May-2015-ICE-Today-PDf

Your SpaceReviewIt is anationalcelebrationwithpeoplefrom allwalks oflifeenjoyingthis day tothe fullestn the eve of Pahela Baishakh,Coca-Cola Alokito Baishakhbrought together a fun and livelyevent at Rabindra Sharabar,Dhanmondi. Pahela Baishakh iscelebrated with much fervor withthe nation always comingtogether to enjoy this festiveoccasion. Although there aredifferent celebrations for different religions, this isone celebration where the whole nation celebrates asone. Even before the day arrives, there is a lot ofhappy commotion around this festival and peopleare already in the mood to celebrate. Hence, Coca-Cola decided to create a beautiful atmospheredecorated with diyas and faanush to welcome theNew Year. The event took off with ShafiMondal’s Baul music then came in Aditi Mohsin,followed by Nemesis and Bappa Majumderlivening up the event. When James from NagarBaul started singing, the crowd cheered on.Everyone sang together in unison to lace feeta lace,mirabai, dushtu cheler dol chonno charar dol. Baishakhhas come a long way from being bound to oldtraditions of maintaining the halkhata anddistributing sweets amongst well wishers. It is anational celebration with people from all walks oflife enjoying this day to the fullest. The event’smotto was peace, harmony and unity. To welcomethe early morning sun of Baishakh, thousands ofdiya and faanush were illuminated near theDhanmondi Lake. The crowd enjoyed this surrealatmosphere where the night sky was brightenedwith the thousands of lit up wicks. Also, there wasa delicious spread of Hilsha and panta bhaat, alongwith assorted sweets, phuchka, chotpoti, tehari for thefood lovers. With social media buzzing now, it wasapparent to see countless people taking photosand selfies and uploading it on different socialnetworking sites. Coca-Cola created a stunningevent which was perfect for people to capturethese beautiful moments forever. ATN Banglacovered the event for national and internationalviewers.93