Corporate Social Responsibility Report - Ahold

Give me five!Albert and Hypernova are fightingobesity and other diet-related problemsin Central Europe with Healthy Five, aprogram that educates children aboutgood nutrition, including the need forfruit and vegetables fives times a day.Healthy Five surveys confirm thatschoolchildren in Central Europe don’teat enough fruit and vegetables –most just once or twice a day. HealthyFive travels from city to city in theCzech Republic and Slovakia. Morethan 10,000 schoolchildren havetaken part in Healthy Five since thelaunch of the project.“ At Albert and Hypernova we arecommitted to playing an importantrole in the communities we serve.Corporate social responsibility is anintegral part of the way we managethe business.”Johan Boeijenga, President and CEO, Albert /HypernovaProviding customer information and educationOur companies provide a wide range of information resources,services and educational opportunities to help customers andemployees make healthy choices. Customer magazines,websites, in-store computers and nutritional advisors are justsome of the ways we offer customers advice on healthy living.Our U.S. chains Giant-Carlisle, Stop & Shop and Giant-Landover were honored in 2007 by the Produce for BetterHealth Foundation (PBH) for their ongoing, innovativeconsumer health initiatives created to encourage people toeat more fruit and vegetables. They were among the firstsupermarket chains in the country to launch the “Fruits &Veggies – More Matters” program – a national health initiativegeared toward eating more fruits and vegetables. The PBHpraised Ahold USA’s dedication to increasing awareness ofthe health benefits of fruit and vegetables, and helpingconsumers turn that awareness into action.In Europe, Albert Heijn was given high marks by researchagency GfK in its 2007 summer report for the information itprovides to customers on healthy eating. The agency said thiswas particularly important as obesity is starting to become aserious problem in the Netherlands. Albert Heijn received thehighest grade among Dutch supermarkets.Many of our efforts are dedicated to teaching children healthyeating habits that will serve them throughout their lives. InSeptember 2007, Albert Heijn launched an interactive websiteto teach children about various foods and their origins. AlbertHeijn also organizes “Class Lunch”, an in-school educationalprogram that explains the benefits of a healthy diet.14Ahold CSR Report 2007