SuStainability report - SocialFunds.com

Additional Contents 2008Company-SchoolIntegration Project (Piee)Piee, an initiative created in 2004 by BradescoSeguros e Previdência, offers free sportsactivities for children and youths between 8and 18 years of age, enrolled in 2 nd to 11 thgrade.Bradesco Seguros e Previdência operates inconjunction with the Fundação Bradesco ofRio de Janeiro. In its preliminary stages, theproject offered activities for 200 students.With its good reception, this figure was increasedand 574 students were benefitted in2008.In order to contribute to social integration, citizenshipand students’ quality of life throughsports, the project comprises eight sports:Swimming;Volleyball;Indoor soccer;Futsal;Capoeira;Basketball;Handball;Rhythmic gymnastics.In addition to the equipment and uniformsused in activities, Bradesco Segurose Previdência offers the infrastructureof its sports complex for classes onWednesdays and Fridays for elementaryschool students and on Saturdaysfor high school students. Students alsoparticipate in competitions and friendlygames against other teams.Piee is continuously monitored andevaluated on a semiannual basis to certifythe beneficiaries’ development andperformance. School performance andgood behavior are prerequisites for studentparticipation in the project.Next stepsThe Piee initiative will be expandedto cultural activities, initially includingdance, music, art and theater. Thus,the project aims at stimulating childrenand youths to assume a commitment totransform society.132Back