SuStainability report - SocialFunds.com

Additional Contents 2008Environmental Responsibility area, followingmarket trends and expectationsconcerning sustainable products and services.Initiatives like the Amazonas Sustentávelcard and the EcofinanciamentoBradesco, in addition to initiatives likecarbon credits, are good examples of thisalignment.Social-environmental products undergo thestandard procedure for approval. However,while applying for approval of the productor service, the manager must disclosespecific matters related to the evaluation ofsocial-environmental impacts. If the productor service does not meet these requirements,it is not approved.Most members of the Executive Committeeof Products and Services also sit on the ExecutiveCommittee of Social-EnvironmentalResponsibility. Therefore, the decisionsend up taking into account aspects relatedto both Committees, which leads to the advantageof avoiding disputes or the need forcomplementary decisions.In practice, this means that a product or servicethat has been approved by the ExecutiveCommittee of Products and Services doesnot need the approval of the Executive Committeeof Social-Environmental Responsibilityand, therefore, the process is acceleratedand the time for the product or service to belaunched is reduced.2009 TargetsIn 2008, the Executive Committee of Products and Services continued its process ofoperational optimization. As a result, adjustments and improvements were made.Today the process of analyzing products and services is done manually. For 2009,we hope these procedures will be automated with the support of an internal systemcalled Product Catalog, a repository of information on products that already existand others that are being developed. Consequently, the entire process will be centralized,making the verification of records and other procedures easier.With the help of Project Management tools, both the Departmental Commission andthe Executive Committee will take advantage of the best management practices andprocesses to manage the development time of each product or service and to adjustit to other variables, such as cost.Also for 2009, we intend to submit the products and services of other companiesrelated to Grupo Bradesco to evaluation by the Departmental Commission and theExecutive Committee of Products and Services, following the example of BradescoSeguros and Finasa.104Back