May-2015-ICE-Today-PDf

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Your SpaceBreaking BarriersQWhat led you to move toGreen and Red technologiesand leave your previous job?Before joining G&R, I worked withQubee. I decided to join Qubee toget a little taste of the corporateworld. As I understood the basicsand complications of brands, Iwanted to experiment a little morewith my career and jump into onlinelocal startups. G&R, as a product,had the right potential to fuel myambition and hence I moved.What do you find mostinteresting while working inGreen & Red Technologies?The first thing that strikes me is theculture here. G&R being a local techstartup has the interesting culture ofbinding people together, startingfrom the CEO to the executives.There’s a lot of positive energywhile we casually brainstorm anddiscuss new ideas which keepsthings interesting. Also, we are veryactive on sports and social media.What’s more is that we give ouremployees the opportunity topursue their own projects while theyare at work.Being the head of sales andmarketing, what is thebiggest challenge you face?How do you tackle it?Well, coming from Qubee to G&Rthe first thing I was concerned withwas the level of literacy in theagencies. Clients and advertisersknew the concept of digital mediabut did not have an in-depthknowledge to actually reap thebenefits of this medium. So insteadof promoting G&R, I tried tospread knowledge among peopleabout online media. Anotherchallenge was to make peopleunderstand that G&R is not anagency but a technology companywhich understood online media verywell and knew how to turn clientsinto stakeholders who understandthe ecosystem better.What are the unique sellingpoints of your company andhow is it different from therest?G&R is a technology company andnot an agency which is a uniqueselling point in it itself. We are theonly one that serves ads with atechnology that explains so muchabout the user. This helpsadvertisers learn a lot about theirtarget market. In a nutshell, we serveover twenty million ads a day and wecan reach more than eight millionpeople on a weekly basis. So itjustifies us being the largest onlinedigital marketplace at the moment inour country.What would you say is yourdriving force?I used to be an introvert. Comingfrom a middle class family and myfather being in the army, I livedinside a cocoon and was unaware ofhow the world worked. Therefore, Ifeel my driving force came from thetonnes of exposure I got later inlife. With diverse experiences, Igathered more knowledge of theworld outside. Finally, switchingmyself to be a ‘yes man’ ineverything also worked wonders forme.Apart from that, you areactively involved with manytraining program, workshopsand events such as Tedx.Tell us more about theseevents and what you want toachieve through theseprograms?These are my personal hobbies andmy involvements in these programshave no connection with my job atG&R and Genex. Basically, Tedx is acommunity where we bring ininteresting people every year andcome up with ideas in a diversifiedform. We try implementing theseideas in bringing a change in thesociety. Tedx was organisedindependently by volunteers andwasn’t funded by any big sponsor.However, Tedx enabled a platformfor the crowd to listen to people’sunheard stories and get inspired inthe process. I have also beeninvolved with Google BusinessGroup for the last couple of years.In the last two years, we have beenpositioned number 1 in rankingamongst other Google BusinessGroups in the world. Since I aminvolved with this community, I ambeing able to represent a part ofwhat Ted is doing in Bangladesh. Asa social connector, it’s myresponsibility to help peopleconnect through a platform.What do you personallywant the company toachieve in the next fewyears?Given a couple of years, G&Rshould become a leading technologycompany with multiple productsthat are helping local contentdevelopers earn money and turn oneof the fastest growing contentplatform in Bangladesh mobile. Thiswill help those content providersmonetise them as well andeventually help advertisers reachmillions of Bangladeshis usingmobile devices.As a social connector,it’s my responsibility tohelp people connectthrough a platform79
Your SpaceRecipesTheMightyLeafAidha Cader looks intothe history and diversityof the humble cup of teaPhotos: AbuNaser@StationChinese Green TeaIngredientsA pinch of green tea leaves per cupWaterPreparation:Add a few Chinesegreen tea leaves intoeach cup. Pour hotwater into the cupsbefore it reaches boilingpoint. Discard thewater after a fewseconds. Pour hot wateronce again into eachcup with tea. Let it soakfor a few minutesbefore drinking.Oriental OriginsConsidered to be one ofthe world’s healthiest andpopular beverages, teahas been quenching thethirsts of many since 2737BC. The emperor of Chinawas the first to discover itshealing properties. Tealeaves were used as areligious offering duringthe Zhou Dynasty. Duringthe Han Dynasty it wasavailable only for the royalfamilies. By 618 BC it hadreached various societiesin the Tang Dynasty and itwas from then thatdrinking tea became aprivilege even among theordinary people.80
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