UACS Collection of Abstracts 2011 - University American College ...

KeywordsJEL classificationglobal trends as globalization; global financial crisis, technologydevelopment and the customer diversification are influencing themarketing communication strategy. This paper is researching thechallenges of the marketing communications strategy model during theglobal financial crisis and the influence of different macro environmentalfactors on the contemporary marketing communication strategy model.For this research will be used a primary research with an online surveyregarding the marketing communications of the banks in Macedonia.Taking into consideration the latest world trends in the banks' marketingcommunications; especially influenced by the last global financial crisis weare comparing the challenges in the marketing communications strategymodel in the world and the influences on the Macedonian bankingmarketing communications strategy.This model is comparing several specifics of the marketing communicationsmodels as the communications approach and the appeal, thecommunication's budget allocation according to the banks products andusage of different marketing communications activities. As the advertisinghad the biggest participation in the previous bank's marketingcommunication strategy, it is the objective of this research to find out theparticipation of rest of the marketing communications activities as publicrelations, sales promotions, guerilla marketing, internet marketing andexperience marketing in the current bank 's marketing communications'strategy model.Marketing communications, global financial cnS1S, public relations,communications appeal, budget allocation, PR, internet and experiencemarketing.Author(s)Journal of paperappearanceConference of paperappearanceTitle of the paperAbstractKeywordsKristina Bocevska, Marjan Bojadziev5. Simpozijum ,,Reciklazne Tehnologije i odrzliv Razvoj”, 12‐15 Septembar2010 god.Human Resource Management In A Supportive Role Of SustainableDevelopment & Waste ManagementNowadays more over becomes active the subject of Sustainabledevelopment as well as waste management. In parallel with that, the wasteeconomy in the companies becomes significant issues, because it affectsthe costs in overall business. Different governments introduce differentRevenue Generating Programs: Could include: an increase in state fundsallocated for these purposes solid waste disposal fees, or solid wastefacility permit fees. Also, as a significant part related with this subject is theinfluence of management of human resources. This paper is, theoreticallyto present the links between the HR management and Sustainabledevelopment waste management & economy.8