10.75%* (Total terminations/average staff) x 100Average staff = opening staff + closing staff/2Breakdown of female staffWomen 2006 2007 2008Total staff 37,738 39,454 41,754New hires 4,276 4,978 6,073Promotions/transfers11,147 11,023 14,711

Sustainability Report 2008Ethnic breakdown of staffRace or color 2006 2007 2008Asian 816 1.03% 919 1.11% 914 1.05%White 44,764 56.44% 51,946 62.76% 55,126 63.64%Indigenous 30 0.04% 47 0.06% 40 0.05%Mixed Heritage 8,794 11.09% 11,325 13.68% 11,909 13.75%Black 960 1.21% 1,306 1.58% 1,465 1.69%Not declared 23,942 30.19% 17,230 20.81% 17,168 19.82%Breakdown by minority group2006 2007 2008Women 37,738 39,454 41,754Black (mixed heritage + black) 9,754 12,631 13,374Employees ages 45+ 7,336 8,160 9,070People with disabilities 860 1,075 1,285Number of apprentices2006 2007 2008Total apprentices 871 905 1,398Salary ratio* (R$)Categories 2006 2007 2008Monthly salary- bank clerk 959.47 1,017.04 1,118.74Monthly minimum wage 350.00 380.00 415.00Ratio 274% 268% 270%(*) Initial salary paid by the company is 270% higherthan the national minimum wage.Annual average of active employeetraining hours *, by professional categoryCategories 2006 2007 2008**Executive officers 68 37 119Managers 130 102 106Administrative 56 54 62Operational 75 106 144Supervision 122 117 160Technicians 67 33 43Total 92 105 135* I.e., excluding employees on vacation or leave in the period.** Staff in January/2009 was used as calculation basis, comparingfigures with training carried out in previous years.Total unionized employees2006 2007 2008Unionized employees 41,636 42,986 44,803Employees on leave of absence in 2008Occupational accident Maternity Health treatmentTotal employees on leave of absence 2,406 2,068 3,344Leave started in 2008 1,124 1,579 2,027Total days lost 441,363 187,713 455,584Environment IndicatorsWater consumption*Period 2005 2006 2007 2008Volume consumed (m 3 ) 547,771 581,337 650,775 731,000**M 3 per employee 7.4 7.3 7.8 8.4* In 2005 and 2006, amounts refer to Banco Bradesco. As of 2007, they include the entire Bradesco Organization.** Refers to an estimated amount, as December figures had not been consolidated by the closing dateof this Report. Updated data are available in the online version of the Report.Consumption of electricity*Period 2005 2006 2007 2008Consumption(kWh) 321,678,295 346,338,819 410,122,099 434,971,442**kWh per employee 4,354 4,376 4,955 5,021* In 2005 and 2006, amounts refer to Banco Bradesco. As of 2007, they include the entire Bradesco Organization.** Refers to an estimated amount, as December figures had not been consolidated by the closing dateof this Report. Updated data are available in the online version of the Report.Inventory of GHG emissions (summarized)SourcesCO2 tonnes2006* 2007** 2008***Scope 1 – direct emissions 2,780.00 29,267.18 38,551.76Scope 2 – indirect emissions 9,780.00 79,483.25 21,052.62Scope 3 – Other indirect emissions 10,217.00 108,360.06 99,271.23Total 22,777.00 217,110.49 158,875.61* In 2006, only the headquarters were inventoried (Cidade de Deus). As of 2007, the entire Bradesco Organization was considered.** The amounts disclosed in the previous report related to the 2007 inventory were estimated andwere adjusted after the ISO 14064 certification process has been audited.*** The variation of emissions in Scope 1 is due to detailed emissions factors with more accurate data related to air conditioning consumptionof all the Organization’s units. Total emissions related to Scope 2 are estimated, since real energy consumption in December 2008 hadnot been determined by the conclusion of this Report. The consolidated amount will be included in the Report’s online version.The complete inventory is available at www.bradesco.com.br/rsa.84

FleetVehiclesProprietary Leased2007 2008 2007 2008Gasoline 73 72 69 55Diesel 1 1 0 1Biofuel 0 0 209 220Helicopters (QAV) 3 3 - -Jet (QAV) 1 1 - -Consumption of materials*Period 2008New toner/ink cartridges (units) 11,028Remanufactured toner/ink cartridges (units) 14,721Plastic (tonnes) 182Biodegradable plastic (tonnes) 116Certified timber – pencils (tonnes) 0.913* Includes the amount purchased through the OnlineSupply Program, which allows requesting graphic material,office supplies and other materials online providedby vendors previously contracted by the Bank.Paper consumption*Period 2008Recycled paper (tonnes) 5,692Certified white paper (tonnes) 932Total 6,624Kg per employee 76.47* Includes the amount purchased through the Online Supply Program, which allows requesting graphic material,office supplies and other materials online provided by vendors previously contracted by the Bank.Total waste, by type and disposal method – 2008Type of materialTotalDisposal method(treatment)Paper (tonnes) 2,092,223 RecyclingCardboard (tonnes) 63,051 RecyclingPlastic (tonnes) 21,700 RecyclingGlass (tonnes) 607 RecyclingMetal (tonnes) 2,413 RecyclingTimber (kg) 780 RecyclingCarbon paper 13,960 RecyclingTree and plant leaves and dry branches (kg) 18,000 CompostingTechnological residues* (kg) 150,702 RecyclingBatteries (kg) 17,620 RecyclingLight bulbs (units) 24,786 RecyclingToner and ink cartridges (units)4,451 Recycling12,952 RemanufacturingOther waste** (tonnes) 1,134,332 Sanitary landfill* Technological residues are: cables, harddrives, keyboards, hardware, CPUs, motherboards and cards, monitors, routers, printers,mouses, readers, telephones, power sources, scanners, processors, laptops, faxes, calculators, stabilizers and others.** Organic residues, sewage and other.Recycled checksPeriod 2006 2007 2008Printed checks* 408,294,851 401,712,310 374,755,756Recovered (%) 96.1% 91.0% 95.9%* The trend is toward reducing the use of checks due to the use of other methods of payment,such as debit and credit cards and TED (electronic wire transfer).Percentage of assets subject to a positive, negative or excellenceenvironmental control (screening) over total assets2005 2006 2007 2008Positive (1) 0.00% 0.02% 0.05% 0.03%Negative (2) 0.08% 0.09% 0.08% 0.10%Excellence 99.92% 99.89% 99.88% 99.87%Total (R$ million – Anbid) 106,256.36 124,743.87 144,708.17 141,357.63(1) Assets of Bradesco FIA Índice de Sustentabilidade Empresarial, started on December 29, 2005.(2) Assets of pension fund customers with vetoed investments in companies from sectors such as tobacco, ammunition, beverages and animal slaughter.• Positive control: selects companies for their positive social-environmental actions, such as solar energy projects, organic food, alternative fuel, etc.• Negative control: excludes projects connected with negative social-environmental practices,such as tobacco industries or those employing child or slave labor.

Sustainability Report 2008Social Report – Ibase2008 and 2007 fiscal years1 – Calculation Basis 2008 (R$ thousand) 2007 (R$ thousand)Net revenues (NR) (1) 15,772,280 18,032,173Operating income (OI)** 7,788,840 9,341,321Gross payroll (GP) 7,166,253 6,569,5472 – Internal Social Indicators R$ thousand% ofGP% ofNRR$ thousandMeals 620,279 8.7 3.9 545,605 8.3 3.0Compulsory social charges 1,282,672 17.9 8.1 1,147,386 17.5 6.4Private pension plans 269,476 3.8 1.7 339,996 5.2 1.9Health 344,101 4.8 2.2 325,159 4.9 1.8Occupational health and safety – – – – – –Education – – – – – –Culture – – – – – –Professional trainingand development91,318 1.3 0.6 75,267 1.1 0.4Childcare or childcare stipend 45,245 0.6 0.4 43,143 0.7 0.2Profit sharing 542,136 7.6 3.4 520,816 7.9 2.9Other 126,867 1.7 0.8 111,727 1.7 0.6Total – Internalsocial indicators3,322,094 46.4 21.1 3,109,099 47.3 17.23 – External Social Indicators R$ thousand% ofOI% ofNRR$ thousandEducation* 15,597 0.2 0.1 7,937 0.1 –Culture 62,743 0.8 0.4 81,861 0.9 0.6Health and sanitation 4,981 0.1 – 5,125 – –Sports** 23,052 0.3 0.1 21,826 0.2 0.1Food safety and fightagainst hunger147 – – 1,100 – –Other 23,044 0.3 0.2 7,047 0.1 –Total contributionsto society129,564 1.7 0.8 124,896 1.3 0.7Taxes (excluding social charges) 4,378,778 56.2 27.8 5,647,561 60.5 31.3Total – Externalsocial indicators4,508,342 57.9 28.6 5,772,457 61.8 32.04 – Environmental Indicators R$ thousandInvestments related to thecompany’s production/operation% ofOI% ofNRR$ thousand% ofGP% ofOI% ofOI% ofNR% ofNR% ofNR– – – – – –Investments in externalprograms and/or projects (3) 40,002 0.5 0.3 13,038 0.1 0.1Total environmentinvestments (3) 40,002 0.5 0.3 13,038 0.1 0.1Concerning the establishmentof “annual targets” tominimize residues and generalconsumption in production/operation, and increasethe effective use of naturalresources, the company: does not have targets reaches from 0 to 50% reaches from 51 to 75% reaches from 76 to 100% does not have targets reaches from 0 to 50% reaches from 51 to 75% reaches from 76 to 100%86

5 – Employee indicators 2008 2007Number of employees atthe end of the period86,622 82,773Number of new hiresduring the period12,648 10,543Number of outsourced employees 8,207 7,678Number of interns 832 752Number of employees ages 45+ 9,070 8,160Number of women workingat the company41,754 39,454% of management positionsheld by women44.5 43.3Number of blacks workingat the company13,374 12,631% of management positionsheld by blacks14.4 14.3Number of people withdisabilities or special needs1,285 1,0756 – Relevant information aboutcorporate citizenship practices2008 2009 targetsRatio between the highestand the lowest compensationat the company21.2 Not applicableTotal number ofoccupational accidentsSocial-environmentalprojects developed by thecompany were defined by:Safety and health standards atthe workplace were defined by:With regard to the freedomof association, the right to acollective bargaining agreementand the internal representationof workers, the company:The private pensionprogram includes:The profit sharingprogram includes:When selecting suppliers,the same ethical andsocial-environmentalresponsibility standardsadopted by the company:With regard to employeeparticipation in volunteerism,the company:Total number of complaints andcriticisms from consumers:% of complaints and criticismsaddressed or resolved:Total added value to bedistributed (in R$ thousand):Distribution of Added Value (DVA) board1,118 board andmanagers all employeesIncrease staff awareness to preventoccupational accidents board board andmanagers all employees board all employees all + Cipa board all employees all + Cipa does notget involved board board are nottaken intoaccount does notget involvedat thecompany:158,402at thecompany:100% observesILO norms board andmanagers board andmanagers are suggested supportsat Procon:15,983at Procon:100% encouragesand observesILO all employees all employees are required organizesand encouragesIn court:115,583In court:78.1% does notget involved board board are nottaken intoaccount does notget involved observesILO norms board andmanagers board andmanagers are suggested supports encouragesand observesILO all employees all employees are required organizesand encouragesPrepare our employees and increase awarenessso as to reduce the number of complaintsat thecompany:100%2008: R$ 17,750,174 2007 (2) : R$ 20,246,84319.2% government15.1% stockholders35.1% employees28.0% withheld2.6% third parties28.9% government13.9% stockholders29.5% employees25.7% withheld2.0% third partiesat Procon:100%In court:100%7 – Other informationInformation included in this Social Report was reviewed by PricewaterhouseCoopers Auditores Independentes.(1) Net Revenues (NR) are considered to be Gross Income from Financial Intermediation.(2) Effects of adjustments per Law 11,638/07.(3) Figures have been corrected since the printed version of the Sustainability Report was published.* The information above does not include Fundação Bradesco’s investments (one of the controlling shareholders of Bradesco), amounting to R$ 201.0 and R$ 220.8 millionin 2007 and 2008, respectively.** For comparison purposes, amounts related to 2007 were included.

Sustainability Report 2008Index of GRI IndicatorsAnswers to GRI indicators presented in this Report are indicated by pages that canbe found in this document and its online version (www.bradesco.com.br/rsa), the2008 Annual Report or other Web sites indicated in the footnotes of this Report.The protocols detailing the content of each indicator may also be consulted at www.globalreporting.org.General IndicatorsGRI DescriptionAnswer1. Strategy and AnalysisPg 4 – Message from1.1. CEO statementthe PresidencyPg 4 – Message from the1.2. Main impacts, risks Presidencyand opportunities 2008 Annual Report –Pg 12 – Business strategy2. Organizational Profile2.1. Organization name Pg 95 – Addresses and contacts2.2. Main brands,products and/or services2.3. Operating structure2.4. Location of theorganization’sheadquarters2.5. Where the companyoperates2.6. Nature of ownershipand legal regime2.7. Markets served2.8. Size of theorganization2.9. Significant changesduring the year2.10. Awards3. Report ParametersReport profile3.1. Reporting period2008 Annual Report –Pg 12 – Business strategy2008 Annual Report –Pg 26 – Market Segmentation2008 Annual Report –Pg 29 – Products and Services2008 Annual Report –Pg 35 – Bradesco Companieswww.bradesco.com.br/ir Overviewwww.bradesco.com.br/ir Corporate Informationwww.bradesco.com.br/ir Corporate Governance2008 Annual Report – Pg 32– Organizational StructurePg 95 – Addresses and contacts2008 Annual Report –Pg 25 – International Area2008 Annual Report –Pg 32 – Organizational Structurewww.bradesco.com.br/ir Overviewwww.bradesco.com.br/ir Overviewwww.bradesco.com.br/ir Overview2008 Annual Report –Pg 2 – Financial ratios2008 Annual Report –Pg 3 – Corporate Profile2008 Annual Report –Pg 12 – Management ReportPg 95 – Sustainability Awards2008 Annual Report –Pg 63 – AcknowledgmentsJanuary 1, 2008 toDecember 31, 2008.3.2. Previous report Prepared in 2007.3.3. Reporting cycle Annual3.4. Contact information Pg 95 – Addresses and contactsReport scope and boundary3.5. Definition ofreport contentPg 80 – Sustainability ReportGRI DescriptionAnswer3.6. Report boundary Pg 81 – Scope3.7. Report scopeand boundaryPg 81 – Scope3.8. Basis for reporting Pg 80 – Report Preparation Process3.9. Data measurementtechniques andcacluation basesThese are outlined in thetext whenever necessary tosupport any information.3.10. Effects of anyrestatement ofinformationInformation referring torestatements in relation toprevious years accompanies newinformation in the respectivechapter or specific chart.3.11. Significant changes There are no significant changes.GRI content index3.12. LocatinginformationVerification3.13. External verificationPg 88 – GRI IndicatorsBradesco adopts 2 types ofexternal verification in itsreport: audit of data, conductedby PricewaterhouseCoopers,and report assuranceby BSD Consulting.4. Governance, Commitments and EngagementGovernancewww.bradesco.com.br/ir4.1. Governance Company informationstructure2008 Annual Report –Pg 40 – Corporate Governance4.2. Identification ofmain executives4.3. IndependentBoard Members4.4. Communicationchannels withthe Board4.5. Compensation forsustainability4.6. Conflicts of interest4.7. Qualifications ofboard members4.8. Internal values,codes and principles4.9. Board oversight ofthe organization’ssustainabilityperformance4.10. Board self-assessmentof its oversight ofthe company’ssustainabilityperformancewww.bradesco.com.br/ir Company information2008 Annual Report –Pg 40 – Corporate Governancewww.bradesco.com.br/ir Corporate Governance2008 Annual Report –Pg 40 – Corporate Governancegovernancacorp@bradesco.com.brOnline versionwww.bradesco.com.br/ir Corporate Governancewww.bradesco.com.br/ir Corporate Governance2008 Annual Report –Pg 40 – Corporate Governancewww.bradesco.com.br/ir Overview2008 Annual Report –Pg 8 – Values, Objective,Professional Principles2008 Annual Report –Pg 40 – Corporate GovernanceThe performance evaluationof Board of Directorsmembers is conducted bythe chairman of the body.88

GRI DescriptionAnswerCommitments to external initiatives4.11. Precautionaryprinciple4.12. Letters, principlesand initiatives4.13. Participation inassociationsStakeholder engagement4.14. List of stakeholders4.15. Identification ofstakeholders4.16. Engagement ofstakeholders4.17. StakeholderdemandsPerformance IndicatorsGRI DescriptionAnswerEconomic performanceDMA. Management Pg 32 – ResponsibleapproachManagementEconomic performancePg 82 – Chart: DistributionEC1. DVAof Added Value (DVA)EC2. Climate change Pg 63 – Climate ChangePg 51 – BenefitsEC3. Pension PlanOnline VersionEC4. SubsidiesOnline VersionMarket presenceEC5. Ratio of entrylevel wagePg 84 – Chart: Wage Ratiocompared to localminimum wageEC6. Spending on locallybasedsuppliersOnline VersionPg 49 – Attracting andEC7. Local hiringRetaining TalentIndirect economic impactsPg 66 – Sustainable ConstructionEC8. InfrastructurePg 70 – Fundação BradescoinvestmentsOnline VersionEC9. Indirect economicimpactsPg 13 – Banking InclusionPg 68 – Social-EnvironmentalInvestmentsEnvironmental PerformanceDMA. ManagementPg 63 – EnvironmentApproachMaterialsEN1. Materials usedEN2. Percentageof recycledmaterials usedEnergyEN3. Direct energyconsumptionEN4. Indirect energyconsumptionEN5. Energy savedEN6. Energy-efficientproducts andservicesEN7. Initiatives andconsumptionreductionsWaterEN8. Total waterwithdrawalby sourceEmissions, effluents and wasteEN16. Total directand indirectgreenhouse gasemissionsEN17. Other relevantindirectgreenhouse gasemissionsEN18. Initiatives toreduce greenhousegas emissionsPg 30 – Executive Committeeof Products and Services2008 Annual Report –Pg 49 – Risk ManagementPg 10 – In line withGlobal CommitmentsOnline versionPg 35 – Stakeholder relationshipand engagementPg 35 – Stakeholder relationshipand engagementPg 10 – Dialogue panelsPg 35 – Stakeholder relationshipand engagementPg 10 – Dialogue panelsPg 35 – Stakeholder relationshipand engagementPg 85 – Chart: Consumptionof MaterialsPg 85 – Chart:Consumption of PaperOnline VersionPg 84 – Chart: Consumptionof ElectricityPg 65 – Chart: MainSources Treated in 2008Pg 65 – Eco-efficiencyManagementPg 65 – Eco-efficiencyManagementPg 84 – Chart: WaterConsumptionPg 84 – Chart: Inventory ofGreenhouse Gas EmissionsPg 84 – Chart: Inventory ofGreenhouse Gas EmissionsPg 64 – Management ofGreenhouse Gas EmissionsPg 65 – Eco-EfficiencyManagementGRI DescriptionEN 20. NOx, SOx, andother significantemissionsEN22. Total weightof wasteProducts and ServicesEN26. Initiativesto mitigateenvironmentalimpacts ofproducts andservicesAnswerOnline VersionPg 85 – Chart: TotalAmount of Waste by typeand disposal methodPg 10 – In line withGlobal CommitmentsPg 66 – Green ITOnline VersionSocial Performance – Labor Practices and Decent WorkPg 46 – Human ResourcesDMA. ManagementManagement PolicyApproachPg 52 – Labor PracticesEmploymentPg 47 – Chart:LA1. Employees profile Distribution of StaffPg 83 – Chart: Employee ProfileLA2. Turnover Rate Pg 83 – Chart: Turnover rateLA3. BenefitsPg 51 – BenefitsLabor/management relationsLA4. CollectivebargainingagreementsLA5. Minimum noticeperiod(s) regardingoperational changesPg 52 – Labor PracticesPg 84 – Chart: Total ofunionized employeesThe Organization does nothave any guideline or clausespecified in its CollectiveBargaining AgreementOccupational health and safetyLA6. Percentageof employeesOnline Versionrepresented bycommitteesLA7. Rates of injury,occupationaldiseases, lost days,absenteeism,and fatalitiesLA8. Assistance toemployees withserious diseasesLA9. Topics covered inunion agreementsTraining and educationLA10. Training hoursLA11. Skills managementand lifelonglearningLA12. Performanceanalysis and careerdevelopmentDiversity and equal opportunityLA13. Employee profileby diversityindicatorsPg 54 – Chart: Occupationalhealth and safety indicatorsPg 84 – Chart: Employees onleave of absence in 2008Pg 54 – OccupationalHealth and SafetyPg 52 – Labor PracticesOnline VersionPg 53 – Chart: Participationin training activitiesPg 84 – Chart: Annualaverage training hoursof active employees, byprofessional categorylPg 49 – Attracting andretaining talentOnline VersionPg 49 – Attracting andretaining talentPg 83 – Chart: Employee profilePg 84 – Chart: Ethnicbreakdown of staffPg 84 – Chart: Breakdownby minority groupLA14. Male/femaleOnline Versionwage ratioSocial Performance – Human RightsDMA. ManagementPg 35 – Box: Human RightsApproachInvestment and procurement practicesHR1. Investments thatinclude human Online Versionrights clausesHR2. Suppliers evaluatedPg 57 – CommitmentsOnline VersionHR3. TrainingOnline VersionNon-discriminationHR4. Incidents ofdiscrimination Pg 51 – Cases of discriminationand actions takenFreedom of association and collective bargaining agreementHR5. Risk to freeassociationand collectivePg 52 – Labor Practicesbargaining

Sustainability Report 2008GRI DescriptionChild laborHR6. Risky operationsAnswerPg 35 – Box: Human RightsPg 57 – CommitmentsForced and compulsory laborPg 35 – Box: Human RightsHR7. Risky operationsPg 57 – CommitmentsSecurity practicesHR8. Human rightsOnline VersiontrainingIndigenous rightsSocial Performance – SocietyDMA. ManagementApproachCommunitySO1. Managementof impactsCorruptionSO2. Corruption riskevaluationSO3. Anti-corruptiontrainingSO4. Actions takenin response toincidents ofcorruptionPublic policySO5. Public policypositions andlobbyingSO6. Contributions topolitical partiesPg 30 – Prevention ofIllicit ActivitiesOnline VersionPg 13 – Banking InclusionPg 15 – The Power of InclusionPg 30 – Prevention ofIllicit ActivitiesPg 31 – Chart: Anti-curruptionpreventive monitoringPg 30 – Prevention ofIllicit ActivitiesOnline VersionPg 30 – Prevention ofIllicit ActivitiesPg 34 – Ethics in RelationshipsOnline VersionPg 62 – Relationship withregulatory/inspectionauthorities and entitiesOnline VersionAnti-competitive behaviorWe are not aware of legalactions for anticompetitivebehavior, antitrust andSO7. Lawsuitsmonopoly practices, inwhich the Organization hasbeen identified as party.ComplianceSO8. Fines and sanctions Pg 52 – Labor proceedingsSocial Performance – Product ResponsibilityDMA. ManagementApproachPg 30 – Executive Committeeof Products and ServicesCustomer health and safetyPR1. Evaluation ofPg 45 – Customer SafetyimpactsNo cases of this type werePR2. Non-compliancereported in 2008.Product and service labelingPR3. Product labels Online VersionPR5. CustomersatisfactionMarketing communicationsPR6. Adherence to lawsand standardsPg 41 – Alô Bradesco, ContactUs and OmbudsmanPg 43 – Satisfaction SurveysMarketing communicationsof the Organization observethe rules established bythe National Council ofAdvertising Self-Regulation.GRI DescriptionPR7. Non-complianceCompliancePR8. Complaints relatedto data lossCompliancePR9. FinesSector IndicatorsGRI DescriptionFS1. SocialenvironmentalpoliciesFS2. Evaluation of socialenvironmentalrisksFS3. Customer socialenvironmentalmonitoringFS4. Socialenvironmentalpolicies trainingFS5. Interactionabout socialenvironmentalrisks/opportunitiesFS6. Percentage ofbusiness linesportfolios by region,size and sectorsFS7. Products andservices forsocial benefitFS8. Products andservices forenvironmentalbenefitFS9. Socialenvironmentalpolicies auditFS10. Interactionwith companieson socialenvironmentalissuesFS11. Assets subjectto socialenvironmentalscreeningFS12. Voting policy(ies)applied to socialenvironmentalissuesFS13. Access to scarecelypopulated oreconomicallydisadvantagedareasFS14. Access for peoplewith disabilitiesFS15. Development andsale of productsand servicesFS16. Initiatives forfinancial educationAnswerIn 2008, Bradesco did not registerany complaints of potential noncompliancewith codes and lawsrelated to marketing, advertising,promotion and sponsorship.Pg 43 – Financial RemediesPg 62 – Relationship withregulatory/inspectionauthorities and entitiesAnswerPg 19 – Granting CriteriaPg 30 – Executive Committeeof Products and ServicesPg 19 – Granting CriteriaGranting CriteriaOnline VersionPg 9 – Awareness indaily activitiesOnline VersionPg 19 – Granting CriteriaPg 21 – Chart: Loans bytype of borrower – %Pg 82 – Chart: Loan volumeby type and activity sectorPg 13 – Banking InclusionPg 22 – Chart: SocialenvironmentalLines of CreditOnline VersionPg 19 – Granting CriteriaPg 22 – Chart: SocialenvironmentalLines of CreditPg 85 – Chart: Percentage ofassets subject to a positive,negative or excellenceenvironmental control(screening) over total assetsBradesco Organizationdoes not have a policyconerning this issue.Pg 15 – Banco PostalPg 16 – Bradesco ExpressoPg 18 – Accessibility forCustomers and Other UsersPg 30 – Executive Committeeof Products and ServicesOnline VersionOnline VersionIn determining the topics covered in this report the following GRI indicators were not considered relevant: EN9, EN10, EN11,EN12, EN13, EN14, EN15, EN19, EN21, EN23, EN24, EN25, EN27, EN28, EN29, EN30, HR9 e PR4.90

Statement of AssuranceBradesco h a s c o n t racted B S DConsulting for third-party verificationthat the preparation process of its 2008Sustainability Report was consistent withthe GRI (Global Reporting Initiative)guidelines, version G3. BSD conductedworks pursuant to the AA1000 AssuranceStandard 2008. BSD is an AssuranceProvider professionally registered withAccountAbility.1. Objectives and ProcessThe objective of the verification processis to provide Bradesco’s stakeholderswith an independent opinion on thequality of the Report, the underlyingmanagement processes and theadherence to AA1000AS 2008 standards.Other objectives aim at ensuringthe continuation of sustainabilitymanagement processes and confirm theGRI-G3 application level.2. MethodologyThe independent verification of theReport was conducted pursuant tothe AA1000 Assurance Standard 2008,type 1, which comprises the evaluationof adherence to three AA1000ASprinciples of: Inclusion, Materiality andAnswer Capacity. The approach of theAA1000 assurance process consistedof: monitoring discussion panels withstakeholders, follow-up of materialityevaluation, follow-up meeting withteam in charge of preparing theSustainability Report, stakeholdermapping analysis, analysis of relevantissues within the current scenario andinterviews with process participants.Executives, managers and employees ofkey areas were interviewed in relation tothe relevance of reported information.3. Scope and LimitationsThe scope of our work encompassesthe period covered by the Report, fromJanuary 1, 2008 to December 31, 2008,related to information about BradescoOrganization contained in the printedversion of the Sustainability Report.The assurance level is moderateaccording to the definition of scopeand methodology. The evaluation of thereliability of the reported data was not inthe scope of BSD’s works.4. IndependenceBSD Consulting specializes in corporatesustainability. We work independentlyand assure that no BSD membermaintains consulting agreements orother commercial bonds with Bradesco.The works were led by a professionaltrained in the AA1000AS standard andcertified by the International Registerof Certificated Auditors – IRCA underregistration number 1189266.

Sustainability Report 20085. Bradesco’s and BSD’s ResponsibilitiesThe Sustainability Report is prepared by Bradesco, which isresponsible for all of its content. The main objective of thestatement of assurance is to inform stakeholders of BSD’sconclusions about the adherence to three main AA1000AS2008 principles. In addition, BSD’s statement of assuranceconfirms the application level of the GRI standard, in line withthe GRI-G3 Guidelines.6. Main ConclusionsAccording to BSD, Bradesco improved its sustainabilitymanagement process and the preparation process of theSustainability Report compared to 2007, showing the Bank’sactions and commitment to consolidating the process andcontinuously growing.a) InclusionThis principle addresses the Organization’s commitment toenabling stakeholder participation in the identification of criticalaspects and in seeking feasible solutions within the scope ofsustainability, as well as including the impacts of sustainabilityderiving from the Company’s businesses.During 2008, Bradesco has made great efforts to integratesustainability management in all levels of the Organization(internal stakeholders) and to improve external stakeholders’commitment process. The commitment to expanding SA8000social certification demonstrates the long-term vision we haveassumed in relation to sustainability in its social dimension. Thedescription of the Bank of the Planet meets the stakeholders’demands of clarifying the Bank’s strategy in relation to socialenvironmentalsustainability.We identified the need for improving the scope of socialenvironmentalrisk evaluation practices when granting loans fortransactions with amounts lower than those set forth by EquatorPrinciples. It is important that the commercial area consistentlyincorporate social-environmental processes in all its operations.b) MaterialityThe concept of materiality in the scope of accountability of92

non-financial indicators establishedby the GRI and AA1000 considers theimportance management themeshave for social, environmental andeconomic impacts (internal factors)and the opinions of the stakeholdersabout the Organization’s performance.A material aspect often influences thedecision-making process, actions andthe performance of the Organizationand its stakeholders.Bradesco s t a r t e d a s t r u c t u re dstakeholder commitment processby means of dialogue panels. Thepreparation process of the SustainabilityReport was inclusive, promoting a directdialogue on the meaning of indicatorsacross the different areas of the Bank.For the first time, the process ofevaluating the materiality of issuescovered by this Report was incorporatedinto the Bank. We recommendimproving and consolidating thestakeholder commitment processso that the materiality evaluationshows consistent results both withinthe context of society (external)and business strategy (internal). Wepoint out the relevance of proritizingstakeholders according to solidselection criteria, allowing us toobtain even more accurate results formateriality.c) Ability to replyThe principle of ability to replyaddresses actions, decisions and noticesof the Organization to its stakeholdersin response to their specific demands.The principle underpins a decisionmakingprocess that can respondquickly, validating the company’s abilityto respond to sustainability challenges.In this report, the Bank expresses itscommitment to improve the stakeholdercommitment process started in 2008by means of discussion panels. It isimportant to maintain and improve thisprocess by establishing an organizedstructure to respond to stakeholders. Weobserved an improvement in relationto the 2007 Report when presentingtargets achieved and not achieved, aswell as when describing the customercomplaint process.We point out the relevance of improvingsocial-environmental actions, suchas, for instance, the bank BranchEco-efficiency Program, enhancingthe internal process of sustainabilitymanagement.7. GRI-G3 Application LevelIn line with the GRI-G3 guidelines, BSDclassified Bradesco’s 2008 SustainabilityReport at level A+. The Report respondsto all items relating to its structure, allcore indicators and indicators of thefinal version of the Financial ServicesSector Supplement.São Paulo, February 6, 2009.Maria Helena Meinert(Partner)BSD Consulting, Brasil

Sustainability Report 2008Report of independent auditors of limited assurance onBanco Bradesco S.A.’s 2008 Sustainability ReportTo Banco Bradesco S.A.’sManagementIntroductionWe have been hired with the goal of assuringBanco Bradesco S.A.’s 2008 SustainabilityReport, prepared under the responsibilityof the company’s management.This responsibility includes the design,implementation and maintenance ofinternal controls for the appropriatepreparation and presentation of the 2008Sustainability Report. Our responsibility isto issue a report of limited assurance for theinformation disclosed in Banco BradescoS.A.’s Sustainability Report for 2008.Applied ProceduresThe limited assurance report was preparedin accordance with the NPO 1 AssuranceStandards and Procedures issued byIBRACON (the Brazilian Institute ofIndependent Auditors) and thus consistedof: (i) planning the report, taking intoaccount the relevance and the volume ofinformation presented in Bradesco S.A.’sSustainability Report; (ii) understandinginternal controls; (iii) verification of theevidence supporting the quantitativeand qualitative data of the SustainabilityReport based on tests; (iv) interviewswith the managers in charge of preparingthe information; and (v) comparing thefinancial information with the accountingrecords. Thus, the procedures describedabove were deemed sufficient to allowa limited assurance level but, however,do not encompass the requirements forthe issuance of a more comprehensiveassurance report, as established by the NPO1 Assurance Standards and Procedures.Scope and LimitationsThe chief objective of our report wasidentifying and assessing whether thedata included in the Bank’s SustainabilityReport – in terms of obtaining qualitativeinformation, measuring, and calculatingquantitative information – complieswith the following criteria: (i) BrazilianAccounting Standard NBC T 15 – Social andEnvironmental Information; and (ii) theGlobal Reporting Initiative’s sustainabilityreporting guidelines (GRI-G3). Theopinions, background information,descriptive information and informationsubject to subjective assessment are notincluded in the scope of the report.ConclusionBased on our review, we are not aware ofany relevant change which should be madeto the information contained in BancoBradesco S.A.’s Sustainability Report relatingto the period ended on December 31, 2008,such that this information is properlypresented, in all relevant aspects, withregard to the criteria used.São Paulo, February 6, 2009.PricewaterhouseCoopersAuditores IndependentesCRC 2SP000160/O-5Washington Luiz Pereira CavalcantiAccountant CRC 1SP172940/O-6

Sustainability AcknowledgementsMain acknowledgements:For the first time, Bradesco is included on thelist of 20 model Brazilian companies in terms ofcorporate social responsibility of Guia Exame deSustentabilidade 2008 (2008 Exame SustainabilityGuide), published by Exame magazine with thetechnical support of Fundação Getulio Vargas.Best bank in Brazil, in addition to being regardedas the best bank in terms of Corporate SocialGovernance and Environment in the world,according to the British magazine, The Banker.Best financial institution in the market andleader among companies that are included in theCorporate Sustainability Index (ISE) of BM&FBovespain the Agência Estado Empresas 2007 ranking.One of the 150 Best Companies to Work For (forthe 9 th consecutive year), according to the survey,Guia Você S/A-Exame.For the third time, Bradesco is one of 100 BestCompanies to Work For in Brazil, according to asurvey conducted by Época magazine/Great Placeto Work Institute.First among companies with more than 10thousand employees in the ranking of BestCompanies in People Management, published byValor Carreira magazine of the Valor Econômiconewspaper, with the technical support of theconsulting firm Hewitt Associates.First financial institution in the overall ranking ofall sector companies and best company in socialenvironmentalresponsibility actions, accordingto the special edition of Dinheiro magazine thatpublished the 500 best Brazilian companies.Distinguished financial institution in socialenvironmentalresponsibility according to asurvey conducted by Troiano Consultoria deMarca for Época Negócios magazine.Bradesco is one of 20 distinguished companiesin the 1 o Prêmio Época de Mudanças Climáticas(1 st Época Climate Change Award), an initiativeof Época magazine that aims at disclosing thecompanies that are most committed to reducinggreenhouse gas (GHG) emissions.Bradesco won two categories of the 3 o Prêmio Brasilde Meio Ambiente (3 rd Brazil Environmental Award),organized by Jornal do Brasil and Editora JB, whichaims at recognizing relevant initiatives in Brazil thatbenefit the environment.Companies of Grupo Bradesco de Seguros e Previdênciawon distinction in the Segurador Brasil 2008 Award(Brazil’s Insurance Companies 2008 Award). The awardis promoted by Segurador Brasil magazine.Addresses and ContactsBanco Bradesco S.A.Cidade de Deus, Osasco – SPCEP 06029-900www.bradesco.com.brMarket Relations DepartmentAv. Paulista, 1450 – 1 o andarBela Vista, São Paulo – SPCEP 01310-917Phone: (55 11) 2178-6201Fax: (55 11) 2178-6215Social-EnvironmentalResponsibility AreaPhone: (55 11) 2178-6210socioambiental@bradesco.com.brwww.bradesco.com.br/rsaInvestor Relations AreaInstitutional ServicePhone: (55 11) 2178-6204Individuals ServicePhone: (55 11) 2178-6217investors@bradesco.com.brwww.bradesco.com.br/irSee other acknowledgements on thev Social-Environmental ResponsibilityWeb site – www.bradesco.com.br/rsa

Additional ContentsSustainability Report 2008

Additional Contents 2008The Challenge of the PlanetThe Challenge of the Planet was an educationalcompetition that involved theparticipation of the entire Bradesco Organization,with the purpose of expandingemployees’ knowledge about sustainabilityand engage them in Bank ofthe Planet initiatives.During the first round, which took placebetween September 26 and October 15,the participants individually answered 20multiple choice or true or false questionsvia TreiNet. A total of 4,500 employeeswent on to the semifinals and won prizessuch as MP4 players, copies of the AlmanaqueBrasil Socioambiental, baseballhats and buttons.Advanced to semifinalsTop 1,000 nationwide, regardless of the unit wherethey workTop 673 in the Bank’s departmentsTop 1,957 in the branches of all Bank’s segmentsDuring the semifinals, employees answeredanother 20 questions, also viaTreiNet, between October 27 and November7, and those who ranked among thebest twenty went on to the finals.20 finalistsTop 5 in the Bank’s departmentsTop 10 in the branches of all Bank’s segmentsTop 5 in affiliated companiesThe Challenge of the Planet finals wereheld on November 28 at the headquarters’gymnasium in Cidade de Deus, Osasco.Game show style, the contestants weresplit in five teams, mixing knowledge andagility. They also responded individuallyto questions about sustainability.The five winners earned a trip to the Amazonand the remaining contestants eachreceived a 26” bicycle and a backpack.Top 870 in affiliated companiesChallenge of the Planet WinnersRank Name Score1st Fabrício Oliveira Alves (O&M) 875 points2nd Cleuza de Lourdes Lopes Curpievisk (Ombudsman) 799 points3rd Conceição Aparecida Forti Salvador (Retail) 767 points4th Renan Horan (Jardim São Paulo Branch) 767 points5th Juliana Ramalho (BVP) 756 points98Back

Additional Contents 20081st Bradesco Cycle ofDialogue with StakeholdersWith 101 participants, the 1st BradescoCycle of Dialogue with Stakeholdersaimed to, among other objectives, establisha dialogue channel and begin to identifyissues that are important for the Organization’srelationship with some of itskey stakeholders, geared toward improvingstrategy and advancing sustainabilitymanagement.Representatives from six strategic groupswere invited to meetings held betweenJune 17 and July 29, specifically targetingeach group as follows:GroupNumber of ParticipantsEmployees 28Suppliers 15Customers 13Government andCommunity17NGOs 19Academic community 9Total 101During these meetings, participantsshared their opinions and criticisms ofthe Organization’s position on severalissues. The debates were based on the2007 Sustainability Report, for whichthe participants also made suggestionsand gave feedback after analyzing it.Among opportunities for improvement thatwere pointed out by participants are:Set more clear-cut sustainability targetsand strategies;Describe social-environmental impactsresulting from financing;Be more active in financial education andresponsible use of credit;Mention incentives to sustainable companies;Disclose an integrated and long-term visionof sustainability strategy;Establish a direct relationship betweenbusiness and sustainability concepts;Discuss responsible loans concession;Indicate feasible sustainability targets;Show more impacts of the Organization’ssocial-environmental investments;Break the Sustainability Report down intosegments to better meet the expectations ofinterested parties.The content of the 2008 Sustainability Reportwas established based on crossing theissues pointed out by stakeholders withthose Bradesco deems strategic for business.Therefore, it is the Organization’s intention99Back

Additional Contents 2008Parameters for dialogueAt the meetings, participants were divided into groups and examined the2007 Sustainability Report based on the following guidelines of the GlobalReporting Initiative (GRI):Materiality – the topics discussed should be relevant according to thestakeholders’ interests.Comprehensiveness – the content should reflect the Organization’s impacts.Stakeholder inclusion – the content should meet stakeholder informationexpectations.Context of sustainability – should report the Organization’s performanceto improve social-environmental and economic conditions.Balance – equal treatment of positive and negative events in the Report.Comparability – the content should allow Bradesco’s performance to becompared with that of other organizations.Clarity – the language and layout of the content should be accessible to differentstakeholders.Reliability – the content should use recorded and disclosed information toallow verification of its consistency and accuracy.100Back

Additional Contents 2008Affinity CardsIn the credit card segment, Bradesco wasthe first institution to promote sustainability-relatedinitiatives in Brazil. Today, aportion of the annuities of five cards aredonated to philanthropic entities.These cards represent 2.2% of the ofVisa and Mastercard card bases, totaling213,675 units.In addition to transferring a portion ofthe annual fees to philanthropic entities,the Bradesco Fundação AmazonasSustentável (FAS) card for the SustainableAmazonas Foundation of whichBradesco is a co-founder is made of80% to 85% recycled material.Support to social environmental initiativesBradesco SOS Mata Atlântica CardCreated 19 years ago, part of the card’s revenues is transferred to the FundaçãoSOS Mata Atlântica (SOS Mata Atlântica Foundation). To date, R$34.8 millionhave been transferred to the project, mainly allocated to reforesting degradedareas, hiring and training technicians, and preparing new projects to protectthe rainforest. Four million saplings have been planted with the sponsorship ofBradesco Cartões, which also has made the purchase of support material to trainteachers possible, directly benefiting 7,000 students through the Atlantic RainforestGoes to School Program, and has created almost 300 RPPNs (Private NaturalHeritage Reserves), protecting an area of approximately 19,000 hectares.Bradesco Fundação Amazonas Sustentável CardThe funds to support the Fundação Amazonas Sustentável (Sustainable AmazonasFoundation), of which Bradesco is a co-founder, are raised through this card,with 50% of its annual fee donated. Made of recycled plastic from PET bottles,the card is between 80% and 85% recyclable – the magnetic strip, hologram, ink,and crystal are not recyclable.AACD CardSince 1995, this card has raised R$1.45 million for the AACD – Associaçãode Assistência à Criança Deficiente (Association of Assistance to Childrenwith Disabilities).Casas André São Luiz CardAs part of its partnership with the Assistência ao Centro Espírita Nosso Lar– Casas André São Luiz (Assistance to the Our Home Spiritist Center– CasasAndré São Luiz), the card has already earned R$400,000 for the institution.Apae CardIn partnership with the Federação Nacional das Apaes (Association of Parentsand Friends of People with Disabilities), Bradesco has already donated R$3.5million to the foundation, ensuring the sustainability of Apae institutions.101Back

Additional Contents 2008Insurance for theLow-Income PopulationThe low-income population insurance segmenthas presented substantial growthworldwide and is expected to grow evenmore over the next years. There is a largepotential market in the world and in Brazil,where Bradesco Vida e Previdência was thefirst company to conduct a campaign for thedemocratization of access to life insurance.This took place in January 2004, when VidaSegura Bradesco, the first insurance focusedon C and D classes, was launched.Although Bradesco Vida e Previdência hasalready been active in this segment, there isstill significant growth potential in this market.Changes in legislation have led to anincrease in types of insurance for the low-incomepopulation, for example, car insurancefor vehicles with more than ten years of use.Always InnovatingIn addition to the policies already describedon page 29 of the SustainabilityReport, Bradesco Vida e Previdência isconstantly developing new products focusedon the low-income population,striving to combine more benefits atmore accessible prices. A good exampleof this is the Seguro de Acidentes Pessoais(Personal Accident Insurance), withan annual premium. Easily purchased ata range of prices compatible with variousfamily incomes and the option of specialbenefits, the new policy is designed foreveryone, either as primary or complementaryinsurance.With a single annual payment, the Segurode Acidentes Pessoais covers accidentaldeath, (total or partial) permanent disabilitydue to accidents, and offers additional benefitssuch as individual funeral assistance.Seguro de Acidentes Pessoais with annualpremium policy holders participatein R$50,000 (gross) certificated savingsplan drawings every month.Learn more about insurancefor the low-income populationTo learn more about the Vida and Previdência products, visitwww.bradescoprevidencia.com.br.102Back

Additional Contents 2008Executive Committee ofProducts and ServicesCreated in 2006, Bradesco’s ExecutiveCommittee of Products and Services iscomposed of officers and vice-presidentsof the Organization.Before reaching the Committee, proposals tocreate or change products and services mustfirst be approved by the Departmental Commissionof Products and Services, composedof representatives of various departmentsof the Organization. During this first phase,the Commission analyzes aspects such asadaptation to the target market and potentialfinancial results. Also during this phase, riskstudies (credit, operational, exchange, image,performance and social-environmental risks)are conducted, and legal, tax and accountingmatters are examined.Proposals to create or change productsand services are presented to the ExecutiveCommittee according to priority andurgency criteria. Once they are approved,they go through the ratification and implementationphases. Eight months later,both the Departmental Commission andthe Executive Committee of Products andServices revaluate the previous launch orchange of the product or service, verifyingwhether it has fulfilled the goals of theapproval plan and achieved the intendedfinancial results.If necessary, the product or service isadapted or discontinued, although thishas never happened since the creation ofthe Executive Committee of Products andServices, which is fully empowered to doso if necessary.Concrete resultsThe process of evaluation of products andservices carried out by the DepartmentalCommission and the Executive Committeeof Products and Services does notfollow a fixed calendar of meetings, butare scheduled according to the demand ofapproval requests.In the past, the process of formalizing newproducts and services used to be slowerthan today. Therefore, the creation of theExecutive Committee has proved highlybeneficial to the Organization, since it allowscentralization of the entire processwith records of documents, discussions,and opinions. In this manner, the managersthemselves have more points of referencefor creating new products and services(adequate target market, financial plan,cost-benefit analysis, etc.) and becomefamiliar with all phases of evaluation. Asa result, proposals related to products orservices are more likely to fulfill the requirementsand receive approval.Since it was created two years ago, the ExecutiveCommittee of Products and Serviceshas analyzed all initiatives of new productsand services of Banco Bradesco and BradescoBBI.Joint decisionsOf the products and services that regularlypass through the Departmental Commissionand the Executive Committee, someof them are directly related to the Social-103Back

Additional Contents 2008Environmental Responsibility area, followingmarket trends and expectationsconcerning sustainable products and services.Initiatives like the Amazonas Sustentávelcard and the EcofinanciamentoBradesco, in addition to initiatives likecarbon credits, are good examples of thisalignment.Social-environmental products undergo thestandard procedure for approval. However,while applying for approval of the productor service, the manager must disclosespecific matters related to the evaluation ofsocial-environmental impacts. If the productor service does not meet these requirements,it is not approved.Most members of the Executive Committeeof Products and Services also sit on the ExecutiveCommittee of Social-EnvironmentalResponsibility. Therefore, the decisionsend up taking into account aspects relatedto both Committees, which leads to the advantageof avoiding disputes or the need forcomplementary decisions.In practice, this means that a product or servicethat has been approved by the ExecutiveCommittee of Products and Services doesnot need the approval of the Executive Committeeof Social-Environmental Responsibilityand, therefore, the process is acceleratedand the time for the product or service to belaunched is reduced.2009 TargetsIn 2008, the Executive Committee of Products and Services continued its process ofoperational optimization. As a result, adjustments and improvements were made.Today the process of analyzing products and services is done manually. For 2009,we hope these procedures will be automated with the support of an internal systemcalled Product Catalog, a repository of information on products that already existand others that are being developed. Consequently, the entire process will be centralized,making the verification of records and other procedures easier.With the help of Project Management tools, both the Departmental Commission andthe Executive Committee will take advantage of the best management practices andprocesses to manage the development time of each product or service and to adjustit to other variables, such as cost.Also for 2009, we intend to submit the products and services of other companiesrelated to Grupo Bradesco to evaluation by the Departmental Commission and theExecutive Committee of Products and Services, following the example of BradescoSeguros and Finasa.104Back

Additional Contents 2008OmbudsmanWhen customers wish to pursue furtherresolution of their complaints or reviewtheir referrals or solutions from the firstlevelservice channels Alô Bradesco SAC –the customer support network or Fale Conosco,they may use the Ombudsman. TheOmbudsman also analyzes and responds tocomplaints by the Brazilian Central Bank,Procons (Consumer Protection and DefenseBureau), the media and letters.The Ombudsman is also responsible for:Verifying that customers and users receivedresponses within the appropriatetime period;Providing the product, service and processmanagers with updated informationso that they may attend to necessary improvements;Conducting follow-ups in the various departmentsof Bradesco to make sure thatcorrective measures have been effectivelyadopted; andPresenting the Board of Directors withits opinion on the products and servicesthat are generating a great number of complaintsand, thus, must be changed or evendiscontinued.The most frequent complaintsThe most frequent complaints of Bradesco’scustomers include:Undue debits: in most cases, this occursbecause of the customer’s own inability toremember – especially in the case of paymentsin installments – or due to mistakesmade by commercial establishments.Charging a maintenance fee: since sometimesmanagers waive the maintenance feein an attempt to keep a relationship with thecustomer, when it is billed, those customerscontest the charge.Delay or inability to provide documents/statements related to economic plans:very often the error lies in the informationprovided by the customer him- or herselfconcerning the document’s issue date,which is essential to locating it.Early payment of payroll-deductibleloans from Banco BMC: Bradesco acquiredBMC in 2007. It is a common complaintof customers that it is difficult tocarry out this procedure.Long lines to be served by tellers inbranches: in this case, customers are persuadedto start using alternative services,such as ATM machines and Internet Banking.There are also cases in which peopleare unable to access their accounts onlinebecause they do not know that in order todo so they must first register at branches,where they receive a four-digit password.Similarly, people are unable to use InternetBanking if they do not have the Bradescosecurity key card in hand.Monthly surveyTo evaluate the satisfaction of customerswho use the Alô Bradesco and FaleConosco services, the Ombudsman conductsa quarterly customer satisfactionsurvey via telephone, selecting a sampleof 3% total complaints.105Back

Additional Contents 2008Special Programs106In 2008, we carried out special programsgeared towards the personal and professionaldevelopment of teenagers andyoung adults, promoting social inclusion,training and preparation for the job market.Theprograms are:Adolescent Apprentice;Young Citizen – My First Job;Internship;Trainee;Unipalmares.Adolescent Apprentice ProgramThe Adolescent Apprentice Program wasimplemented by the Organization in 2004.Carried out in partnership with FundaçãoBradesco and other qualified entities andencompassing administrative centers andbranches nationwide, this program consistsof hiring teenagers and young adultsbetween 16 and 24 years old, giving theman opportunity for personal and professionaldevelopment.Bradesco closed 2008 with 1,398 apprentices;2,560 teenagers and youngadults have already participated in theprogram.Young Citizen –My First Job ProgramThis program began with a partnershipwith the State of São Paulo aimed at providingstudents with their first professionalexperience. To participate in the program,students must be between 18 and21 years old, enrolled in and effectivelyattending high school classes in the statepublic school system, and come from underprivilegedbackgrounds. This programprepares students for exercising citizenshipthrough a paid internship. A total of644 youths have already participated inthis program.Internship ProgramIn order to provide real professional developmentopportunities, the BradescoOrganization offers an internship programin all operational and business areas, allowingstudents to link their academiclearning with practical application, thusbeing effectively prepared for the jobmarket. Currently, the program benefits731 students.Trainee ProgramFundação Bradesco’s information technologystudents have the opportunity to starttheir professional career as employees inthe Systems Development Department ofthe Organization. In order to do so, studentsare provided with a structured programaddressing technical and behavioralapproaches with theoretical experience inthe classroom and practice in the department.All students approved in the selectionprocess are hired.Bradesco – Unipalmares ProgramSince 2005, Bradesco and Unipalmares(Faculdade da Cidadania Zumbi dos Palmares)have been partners in a professionalqualification program aimed athiring interns to work in various areasof the Organization. Through the NGOAfrobrás, Unipalmares’ mission is topromote the inclusion of black citizensin Brazilian higher education.Back

Additional Contents 2008The two-year program is divided intovarious modules. It also relies on a partnershipwith renowned institutions suchas FGV, USP, FIPE, Fipecafi and FIA.Students work in technical and businessareas and are trained to grow into citizensand qualified professionals in thejob market. This program started with30 interns and today serves 74 students.At the end of 2008, the Bradesco organizationhad 13,374 black employees, ofwhich 6,420 hold managerial positions.107Back

Additional Contents 2008Attracting andRetaining TalentBradesco has adopted a closed-career policy,hiring at entry levels and presenting employeeswith growth opportunities withinthe Organization. This system privileges,encourages and strengthens employees’professional development and growth.The success of the closed-career systemdepends on hiring professionals alignedwith the Organization’s policy and strategies,and, more importantly, on their desirefor personal development. Therefore, it isnecessary to find these professionals inrecruiting, which consists of a very thoroughprocess: candidates do Portugueseand mathematics tests, and participate ingroup and individual interview, aimed atevaluating the candidate’s profile – includingthe assessment of essential skillsand identification of values – and comparingit with the position’s requirements. Afterthey are hired, employees start a careerfilled with growth opportunities accordingto their efforts and dedication.Those who are part of Bradesco’s team believethat the company for which they workacknowledges their efforts, and that reachingthe highest levels is possible. They are encouragedto strive for self-development bystaying alert to new market trends and continuouslyimproving their skills and qualificationsby participating in training programs.All employees have the opportunity tohold increasingly higher posts withinthe Organization, since 100% of growthopportunities target staff, allowing accessto all hierarchical levels. Promotionsare merit-based, that is, when anemployee stands out in his position,the leadership requests his or her advancementfrom the Human ResourcesDepartment, which will analyze knowledge,skills, attitude, and the opinionof direct supervisors through his or herwork history.In-house recruitment is supported bymapping the Organization’s human capital,which is conducted by the PeopleManagement area. The goal is to identifycorporate and essential skills and place theright people in the right posts. This alsogenerates specific training plans for eachprofessional and/or segment.Bradesco also values equal pay among itsemployees. During the analysis of the positionprofiles, the salaries of employeeswho hold the same position is internallycompared and also compared with informationfrom the market. Each and everychange in an employee’s salary, whetherdue to promotion, merit or transfer, iscommunicated to the employee, specifyingthe new conditions.108Back

Additional Contents 2008BenefitsIn addition to the transportation, meal andgrocery vouchers, maternity and paternityleave, bereavement pay, funeral stipends,childcare stipends and outplacement servicesthat are provided for in the CollectiveBargaining Agreement of bank employees,the following benefits are available to allemployees of the Bradesco Organization,whether they work full or part time.Health and dental insuranceOur employees and their dependentshave access to health and dental careplans with premiums fully paid by theBank. The health insurance includes unconventionaltreatments such as dialysis,organ transplants, acupuncture, homeopathy,myopia correction, GPR, heartvalves, physical therapy and Aids treatment(with reimbursement of expensesfor prescription drugs).The Dental Insurance covers preventiveand surgical treatment, oral rehabilitation,pediatric dentistry, endodontics, periodontology,and prosthodontics. Implantsare offered at lower-than-market coststhrough agreements.In 2008, 182,418 people were covered bythe Health and Dental Insurance. Therewere 4,018,352 medical and hospital visitsand 580,735 thousand dental visits.Supplementary privatepension planBradesco makes a supplementary privatepension plan available for all its employees,to which the Organization contributes50% of the monthly installments, includinga Christmas bonus. The plan providescoverage to the retiree, the retiree’s widowor widower and their children underthe age of 21 or up to the age of 24 if theyare in college.In addition to providing all the necessaryinformation for its employees to apply forretirement benefits, Bradesco signs off onthe INSS (Social Security National Institute)application form of its employees, facilitatingthe pension concession process.Group life and personalaccident insuranceAll Bradesco employees have access togroup life and personal accident insurancewith subsidized costs. Employeesreceiving INSS benefits or who were laidoff without just cause are offered the optionto maintain the policy, with subsidizedcosts.Specialization coursesBradesco regularly makes investments intraining leaders and executive officers.According to the needs of each area,language, graduate and specializationcourses are authorized. In this sense, thegraduate and MBA programs developedin partnership with renowned educationalinstitutions in Brazil, such as FundaçãoGetúlio Vargas (FGV), Universidadede São Paulo (USP), Fipe, Fipecafi, FIA,Ibmec and Fundação Dom Cabral, standout, as well as the participation in openevents in Brazil and abroad.Since 1996, over 2,300 professionalscompleted MBA, graduate, and specializationprograms. With this level ofqualification, the Organization strives toensure the alignment of its staff’s trainingwith the most modern managementtechniques and practices.109Back

Additional Contents 2008Social service and psychologicalassistanceBradesco’s employees and their dependentsare provided with social servicesand psychological assistance in situationsof need and emergency. Services are offeredin the most diverse situations: medicaltreatment, accidents, death in the family,professional rehabilitation pursuant toLaw 8213, and personal loans.In 2008, there were more than 10.3 thousandsocial and psychological visits.SnacksTodos os funcionários recebem lanches,gratuitamente, todos os dias de trabalho.Em 2008, foram investidos R$ 42 milhões,envolvendo a distribuição de aproximadamente27,6 milhões de lanches.Discounts at drugstoresFor the São Paulo, Rio de Janeiro, SantaCatarina and Rio Grande do Sul states,Bradesco maintains agreements with largepharmacy chains for the purchase of medicationsat lower prices.Internal influenzavaccination campaignsBradesco holds annual vaccination campaignsagainst influenza during whichemployees can receive shots for freeand their dependents can receive shotsat subsidized prices. Through the 2008campaign, 58,890 flu shots were given ata cost of R$1.9 million.Leisure and recreation areasIn Cidade de Deus, Osasco, SP, Bradescomaintains an area for leisure and recreationactivities for its employees and theirdependents. The facilities include swimmingpools, a track, a soccer field, andsports courts (basketball, volleyball, tennis,soccer and squash). In 2008, we registered51.5 thousand visits to the facilities.Social loanThrough Caixa Beneficente (BenefitFund), the Organization offers financialassistance to its employees, grantingloans with subsidized fees for emergencies,educational expenses, acquisition oforthopedic apparatuses, glasses, funerals,psychologists, psychiatrists and speechtherapists, among others.Credit facilitiesEmployees have access to loans withsubsidized rates to purchase computersand vehicles as well as to cover personalexpenses. In addition, all employees andtheir immediate family (parents and children)can apply for mortgages at lower interestrates.Exemption from feesBradesco exempts its employees frompaying bank fees for transactions such aswithdrawals, transfers, printing of monthlystatements at ATMs, registration renewal,credit card issues and annual fees, andcheck book requests.Online shopping channelThe ShopFácil Funcionário is a specialonline shopping channel through whichBradesco negotiates special discountsdirectly with several product suppliers.Bradesco also has partnerships withsome stores, through which employeeshave access to special prices and paymentoptions.110Back

Additional Contents 2008Family funeral stipendThe family funeral stipend is made availableto all Bradesco employees, covering thespouse and unmarried children of thedeceased as well.Supplementary private pension plan 2006 2007 2008Employees who participate in the plan 21,692 22,757 25,378% of staff 27.4 27.5 29.3Obs.: Employees contribute with 4% of their salary and the company contributes with another 4%.111Back

Additional Contents 2008TrainingWe have significantly invested in thetraining and development of our employees.Some of the available trainingprograms on sustainability are:Treinet Sustainability: looks into thehistory of the environmental movement inthe world and the concept of sustainabledevelopment, in addition to strengtheningthe culture of sustainability in the BradescoOrganization. The course discussesactions that contribute to the preservationof the environment.Social-Environmental Responsibility –Sustainability Video Training: increasesemployee awareness about the importance ofsocial-environmental responsibility, creatinga culture of preservation and conservation.ISO 14001, OHSAS 18001 and SA 8000Management System Video Training:discusses the main points of these certificationsin an effort to make employeesconscious of how important it is to be involvedand engaged in activities connectedto environmental issues, security management,occupational health, and the socialenvironmentalresponsibility system.SA 8000 Social Responsibility Brochure:talks about workplace conditions and theOrganization’s relationship with all relatedparties: employees, community, suppliers,clients and other stakeholders, focused onits commitment with human appreciation.SA 8000 Challenge: consists of a quizbowl for employees who work at locationsthat are SA 8000 certified, withthe purpose of motivating employeesand bringing the theme into their dailylives in a relaxed and interesting way.Combining fun and challenging aspects,the experience becomes efficientway of motivating the participants inthe workplace.Business Administration and FinanceCourse at FGV: : consists of a four-houron-site course with the purpose of broadeningthe view and knowledge of its participants(branch, department and affiliatedcompany managers) on sustainabilityand social-environmental concepts, theirimportance, results achieved by companiesactively involved with social-environmentalprograms, improved practicesand applicability in the market, as well asemphasizing Bradesco’s role and currentpositive actions in this context.Challenge of the Planet: pwith thepurpose of strengthening the conceptsalready made available and spreadingsustainability culture among the Organization’semployees, the Challenge of thePlanet was launched in September 2008.This initiative aims at making professionalsaware of this important theme,allowing the assimilation of sustainablebehavior in their every-day choices anddisclosing the Organization’s position onsustainability. The Challenge of the Planetwas an educational competition witheliminatory rounds, awarding the knowledgeacquired by Bradesco professionals.The first round took place betweenSeptember 26 and October 15, 2008 viaTreiNet. During this round, 67,462 employeesanswered 20 questions and 4,500employees went on to the next round.These also answered another 20 questionsvia TreiNet, between October 27and November 7, 2008. A total of 20 employeesparticipated in the finals at theCidade de Deus gymnasium.112Back

Additional Contents 2008Financial EducationTraining courses focused on improving financialeducation are the following:Treinet Personal Finance Managementand Planning: dTreinet is available toall the Organization’s professionals.Provides information and strategies enableto make effective financial planningpossible; presents basic principles of finance,budget control tips, investmentproducts and responsible credit use; containsuseful information for implementingpersonal and family projects.Treinet Fianancial Math: developsthe conceptual and practical aspects offinancial mathematics applied to bankoperations using a HP12C calculator.The 60-hour course is available atwww.escolavirtual.org.br.Treinet Business Accounting and BalanceSheet Analysis: teaches the bestaccounting techniques and balance sheetanalysis. The 60-hour course is availableto everyone at www.escolavirtual.org.br.Treinet Capital Markets – Basic Concepts:teaches the main concepts of the capital marketswith a study of the Brazilian FinancialSystem, the regulatory environment and itsmajor regulatory and inspection bodies, inaddition to market agents represented by financialinstitutions under the supervision ofthe Brazilian Securities and Exchange Commission(CVM). It is an 8-hour course.Treinet Capital Markets – Distribuitionof Securities: designed to teach participantsthe structure of the Capital Market. For that,the most common funding operations withfixed income securities and equity securities,the characteristics of securities issued,as well as information on documents requiredfor placing securities on the marketare discussed. It is a 12-hour course.Treinet Capital Markets – Working withStocks: designed to provide an overviewof stock trading. It is a 12-hour course.113Back

Additional Contents 2008TreiNetSince it was created in January 2000, TreiNet has already had 3.3 millionparticipants. In 2008 alone, TreiNet reached the mark of 114 classesin its course catalogue, in which we can highlight the launch of the 100thcourse—on Personal Finance Management and Planning—focused onteaching employees the best way to manage their finances, attain a healthyfinancial balance, and achieve their personal targets, aligned with the Organization’semphasis on sustainable finance.2009 TARGETSThree new training modules on ethics are expected in 2009:The updated version of the Corporate Code on Ethical Conduct will be distributedto all employees;In-house communication campaigns on ethics will be developed; andEthics module in lectures will be maintained in managerial training and otheron-site courses.114Back

Additional Contents 2008OccupationalSafety and HealthBradesco invests in several programs andactions to offer an adequate workplaceand full support to its employees. In May2006 it became the first financial institutionto receive the OHSAS 18001 certification,which sets forth a set of proceduresused in the Occupational Healthand Safety Management System that allowsestablishing and developing a safeand healthy workplace.The certification was granted to the AvenidaPaulista building located in São Paulo. InJune 2007, a maintenance audit was done,and in December the certification was extendedto the building on Rua Itapeva andupdated to the 2007 version. In May 2008,Bradesco earned the certification again.From hiring, employees receive informationand orientation on adequate conductfor maintaining good health and improvingtheir quality of life. The program addressesthemes such as repetitive stressinjuries (RSI), stress, chemical addiction(alcohol/drugs/tobacco), obesity, cardiovasculardiseases, sexually transmitteddiseases, and HIV/Aids, among others.Monthly campaigns are held throughInteração magazine, in addition to specialtraining programs on various themesduring the Internal Occupational AccidentPrevention Week (SIPAT), pamphlets andother corporate materials.Quality of life initiativesSeveral initiatives of the Organizationcontribute to improving the quality of lifeof its professionals, such as:Health and dental insurance: free ofcharge and extended to employees’ dependents,covering roughly 182,000 people.Influenza vaccination campaign: heldnationally, this campaign contributes toreducing the incidence of the flu amongemployees and their dependents. Employeesreceive shots for free and theirdependents receive shots at subsidizedprices. In 2008, 58,890 flu shots weregiven, with an investment of R$1.9 millionby Bradesco.Social service and psychological assistance:another way of offering help toour employees and their dependents, whohave access to social and psychologicalsupport in situations of need and emergency.Services are offered in the mostvarious situations and manners: hospitalization,accidents, death in the family,personal loans with special terms, counseling,and referral to specialized professionals,if necessary.This initiative shows Bradesco’s concernwith its employees’ well-being when facingpersonal problems.115Back

Additional Contents 2008Periodic medical exams: conducted threetimes a year, exceeding the minimum requiredby labor legislation (once or twice ayear, or less, depending on the type of workactivity). Consequently, early diagnosis ofwork-related diseases is more likely, lead-ing to treatment in the early stages of diseasesand reducing related complications.Currently, 100% of Bradesco’s employeesare represented in formal occupational healthand safety committees.Collective Bargaining Agreement2008/2009Issues concerning safety and health covered by formal agreements with laborunions:Cipa – The Bank shall forward a copy of the call notice for CIPA - ComissãoInterna de Prevenção de Acidentes (Internal Comission for AccidentPrevention) elections to the local labor union on the same date of disclosureto its employees.Specific medical exam – An employee may request a specific medical exam,which shall be conducted upon recommendation of the Bank-referred doctor.The result shall be provided to the employee who made the request.Aids Policy – It is strictly forbidden for the Bank to require medical examsfor diagnosis of HIV/AidsHealth insurance to employees laid off without just cause – As of September1, 2008, an employee who was laid off without just cause may continue to usethe health insurance provided by the Bank during a period the ranges between60 and 270 days according to how long the employee worked for the Bank, withthe terms of the health plan maintained under the most favorable situations.On-the-job accidents – Every month, the Bank notifies labor unions abouton-the-job accidents through the Comunicações de Acidentes de Trabalho– CATs (Notification of On-the-job Accident).Bank Safety Commission – The parties agree on the maintenance and continuityof the work of the Bank Safety Commission.116Back

Additional Contents 2008Internal CommunicationLearn more about the main internal communicationvehicles of the Organization,which are tools for disseminating sustainabilityand business concepts, strategies,and actions.Intranet, e-mail messages, and memorandums:simultaneously and anywhere in thecountry, employees receive important informationrelated to the Organization’s strategiesand business through these vehicles.“Sempre em Dia”: daily newsletter availableto all Bradesco employees with articlesabout the Organization’s strategicorientation, new product launches, qualitypractices, business focus and socialenvironmentalprograms.Interação: magazine that is sent to employeesevery month, with the purposeof revealing the Organization’s manyfaces. It features interviews with employeesabout their careers, professionalhighlights, and even hobbies, also focusingon subjects related to quality of lifein the workplace.TV Bradesco: monthly video editionsthat address institutional messages andtechnical orientation. Created in 1990,TV Bradesco is one of the oldest corporatetelevision projects in Brazil.Alô RH: communication channel thatprovides employees with orientationabout benefits, legislation, and humanresources policies and practices, in additionto receiving suggestions and complaints.With the option of anonymity,this service guarantees absolute confidentialityto those who use it.117Back

Additional Contents 2008Improved SupplierManagementIn 2008, in accordance with its strategicgoals, Bradesco created the Supplier ManagementProgram to leverage the relationshipbetween Bradesco and its suppliers,increasing innovation and achievement oftangible and sustainable benefits.Processes and activities were revaluatedand are being implemented acrossthe phases of registration, segmentation,development follow-up, search for newsolutions, joint actions for evaluatingthe main risks and the need for developmentof the social-environmental aspectsin products and services acquiredfrom suppliers.118Back

Additional Contents 2008Climate ChangeConcerned with risks posed by climatechange, the Bradesco is always alert tothe impacts that changes in planet’s temperatureand climate have on its operationsand business and seeks alternativesolutions. This is evident in its varioussocial-environmental credit lines withthe goal of, among others, facilitating theacquisition of forest management certification,the conversion of vehicle fuel tonatural gas, the acquisition of solar heatingequipment, biodiesel production, andthe allocation of funds to energy efficiency,renewable energy, reforestation, andnew technology development projects.In addition, Bradesco encourages itsclients to carry out Clean DevelopmentMechanism (CDM) projects. In 2009,we launched a credit line for corporateclients planning to contract projects thatreduce greenhouse gas (GHG) emissions.The Carbon Credit Area was another initiativecreated in early 2009, to improveour penetration in this market and generatenew business opportunities.The Organization promotes and participatesin various initiatives related to thissubject:Inventories and Greenhouse Gas EmissionsControl;Eco-Efficiency Management Program;Social-environmental Products ;Carbon Disclosure Project;Fundação Amazonas Sustentável;Fundação Amazonas Sustentável;Global Compact;Equator Principles;Millennium Development Goals.119Back

Additional Contents 2008Inventory and compensationof Greenhouse Gas (GHG)EmissionsIn 2006, when Bradesco created the CarbonCompensation Program, it startedmonitoring the greenhouse gas (GHG)emissions deriving from its activities andseeking different ways of reducing andcompensating for them.One of the initiatives was to be ISO14064 certified. We verified the emissionsof Bradesco’s headquarters in Cidade deDeus, Osasco (SP), where there are approximately11 thousand employees. Thestudy took approximately five monthsand was concluded in March 2007.The inventory concluded that activitiesat the administrative office produced22,777 tonnes of CO2 in 2006. As aresult, in order to compensate for theemissions, we opted to contribute tothe reforestation of the Atlantic Rainforest.In partnership with Fundação SOSMata Atlântica, we planted 38 thousandtrees in the city of Resende, Rio de JaneiroState.In 2007, the inventory encompassed theentire Organization: the Osasco headquartersas well as other administrativecenters and buildings, branches, and associatedcompanies. We only excludedthe international subsidiaries such asBradesco Argentina, Bradesco Securities,Bradesco Luxembourg, the NewYork and Grand Cayman branches, BradescoService Co., Bradesco ArgentinaSeguros and Bradesco InternationalHealth Service.The reforesting actions resulted in38,057 trees planted in 2007 and 315,035in 2008.The inventory of the entire Organizationconcluded that emissions totaled 217,110.49tonnes of carbon in 2007. In 2008, emissionstotaled 158,875.61 tonnes.ISO 14064 StandardISO 14064 was created in 2006 to certifythat all quantification, monitoring andverification of greenhouse gas emissionsare observed by the companies. One of themain reasons is climate change, a challengethat the planet is already facing. ISO14064 assists in emissions control.Among the certification benefits are:Provide guidelines for reporting to theCarbon Disclosure Project and reportingthe institution’s climate change policy.Provide technical support for carboncompensation projects.Develop a performance indicator to complywith GRI (Global Report Initiative),DJSI (Dow Jones Sustainability Indexes),ISE Bovespa and CDP (Carbon DisclosureProject) requirements.Have an accurate knowledge of theemissions associated with Bradesco’s activitiesand identify opportunities to reduceemissions.Quantify future emissions from new investmentsand Bradesco’s organic growth.Guide the Organization’s eco-efficiencyprojects.NBR ISO 14064The Brazilian Committee of EnvironmentalManagement, together with theClimate Change Research Commission,120Back

Additional Contents 2008prepared the ABNT NBR ISO 14064,a regulation identical to the ISO 14064standard in technical content, structureand wording. 175 international specialistsfrom 45 countries worked on thepreparation of NBR ISO 14064.NBR ISO 14064 is comprised of threeparts:Part 1: specifications and guidance forthe organization to quantify and prepareemissions reports and greenhouse gascompensation.Part 2: specifications and guidance inprojects to quantify, monitor and prepareemissions reduction reports or to improvegreenhouse gas compensation.Part 3: specifications and guidance forvalidation and verification of declarationsrelated to greenhouse gases.The Bradesco Organization has earnedPart 1: NBR ISO 14064-1:2007 certification.This outlines the principles and requirementsto plan, develop, manage andreport greenhouse gas inventories.Classification of emissionsGreenhouse gas emissions are classified into three different categories:Direct emissions – represent vehicle emissions (airplanes and cars), HFCgas for air conditioning, diesel oil in generators, and gas consumption inrestaurants and swimming pool heating.Electricity generation emission – emissions corresponding to the energyconsumed by Bradesco in its operations.Indirect emissions – mainly consider the emissions from employee travelby airplane, chartered bus, motorcycle couriers and cargo, couriers andcash transportation. In 2008, the Organization implemented the GreenhouseGas Emissions Management System, a requirement to obtain the ISO14064 certification, which facilitates process maintenance, discovery ofnew emissions sources and data collection. Since its implementation, informationis now centralized, which enables increased accuracy in calculatingemissions.As one of the acknowledgments received in 2008, Bradesco won the3º Prêmio Brasil de Meio Ambiente (3rd Brazil Environment Award)promoted by Jornal do Brasil and Editora JB. Bradesco has won in thecategories Melhor Trabalho em Ar (Best Atmosphere Project) and MelhorTrabalho em Fauna e Flora (Best Fauna and Flora Project) with theInventário das Emissões e Projeto de Ecoeficiência (Inventory of Emissionsand Eco-Efficiency Project). The project consisted of the preparationof an inventory of greenhouse gas emissions. The award was presented onJanuary 22, 2009 at the Modern Art Museum (MAM) in Rio de Janeiro.For further information, see the complete 2008 inventory report.121Back

Additional Contents 2008Eco-Efficiency ManagementBradesco has an Eco-Efficiency ManagementProgram to continuously advancein the rational use of natural resources,greenhouse (GHG) gas emissions controland waste management. We have internalstrategic programs to reduce greenhousegas emissions and the consumption of water,electricity and office supplies such aspaper. In addition, we monitor the disposalof consumption items and goods.The program encompasses all activities ofthe Bradesco Organization and associatedcompanies and its methodology can be reproducedin organizations of any size.In 2008, our target was to reduce energyconsumption by 10% overall in units nationwide.The Eco-Efficiency ManagementProgram also aimed for a 3.5% decreasein greenhouse gas emissions, 5%reduction of paper consumption and 1.5%reduction of waste.Consumption of electricity was reduced7% in 2008, while we achieved a 0.9% reductionin waste. The reduction of greenhousegas emissions significantly exceededthe target, reaching 29.1%. However,we cannot confirm reaching our target forpaper consumption, since data collectionand monitoring only started in 2008.Other measures taken by the Organizationinclude the creation of rainwater collectiontanks and the management of severalpieces of equipment and devices such asair conditioning, elevators, escalators andturnstiles to reduce energy consumption.Internal communication continuously stressesthis issue, disseminating informationabout the rational use of energy and waterthrough messages, internal newsletters andIntranet news, among others.Contracted demand with concessionairesis also managed and we are always alertfor new technologies in this sector.Managing GroupThe Eco-Efficiency Program is coordinatedby the Social-Environmental Responsibilityarea (RSA) and Market RelationsDepartment (DRM), and relies onthe work of important groups such as theManaging Group, Working Groups andthe Communication Group, involving approximately100 employees.The Managing Group is composed of departmentsand representatives from associatedcompanies that manage emissionsources, natural resources and compensatoryenvironmental resources. The ManagingGroup holds bimonthly meetings toestablish and critically analyze the entireprogram.Working Groups are composed of activeemployees with the expertise to collectand critically analyze data on emissionsand consumption of natural resources,study new technologies, propose reductionmeasures and implement or monitorprograms approved by the board of executiveofficers.Overall, there are nine Working Groups,one for each source and natural resource,who meet on a monthly basis.122Back

Additional Contents 2008ECO-EFFICIENCY MEASURESWorking GroupsTaxi, Reimbursement ofkm Traveled and VisitsWater and EnergyCourier, Cargos,Deposits and Tow TrucksActionsOptimize of taxi use supported by internal communication (Outlook groups), schedulinga taxi for more than one person at a time, thus, avoiding using vehicles forindividual passengers.Audio-conference meetings, avoiding employee travel.Replace light bulbs and implement reflecting mirrors at Finasa and BVP.Establish days and hours to operate equipment such as escalators, turnstiles, elevatorsand air conditioning at Finasa and Paulista.Replace work stations with laptop computers.Implement an energy management program for IT equipment.At laboratories and DPIT meeting rooms, lights and equipment are only pluggedin when they are in use, except for equipment in development and testing.Replace CRT monitors with LCD.Inclusion of equipment that complies with EPA (Environmental Protection Agency)RoHS (Restriction of Hazardous Substances) guidelines.Replace light bulbs: within three years, approximately 30 thousand 40w light bulbswere replaced with 32w light bulbs that are more economical, with a reflectivebackground that increases brightness.Exchange 80% of mercury light bulbs on Cidade de Deus avenues with sodiumvapor lamps, decreasing energy consumption by 20%.Install timers that automatically turn off light bulbs and lights at scheduled timesInstall electronic reactors. They consume less energy than conventional reactors.Replace equipment for higher-performance equipment: elevators and air conditionerswith thermal accumulation (they produce ice at night, reducing energy consumptionduring peak hours) at various sites of the Organization.Adjust cleaning times, using natural light as much as possible.Turn off hall lights.Decrease hours that toppers are lit. The lighting that was continuous is now turnedoff at 6:00 P.M.Reduce water pressure in faucets.Exchange of direct flush to valve tank toilets.Track tow truck fleet and optimize service.Develop online courses, avoiding employee travel.Track tow truck fleet and optimize service.Develop online courses, avoiding employee travel.Optimize routes and vehicles.Control and centralize external acquisitions.Implement a centralized, automating printer complex for double-sided printing.Reduce printing of internal telephone directories - Ltel (from 18 thousand to 13thousand, i.e., an approximate reduction of five thousand directories), saving 800thousand pages.In some classes, materials and certificates will no longer be personally delivered.They will be available online.Continue to reduce volume of didactic material (pamphlets and handouts) distributedto workshop participants, by reformatting existing materials.123Back

Additional Contents 2008Courier, Cargos,Deposits and Tow TrucksAir and Land FleetGenerators and AirConditioningNatural Gas and LPGWasteIncrease the number of courses available on Treinet, reducing printing and travel toattend these workshops.Insurance certificates are no longer printed, they are issued electronically.Reduce printing of several documents generated and used in Bradesco’s daily activities,such as:Eliminate several copies of clearance documents forwarded to the branches;Annul the second copy of the bank protocol (summary);Reduce the printing of some Night Clearance pages, such as: Sisdnr (Rep), BancoPostal Link and Pre-Conciliation Application; andEliminate the printing of all file transfer protocols. Now, a single protocol isprinted daily.Utilize the Good Card System, ensuring that the vehicle is only fueled with ethanol.Exchange air conditioning equipment for more efficient devices and gases withlower impact on the ozone layer.Train the kitchen staff of administrative buildings on sustainability and eco-efficientpractices.Contract external company to adjust all kitchen equipment to reduce consumption.Use oxo-biodegradable plastic in trashcans.Use security seals made of oxo-biodegradable plastic.Battery disposal.Light bulb disposal.Kerosene disposal.Recycling.Waste DisposalThe waste generated at administrative offices(Cidade de Deus, Av. Paulista, NovaCentral and Alphaville) is separated forrecycling. We also plan to implement thiswaste disposal system in other locationswith a high employee concentration.As the Av. Paulista building located hasearned ISO 14001 certification, it is periodicallyaudited to certify that the buildingcomplies with legal provisions.The CTI at Cidade de Deus is also inthe process of earning ISO 14001 certification.Electronic products and IT equipmentis disposed of by specialized companiesand special care is given to fluorescentlight bulbs sent for recycling – the contractedcompanies extract all mercuryfrom these light bulbs before they discardglass tubing.Certified TimberOne of changes in materials that stood out was pencils made of certifiedtimber, which were sent to all units. This initiative minimizes deforestation,in addition to contributing to prevent illegal logging.124Back

Additional Contents 2008InformationTechnology CenterThe new Information Technology Center(CTI) building was designed with the followingtechnologies, aiming at reducingelectricity consumption and other (directand indirect) environmental impacts:Use of a reflective metal covering over theroof, diminishing the effects of sunlight andheat on the building;Cutting-edge centrifugal chillers, equippedwith linear capacity control and with a highthermal conversion factor;Utilization of cold and warm ducts inthe air conditioning system and steambarrier panels in the walls, improving efficiency;Microprocessor-controlled air conditionersequipped with frequency variation andelectronic control of outflow, temperatureand humidity;High-efficiency fluorescent lightning withaluminum reflectors and electric reactors;Cutting-edge, long-life battery backups(high power factor with 20 year life span)manufactured with fully recyclable material;Limited electric current in racks, distributinghigh consumption servers in largerareas, preserving the original distributionof the air conditioningCutting-edge building automation system,with specialized software to sense allinfrastructure variables, optimizing usefullife and equipment maintenance;Use of pre-manufactured, thermallytreated concrete structure, façade and paving-stones,decreasing the use of depletednatural resources and assisting thermalefficiency;Adaption of construction quotas to topography,decreasing the interferencewith underground springs and earthmovement;Partial preservation of on-site trees andreplanting of new species in locationsestablished by the Osasco city government;Use of construction methods with reducednoise and vibration levels, diminishingthe environmental impact;Use of emergency diesel generatorswith electronic current control, low noiselevel and low emissions;Reutilization of rainwater;Use of ecological LPG R134A (doesnot damage the ozone layer) in the climatecontrol system;Use of flame-retardant cables with lowemissions (LSOH).125Back

Additional Contents 2008New sustainable constructionsThe construction of Bradesco’s first Sustainable Branch is estimated for 2009,combining the principal clean technology innovations on the internationalgreen building market. The building will observe all legal requirements,therefore, Bradesco plans to have it Leed (Leadership in Energy andEnvironmental Design) sustainability standard certified, a rating system thatmeasures and defines sustainable buildings.The construction of the new Finasa Esportes gymnasium in Osasco, SP, willalso observe the Leed sustainability standards and should receive the greenbuilding certification.126Back

Additional Contents 2008GREEN ITBradesco’s IT areas have several sustainabilityinitiatives, including:The acquisition of workstations equippedwith Intel vPro technology and more energyefficient LCD monitors for branches, departments,affiliated companies and ATMs.These workstations consume 135 Wh, 30%less than the 195 Wh used by the previousplatform. This will provide annual savingsof approximately 11 thousand Megawatts.In addition to direct savings on electricityconsumption, we will enjoy a significantdecrease in air conditioning costs.Replacement of printing equipment,concluded in February 2008. A total of 10thousand multifunctional printers replacedmore than 27,500 devices at Bradesco’sbranches, of which 21,500 are printers and3,021 are scanners and copy machines.Use of new tools allowing remoteresolution of problems with computerterminals, servers, battery backups andswitches, decreasing the need to calla technician to visit the Bank and thusreducing the use of vehicles and theiremissions. In this case, travel is expectedto decrease 30% per month.Acquisition of 6,574 ATMs partiallymade of recyclable components and thatcomply with RoHS guidelines restrictingthe use of harmful substances in theirmanufacture.127Back

Additional Contents 2008Projects Sponsored byBradesco (Fundação SOSMata Atlântica)129Through a partnership with the FundaçãoSOS Mata Atlântica, Bradesco sponsorsmapping, conservation, recovery andawareness projects related to the rainforest.These are:Atlas of Forest RemnantsAtlantic Coast ProgramRPPN (Natural Heritage Private Reserves)of the Atlantic Rainforest IncentiveProgramClickarvoreFlorestas do Futuro (Forests of the Future)Mata Atlântica vai à Escola (The AtlanticRainforest goes to school)Viva a Mata (A Tribute to the Rainforest)Um Pé de Quê? (A What Tree?)– AtlanticRainforest SeriesMappingAtlas of Remaining Atlantic RainforestsThis atlas, created in 1990 in partnershipwith the National Institute for Space Research(INPE), illustrates the mappingand monitoring of the rainforest and alsoprovides information on remaining forestsand ecosystems in 13 out of the 17 statescomprised by the Atlantic Rainforest.Together with three states mapped by theNGO Sociedade Nordestina de Ecologia,the Atlas makes information on the transformationof native plant life as well asstatistics of 16 Brazilian states—excludingPiauí State—available at the portalswww.sosma.org.br and www.inpe.br.In 2004, the Atlas of Atlantic RainforestMunicipalities was launched, revealingin detail the conditions of the remainingrainforest in 2,815 cities. Currently, this isthe main vehicle for monitoring changesin the Atlantic Rainforest, identifyingthree-hectare plots and showing resourcesfor monitoring, control and formulation ofgovernment policies.The most recent survey shows that rainforesthas been reduced to 7.26% of itsoriginal area (around 1500 years ago, itcovered 1.3 million km²), suggesting thatthe high rate of forest fragmentation is thegreatest threat to biodiversity.The maps of remaining rainforest of each locationare available at www.sosma.org.br.ConservationAtlantic Coast ProgramThe Atlantic Coast Program was launchedin 2006 and for the first time comprisesa set of collective efforts for conservationof biodiversity, maintenance of environmentalequilibrium, integrity of natural,historic and cultural heritage and sustainabledevelopment of coastal and marineareas of the Atlantic Rainforest. With aninitial contribution of R$1 million fromCopebrás-Anglo American, the programobtained another R$1 million from BradescoCapitalização.Atlantic Rainforest RPPN IncentiveProgramThe Natural Heritage Private Reserve(RPPN) of the Atlantic Forest IncentiveProgram aims at encouraging land ownersBack

Additional Contents 2008to create a RPPN on their properties andsupports projects that create and managethese private reserves. In addition, it promotesinstitutional strengthening of theNational Confederation and state associationsof RPPN owners.Since its inception in 2003, the programhas benefited 172 projects, amounting to260 RPPNs in the process of being createdand that will protect more than 16 thousandhectares in remaining areas that are key toAtlantic Rainforest conservation.In 2008, this program celebrated its 5th anniversaryby launching in Rio de Janeiro thepublication 5 anos do Programa de Incentivoàs Reservas Particulares do PatrimônioNatural (RPPNs), 5 years of the IncentiveProgram to the Natural Heritage PrivateReserves (RPPNs), which reports the mainresults it has obtained. On the same day, theMinistry of the Environment announced thecreation of a RPPN Advisory Committee inorder to improve the creation tools and supportto these reserves.Bradesco Cartões is a co-sponsor of theAtlantic Rainforest Conservation Alliance,a partnership between SOS Mata Atlânticaand Conservation International (CI)which since 2007 has been relying on theparticipation of The Nature Conservancy.In 2009, the 7th edition of the RPPN IncentiveProgram was launched, now opento the entire Atlantic Rainforest.Forest RecoveryClickarvoreThis is a forest recovery program whereclicks from Internet users are worth trees.Free of charge, registered users are able todonate a tree/day through financing fromone of the partner companies. This websitehas recorded peaks of 27 thousandclicks per day.Bradesco Capitalização sponsored theplanting of 20.6 million saplings and BradescoCartões, 4.8 million saplings. As ofDecember 31, 2008 a total of 25,400,000trees had been donated.In 2008, approximately seven million saplingswere planted—double the total volumerecorded in the previous year. The projectsimplemented and those in progress in sameperiod amounted to over 19 million saplings.By December 2009, we expect to have purchaseda total of 24 million saplings. Visitwww.clickarvore.com.br and be a part ofthis program.Forests of the FutureThis is a forest recovery program in riparianforests that aims at protecting watershed areasand water production. By 2008, thanksto resources donated by Bradesco Eco-Financing,354,535 trees had been planted.Saplings are will offset part of the CO2 emissionsresulting from vehicles financed byBradesco. Further information is available atwww.florestasdofuturo.org.br.Forests of the Future –Community NurseriesThe Community Nurseries are partnerswith the Fundação SOS Mata Atlânticaand local institutions where nurseries areinstalled and teams are trained to producesaplings of native Atlantic Rainforest speciesand in recovery of riparian forest areas,as part of the Forests of the Futureprogram. This program generates employmentand income in local communities,besides the environmental education issue,which is always associated with nurseryactivities.This program receives part of revenuesfrom the Pé Quente Bradesco SOS MataAtlântica certificated savings plans—which had already sponsored 350 thousand130Back

Additional Contents 2008trees as of December 2008—and transfersfrom the Bradesco Visa SOS Mata Atlânticacredit card .Forests of the Future – Mini nurseriesFundação SOS Mata Atlântica installed18 mini nurseries at Fundação Bradescoschools, where teachers and studentsplant and maintain trees for educationalpurposes, creating a visitor’s center forother schools of the region.AwarenessAtlantic Rainforest Goes to SchoolThis program, created in 2007 with theparticipation of Bradesco Cartões (cards),aims at training primary public and privateschool teachers and students to developprograms that benefit environmental conservationand the Atlantic Rainforest.SOS Mata Atlântica consolidated a partnershipwith the Instituto Supereco topedagogically develop the program. Thisresulted in: more quality in environmentaleducation at training workshops with teachers,preparation and distribution of supportingmaterial to teachers for classroom assistance,and systematization and monitoringof environmental education activities atschools involved with the project.In total, 7,402 people were benefited in2008; the program included five schools,directly benefitting 20 teachers and 6,972students, and indirectly benefitting 325teachers and 85 employees. For 2009, theOrganization’s portal will launch an onlinetool that will allow schools participatingin the program to exchange experiences.Schools may enroll in this program ateducacao@sosma.org.br. Meetings areheld to extend environmental educationto teachers, so that, subsequently, theycan motivate and guide their studentswith new environmental practices andrespect for natural resources awareness.Viva a Mata (A Tribute to the Rainforest)Launched in 2005, Viva a Mata became anannual event in São Paulo during the weekof the National Atlantic Rainforest Day(May 27). Hundreds of people and institutions,among them NGOs, researchers, governmentalagencies and companies, participatein the efforts to preserve the rainforestthrough exhibitions, presentations, shows,plays, interactive workshops and rallies.The 4 th edition of the event, held betweenMay 30 and June 1, 2008, gathered approximately75 thousand people.Pé de Quê? (A What Tree?) – AtlanticRainforest SeriesThis is TV program produced by PindoramaFilmes and sponsored by FundaçãoBradesco and Bradesco Cartões (cards).This program, whose main characters arenative Brazilian trees, is broadcast by CanalFutura. Presented by Brazilian actressRegina Casé, every program features adifferent type of tree, revealing interestingstories about Brazilian flora.131Back

Additional Contents 2008Company-SchoolIntegration Project (Piee)Piee, an initiative created in 2004 by BradescoSeguros e Previdência, offers free sportsactivities for children and youths between 8and 18 years of age, enrolled in 2 nd to 11 thgrade.Bradesco Seguros e Previdência operates inconjunction with the Fundação Bradesco ofRio de Janeiro. In its preliminary stages, theproject offered activities for 200 students.With its good reception, this figure was increasedand 574 students were benefitted in2008.In order to contribute to social integration, citizenshipand students’ quality of life throughsports, the project comprises eight sports:Swimming;Volleyball;Indoor soccer;Futsal;Capoeira;Basketball;Handball;Rhythmic gymnastics.In addition to the equipment and uniformsused in activities, Bradesco Segurose Previdência offers the infrastructureof its sports complex for classes onWednesdays and Fridays for elementaryschool students and on Saturdaysfor high school students. Students alsoparticipate in competitions and friendlygames against other teams.Piee is continuously monitored andevaluated on a semiannual basis to certifythe beneficiaries’ development andperformance. School performance andgood behavior are prerequisites for studentparticipation in the project.Next stepsThe Piee initiative will be expandedto cultural activities, initially includingdance, music, art and theater. Thus,the project aims at stimulating childrenand youths to assume a commitment totransform society.132Back

Additional Contents 2008SponsorshipsWhen Bradesco sponsors social and culturalprojects and events, it hopes to positivelyassociate its brand with important cultural,educational and social initiatives.Each year, the Organization sponsorsmore than 500 events across the country.These sponsorships range from exhibitionssuch as Einstein, held in São Paulo,and Darwin Brasil, which travelled toBrasília and Goiânia, to popular festivals,including Carnival in Rio de Janeiro.In 2008, we sponsored the plays Hamlet,performed at the FAAP Theater, The GoodPerson of Szechwan, at the RenaissanceTheater and Noé Noé! Deu a Louca noConvés, at the TUCA Theater of the PontifíciaUniversidade Católica (PUC), all inSão Paulo. In Rio de Janeiro, we sponsoredthe play Harold and Maude, performed atthe Leblon Theater.In 2008, we also sponsored:Campos de Jordão (SP) InternationalWinter Festival;Garanhuns (PE) Winter Festival;Vitória da Conquista (BA) Winter Festival;Itajaí Music Festival (SC);San Genaro Festival, São Paulo (SP);Presentations of High School Musicalin Belo Horizonte and São Paulo;Mozarteum Brasileiro, in Rio de Janeiro,São Paulo and Santos (SP);The Brazilian Symphony Orchestra, inSão Paulo and Rio de Janeiro;The opera Os Caçadores de Pérola, at theCentro da Cultura Judaica in São Paulo.Bradesco also sponsored the Braziliantours of the singers Mônica Salmaso, Fortunaand Elba Ramalho, as well as the RobertoCarlos show in São Paulo.Grupo Bradesco de Seguros e Previdência(Insurance Group) also sponsored culturalprograms such as Tom & Vinícius, a musicaldiscussing the relevance of Braziliancomposers Tom Jobim and Vinícius deMoraes in Brazil’s cultural history, andthe exhibition 50 Years of Bossa Nova atthe United Nations headquarters in NewYork (USA). Bradesco Vida e Previdênciaalso sponsored the play Cocoricó – UmaAventura no Teatro in São Paulo.Social-environmentalsponsorshipsWe also sponsored important social initiativessuch as Teleton, in which we donatedR$1 million in 2008, and other social-environmentalevents such as II Mostra de ResponsabilidadeSocial da Fiesp (II FiespSocial Responsibility Exhibition) and theexhibition Ecos do Planeta (Echoes of thePlanet) both held at Ibirapuera Park inSão Paulo, the event Diálogos da Terra noPlaneta Água (Earth Dialogues WorldForum) held in Belo Horizonte, JantarPor Uma Boa Causa (Dinner for a GoodCause) for the Community Association toAssist HIV-Positive People in Santos (SP).We also sponsored the 5th Gife Congresson Social Private Investment, the EthosInternational Social Responsibility Conferenceand Viva a Mata (A Tribute tothe Rainforest) of Fundação SOS MataAtlântica. We participated in the exhibitionsNativismo Revisitado (NativismRevisited), Amazônia Sem Retoques (UntouchedAmazon) and the Project Gigantes2008 – Abraçando a Amazônia (2008Giants Project – embracing the Amazon).133Back

Additional Contents 2008TeletonSince 1998, Teleton has been raising fundsfor the Association of Assistance to Childrenwith Disabilities (AACD) through aTV marathon. With the resources obtainedby 2008, AACD has been able to build,equip and maintain seven new RehabilitationCenters across São Paulo, Rio deJaneiro, Rio Grande do Sul, Minas Geraisand Pernambuco states. In 2008, Bradescodonated R$1 million.Since its inception, Bradesco has been participatingnot only as sponsor and donatorbut also as facilitator, as clients are able tomake donations through voluntary transfersto the checking accounts of entities registeredwith Internet Banking Bradesco that developsocial projects targeting education, health,environmental awareness, and defense andinclusion of people with disabilities.II Exhibition of the Social-Environmental ResponsibilityFiesp System)The exhibition held between August 13and 15 in São Paulo, aimed at disclosingthe results and quantitative and qualitativeinformation on social private investment,as well as the positive transformationspromoted within community. Companieswith social-environmental projects wereable to explain concepts, projects, proposals,products and services.The Exhibition was created from severalideas proposed by the High Council forSocial Responsibility (Consocial), theSocial Responsibility Committee (Cores)and the Federation of Industries of theState of São Paulo (Fiesp). The purposewas to create an event focused on socialresponsibility practices from the most variedsegments of society.For further information on the II Fiesp SocialResponsibility Exhibition, visit http://apps.fiesp.com.br.Echoes of the PlanetThemed “Amazon Rainforest,” the 2ndedition of the exhibition Ecos do Planeta(Echoes of the Planet) took place betweenAugust 21 and 31, hoping to raise awarenessabout the main current environmentalissues.Among other activities, the exhibitionpresented cultural and educational programsthrough interactive cinema, theater,debates, music, videos and documentaries.Earth Dialogues World ForumThis international forum held in BeloHorizonte on November 26, 27 and 28,2008 promoted discussions on sustainability-relatedissues and how these reflecton water, in addition to providingsolutions that avoid wasting this naturalresource.The Earth Dialogues World Forum wascreated by the president of Green CrossInternational, ex-president Mikhail Gorbachevof the former Soviet Union thepresident of the Earth Council, MauriceStrong, one of the world’s main sustainabledevelopment events.In partnership with the Fundação RenatoAzeredo and with the support of the Stateof Minas Gerais through the Secretary ofScience, Technology and Higher Education(Sectes/MG) and the Secretary ofEnvironment and Sustainable Development(Semad/MG), Green Cross Brazilraised primary current social-environmentalquestions involving conservationof natural resources.134Back

Additional Contents 2008GRI IndicatorsCorporate governance4.5 - Link between compensation of seniormanagement and the organization’sperformanceVariable compensation for senior managementcomplies with criteria establishedby the Bradesco Organization’sCompensation Committee. The Companyis analyzing the inclusion of social-environmentalcriteria.Further details at:http://www.bradescori.com.br4.13 - Relevant participation in associationsand/or domestic/international bodiesin which the Organization is a member ofcorporate governance groups, participates inprojects or committees or contributes significantfunds, besides basic fees, as a memberBradesco is a member of the following organizations:Brazilian Academy of Insurance and Private Pension Funds (ANSP)Association of Assistance to Children with Disabilities (AACD)Sponsorship Association of the Solidary Literacy Program (Aapas)Association of Banks of Bahia State (Abeb)Brazilian Association of Mortgage and Savings Entities (Abecip)Brazilian Association of Credit Cards and Services Companies (Abecs)Brazilian Association of Leasing Companies (Abel)Association of Banks in Rio de Janeiro State (Aberj)Brazilian Association of Publicly-Held Companies (Abrasca)Brazilian Association of Credit, Financing and Investment Institutions (Acrefi)Association of Brazilian Companies for Integration in Mercosur (Adebim)Securities Dealers Association (Adeval)Capital Markets Investors Association (Amec)Brazilian Association of Investment Banks (Anbid)Brazilian Association of Financial Market Institutions (Andima)Association of the Capital Markets Investment Analysts and Professionals (Apimec/SP)Association of Banks in Goiás, Tocantis and Maranhão States (Asban)Trade Association of São Paulo (ACSP)Friends of Pinacoteca do EstadoAssociation of Banks in Rio Grande do Sul StateSchool of Propaganda and Marketing AssociationSão Paulo Association of Insurance Technicians (APTS)American Chamber of Commerce (Amchan Brazil – São Paulo, Federal District, Goiás, Minas Gerais,Pernambuco, Paraná and Rio Grande do Sul)Brazilian-American Chamber of Commerce – Rio de Janeiro (Amcham Brasil)Chamber of Basic EducationHigher Council of Tax Appeals (CSRF)Futura TV channelBrazilian Center of International Relations (Cebri)São Paulo State Industries Center (Ciesp)Interbank Chamber of Payments (CIP)Brazilian Confederation of Financial Institutions (CNF)Brazilian Confederation of Insurance, Private Pension, Supplementary Health and Certificated SavingsPlans Companies (CNSeg)Decision-Making Council of the Workers Protection Fund (Codefat)Investment Fund Committee of the Government Severance Indemnity Fund for EmployeesComunitas – Solidary Development PartnershipsAdministrative Council of Tax Appeals (Carf)Council of Banking Self-Regulation (Febraban)135Back

Additional Contents 2008Council of Brazilian Financial System Resources (CRSFN)Agribusiness Council (Consagro)Business Council Brazil – United StatesBusiness Council Brazil - ChinaCEN Aids - Brazilian Corporate Council of HIV/Aids PreventionSão Paulo State Council on EducationNational Council of ImmigrationRio de Janeiro State Regional Council of Medicine (Cremerj)Confederation of the Brazilian Financial System (Consif)Brazilian Federation of Hospital ManagersBrazilian Banks Federation (Febraban)Brazilian Federation of Certificated Savings Plans Companies (Fenacap)Brazilian Federation of Private Pension Plans and Life Insurance (Fenaprevi)Brazilian Federation of Supplementary Health (Fenasaúde)Brazilian Federation of InsuranceBrazilian Banks Federation (Fenaban)Latin American Leasing Federation (Felalease)Interstate Federation of Credit, Financing and Investment Institutions (FENACREFI)Deposit Guarantee Association (FGC)Brazilian Chapter of the International Federation of Real Estate Professionals (Fiabci/Brasil)Federation of Industries of the State of São Paulo (IRS – Fiesp)Business Forum Supporting São Paulo CityBrazilian Labor Forum (FNT)Foreign Trade Studies Center Foundation (Funcex)Dorina Nowill Foundation for the BlindGetúlio Vargas Foundation (FGV)Brazilian Quality Foundation (FNQ)Roberto Marinho FoundationGroup of Institutes, Foundations and Companies (Gife)Tripartite Work Group of the Labor Inspection DepartmentBrazilian Institution of Banking Science (IBCB)Brazilian Investor Relations Institute (Ibri)Brazilian Institute of Investors (INI)Brazilian Institute of Finance Executives (Ibef RJ)Brazilian Institute of Accounting, Actuarial and Financing Studies (Ipecafi)São Paulo City Institute of Social Development (Se Toque-SP)Supplementary Health Studies Institute (Iess)Ministry of MunicipalitiesMinistry of Development, Industry and Foreign TradeSão Paulo Modern Art Museum (MAM)Nacional ClubBrazilian Economists AssociationSão Paulo ClubRio de Janeiro State Bank Syndicate (SBERJ)Second Chamber of Second Council of Taxpayers and Higher Council of Tax Appeals (HigherCouncil of Tax Appeals of the Treasury Department) (CSRF do Ministério da Fazenda)Union of Insurance, Reinsurance, Private Pension and Certificated Savings Plans Companies of theNorth and Northeast RegionsUnion of Insurance, Private Pension and Certificated Savings Plans of São Paulo State (Sindseg/SP)Union of Credit, Financing and Investment Companies of São Paulo StateSyndicate of Banks in Bahia and Sergipe StatesPernambuco, Alagoas, Paraíba and Rio Grande do Norte States Bank UnionSyndicate of Banks in São Paulo, Paraná, Mato Grosso, Mato Grosso do Sul, Acre, Amapá, Pará,Amapá, Rondônia and Roraima StatesRio Grande do Sul and Santa Catarina States Bank UnionBrazilian Union of Leasing Companies (Leasing)Brazilian Society of Companies, Cross-Border Trading and Economic Globalization Studies (Sobeet)136Back

Additional Contents 2008EcoefficiencyEN20 – NOx, SOx and other significant airemissionsThe Organization does not have this indicator.Data will be surveyed in the Inventoryof Greenhouse Gas Emissions to beprepared in 2009.Economic performanceitems are included in agreements as wellas in the Corporate Code of Ethical Conductand Sector Code of Ethical Conductfor Purchasing Professionals publishedon November 25, 2008.EC8 – Development and impact of infrastructureinvestments and services primarilyprovided for the public benefit throughcommercial, in kind commitment or probono activitiesSubsidies received from the governmentBanco Bradesco does not receive any subsidiesfrom the government.EC6 – Spending on locally-based supplierssBradesco has specific policies for suppliers,however, they are applied to everyone,regardless of the region where theyoperate.All the Organization’s suppliers shouldbe part of Bradesco’s sustainability goals.Hence, the Organization is constantlyconcerned with maintaining a transparentrelationship by establishing clear commitmentsand expectations in regards tosustainability, transforming suppliers intomarket multiplying agents of good managementpractices.One of the main obligations for companiesthat can meet the Organization’srequirements, which are in line with itsvalues, is observance of the CorporateCode of Ethical Conduct explaining theCompany’s principles. Additionally, anagreement clause stipulates the non-utilizationof child, forced or slave-like laborand respect for the environment.Bradesco is an equal-opportunity business,and values suppliers’ quality, agreementcompliance, efficiency and socialenvironmentalresponsibility. All theseSUPPLIERS – BY SIZE20%18%Small companiesMid-sized companiesLarge corporationsSUPPLIERS – BY REGION5,31% 3,36%6,65%1,95%SoutheastSouthNorthNortheastMidwest62%82,73%137Back

Additional Contents 2008Fundação Bradesco’sPrinciplesIn order to comply with its mission of providingquality formal education for children,youths and adults so that they can meet theirpersonal goals through work and effectiveexercise of citizenship, Fundação Bradescoseeks the affirmation of a set of educationaland ethical principles governing individualand collective actions when carrying outa bigger project: training and education ofthousands of Brazilians in the most variedregions of the country.By means of an integrated study program,Fundação Bradesco seeks to providestudents with access to theoreticaland practical knowledge, understandingthat development is a dialectic and constructiveprocess.The Fundação’s educators develop pedagogicalproposals which take into accountcontemporary approaches to primary educationand technical professional education foryouths and adults. Thus, they have access toseveral continuing education opportunities,including on-site and distance courses.Courses and trainingTechnical Professional Education atthe High School Level: vaims at ensuringstudents the right to develop skills fora productive, social life. Study programswere structured with market and social expectationsin mind.Preliminary and Continuing Training(FIC): trains and re-trains workers at differenteducational levels in more than 100free courses with flexible programs that allowmodifications according the real labormarket in the following segments:Management;Personal Image (Fashion and PersonalCare);Electric, Electronic and Printing TechnologyIndustries;Information Technology;Leisure and Social Development;Tourism and Hospitality (Tourism, Accommodationand Food Services);Farming and Ranching (artificial inseminationtechniques).Youth and Adult Education: targets thosewho were unable to start or remain in schoolat a proper age. It operates in two segments:you and adult literacy and video training.Video training at elementary and highschools: offered to Fundação Bradescoschools and partner schools, it offers flexiblehours, respecting different working hours.Youth and adult literacy: this was createdto assist the parents of Fundação Bradescostudents. The course is based on the conceptof constructivist education, that makes thestudent an active part of the learning process.Partners of the futureOne of the main competitive advantagesof the Fundação Bradesco is its extensivelist of partnerships with important domesticand international institutions. Professionals,companies, universities and nongovernmentalorganizations apply anddisseminate the Fundação’s work methodology,respecting its educational system.Everyone contributes with pedagogicalreflections within current social context,where values and paradigms are increasinglycalled into question.The main partners are:Aban Informatics Limited: offers 3thousand educational activities, with illus-138Back

Additional Contents 2008trations and animations, covering physics,chemistry, biology and mathematics fromthe elementary to the high school level(www.classontheweb.com).Micropower: e-learning IT partner forthe project Escol@ Virtual, also providingvoice recognition software forIT training for the visually impaired(www.micropower.com.br).Cisco: computer network certification forFundação students and the community interestedin starting and improving careerin Information Technology and Communication.Services are provided at FundaçãoBradesco 31 academies and on-line viaNet-Lab through the Network Academyprogram (www.cisco.com.br/netacad).Intel: teachers and students are trained inthe model school concept, like the IntelEducar and Intel Aprender 1 to 1 Computerprojects, giving Fundação and publicschool teachers and students the skillsto use IT resources in educational andlearning process and produce interdisciplinaryprojects (www.intel.com/education/la/es/paises/brasil/index.htm).Microsoft: Fundação and public schoolteachers and students are trained to applytechnology in the learning and educationalprocess and in improving the employabilityof students in underprivileged communities.It supports innovative educationprojects at the Bradesco Instituto de Tecnologia(Bradesco Technology Institute)(www.microsoft.com.br).IBM/Internet Security Systems: BradescoInstituto de Tecnologia, located in Campinas,São Paulo State, is dedicated to InformationSecurity education and research. Itsteam prepares essays and tests related to thisissue, in addition to offering related coursesfor Fundação students and Bradesco Organizationemployees (www.iss.net).Massachusetts Institute of Technology(MIT)/Media Lab: this is a partnershipto develop IT applications (TICs)emerging in Brazil’s basic educationthat allow meeting the learning needsof the native digital generation and increaseemployability and social mobilityin underprivileged communities(www.media.mit.edu).AMD: partnership to develop sustainabilityprojects at the Digital Inclusion Centerssuch as the Small Business LearningLaboratories of the Centro Social NossaSenhora das Graças (Jardim Novo Osasco,Osasco, São Paulo State), stimulatingentrepreneurship and self-sustainability(www.amd.com).TCS Brasil: partnership to train 100 underprivilegedyouths as IT specialists, inconjunction with Tata Consultancy Services(TCS Brasil). Fundação and TCSBrasil train students in the Tata languageand methodology in order to developsystems using leading market platforms(www.br-tcs.com).EMC: this is a partnership to train Fundaçãostudents and students from underprivilegedcommunities as storage solutionsspecialists, improving employability.Oracle: partnership that provides a cooperativeenvironment for high schoolstudents at the Think.com portal(www.think.com).Universidade Católica do Chile (CatholicUniversity of Chile): parceria parao desenvolvimento de projetos educacionaisbaseados na colaboração e na mobilidade,por meio de dispositivos móveis(http://dcc.puc.cl).Universidade Católica de Brasília (CatholicUniversity of Brasília):partnership toimplement digital inclusion centers (CIDs)139Back

Additional Contents 2008in Brasília and to develop courses for thevirtual school (Fundação Bradesco e-learningportal) (www.ucb.br).Positivo: a partnership in the 1 to 1Computer project, aiming at applyingtechnologies and contents integratedwith the Fundação Bradesco portal(www.educacao.org.br).Niit: world leader in the development ofIT e-learning specialization courses. Thispartnership delivers content for the VirtualSchool portal (www.niit.com).Universidade de São Paulo (USP): partnershipto develop a social inclusion networkthrough CIDs and the Poli Cidadã (USPPolytechnic Social Action) project aiming atfomenting social action in the country withprojects supported by MIT (D-lab project)developed by São Paulo’s municipal “telecenters,”universities and companies.Business Telecenter Association (ATN):partnership to implement a thousand CIDsthroughout the country, delivering educationand improving employability throughthe Virtual School (Fundação Bradesco e-learning portal) (www.atn.org.br).Fundação SOS Mata Atlântica: sponsorsenvironmental activities and projects,defends the remaining Atlantic Rainforest,as well as preserving the natural,historical and cultural heritage of regionsstudied. Environmental education projectsare developed by means of providingtechnical support for nursery operationshandling native species and trainingmultiplying agents of this knowledge(www.sosma.org.br).Tax Training: Fundação Bradesco, ina partnership with the Regional FederalRevenue Commission – 8th Tax Region/São Paulo, developed a National TaxTraining Program that stresses the full exerciseof citizenship, participation in thecountry’s management and addresses taxand public finance issues at three governmentlevels. In 2008, 60 educators fromschools in Bagé, Rio Grande do Sul, Gravataí,Rio Grande do Sul, Laguna, SantaCatarina, Paranavaí, Paraná, Rio de Janeiro,Rio de Janeiro and São João Del Rei,Minas Gerais have been trained.Canal Futura: since 1997, Fundação Bradescohas maintained, as a founding partnerand in conjunction with the FundaçãoRoberto Marinho of Organizações Globo,Canal Futura (The Knowledge Channel)investing R$21.454 million in the periodand currently reaching approximately 33million viewers (www.futura.org.br).Bovespa: Bovespa’s Educar Project encouragesstudents to reflect on financialissues, relating them to the “Work andConsumption” theme at the elementarylevel and to Financial Management at thehigh school technical-professional level(www.bovespa.com.br/).Indigenous communities: Fundação unitsnear indigenous communities develop interdisciplinaryprojects to study aspectsof the history of the Brazilian indigenouspeoples: culture, language, mythology, forestand environmental stewardship, food,play and games, music, and other aspects(www.fundacaobradesco.org.br/indigena).Teaching Partners: Microsoft initiativethat makes technology and pedagogical supportaccessible to administrators, educators,students and members of the community sothat they can fully develop their skills.Fundação Lemann: a non-profit organizationthat develops and finances projectsthat contribute to the social and economicdevelopment of the country, especiallythose projects related to education.140Back

Additional Contents 2008Keris – Governo Koreano: a Koreangovernment agency that seeks innovativeeducation by using Information Technologyand Communication both inclassrooms and research institutes. Thepartnership between Fundação Bradescoand Keris has two main objectives:The use of audiovisual material in elementaryand high school classrooms aspart of the curriculum and integrated intothe current educational practices andThe exploration of educational gamepossibilities.(http://english.keris.or.kr/es_main/index.jsp ).EMC – Storage courses – EMC2: athe EMC Corporation is world leaderin information storage and managementproducts, services and solutions. Theprogram, launched worldwide in 2006,was adopted in countries such as India,the United States, China, Ireland, Mexicoand Russia.Labor practicesLA11 – Programs for skills managementand lifelong learning that support the continuedemployability of staff membersAccording to the Bank Employee CollectiveBargaining Agreement, an employeedismissed without reasonable cause is eligiblefor outplacement courses paid forby the Organization.Former employees must submit the invoiceor bank slip charging Bradesco upto the maximum amount of R$784.23.Former employees may attend more thanone course – language, computer and preparationfor government job applications,among others – provided that the total of invoicesdoes not exceed maximum amount.This benefit only applies to former employeesof Banco Bradesco.LA14 – Male/female wage ratioMale/Female average wage ratioClassification 2006 2007 2008Board of Executive Officers 113% 113% 103%Managers 82% 78% 79%Supervisor/technicians 93% 90% 92%Administrative staff 69% 68% 67%Operational staff 96% 94% 98%This table indicates the male/female wage ratio. For instance, in 2008 female managers were paid 79% of what their male counterpartsearned141Back

Additional Contents 2008Human rightsHR1 – Percentage and total number ofsignificant investment agreements thatinclude human rights clausesNo significant investment agreementswith human rights clauses were executedin 2008.HR2 – Percentage of significant suppliers andcontractors that have undergone screeningon human rights and actions takenBy means of a practice called Request forInformation (RFI) that Bradesco has beenusing since 2003, companies’ records andcommercial, technical, economic-financial,social-environmental information isanalyzed. The purpose is to contract onlysuppliers that meet the Organization’ssustainability and business requirements.That child, forced or slave labor is not usedin the productive chain is among the issuesanalyzed.Bradesco has adopted policiesthat reinforce the prohibition of thesepractices. With the Social-EnvironmentalPolicy and the Corporate Code of EthicalConduct, the supplier registration andevaluation process establishes that potentialsuppliers from social-environmentallycritical segments with significant purchasevolumes must answer an evaluation questionnaire(RFI – Request for Information).Subsequently, they receive technical visitsat the contract manager’s request and/or because of evaluation results to validatethe information contained in the questionnaire.In 2006, the Social-EnvironmentalResponsibility evaluation increased from5% to 15% of suppliers overall evaluation.Bradesco also holds the “Suppliers’Meeting,” an event that outlines the Organization’sguidelines for social-environmentalissues. There are also standardclauses in supplier agreements to ensurethis responsibility. Bradesco’s supplierssign a Commitment Statement, a documentbased on SA 8000 regulations, inwhich they declare their commitment tothe Company’s guidelines.HR3 – Total hours of employee trainingon policies and procedures concerningaspects of human rights that are relevantto operations, including the percentageof employees trainedWe can point out some specific programsthat strengthen the Organization’s professionaltraining in these aspects and areavailable to all employees, such as:TreiNet Sustainability: covers the world’senvironmental history and the concept ofsustainable development, in addition tostrengthening the sustainability culture atour Organization.Libras – Brazilian Sign Language: ameans of communication with the hearingimpaired for employees working directlywith clients, to ensure that these peoplehave access to our braches.Training video Accessibility: aims atraising employee awareness, helping themunderstand how people with special needsshould be assisted.Employees of the Human ResourcesDepartment at the Organization’s headquartersand the building located at1450 Avenida Paulista—SA 8000 SocialResponsibility certified—are annuallytrained on-site regarding Human Rights,Children’s Rights and Labor Rights.Not just employees but also suppliers participatein this training according to SA8000 standard requirements for SocialResponsibility.142Back

Additional Contents 2008HR8 – Percentage of security personneltrained in the Organization’s policies or proceduresconcerning aspects of human rightsAll of Bradesco’s security personnel aretrained in Human Rights policies and procedures,in accordance with the Organization’spolicies.Specialized companies are responsible fortraining outsourced security personnel.Federal regulations (Law 7,102 of June20,1983 and Ordinance 387 of August 28,2006), with which compliance is mandatoryfor this segment, require training andrecycling of these professionals every twoyears through the Security Guard course(CFV), which also addresses themes relatedto human rights and human relationsin the workplace.SocietySO1 – Nature, scope and effectiveness ofany programs and practices that assess andmanage the impacts of operations in communities,including entering, operatingand exitingFundação Bradescostudent performanceIn 2007, Fundação Cesgranrio, responsiblefor Prova Brasil and Saeb (exams developedby INEP – the National Instituteof Educational Studies and Research andMEC – the Ministry of Education thatverify the quality of education at Brazilianschools), carried out the institutionalevaluation process and compared the performanceof Fundação Bradesco studentswith Brazilian students. A total of 11,860Portuguese language and mathematicsstudents from the 5th, 9th 11th gradesparticipated in this evaluationFundação Bradesco’s students performedabove Brazil’s average (Saeb) both inmathematics and Portuguese languagein all grades evaluated. When comparedto results from private schools, FundaçãoBradesco’s 5th grade students scorednearly 10 points higher in math and Portuguese,with similar performance from its9 th and 11 th graders.The Todos pela Educação (Everyone’sCommitment to Education) movementcombines partnerships among civil society,private initiative, social organizations,educators and public educationadministrators. Its objective is to deliverquality basic education to all Braziliansby 2022. Among its 5 targets, number3 is that “every student should receiveeducation appropriate to his/her grade.”The goal is for more than 70% of studentsto have skills above the SAEBscale levels in 2022.Fundação Bradesco’s 5th grade Portugueselanguage students reached the targetestablished for 2022 in 2007, bringingus to the conclusion that we haveachieved the objectives related to qualityeducation, and accordingly, social equitythrough education.SO3 – Percentage of employees trained inthe organization’s anticorruption policiesand proceduresWe have been constantly training theOrganization’s professionals on anticorruptionissues, principally throughTreiNet (available via Corporate Intranetand Internet to all employees). Employeeshave permanent access to thecourses, which are constantly updated,and are able to attend these courses asmany times they wish.TreiNet Internal Controls and Compliance:to disseminate the culture of controlthroughout the Organization so thateveryone realizes their importance and143Back

Additional Contents 2008role in the system. The primary focus isimproved quality in the performance ofactivities. The Internal Controls System,also known as Compliance, includes a setof rules allowing greater security to theprocesses.TreiNet – Anti-Money Laundering: traineesunderstand what money launderingmeans, as well as the anti-money launderingprocedures Bradesco Organization has adopted.This course also exemplifies the differencesbetween illegal international wiretransfers and money laundering operations.TreiNet – Information Security: participantsknow the practices and the conceptsrelated to Information Security, so thatthey are able to identify risks and threatsthat may compromise the continuity of theOrganization’s activities.Ethics within the OrganizationTo solidify Ethics within the Organization,we held on-site lectures on “Ethics– Business and Life” and more than2 thousand managerial employees of allareas of the Organization participated inthese lectures.With the involvement of this group, i.e.,team managers, we continue disseminatingthe ethical culture that should beincorporated into people’s actions andlives, in all their daily activities, be theyprofessional or personal. In addition, theOrganization distributed a CD containingthe lecture highlights to all employees.TreiNet Ethics, which will also help strengthenthis important issue, is also planned.Anti-money laundering and internal controlsystems are reiterated in on-site courses formanagers. They receive texts addressing thekey issues of this theme.In 2008, more than 80,000 Organizationemployees, managers and non-managersalike, were given information on anticorruptionpractices through reports. Severalmechanisms have been used, including:Ethics is included in all on-site managerialcourses;Mandatory e-learning courses about combatingmoney laundering and terrorism financing,as well as internal controls;Money laundering prevention informationis included in Bradesco’s publications;More than 3,000 facilities and branchesreceive videos about money launderingprevention and internal controls;A renowned specialist did a cycle of lectureson the theme: Ethics – Business andLife, which included the participation of2,000 employees;All the Organization’s employees receiveda DVD of the company’s lecture: Ethics –Business and Life;In 2008, the training video PEP – PoliticallyExposed Persons was made availableto all facilities and branches.Orientation GuidesTo help prevent employee misconduct, in2008 the Bradesco Organization updated,published, distributed and made the followingpolicies, procedures and orientationdocuments available:Code of Ethical Conduct of the BradescoOrganization;Sector Code of Ethical Conduct – Accountingand Financial Management Department;Sector Code of Ethical Conduct for PurchasingProfessionals; (created in 2008)144Back

Additional Contents 2008Charter of the Bradesco Organization;Preventing Money Laundering instructionalpamphletPolicy “Know your Client – Preventingand Combating Money Laundering andTerrorism Financing”;Policy “Know your Employee and Guidelinesfor Preventing Corruption, MoneyLaundering and Terrorism Financing”;Material Act or Fact and Trading of SecuritiesIssued by Banco Bradesco S.A.SO4 – Actions taken in response to incidentsof corruptionPreventing and combatingillicit actsBradesco has a Money Laundering andTerrorism Financing Prevention Programcovering the best market practices andcomposed of Policies, Control, Trainingand Audit tools.Our “Know your Client – Preventingand Combating Money Laundering andTerrorism Financing” and “Know yourEmployee and Guidelines for PreventingCorruption, Money Laundering andTerrorism Financing Policies establish,among other aspects, the proceduresand the ethical behavior expected fromBradesco’s employees.The control system developed by BancoBradesco evaluates clients’ financialtransactions daily in order to identifyany indicators provided for in currentlaws, especially concerning politicallyexposed persons.A team of professionals is involved inanalyzing the cases indicated by the systemfull-time, and when necessary, theysend information to a multi-departmentalCommission that evaluates and judgeswhether or not this should be reportedto the proper authorities on a daily basis.The Money Laundering and TerrorismFinancing Prevention and Combat Programis periodically audited by regulatoryagencies, such as the BrazilianCentral Bank and the Internal Audit Department.In addition, Bradesco contracted aninternationally renowned externalaudit company that confirmed the efficiencyand effectiveness of the BancoBradesco S.A. Money Laundering andTerrorism Financing Prevention andCombat Program.Treinet participants until December 2008 Number of Trainees % of TrainingInternal Controls and Compliance 75,845 90.43%Money Laundering Prevention 76,451 91.15%Information Security 60,343 71.94%Year Number of participants in on-site courses prioritizing Corporate Ethics since 20062006 2342007 2,9282008 616145Back

Additional Contents 2008Within this context, the Bradesco OrganizationManagement feels comfortablewith the efforts and results obtained inrelation to this issue. At its 1-year anniversarycelebration in Brasília, wewere recognized by the Brazilian FinancialIntelligence Unit of the Council forFinancial Activities Control (COAF) asthe only private financial institution toreceive an honor for its relevant contributionto combating money launderingand terrorism financing in Brazil.Infractions and violations to the Code ofEthical Conduct due to misconduct, in anyform whatsoever including cases of corruption,are subject to disciplinary measuresand/or applicable legal measures.Cases are reported to the Ethical ConductCommittee, which evaluates and proposeseducational measures, events and/or actionson this theme.SO6 – Total value of financial and in-kindcontributions to political parties, politiciansand related institutions, by countryAny financial contributions from theBradesco Organization to political partiesor on behalf of electoral candidates aremade in strict compliance with currentlaws, especially applicable to electoralcampaigns. All actions of this nature areduly informed via Internet, on the Webpage of the Higher Electoral Court.Social performance –product liabilityPR3 – Type of product and service informationrequired by label procedures andthe percentage of significant productsand services subject to such informationrequirementsBradesco keeps the principle informationrelated to its different products and servicesupdated and accessible.There is no legislation regarding providinginformation about loan and financing requirements.Legal information defined byofficial authorities (such as Bacen – BrazilianCentral Bank and BNDES - NationalBank for Economic and Social Development),as well as internal policies for eachproduct are fully covered in our agreements.Certificated savings plans must be approvedby Susep (Private Insurance Superintendency)and any sales and marketingmaterial for these products must includethe company’s corporate taxpayer’s ID(CNPJ) and the number of the Susep processthat approved the product so that thecustomer is informed and aware that he orshe is making a safe purchase.Bradesco Auto/RE Companhia de Seguroscomplies with the rules establishedby Susep and with the Consumer DefenseHierarchical levelDisciplinary Actions2007 2008NumberWithCauseNumberWithCauseSenior Management (Chief Executive Officer) - - 1 -Middle Management(Branch and Department Manager)Intermediary (bank clerk to account/expansion manager)145 40 108 38305 145 451 136146Back

Additional Contents 2008Code concerning labels and informationabout the conditions for contracting itsproducts and services.(Bank for Economic and Social Development)onlending operations are subject toBNDES audits.147Financial sector indicatorsFS3 – Description of customer social-environmentalmonitoring processes concerningimplementation and compliancewith social-environmental requirementsincluded in agreements or operationsThe operations covered by the EquatorPrinciples (Project Finance) in amountsequal to or exceeding US$10 million aremonitored for compliance with social-environmentalrequirements including riskmitigation policies. The business plan isevaluated, analyzing the social-environmentalimpacts of these Projects accordingto a risk rating (high, medium) thatrequires social-environmental studies.Monitoring is carried out through the beneficiary’spresentation of a “social-environmentalquestionnaire” and/or “social-environmentalreport” at intervals indicated in eachonlending agreement, which may be quarterly,semi-annually, or annually, accordingto the details and risks of each project.When submitted by companies, these reportsare sent to the Social-EnvironmentalResponsibility Area of the DRM (MarketRelations Department) for analysis, evaluationand opinion.Onlending agreements contain liabilityclauses to be observed by the beneficiarythat include compliance with the EquatorPrinciples. If these are not met, Bradescomay call in the loan.FS9 – Social-environmental policy auditand risk assessment proceduresLoan/financing operations are not auditedfor compliance with social-environmentalrules/procedures. Nevertheless, BNDESFS15 – Development and sale of financialproducts and servicesDEF: is responsible for the developmentand management of loan and financingproducts, internal promotion of its productsby means of memorandums, operationalscripts and newsletters (Sempreem Dia), as well as advertisementssent to the Marketing and Press Agency.DEF, through its Channels area, alsosupports the sale of products togetherwith Segments.Cards: Bradesco Cartões considers theCode of Ethics and the Information SecurityCode in the development and sale ofits financial products and services. Whencustomers purchase a credit card, theyreceive the “Rules of Credit Card Use”containing all the instructions for usingthe product, including payment conditionswith instructions on how to finance outstandingbalances and related charges.The welcome kit includes information onthe specific benefits of the products acquired,such as insurance, services, coverageand use. Each invoice contains themaximum fee of the following periodshould the customer opt to partially paythe outstanding balance. All Bradescobranches and the Bradesco Cartões Webpage contain information about interestrates and fees related to each product/service,including the annual fee.Loans: Bradesco’s Loan Policy establishedby the Board of Executive Officers, in compliancewith Brazilian Central Bank rules, isa set of criteria and procedures that should beadopted when clients are analyzed and businessesare proposed by individuals and corporationsto provide service within the qual-Back

Additional Contents 2008ity, agility and security parameters of BancoBradesco, Leasing, Consortium, Cards andBBI. This policy is disclosed through theCorporate Intranet, at facilities, Credit andat http://www.bradesco.com.br/rsa/. Socialenvironmentalinformation is included in theValues and Loan Policy sections.Bradesco’s Loan Policy aims at ensuringthat financed projects are developed in asocially-responsible manner and reflectsolid environmental management practices,among other objectives. Therefore, inour policy to measure social-environmentalrisks we have adopted the hierarchy ofclassifications and responsibilities usedby the Equator Principles in the varioussegments. Depending on the borrower’soperational segment, A more rigorousevaluation of the adequacy and advantagesof the loan concession consideringrisks to the Organization’s image or reputationmay be required if the borrower’sbusiness segment is included in the Alertand Restriction Lists. In addition, certainbusiness activities imply increased potentialsocial-environmental risks and amore critical social-environmental analysisshould be carried out during the loangranting process.DBDN: Through Fone Fácil, guided bythe best market practices, Bradesco sellsits products and services via telephoneto Organization customers and potentialcustomers for their convenience in carryingout these transactions.To obtain excellence in sales quality, customerloyalty and ethical sales, services areoffered in a clear and transparent manner,communicating in detail product featuresand answering questions. In order to ensurethis quality, all operators are monitoredby supervisors (on-line) and by a specificteam, and all phone calls are recorded.Campaigns (outbound and inbound operations)are by a specific area of BDN and thecustomer selection criteria take into accountcustomer profiles and the products. An offeris made in every call; if the customerrequests to be excluded from the mailing,temporarily or definitively, his or her requestis immediately and fully granted.Insurance: All the products sold by GrupoBradesco de Seguros e Previdência complywith the rules established by respective regulatoryagencies (Private Insurance Superintendency– SUSEP and National Agency forSupplementary Healthcare – ANS).148Back