Visual Preference Survey - The Greenfield Tool Box

Visual Preference SurveySamplingResearch suggests that there is a difference between public and expert perceptions ofdesign. Undoubtedly, both perspectives offer something to the process and input from bothshould be included. If the visual preference survey is to be truly a measure of public visualpreference, it should rely on a representative sample of the population. The survey shouldabsolutely include, however, neighbors of the development and stakeholders, to inform thedesign based on the preferences of those with the most at stake over the long term with thefinal product.LOCAL APPLICATIONSVisual Preference Survey, Alberta Tourism,Parks, and RecreationThe Government of Alberta Department of Tourism, Parks,and Recreation, has developed a visual preference surveymethodology for assessing preferences for scenic recreationand tourism landscapes. The same surveying techniques canbe easily adapted to assess visual preference for urban orsuburban form, design elements, and configurations.WHEN IN THE PROCESS IS IT USED?The visual preference survey is a public engagement tool for informing design and as suchshould be used at the beginning of the project.Source | http://www.municipaldevelopmentgroup.com/win09_006.pdf103Credit | O2 Planning + Design Inc.RELATED TOOLSVisualizationsCharretteADDITIONAL RESOURCESU.S. Department of Transportation, Federal Highway Administration/Federal Transportation Administration. “Visual Preference Surveys.” Chapter 4, Section C – Finding New Ways toCommunicate in Public Involvement Techniques for Transportation Decision Making. August 2002. (http://www.planning.dot.gov/PublicInvolvement/pi_documents/4c-g.asp | Accessed 22June 2011).Alberta Tourism, Parks, and Recreation. “Chapter 1: Visual Preference Survey.” In Scenic Resource Assessment of the North Saskatchewan Region. O2 Planning + Design Inc.: February2011.City of Chesapeake. Design Guidelines and Visual Preference Survey (http://www.chesapeake.va.us/services/depart/planning/pdf/design-guidelines/DesignGuidelines_060517_ResultsSummary.pdf)Greenfield Tool BoxO2 Planning + Design Inc.