Separator's Digest 2004/1 - GEA Westfalia Separator Group

Stefan Rehnert and Holger HeinrichThe Westfalia SeparatorPLUS PrincipleIt is actually quite easy. Once the switch in our head hasbeen set to positive, the result is like a domino which sets apositive reaction chain in motion. Westfalia Separator hascommitted itself to the PLUS principle: absolute customerorientation. The principle of offering total customer careand additional benefits beyond what is normally expectedcan be traced throughout the whole world of WestfaliaSeparator.There are many examples, for example, Life Cycle Benefitcomprises the idea of customer benefit throughout the entireservice life of a centrifuge or processing plant. We arenot in the business of short-term sales success but ratherconvincing and calculable benefits are at the focus of theWestfalia performance portfolio. Sound advice, process integration,maximum innovative ability, financial services,WECARE service right from the very beginning and intelligentconcepts for buying back your used machines, round offthe Westfalia Separator PLUS principle.PROPLUS defines innovative maximum performance by averitable quantum leap for protein yield in milk processing.It is simple calculation which is profitable and can also befollowed Cent by Cent.With JOBPLUS, Westfalia Separator offers qualified employeesand high-school graduates the benefits of a globallyoperating high-tech company combined with the PLUS of acoordinated management trainee programme.In line with the motto: only when we offer a high level ofsupport are we justified in making high demands.Everything, absolutely everything at Westfalia Separator,focuses on ensuring that customers are more successful andthus more satisfied with the machine quality and the personalservice provided.This is your PLUS!This is our PLUS!This is the ultimate PLUS!New separator programmes such as ECOPLUS ensure optimumseparation and minimum expenditure. Basic modelsnot only meet all requirements in terms of optimum qualityand reliability from an economic point of view; they alsoprovide access to new market segments.Stefan Rehnert,Chief Executive OfficerHolger Heinrich,Executive Director of the BoardPreface3Separator´s Digest 1/2004