SuStainability report - SocialFunds.com

The main goal of Bradesco’s private social investment is tomake programs become self-sustainable so they can developautonomy and their own dynamics. Another importantaspect is the fact that the actions are developed to causepositive impacts on the quality of life of the people involvedin them, a result which is achieved through partnershipswith suppliers, partners, government agencies and NGOs.In 2008, the total amount invested by Bradesco reachedR$ 390.4 million, including R$ 76.7 million earmarkedfor donations classified under incentive laws (Rouanet,Audiovisual, Sports and ECA).In order to strengthen the Organization’s socialenvironmentalinvestments, in 2008 we began a projectwith the support of the Institute for Social InvestmentDevelopment (Idis) aiming at outlining a diagnosis of theactions and procedures related to social-environmentalinvestments, defining strategic objectives and outliningnew method for this issue.Since December 2008, Bradesco has been part of theGroup of Institutes, Foundations and Companies (Gife), anon-profit association that gathers family and corporatebusinesses that invest in public social, cultural andenvironmental projects. This is the first association inSouth America to gather private companies, institutesand foundations that make private social investmentsfor public purposes through social, cultural andenvironmental projects on a planned, monitored andsystematic basis.Social-environmental investmentsInvestments in direct social actions (education,environment, digital inclusion, culture and sports).Amounts in millions of reais220.2316.2338.92005 2006 2007The amounts include investmentsclassified under incentive laws andfrom Fundação Bradesco (one of thecontroling shareholders of Bradesco).390.42008