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A-Day-in-the-Life-of-an-Immigrant-Entrepreneur-Story-Book

A-Day-in-the-Life-of-an-Immigrant-Entrepreneur-Story-Book

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22In June <strong>of</strong> 2012, I started my small bus<strong>in</strong>ess as a mobileretail operation. I attended farmers markets, events <strong>an</strong>dfestivals around St. Louis. A few months later, I launchedmy onl<strong>in</strong>e store. Immediately, people from all over towngravitated to Zee Bee Market <strong>an</strong>d started ask<strong>in</strong>g fora storefront.The nature <strong>of</strong> h<strong>an</strong>dmade products typically preventspeople from order<strong>in</strong>g onl<strong>in</strong>e because <strong>the</strong>y know <strong>the</strong>irpurchase won’t match <strong>the</strong> product photo exactly.We carry beautiful products that sell best when <strong>the</strong>consumer c<strong>an</strong> touch <strong>an</strong>d feel what <strong>the</strong>y are gett<strong>in</strong>g. Thisfueled my desire to open a brick-<strong>an</strong>d-mortar store.After do<strong>in</strong>g some research, I concluded <strong>the</strong> thriv<strong>in</strong>gSouth Gr<strong>an</strong>d commercial area would be a good homefor my store. Retail spaces are not readily available so Ienlisted <strong>the</strong> help <strong>of</strong> <strong>the</strong> local Community DevelopmentAgency. I found <strong>the</strong> place, <strong>an</strong>d it needed quite a bit <strong>of</strong>work, but I knew I could make it <strong>in</strong>to <strong>the</strong> beautiful <strong>an</strong>dwelcom<strong>in</strong>g store it is today.South Gr<strong>an</strong>d is already <strong>an</strong> <strong>in</strong>ternational restaur<strong>an</strong>tdest<strong>in</strong>ation, a testament to St. Louis welcom<strong>in</strong>g peoplefrom around <strong>the</strong> world <strong>an</strong>d be<strong>in</strong>g a stronger communityfor it. Immigr<strong>an</strong>t bus<strong>in</strong>ess owners make this possible;<strong>the</strong>ir entrepreneurial spirit prevails despite <strong>the</strong> l<strong>an</strong>guage<strong>an</strong>d cultural barriers. St. Louis<strong>an</strong>s appreciate <strong>an</strong>d valueproducts <strong>an</strong>d services that tr<strong>an</strong>sport <strong>the</strong>m to foreignplaces without ever leav<strong>in</strong>g home. I’m proud to be <strong>an</strong>immigr<strong>an</strong>t bus<strong>in</strong>ess owner that connects people <strong>in</strong> thiscity with unique, h<strong>an</strong>dcrafted products from around<strong>the</strong> world.I’m extend<strong>in</strong>g <strong>the</strong> Fair Trade philosophy to my employees,too. If I support Fair supply cha<strong>in</strong> practices that protectartis<strong>an</strong>s, I should pay a fair wage to my employees. Ibelieve this creates trust <strong>an</strong>d develops commitment to<strong>the</strong> employer. I would love to have sales associates whow<strong>an</strong>t to stay with Zee Bee Market for years <strong>an</strong>d c<strong>an</strong> sharemy passion for socially conscious shopp<strong>in</strong>g.Initially, I am hir<strong>in</strong>g two or three part-time employees.If sales exceed expectations, I would like to hire a storem<strong>an</strong>ager <strong>an</strong>d <strong>the</strong>n have two part-time sales associates.To me, be<strong>in</strong>g <strong>an</strong> entrepreneur is about hav<strong>in</strong>g <strong>the</strong> powerto build a bus<strong>in</strong>ess that makes a difference <strong>an</strong>d aboutdo<strong>in</strong>g someth<strong>in</strong>g unexpected. Zee Bee Market doesthat. Most <strong>of</strong> <strong>the</strong> th<strong>in</strong>gs we buy are mass-produced,<strong>an</strong>d customers don’t get <strong>an</strong>y say <strong>in</strong> how <strong>the</strong>y werem<strong>an</strong>ufactured or how <strong>the</strong> people that made <strong>the</strong>m weretreated. Fair Trade items are h<strong>an</strong>d-made, <strong>an</strong>d <strong>the</strong>y st<strong>an</strong>dfor equality. They st<strong>an</strong>d for dignity. They st<strong>an</strong>d for beauty.In my bus<strong>in</strong>ess, a website isn’t enough. I don’t have adigital product at <strong>the</strong> core <strong>of</strong> my bus<strong>in</strong>ess. That st<strong>an</strong>dsout as <strong>the</strong> world gets more dependent on computers,harvest<strong>in</strong>g big data <strong>an</strong>d automation. I’m <strong>in</strong>vest<strong>in</strong>g <strong>in</strong>people all over <strong>the</strong> world, <strong>the</strong>ir talent, <strong>an</strong>d <strong>an</strong> experiencerooted <strong>in</strong> <strong>the</strong> hum<strong>an</strong> touch.The new store me<strong>an</strong>s so much to me. It’s not just aboutmak<strong>in</strong>g more sales. I have <strong>the</strong> ability to br<strong>in</strong>g moreFair Trade to more people <strong>in</strong> St. Louis. I pr<strong>in</strong>ted outbeautiful posters that expla<strong>in</strong> <strong>the</strong> Fair Trade pr<strong>in</strong>ciplesso customers c<strong>an</strong> see <strong>the</strong> impact <strong>the</strong>ir purchases make<strong>in</strong> <strong>the</strong> lives <strong>of</strong> countless producers. It’s about creat<strong>in</strong>g abetter world. It’s about giv<strong>in</strong>g talented artists a ch<strong>an</strong>cefor a better life. With this new store, I c<strong>an</strong> work withmore artis<strong>an</strong>s <strong>an</strong>d have a bigger impact on <strong>the</strong> economiesaround <strong>the</strong> world <strong>an</strong>d right here <strong>in</strong> St. Louis.A DAY IN THE LIFE OF AN IMMIGRANT ENTREPRENEUR

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