SuStainability report - SocialFunds.com

We constantly analyze market growth,attentive to crucial issues such asthe increasing consolidation of thenational financial system, higher bankconcentration through mergers andacquisitions, and the impacts of theworld financial and economic crisis.At the same time, we put specialemphasis on the training andp r o f e s s i o n a l g r o w t h o f o u remployees, who are the foundationof our operations. Human capitalmanagement, which is a significantindicator of the wealth, complexity anddiversity of Brazilian society, is at thecore of our strategic thought.As we advance in this direction, whichis evidenced by our business strategy,we reach the foundation of our positionon sustainability, which is focusedon three great pillars: sustainablefinance, responsible management andsocial-environmental investments.Thus, it is possible to generate resultsthat benefit our stakeholders throughthe Organization’s practices andbusinesses, creating sustainable valuein our relationships.Bank of the PlanetIn order to strengthen our strategicsustainability position, in 2007 the Bankof the Planet was created to combine allsocial-environmental programs of theBradesco Organization. Thus, true toour motto “TO TEACH, TO INCREASEStrategySustainableFinanceResponsibleManagementSocial-EnvironmentalInvestmentPillarsBankingInclusionProducts andServicesSocial-EnvironmentalRisksPeopleManagementEnvironmentalManagementEducationEnvironmentCulture andSportsThemesExpand thecustomerservicenetwork inBrazilIncrease thecustomer base,mainly amongthe populationnot includedin the bankingsystemImprove theavailability ofproducts andservices adaptedto customers’needs, takinginto accountsocialenvironmentalaspectsIncrease theloan operationsthat areanalyzedaccordingto socialenvironmentalcriteriaDisseminateand incorporatethe culture ofsustainabilityBe recognizedas one ofthe bestcompaniesand the bestfinancialinstitution towork for inBrazilRationalize theuse of naturalresources andmaintain anenvironmentalmanagementsystemWork inpartnershipwith suppliersto disseminategood socialenvironmentalpracticesImprove theperformanceindicatorsof FundaçãoBradesco’sschools,aimingat qualityeducationTransformFundaçãoBradesco into areference andmultiplicationcenter in itscommunitiesRecoverdegraded areasof threatenedecosystemsthroughpartnershipsPreserveremainingnatural areasof threatenedecosystemsthroughpartnershipsPromote thesocial inclusionof youngpeople throughsportsSupportseveral typesof culturaleventsthroughdonations andsponsorshipsObjectives