UNDERGRADUATE AND POSTGRADUATE PROGRAMME GUIDE

UNDERGRADUATE ANDPOSTGRADUATE PROGRAMME GUIDEwww.ritz.edu

César Ritz Colleges Switzerland | programme bookletDOUBLE BACHELOR DEGREE››SWISS BACHELOR OF INTERNATIONAL BUSINESS IN HOTEL ANDTOURISM MANAGEMENT››AMERICAN BACHELOR OF ARTS IN HOSPITALITY BUSINESSMANAGEMENTThe programme has a strong professional focus for studentsseeking a career in the international hospitality and tourismindustry. Students combine practical courses and managementsubjects with the development of a personalised businessplan in the final year.Qualifications have been designed to deliver an appropriateblend of skills and knowledge in academic disciplines, professionalhospitality and tourism management and personal andsocial development.A wide choice of specialisations allows students to concentrateon a particular field of interest. The course emphasiseson managerial and strategic knowledge along with businessaspects and research techniques.Students graduate with a Swiss Bachelor of InternationalBusiness in Hotel and Tourism Management and an AmericanBachelor of Arts in Hospitality Business Management fromWashington State University (USA).The Bachelor programme is a three-year degree requiringeight-terms of full-time academic study. Each term comprisesof 11-weeks on campus and includes two compulsory internshipsof four to six months each.Graduates have the potential to commence their career at anintermediate supervisory level, and will possess the analyticaland management skills appropriate for progression to a widerange of positions at a more senior level.02Four Intakes Per Year – Students can choose to start their academic studies in January, April, July or October allowing flexibilityto students of all nationalities.EXPLORE YOUR INTERNATIONALMANAGEMENT OPTIONS“César Ritz Colleges has great contacts withthe industry, leading recruiters and keybrands.”Armin Hies (Germany) – Hotel ManagerKempinski Hotel, Beijing, China

César Ritz Colleges Switzerland | programme bookletMASTER OF SCIENCEINTERNATIONAL HOSPITALITY MANAGEMENTThis Master of Science, validated by Manchester Metropolitan University (UK) is an academically rigorous programme thatdevelops critical thinking and the problem-solving skills required for management level positions. It is designed to expandcandidates’ aspirations in management development, consultancy, research, education and training and is the foundationfor continuing onto a PhD.University CentreBrig CampusUniversity CentreBrig CampusUniversity CentreBrig CampusTerm 1 (11 weeks)Term 3 (11 weeks)››Food & Beverage Management* ››Human Resource Management &Inclusive of: Operations, Service, ››Organisational BehaviourEvent Management, Menu Planning & ››Research Methods*Budgeting, Food Quality & Safety ››Language 3 (optional)››Information Technology &››Specialisation 2 (optional)››E-Business››Language 1 (optional)* Double-weighted subjectsTerm 2 (11 weeks)››Management Accounting &››Finance››Consumer Behaviour &››Strategic Marketing››Language 2 (optional)››Specialisation 1 (optional)4-6 month paid internship(optional)Students that choose to do an optionalinternship after Term 3 must complete 3levels of either French or German.Postgraduate Diploma inInternational HospitalityManagementTerm 4 (11 weeks)››Dissertation Part 115,000-word dissertation supervisedby a faculty member››Specialisation 3 (optional)Term 5 (11 weeks)››Dissertation Part 2Completion of the 15,000-worddissertation (on or off campus) witha final assessment by the MMU examboard››Specialisation 4(optional if on campus)››Specialisation 5(optional if on campus)Master of Science inInternational HospitalityManagementIn partnership with:05EXPERIENCE THE WORLD OF HOSPITALITY“You need to start off with the right, solidand good foundations. I am still using thefoundations I learned at César Ritz Colleges.I am a proud member of the César RitzColleges family!”Connie Su (Malaysia) – Co-founder and DirectorPenang Village Group of Restaurants, Kuala Lumpur, Malaysia

César Ritz Colleges Switzerland | programme bookletMASTER OF SCIENCEINTERNATIONAL TOURISM AND E-BUSINESS MANAGEMENTThis innovative programme offers perspectives to graduates in a wide range of international careers in the global tourismindustry. As an important part of the course, students will undertake an information technology related research that rangesfrom software development to e-marketing.University CentreBrig CampusUniversity CentreBrig CampusUniversity CentreBrig Campus06Term 1 (11 weeks)››International Tourism Management*››Information Technology &››E-Business››Language 1 (optional)Term 2 (11 weeks)››Management Accounting &››Finance››Consumer Behaviour &››Strategic Marketing››Language 2 (optional)››Specialisation 1 (optional)Term 3 (11 weeks)››Human Resource Management &››Organisational Behaviour››Research Methods*››Language 3 (optional)››Specialisation 2 (optional)* Double-weighted subjects4-6 month paid internship(optional)Students that choose to do an optionalinternship after Term 3 must complete 3levels of either French or German.Postgraduate Diploma inInternational Tourism &E-Business ManagementTerm 4 (11 weeks)››Dissertation Part 115,000-word dissertation supervisedby a faculty member››Specialisation 3 (optional)Term 5 (11 weeks)››Dissertation Part 2Completion of the 15,000-worddissertation (on or off campus) witha final assessment by the MMU examboard››Specialisation 4(optional if on campus)››Specialisation 5(optional if on campus)Master of Science in InternationalTourism & E-Business ManagementIn partnership with:SPECIALISATIONSInternationalBusiness››InternationalBusiness››Global E-Commerce››RevenueManagement››Marketing Strategy& Development››DestinationMarketing››Front OfficeOperationsBusiness Start-Up››Entrepreneurship:Starting your OwnBusiness››The Art of BusinessNegotiationCulinary Trendsin partnershipwith the CulinaryArts AcademySwitzerland››Food Media››Culinary Trends &Gastronomy››Advanced Wine &BeverageManagementTourism &SustainabilityManagement››ContemporaryIssues inInternationalTourism››Sustainable TourismVentures››Strategic TourismManagementLanguages››French(Levels 1 to 3)››German(Levels 1 to 3)The above specialisations are for all Master programmes and may vary each term and are subject to availability.The minimum gross monthly salary for an internship position in Switzerland is CHF 2,168.-

César Ritz Colleges Switzerland | programme bookletIMPROVE BUSINESSENGLISH COMMUNICATION07A key component of a successful career within the hospitality industry is the ability to communicate in more than onelanguage, most importantly in English.All courses at César Ritz Colleges are taught in English and students must have a high level of English to be able tostart their academic studies.Students’ English level is evaluated before they can apply to study at César Ritz Colleges, if the standard is not met then theEnglish Foundation Programme, based at Le Bouveret Campus is an ideal way to strengthen English language skills beforecommencing hospitality studies.The length of the course depends on each student’s personal English level and motivation, with the objective of achievingthe required score to enter the desired hospitality course.The English Foundation Programme runs throughout the year in four-week blocks. Students may enter the course at anypoint however they must complete a minimum of four and a maximum of twenty weeks.The course offers students a minimum of 20 hours English tuition per week and covers the following subject areas :››English for Academic Purposes››Structured Writing & Grammar››Learning Strategies & Study Techniques››Reading & Text Analysis››Communication Skills››Critical Thinking & Analysis››General Hospitality Knowledge››Hospitality VisitsThe content of this publication may be subject to change without prior notice.

ContactTel. +41 21 965 40 20Fax +41 21 965 40 30info@ritz.eduIn academic partnership with:www.ritz.eduGermanyFranceLucerneAustriaBrigLe BouveretMilanItalyCésar Ritz Bouveret CampusRoute Cantonale 51 | CH-1897 Le BouveretT +41 24 482 82 82 | F +41 24 482 88 99César Ritz Lucerne CampusLöwenstrasse 16 | CH-6004 LucerneT +41 41 399 00 00 | F +41 41 399 01 01University Centre César RitzEnglisch-Gruss-Strasse 43 | CH-3902 BrigT +41 27 922 04 04 | F +41 27 922 04 05Member ofPrinted in July 2013