Additional Contents 2008to create a RPPN on their properties andsupports projects that create and managethese private reserves. In addition, it promotesinstitutional strengthening of theNational Confederation and state associationsof RPPN owners.Since its inception in 2003, the programhas benefited 172 projects, amounting to260 RPPNs in the process of being createdand that will protect more than 16 thousandhectares in remaining areas that are key toAtlantic Rainforest conservation.In 2008, this program celebrated its 5th anniversaryby launching in Rio de Janeiro thepublication 5 anos do Programa de Incentivoàs Reservas Particulares do PatrimônioNatural (RPPNs), 5 years of the IncentiveProgram to the Natural Heritage PrivateReserves (RPPNs), which <strong>report</strong>s the mainresults it has obtained. On the same day, theMinistry of the Environment announced thecreation of a RPPN Advisory Committee inorder to improve the creation tools and supportto these reserves.Bradesco Cartões is a co-sponsor of theAtlantic Rainforest Conservation Alliance,a partnership between SOS Mata Atlânticaand Conservation International (CI)which since 2007 has been relying on theparticipation of The Nature Conservancy.In 2009, the 7th edition of the RPPN IncentiveProgram was launched, now opento the entire Atlantic Rainforest.Forest RecoveryClickarvoreThis is a forest recovery program whereclicks from Internet users are worth trees.Free of charge, registered users are able todonate a tree/day through financing fromone of the partner <strong>com</strong>panies. This websitehas recorded peaks of 27 thousandclicks per day.Bradesco Capitalização sponsored theplanting of 20.6 million saplings and BradescoCartões, 4.8 million saplings. As ofDecember 31, 2008 a total of 25,400,000trees had been donated.In 2008, approximately seven million saplingswere planted—double the total volumerecorded in the previous year. The projectsimplemented and those in progress in sameperiod amounted to over 19 million saplings.By December 2009, we expect to have purchaseda total of 24 million saplings. Visitwww.clickarvore.<strong>com</strong>.br and be a part ofthis program.Forests of the FutureThis is a forest recovery program in riparianforests that aims at protecting watershed areasand water production. By 2008, thanksto resources donated by Bradesco Eco-Financing,354,535 trees had been planted.Saplings are will offset part of the CO2 emissionsresulting from vehicles financed byBradesco. Further information is available atwww.florestasdofuturo.org.br.Forests of the Future –Community NurseriesThe Community Nurseries are partnerswith the Fundação SOS Mata Atlânticaand local institutions where nurseries areinstalled and teams are trained to producesaplings of native Atlantic Rainforest speciesand in recovery of riparian forest areas,as part of the Forests of the Futureprogram. This program generates employmentand in<strong>com</strong>e in local <strong>com</strong>munities,besides the environmental education issue,which is always associated with nurseryactivities.This program receives part of revenuesfrom the Pé Quente Bradesco SOS MataAtlântica certificated savings plans—which had already sponsored 350 thousand130Back
Additional Contents 2008trees as of December 2008—and transfersfrom the Bradesco Visa SOS Mata Atlânticacredit card .Forests of the Future – Mini nurseriesFundação SOS Mata Atlântica installed18 mini nurseries at Fundação Bradescoschools, where teachers and studentsplant and maintain trees for educationalpurposes, creating a visitor’s center forother schools of the region.AwarenessAtlantic Rainforest Goes to SchoolThis program, created in 2007 with theparticipation of Bradesco Cartões (cards),aims at training primary public and privateschool teachers and students to developprograms that benefit environmental conservationand the Atlantic Rainforest.SOS Mata Atlântica consolidated a partnershipwith the Instituto Supereco topedagogically develop the program. Thisresulted in: more quality in environmentaleducation at training workshops with teachers,preparation and distribution of supportingmaterial to teachers for classroom assistance,and systematization and monitoringof environmental education activities atschools involved with the project.In total, 7,402 people were benefited in2008; the program included five schools,directly benefitting 20 teachers and 6,972students, and indirectly benefitting 325teachers and 85 employees. For 2009, theOrganization’s portal will launch an onlinetool that will allow schools participatingin the program to exchange experiences.Schools may enroll in this program ateducacao@sosma.org.br. Meetings areheld to extend environmental educationto teachers, so that, subsequently, theycan motivate and guide their studentswith new environmental practices andrespect for natural resources awareness.Viva a Mata (A Tribute to the Rainforest)Launched in 2005, Viva a Mata became anannual event in São Paulo during the weekof the National Atlantic Rainforest Day(May 27). Hundreds of people and institutions,among them NGOs, researchers, governmentalagencies and <strong>com</strong>panies, participatein the efforts to preserve the rainforestthrough exhibitions, presentations, shows,plays, interactive workshops and rallies.The 4 th edition of the event, held betweenMay 30 and June 1, 2008, gathered approximately75 thousand people.Pé de Quê? (A What Tree?) – AtlanticRainforest SeriesThis is TV program produced by PindoramaFilmes and sponsored by FundaçãoBradesco and Bradesco Cartões (cards).This program, whose main characters arenative Brazilian trees, is broadcast by CanalFutura. Presented by Brazilian actressRegina Casé, every program features adifferent type of tree, revealing interestingstories about Brazilian flora.131Back
- Page 2 and 3:
Sustainability Report 2008Initiativ
- Page 4 and 5:
Sustainability Report 2008Message f
- Page 6 and 7:
Sustainability Report 2008Sustainab
- Page 8 and 9:
Sustainability Report 2008AWARENESS
- Page 10:
Sustainability Report 2008electroni
- Page 13 and 14:
Banking InclusionWe always practice
- Page 15 and 16:
international market for onlending
- Page 17 and 18:
Expresso, the service offers all of
- Page 20 and 21:
Sustainability Report 2008The Equat
- Page 22 and 23:
Sustainability Report 2008Social-en
- Page 24 and 25:
Sustainability Report 2008Microcred
- Page 26 and 27:
Sustainability Report 2008Amount on
- Page 28 and 29:
Sustainability Report 2008Certifica
- Page 30 and 31:
Sustainability Report 2008guarantee
- Page 32:
Sustainability Report 2008Responsib
- Page 35 and 36:
November 2008 as as a voluntary ini
- Page 37 and 38:
In 2008, we started a process thats
- Page 39 and 40:
CustomersOur basic guideline is to
- Page 41 and 42:
meetings and presentations; theEcon
- Page 43 and 44:
Most frequent complaintsThe most fr
- Page 45 and 46:
Customer SecurityInformation about
- Page 47 and 48:
Staff DistributionBrazil❖ Employe
- Page 49 and 50:
Attracting and retaining talentThe
- Page 51 and 52:
the banking system for employees wh
- Page 53 and 54:
Training courses promote profession
- Page 55 and 56:
inclusion, technological advances,
- Page 57 and 58:
SuppliersFor the Organization, effe
- Page 59 and 60:
participated in the 6 th Meeting, l
- Page 61 and 62:
Besides the Bradesco Volunteer Prog
- Page 63 and 64:
NGOsBradesco maintains constant dia
- Page 65 and 66:
chain, inviting approximately 60com
- Page 67 and 68:
Goals and Objectives of 2008Reduce
- Page 69 and 70:
The main goal of Bradesco’s priva
- Page 71 and 72:
Students served in 2008, by educati
- Page 73 and 74:
Forming citizensCreated in 1956, th
- Page 75 and 76:
Fundação AmazonasSustentável (FA
- Page 77 and 78:
Fundação SOS Mata AtlânticaSince
- Page 79 and 80: SponsorshipsOwn fundsThrough incent
- Page 81 and 82: tabulated and assisted in the prepa
- Page 83 and 84: Comments and ComplaintsChannels use
- Page 85 and 86: FleetVehiclesProprietary Leased2007
- Page 87 and 88: 5 - Employee indicators 2008 2007Nu
- Page 89 and 90: GRI DescriptionAnswerCommitments to
- Page 91 and 92: Statement of AssuranceBradesco h a
- Page 93 and 94: non-financial indicators establishe
- Page 95: Sustainability AcknowledgementsMain
- Page 98 and 99: Additional Contents 2008The Challen
- Page 100 and 101: Additional Contents 2008Parameters
- Page 102 and 103: Additional Contents 2008Insurance f
- Page 104 and 105: Additional Contents 2008Environment
- Page 106 and 107: Additional Contents 2008Special Pro
- Page 108 and 109: Additional Contents 2008Attracting
- Page 110 and 111: Additional Contents 2008Social serv
- Page 112 and 113: Additional Contents 2008TrainingWe
- Page 114 and 115: Additional Contents 2008TreiNetSinc
- Page 116 and 117: Additional Contents 2008Periodic me
- Page 118 and 119: Additional Contents 2008Improved Su
- Page 120 and 121: Additional Contents 2008Inventory a
- Page 122 and 123: Additional Contents 2008Eco-Efficie
- Page 124 and 125: Additional Contents 2008Courier, Ca
- Page 126 and 127: Additional Contents 2008New sustain
- Page 129: Additional Contents 2008Projects Sp
- Page 133 and 134: Additional Contents 2008Sponsorship
- Page 135 and 136: Additional Contents 2008GRI Indicat
- Page 137 and 138: Additional Contents 2008Ecoefficien
- Page 139 and 140: Additional Contents 2008trations an
- Page 141 and 142: Additional Contents 2008Keris - Gov
- Page 143 and 144: Additional Contents 2008HR8 - Perce
- Page 145 and 146: Additional Contents 2008Charter of
- Page 147 and 148: Additional Contents 2008Code concer