Sustainability Report 2008MicrocreditThe Bank has credit lines to assist low-in<strong>com</strong>e individuals andmicro-entrepreneurs, such as Microcredit, the portfolio of whichamounts to R$ 21.8 million, and specific lines of credit to serveBanco Postal and Bradesco Expresso customers.Brades<strong>com</strong>aintainsstrategicpartnershipswith retailersto faciliatatepopular accessto creditPartnerships to Democratize CreditIn order to facilitate access to credit, especially for the Dand E classes that, according to the Brazilian Institute ofGeography and Statistics (IBGE), currently account for 26%of the country’s population, we have maintained strategicpartnerships over the past years with several retail chains.We would like to point out our partnership with Casas Bahia,whose growth over the past 10 years transformed this retailerinto an international business exemplar. Other partnersoperating in several regions of the country are: Microsoft,Gabryella, Grupo Ponte, Facilar, Socic and Eletrozema. In2008, approximately R$ 2 billion was earmarked for financingoperations deriving from partnerships with these <strong>com</strong>panies.Also in the low-in<strong>com</strong>e credit segment, the Bank issuesPrivate Label cards through agreements with retail chains thatsell home appliances, foodstuffs, clothing and medications,among others, with Casas Bahia, Colombo, G. Barbosa, Coop,Leader, Esplanada and Drogasil standing out. The new CasasBahia store in Paraisópolis – the 2 nd largest slum in São PauloCity – offers and accepts the Casas Bahia credit card.This is a way of appreciating customers and building loyalty,by providing access to banking products and services andallowing purchases in installments at partner and otherretailers. At the end of 2008, there were 13,289,984 of thesecards, corresponding to sales of R$ 7.1 billion.Housing FinanceBradesco holds an outstanding position in the real estatefinance segment. The Web site www.bradescoimoveis.<strong>com</strong>.br,created to assist people interested in purchasing theirhome and to build a closer relationship with home builders,developers and real estate agencies has been an important toolin the portfolio growth process.24
In granting loans to finance real estatedevelopment projects, the location,building and installation conditions areanalyzed, and builders are required toobtain certification from the BrazilianProgram of Quality and Productivity inthe Housing Industry (PBQP-H).In 2008, the balance of real estate financingstood at R$ 5.4 billion for individualsand corporations, growing 63.9% when<strong>com</strong>pared to the balance in 2007.João de Barro AgreementBradesco has a partnership with theBrazilian Association of Home BuildingMaterial Sellers (Anamaco) and itsregional offices, and created the Joãode Barro Agreement. This is a specificcredit line for financing the purchaseof home building material. The processis simple, without bureaucracy:customers submit their budgets to theBranch where they have a checkingaccount for credit approval.This agreement has large social appeal,providing an extended repayment term ofup to 48 months, with fixed installmentsand minimum interest of 1.89% permonth according to the financing term.The minimum amount financed isR$ 500.00 and the maximum amountvaries according to the customer’s creditrepayment capacity. Our portfolio relatedto this line of credit stood at R$ 134.9million in December 2008.card annuities were donated tophilanthropic entities. 19 years ago, wecreated the SOS Mata AtlânticaAffinity Card, where part ofrevenues from annual fees istransferred to the SOS MataAtlântica Foundation.T h e c a r d a l r e a d ytransferred R$ 34.638million to the project,mainly destinedt o r e f o r e s t i n gdegraded areas,training techniciansand preparing newprojects to protect therainforest.Bradesco is a co-founder ofthe Fundação AmazonasSustentável (FAS), or theSustainable Amazonas Foundation,which also has an affinity card, aninnovative product made of between 80%and 85% recycled material.Affinity CardsNumber of members182,565213,218213,675Credit CardsIn the card segment, Bradesco was thefirst bank to promote sustainabilityrelatedinitiatives. A portion of credit200620072008vFor more details aboutaffinity credit cards, click here
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