Download a PDF of the 2012 Annual Report - Black Dog Institute

have now established The Jed Project which aims toeradicate youth suicide, and we applaud their couragein speaking publicly about their loss to help others.This year we welcomed the support of MichelleBridges as our Ambassador in the City2Surf andRachel Finch as our Ambassador in the internationalYoga Aid Challenge. These combined events raisehundreds of thousands of dollars for the Institute eachyear as well as creating widespread awareness as ourfundraisers reach out through their own networks topromote the reasons for their challenge. We are soappreciative of each and every individual who choosesto support us as well as the organisers of these hugepublic events.The Parramatta Eels rugby league teamchose to support the Black Dog Institute throughouttheir 2012 season, and players Ben and Nathan Smithhave been wonderful Ambassadors helping, as rolemodels in the community, to talk about depressionand how to seek help through their association withthe Institute.This year we welcomed a number ofnew corporate partners to the Institute. JuniperNetworks are supporting a Chair for our BITE BACKyouth online program. Veritas Event Managementhas very generously produced dozens of new videosfor use on our website to extend our eHealth offering.PR and Communications agency MAGNUS haveagain contributed significant pro bono support toassist us with delivering our messages to variousmedia and corporate audiences over the last year. Itis the support of generous companies such as thesethat help us to raise our profile and increase ourfundraising capability and we thank them for theircommitment in these difficult financial times.Our ambassadors again gave willingly of theirtime to support the Black Dog Institute in 2012. Ourspecial thanks is extended to Geoff Huegill (Olympian/swimmer), David Spindler (golf), Andrew Johns (rugbyleague), Brendan Capell (swimming), Libby Trickett(Olympian/swimmer), John Konrads (Olympian/swimmer),Bridie O’Donnell (cycling), Ky Hurst (Olympianswimmer, ironman), Peter Thiel (swimmer), StephanieGilmore (surfing), Preston Campbell (rugby league),Lara Tamsett (athletics), Richard Harry (rugby union),Rachel Finch (celebrity yoga instructor), MichelleBridges (author, exercise and fitness expert), Ben andNathan Smith (rugby league), Ed Fernon (Olympian/modern pentathlete), and Federal politicians, AndrewRobb, Peter Dutton, Amanda Rushworth, Peter Wright,Christopher Pyne and Simon Crean.There are many hundreds of people andorganisations that support us each year – far toomany to be named individually in this report. Withoutyou, we would not be able to offer the valued serviceswe provide, nor conduct leading-edge research. SoTHANK YOU once again for your much appreciatedsupport.The future of fundraising is online!And communicating through socialmedia channels is vital to thesuccess of any business, includingnot-for-profits.The Institute has invested in ouronline capability this year withmany new improvements on ourwebsite and opportunities for oursupporters to be involved.If you haven’t seen the changes,please check them out on www.blackdoginstitute.org.au and helpus spread the ‘e’ word.50