Face Negotiation Theory

Face…• Is “a metaphor for the public image people display.”• Is from the very old idea in some Asian cultures of“face.”• Refers to the boundaries people have in theirrelationships with others.• Something that is maintained, lost or strengthened.• A projected image of one’s self and its claim to selfrespectin a relationship.• A pan-cultural phenomenon.• Operates according to rules that vary across cultures.