Entertainment & Media Outlook 2011-2015 - PwC

AdvertisingMarket definitionThe television advertising market consists of spending onterrestrial and multi-channel television, TV websites andon programs streamed from TV websites. Multi-channeladvertising refers to advertising on subscription TVnetworks, for example Sky TV.Free-to-air advertising is generated by free-to-airnetworks and broadcast through analogue television,cable, satellite or Freeview services.Cinema advertising consists of revenue fromadvertisements screened prior to feature movies.Internet advertising (wired and mobile) consistsof spending on paid search, display, classified, videoand other online formats.The radio market consists of advertiser spending onradio stations and radio networks.The out-of-homemarket consists of advertiser spending on media suchas billboards, street furniture (e.g. bus shelters, kiosks),transit displays (e.g. bus sides, on-train print, taxitoppers), sports arena displays, ‘captive’ networks(e.g. in elevators) and other formats.The newspaper and consumer magazine advertisingmarkets consist of spending by advertisers on consumerprint and digital magazines and newspapers.