Face Negotiation Theory

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Face Negotiation Theory• Based on the work of Stella Ting-Toomey.• Intercultural and ethnographic in nature.• Adapted from the “naïve psychology” concept of face,as in losing face, saving face, etc.
Face…• Is “a metaphor for the public image people display.”• Is from the very old idea in some Asian cultures of“face.”• Refers to the boundaries people have in theirrelationships with others.• Something that is maintained, lost or strengthened.• A projected image of one’s self and its claim to selfrespectin a relationship.• A pan-cultural phenomenon.• Operates according to rules that vary across cultures.
Page 4 and 5: Aspects of Face• Face concerns th
Page 7 and 8: Assumptions of the Theory• Certai
Page 9 and 10: Face Management• Individualist cu
Page 11: Observed Styles• USA: more Domina
Page 14: Critique of Face-Negotiation• Log

Face Negotiation Theory

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