Corporate Social ResponsibilityOver the decades, <strong>Jamaica</strong> <strong>National</strong> BuildingSociety (JNBS) made a conscious decision, as amutual society, to serve the underserved in ourcountry, to play a pivotal role in the buildingof communities where our members reside; aswell as to “give back” to the communities fromwhich the Society has grown.In its 134 years of operation, the Society,working in tandem with other entities, has madesignificant contributions that have changed thelives of people in the areas of education, healthand sports; and stimulated the building of socialcapital throughout the country.While the JNBS Foundation pursued projectsthat are targeted to impact rural regeneration,the Society continued to support CorporateArea programmes and national projects, in theinterest of its members, to influence sustainednational development.During the past year, the Society continued itssponsorship of several national projects; andmade selected interventions in response tocritical circumstances that warranted timelyassistance.Gustav RecoveryAfter Tropical Storm Gustav caused the floodingand destruction of Sophie’s Place, operatedby the Mustard Seed Communities, in Gordon<strong>To</strong>wn, the Society contributed $1 million toassist with the redevelopment of the facility,which serves some 42 young people who arephysically challenged.In addition, two departments in the Societysponsor two of the young people at Sophie’sPlace, through personal donations, on amonthly basis.Health ProjectsThe employees of the Society and its subsidiarieswere active participants in the annual “Relay forLife,” the major fundraising event of the <strong>Jamaica</strong>Cancer Society (JCS). Each year, a team of morethan 200 employees participate in the relay,and make personal contributions amounting tomore than $500,000 annually. The Society hasbeen specially recognised for being one of themajor contributors to this vital fund.Since last February 2009, a department and theNurse of the Month, at the University Hospital ofthe West Indies have been receiving incentives,to encourage performance and teamwork.<strong>Jamaica</strong> <strong>National</strong> contributes a plaque andother incentives to the programme.A Monument to Slain ChildrenLast year, the Society was a major contributor tothe erection of the Monument to Slain Children,located at the intersection of Church and <strong>To</strong>werStreets, Kingston, spearheaded by the Mayorof Kingston and St. Andrew (KSAC), SenatorDesmond McKenzie.The edifice, in honour of children who diedunder tragic circumstances, stands as a reminderof the need to eliminate acts of violence againstyoung people.Rewarding ExcellenceThe Society also contributed to projects, whichrewards the unsung heroes and heroines amongus for their contribution to helping others in theircommunities, such as the Governor-General’sAchievement Award.This achievement programme, which is alsosupported by other building societies andThe Gleaner Company Limited, commendsvolunteerism and selfless giving, which are thehallmarks of those who are selected to bear thetitle of Governor-General Achievement Awardrecipient. The awards highlight key values thatare essential for empowering young peopleand adults, support community building and,ultimately, national development.39
Corporate Social Responsibility<strong>Jamaica</strong>ns in the Diaspora<strong>Jamaica</strong> <strong>National</strong> was a key participantin the Third Biennial <strong>Jamaica</strong>n DiasporaConference, which was held in Kingston, atthe <strong>Jamaica</strong> Conference Centre, in June 2008,under the theme, “Borderless Partnership forDevelopment.” <strong>Jamaica</strong>ns in the Diaspora werehailed as a “mighty force” in the country’snational development.Many of the more than 700 delegates whoattended the three-day event, for which theGeneral Manager of JNBS was Co-Chairmanof the Preparatory Committee, are overseasmembers of the Society.Education InitiativesIn the area of education, the Society maintainsa consistent scholarship programme, whichsupports the education of our young people atdifferent levels and in various categories:JN Scholars: During the past 25 years, <strong>Jamaica</strong><strong>National</strong> has awarded approximately 250scholarships to students at the high school andtertiary levels. In September 2008, 47 studentswere awarded scholarships. Of this number,15 were top parish performers in the GradeSix Achievement Test (GSAT), three were topJN School Savers, one from each county; andseven were children of JN employees.Keisha Melhado, Senior Underwriter in the LoanProcessing Centre, <strong>Jamaica</strong> <strong>National</strong>, reads to studentsof the Maxfield Park Primary School on May 27, 2008.JNBS staff members engage students in readingsessions as part of the Private Sector Organisation of<strong>Jamaica</strong> (PSOJ) reading programme dubbed “Reading… the Bottomline”. The initiative was introduced lastyear to increase the standard of students at the primarylevel.Some 12 students from The University of theWest Indies, the University of Technologyand Northern Caribbean University were alsoawarded two-year full tuition scholarship,or bursaries. A special reception was held inSeptember, to motive students, and welcomethem as JN Scholars.Summer Interns: Annually, the Society providesthe context in which university and otherstudents receive practical training, in concertwith their field of studies, at the Society. Lastyear some 270 students were interns; andseveral JN scholarship holders were among thisgroup.More than 400 high school students from across theisland converged on the <strong>Jamaica</strong> Conference Centreon June 13, 2008 for the grand finale of phase one ofa <strong>Financial</strong> Literacy initiative to improve their moneymanagement skills. The JN/CARIMAC project wassupported by <strong>Jamaica</strong> <strong>National</strong> through the Society’sSchool Savers’ Programme.40