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Cover FocusCover StoryOwing to the success of his food joints, Melange, Mirage, Wow Burger and recently Tokyo Express,Nafees Reza Vicky has become a popular name in the food industry. His journey in the food servicebusiness began five years ago when the sector was relatively untapped. Although several food joints inDhaka kicked off with a bang in the last five years, many had to close shop due to the tremendous competitionin the industry. Fortunately, none of Vicky’s ventures had been a part of this trend. He has established thatdespite all the competition, the fluctuations in the food service sector and all other odds, his ventures have thecapacity to stand strong and he is definitely here to stay.“I’ve always been arisk-taker; I knew that thisis what I wanted to do”“Back in 2009, when I was in London,I used to regularly visit cafes andlounges. I was overwhelmed by theextraordinary service and treatment Ireceived from such places. This wassomething that was missing in Dhaka.That’s when I planned to own a foodjoint that gave customers such anexperience of warmth and comfort,”shares the thirty-three year old foodentrepreneur. Upon completing hisMBA and another Master degree,when he finally returned to Dhaka in2010, he noticed that people hardlyhad anything to do for recreation.Even though his father wanted him tojoin the family business, the younggraduate decided to follow his heart,taking a huge risk in an unfamiliarterritory. “I’ve always been arisk-taker; I knew that this is what Iwanted to do. After my mother agreedto use the land where Melange standstoday, I called my close friend TanvirAzad to discuss plans. My familymembers lent their full support,” saysVicky. The two began to look forother potential partners andRecipe forSuccessBy Nisha AliPhoto: Reaz Shariar Rahman68

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