SuStainability report - SocialFunds.com

Sustainability Report 2008Certificated savings plan with a specificpurpose and social characteristicsOther ProductsCertificated Savings PlansBradesco has certificated savings plan products with specificpurposes and attributes that give them a social characteristic.In addition to creating a financial reserve for customers,part of the proceeds from these products benefits socialenvironmentalprojects. In 2008, more than 1.390 millioncertificated savings plans were sold.Certificated savings plans are also a means of bankinginclusion, as they establish a steady connection with thecustomer who needs to make monthly contributions toparticipate in drawings. In addition, the Branch Network playsan important role in disseminating the product: when offeringcertificated savings plan options to a customer, the employeedisseminates the culture of each partner involved, contributingto make the customer aware of sustainable actions.Social-environmental certificated savings plansBenefited partnerinstitutionPé Quente BradescoFundação SOSSOS Mata AtlânticaMata AtlânticaPé Quente Bradesco GP AyrtonSenna and Pé Quente BradescoInstituto Ayrton SennaPé Quente Bradesco O Câncerde Mama no Alvo da Moda(Fashion Target Breast Cancer)Pé Quente BradescoAmazonas SustentávelCertificated savingsplans sold in 2007Certificated savingsplans sold in 2008688,521 509,261Instituto Ayrton Senna 160,826 464,706Brazilian Institutefor Cancer Control66,084 89,753Fundação Amazonas– 333,089SustentávelTotal 915,431 1,396,809Insurance for the Low-Income PopulationBradesco Seguros e Previdência has been seeking to increaseits presence in the insurance market for the low-incomepopulation, a very valuable international trend to help improvethe quality of life of the C, D and E classes of the population.In Brazil, the low-income population insurance segment is stillyoung, but it should grow to a higher, mass scale over the next years.Susep introduced insurance for the low-income populationin 2004, and Bradesco Vida e Previdência launched a productfocused on democratization of access to life insurance when itcreated Vida Segura Bradesco.28For further information aboutv Certificated Savings Plans, see ourSocial-Environmental ResponsibilityWeb page at www.bradesco.com.br/rsa