Face Negotiation Theory

Aspects of Face• Face concerns the following:• Face concern – one’s interest in maintaining one’s faceor the face of others.• Face need – one’s desire to be associated or dissociatedwith others.• From politeness theory, Face involves two needs:• Positive Face – one’s desire to be liked and admired byothers.• Negative Face – one’s desire to be autonomous and freefrom others.