Sustainability Report 2008AWARENESS AND TO INVEST,” we havefocused our efforts on:- Sustainable finance, focused onfacilitating the population’s accessto financial products and services,responsibly expanding credit andmaintaining a portfolio of qualityproducts and services that take intoaccount social-environmental criteria.Banking inclusion, specifically, has beena theme of our operations since theinception of our activities. We believethat the more people have access tothe banking system, the greater thepossibilities of economic growth.- Responsible management, stressingthe appreciation and development ofemployees, a better work environmentand the preservation and protection ofenvironment.- Social-environmental investments,a i m i n g a t s u p p o r t i n g h u m a ndevelopment with respect to education,the environment, culture and sports.In addition, in order to support thesustainability movement, we createdthe Bank of the Planet Community– www.bancodoplaneta.<strong>com</strong>.br, aportal that already includes morethan 12 thousand users who exchangeinformation on sustainability themes,with approximately 110 thousandhits/month according to Google Analytics.It is a virtual area where everyone caninteract, express their opinions andexchange experiences for the benefitof society and the environment and topromote citizenship.Sustainability ManagementStructureIn order to emphasize our focuson sustainability and pay constantattention to market trends, we createda Social-Environmental Responsibilityarea (RSA), directly connected withthe Market Relations Department, thatplays an important role in monitoringemployee actions and awareness.Above the Social-EnvironmentalResponsibility area, we have theExecutive Committee of Social-E n v i r o n m e n t a l R e s p o n s i b i l i t y,<strong>com</strong>posed of up to 10 executive officersand those in charge of the Fiscal Audit,Operating Control, Risk Management,General Inspectorate, Marketing,Organization and Methods, Assets,Organizational StructureSustainability ManagementBoard of DirectorsChief ExecutiveOfficerExecutiveVice-PresidentManaging DirectorMarket RelationsDepartment (RSA Area)AdvisoryAreaCoordinatorExecutiveCommittee of RSA8Learn about the attributes of thev Committee and of the Social-Environmental Responsibility areasat www.bradesco.<strong>com</strong>.br/rsa
Human Resources, Market Relationsand General Secretariat areas, besidesthe head of Fundação Bradesco. TheCommittee holds regular meetings ona quarterly basis, though they may becalled at any time.All sustainability actions are monitoredby the Committee, which in turnsubmits relevant issues to the topManagement. Every day, the Committeemonitors all initiatives of areasinvolved with supporting the Social-Environmental Responsibility area.Awareness in Daily ActivitiesIn order to disseminate our strategyand put it into practice, we havebeen seeking to promote an intensiveawareness and mobilization projectheavily focused on employees.We have workshops covering generalconcepts connected with sustainabilityand specific workshops covering, forexample, Ethics, Sustainable Finance,SA8000 and ISO 14001 standards,and Brazilian Sign Language (Libras).Workshops may be on-site or distance(training via the Intranet, Internet,instructional leaflets or video training).Employees at all hierarchical levels, fromleadership to operational positions, takepart in the courses (for more details, seethe Employees Section in the ResponsibleManagement Chapter).A great sustainability culture awarenessand dissemination program in 2008was the “Challenge of the Planet,” aneducational quiz bowl <strong>com</strong>petitionin which more than 87% of all activeemployees participated (i.e., excludingemployees on vacation or leave of absence).Any employee wishing to participate inthe Challenge should know sustainabilityconcepts and practices. We made somesupporting materials available toparticipants: the employee version ofthe Bradesco Sustainability Report, ane-learning Sustainability Course, andinstructional leaflets with varied themes(water, deforestation, recycling, theAmazon, etc.). At the end of November,finalists gathered at an event in Cidadede Deus, Osasco, for the final contest.Five <strong>com</strong>petition winners earned a tripto the Amazon.Internal <strong>com</strong>munication is also a tool fordisseminating sustainability conceptsand initiatives. We <strong>com</strong>municate viaInstructionalSustainabilityLeaflets disseminateinformationFor further information aboutChallenge of the Planet vclick here
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