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UACS Collection of Abstracts 2011 - University American College ...

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KeywordsJEL classification M20, M29, D8.environments and how public policy can and should adapt all are crucialissues. Today, we are living in a chaotic transition period to a new agedefined by global competition, faster flow <strong>of</strong> information andcommunication, increasing business complexity, and pervasive globalization.The pace <strong>of</strong> change has become so rapid that it took a different type <strong>of</strong> firmsto be dominant and marked entirely new era <strong>of</strong> business. The shift toknowledge as the primary source <strong>of</strong> value makes the new economy led bythose who manage knowledge effectively – who create find, and combineknowledge into new products and services faster than their competitors.Knowledge‐based economy has created a new discipline <strong>of</strong> economics. Vastquantity <strong>of</strong> information and knowledge has been concentrated incompanies. Nowadays, each company collects and develops knowledge, andrepresents a learning organization. It is for this reason that a new disciplinehas been developed – knowledge management. The actualization <strong>of</strong> the"knowledge factor" as a solution to the general problems <strong>of</strong> economicgrowth is a very important and controversial subject <strong>of</strong> economic policies inmany countries.This paper aims to provide empirical and theoretical analyses <strong>of</strong> issuesrelating to creation and use <strong>of</strong> knowledge in the knowledge‐based economy.First, we provide some theoretical argumentations. Then, we discuss aboutknowledge policy as a main strategic tool for achieving growth andcompetitiveness in the European Union. Last, but not the least, weinvestigate the past and current situation on this matter in the Republic <strong>of</strong>Macedonia and then the paper ends with some suggestions for improving itsfuture situation.Knowledge creation, Economic growth, Management knowledge, GlobalCompetitiveness Index.Author(s)Journal <strong>of</strong> paperappearanceConference <strong>of</strong> paperappearanceTitle <strong>of</strong> the paperAbstractSnezana HristovaOman International Business Conference, <strong>College</strong> <strong>of</strong> Commerce& Economics,Sultan Qaboos <strong>University</strong>, Muscat, Sultanate <strong>of</strong> Oman, February <strong>2011</strong>An Investigation Into The New Product Life Cycle: Success Or FailureLaunching new products to market quickly and successfully is a prerequisitefor acquiring a competitive advantage. In this paper, the New productdevelopment (NPD) process has been discussed in the context <strong>of</strong> weighingand predicting the success in innovation and development <strong>of</strong> new products,as well as delivering the appropriate strategy for the product life cycle. Themain question <strong>of</strong> this research paper is what makes a new productsuccessful. It provides a vital insight into the factors that separate successfrom the failure <strong>of</strong> the innovated products. Therefore, it reviews the findings<strong>of</strong> theoretical and empirical work into the success factors <strong>of</strong> new productdevelopment. It is the prime objective <strong>of</strong> this paper to summarize the mostimportant findings in a compact and structured way. In addition,shortcomings <strong>of</strong> previous empirical work on NPD success factors will be41

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