11.07.2015 Views

Corporate Social Responsibility Report - Ahold

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Combatting childhoodcancerStop & Shop/Giant-Landoverreached its goal of raising3.8 million in the 2007 TripleWinner Game, a program designedto gather money to care for thosewith childhood cancer and help finda cure. Over the 17 years that Stop& Shop/Giant-Landover hassponsored the Triple Winner Game,employees, customers andsuppliers have raised more than$42 million to directly supportcancer research and care forchildren. The program distributedtickets to customers who madea $1 donation to fight pediatriccancer. Of the 3.8 million raisedin 2007, Stop & Shop raised2.7 million while Giant-Landoveremployees raised 1.1 million.Health in our communitiesIn 2006, Albert Heijn launcheda program to raise money for theWorld Cancer Research Fund andto educate consumers in ourcommunities about the role ofa good diet in reducing the risk ofcancer. During the Fund’s CancerPrevention week, Albert Heijn anda group of five manufacturersdonated to research 5% of thesales of certain products that maycontribute to the prevention ofcancer. In 2007, the programraised more than 100,000 forcancer research in just one week.46<strong>Ahold</strong> CSR <strong>Report</strong> 2007

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