SuStainability report - SocialFunds.com

Sustainability Report 2008Sustainability VisionSince its founding in 1943, Bradesco has been committed to Brazil’s developmentStrategySince its founding in 1943, the BradescoOrganization has been committed to thecountry’s development. The creation in1956 of the first center that would becomeFundação Bradesco reflects our concernwith education, people development,banking inclusion and citizenship.We always seek to include sustainabilityin our daily activities and businesspractices. Our business strategy isconcerned with increasingly raising thevalue of our Organization through threebasic drivers:Monitoring, control and minimizationof risks involving our businesses,processes and reputation.Strengthened relationship with ourcustomers through ethical conduct,qualified services, technologicalinnovation and adequate processes, withthe support of a complete portfolio ofproducts and services and tools to listen thecustomer. Our most important objectiveis to maintain longstanding relationshipsthrough which everyone – the Bank,customers and society – are benefited.Customer base growth.We are always seeking to expand ouroperations in the market, achievepositive results, ensure operationalefficiency and earn profit in every periodon a longstanding and sustainable basis,though not at all costs.6