P.E.O. Recruitment Handbook - Cottey College

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ScholarshipsP.E.O. ScholarshipTimeline forScholarship ChairmenDecember – February(varies depending on state/province/district deadline)• P.E.O. scholarship chairmen send P.E.O.scholarship applications to acceptedstudents.March• As soon as P.E.O. scholarships have beenawarded, the scholarship chairman shouldnotify the Cottey financial aid office atfinancialaid@cottey.edu. The followinginformation is needed:• names of students awardedscholarships• the amount awarded to each student• the scholarship fund name(s) and• where the scholarship funds areheld (state/province/district/P.E.O.Foundation, etc.) if possible.April – July• If there are changes to your scholarshipawards, please notify the financial aid officeat financialaid@cottey.edu.August• Funds for fall semester should be sent to thefinancial aid office. Please note that somefunds are held at the P.E.O. FoundationOffice and they send the money directly toCottey after we confirm the enrollment ofstudents. Funds which are not held at theP.E.O. Foundation Office need to be sent toCottey by the s/p/d. You can send funds forthe entire year or you can send funds foronly the fall semester. If you send funds toCottey and a student does not enroll, themoney will be refunded to you.January• If you only sent funds for the fall semester,it’s now time to send the spring semesterscholarships.Cottey CollegeFinancial Aid Office1000 West Austin Blvd.Nevada, MO 64772417-667-8181financialaid@cottey.eduWhat you need to knowabout Financial AidHere are some important pieces of information that a P.E.O. membershould know as they assist students and families throughout thefinancial aid process.• Students must be accepted for admission at Cottey before theireligibility for financial aid can be determined.• Cottey offers four academic scholarships: the Trustees’,President’s, Founder’s, and Achievement Award. After a studenthas been accepted for admission, their ACT/SAT score and theircumulative high school GPA will be reviewed to determineeligibility. Not all students receive an academic scholarship.• Cottey offers Fine Arts Scholarships in art, dance, music, andtheatre. Accepted students can submit the application by February1 if they wish to apply.• Cottey offers volleyball, basketball, and softball scholarships.Interested students should contact the head coach of the sportthey are interested in.• All students should complete the Free Application for FederalStudent Aid (FAFSA) as soon as possible after January 1 at www.fafsa.gov. (Cottey’s school code for the FAFSA is 002458.) Ourpriority deadline for completing the FAFSA is March 1. The resultof the FAFSA is used to determine the student’s eligibility forneed-based aid.• There is a student employment program at Cottey where studentscan work on campus and earn a monthly paycheck. Jobs areawarded through the financial aid office to need-based studentsas funding allows. There aren’t enough jobs for all students.• The P.E.O. scholarship chairman will provide the P.E.O.scholarship application to the students who are accepted foradmission prior to the state/district/province deadline. Deadlinesrange from the end of January to the middle of March. If astudent is awarded a P.E.O. scholarship, it will become part of thestudent’s financial aid package.• Students should apply for private scholarships through their highschool, local community organizations, businesses, churches,foundations, etc.• Student loans are a form of financial aid. Most students will needto borrow federal student loans in order to help pay for college.Parents can also apply for Federal PLUS Loans to help pay forcollege for their children. The student must complete the FAFSAbefore the college can determine eligibility for these loans.• Most families will be expected to pay for part of the educationalcosts with money from their earnings and/or savings. Never tell astudent that she won’t have any out-of-pocket costs.• If a local P.E.O. chapter awards a scholarship in the amount of $50or more, it needs to be reported to the financial aid office and willbecome part of the student’s financial aid package. If the studentdoes not have unmet need, it may affect other aid awarded to thestudent.12
EnrollmentProspect Management ApproachThere are dozens of ways to approach student recruitment,and Cottey College has recently begun working with aconsultant who has developed a theoretical model forrecruiting students that is predicated on two fundamentalprinciples: prospect management and territory management.The first relates to the way an admission staff developsa pool of prospects and then follows up with those whoare interested, and the second is the recommendedorganizational structure for carrying out this recruitment plan.In prospect management recruitment, the emphasis ison the admission representative as territory managerwith specific goals and objectives for her territory andaccountability for the results. The territory manager, oradmission representative, has the latitude to developstrategies and tactics for her territory in accordance withher understanding of what works in that circumstance. Ifhigh school visits are producing enrolled students then theterritory manager can choose to continue that tactic. If, onthe other hand, hotel interviews and home visits are moreproductive, then that can be the focus of her activities.However, the main tasks are always seeing students inperson and getting them to visit campus!Bottom Line: Recruitment means building relationships withstudents and influencers (i.e. family members, guidancecounselors, friends, coaches, etc.) through personalcommunication, support and encouragement.How can this be done?It’s just as simple as making a new friend!Prospective students, and their influencers, don’t needyou to be an expert about the college selection processor even about Cottey College – all they need from you isencouragement to consider Cottey College as a viableoption for their college career and for you to offer continuedsupport as they travel through the college selection process.The admission officers at the College will work oncultivating your relationships in a way that creates our ownrelationships, while at the same time providing a bondbetween the student and the College itself.If we can build these relationshipstogether, we will be creating thefeeling of the family environmentthat we advertise as a specialcharacteristic of our college.RecruitmentAdmission StagesProspect: A prospect is a student who is in our databaseas a result of a name buy, whether it’s through ACT oranother source. This student receives basic mailings fromus, but has not inquired herself.Inquiry: An ‘Inquiry’ is a student who has inquired aboutCottey. We are interested in her and she is interested inCottey. Inquiries happen in many ways: completing inquirycards, responding to a mailing (see: prospect), requestinginformation via our website, or another college searchsource. P.E.O. and alumna referrals are also inquiries.Inquiry HOT!: ‘Inquiry HOT’ results from a student recordshowing student-initiated activities. For example, if a studentresponds to a mailing, calls or e-mails us. A student mayalso become ‘HOT’ if she has a strong P.E.O. connection or isa legacy. Inquiry HOTs show a greater likelihood of applyingand attending Cottey.Folder Begin: Applications require several pieces tocomplete it besides the application itself. If a student submitstest scores, transcripts or a recommendation, her statusmoves to Folder Begin. Once she submits an application, wewill consider her an applicant.Applicant: Incomplete: A student who is in the processof completing her application. “Applicant: Incomplete”students may be missing one or more items. Once thoseitems are in, she becomes “Applicant: Complete,” and theapplication is ready for review. Our office policy is to reviewthe file as soon as possible to give our admission decision.Applicant: Holding: “Applicant: Holding” is astudent who has completed her application, but we haverequested additional information, e.g., new test scores,recommendation letters, personal statement.Applicant: Committee: When a student does not meetCottey’s minimum admission requirements, her file issubmitted to the Admission Committee for review.Accept: A student who has completed the applicationprocess and has been accepted. She has not notified us ofher decision to attend.Deposit Paid: A student who has paid her housing deposit.Deposited students plan on attending Cottey. Her deposit isrefundable until May 1.13
Page 3 and 4: Table of ContentsAn Introduction To
Page 6 and 7: An Introduction To RecruitmentChair
Page 8 and 9: An Introduction To Recruitment8Recr
Page 10 and 11: Star ScholarshipScholarshipsAt Cott
Page 14 and 15: Student Admission TimelineWhat she
Page 19 and 20: Hosting a Student GatheringOne of t
Page 21 and 22: P.E.O. & ALUMNA FAQsWho is a Cottey
Page 23 and 24: How to Utilize The Cottey NetworkOu
Page 25 and 26: Degrees at CotteyWhat’s the Cotte
Page 27 and 28: LEO CertificationOne of the many wa
Page 29 and 30: 2012 - 2013Academic CalendarAugust
Page 31 and 32: EnrollmentManagementContactInformat

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