Face Negotiation Theory
Face Negotiation Theory
Face Negotiation Theory
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Assumptions of the <strong>Theory</strong>• Certain acts (<strong>Face</strong> Threatening Acts, or FTAs) threatenone’s projected self-image (face).• Can be direct or indirect.• If an FTA looms…• <strong>Face</strong>-Saving – done beforehand to stave off loss of face• <strong>Face</strong>-Restoration – done afterwards as damage control, or asexcuse-making.