Entertainment & Media Outlook 2011-2015 - PwC

The subscription television market (NZ$ millions)Historical dataForecast dataNZ$ 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015TV subscription 528 565 602 655 692 718 744 793 904 9742011-2015CAGR% change 7.0% 6.5% 8.8% 5.7% 3.8% 3.6% 6.6% 14.1% 7.7% 7.1%Statistics New Zealand, Sky Network Television, TelstraClear, Freeview, PwC New Zealand, Wilkofsky Gruen AssociatesSubscription TV subscribers vs free-to-air viewers (millions)Historical dataForecast data2006 2007 2008 2009 2010 2011 2012 2013 2014 20152011-2015CAGRCable 0.05 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.04 -6.9%Satellite 0.68 0.71 0.74 0.76 0.78 0.80 0.82 0.86 0.86 0.87 2.3%IPTV n/a n/a * * * * * * 0.10 0.15 n/aTotal 0.73 0.76 0.79 0.81 0.83 0.84 0.86 0.90 1.00 1.06 5.0%Freeview and other n/a * 0.13 0.26 0.42 0.43 0.45 0.47 0.68 0.65 9.0%Analogue 0.79 0.79 0.65 0.62 0.36 0.35 0.34 0.30 0.0 0.0 -100.0%Free-to-air TV onlyhouseholds0.79 0.79 0.78 0.78 0.78 0.78 0.79 0.77 0.68 0.65 -3.6%* NegligibleSources: Statistics New Zealand, Sky Network Television, TelstraClear, Freeview, PwC New Zealand, Wilkofsky Gruen AssociatesPercentage of subscription TV and free-to-air householdsHistorical dataForecast data% 2006 2007 2008 2009 2010 2011 2012 2013 2014 20152011-2015CAGRCable TV 3% 3% 3% 3% 3% 3% 3% 2% 2% 2% -6.9%Satellite 44% 45% 46% 47% 48% 48% 49% 50% 50% 50% 2.3%IPTV n/a n/a * * * * * * 6% 9% n/aSubscription TV 47% 48% 49% 50% 51% 51% 51% 53% 58% 61% 5.0%Freeview and other n/a * 8% 16% 26% 26% 27% 27% 40% 37% 9.0%Analogue 51% 50% 41% 32% 22% 21% 20% 18% 0% 0% -100.0%Free-to-air only 51% 50% 49% 48% 47% 47% 47% 45% 40% 37% -3.6%* NegligibleSources: Statistics New Zealand, Sky Network Television, TelstraClear, Freeview, PwC New Zealand, Wilkofsky Gruen AssociatesVideo-on-demand and pay-per-view markets (NZ$ millions)Historical dataForecast dataNZ$ 2006 2007 2008 2009 2010 2011 2012 2013 2014 20152011-2015CAGRPay-per-view 12.5 12.5 12.5 12.5 11.1 9.7 9.7 11.1 9.7 9.7 -2.6%Video-on-demand n/a n/a n/a n/a n/a 1.4 1.4 2.8 4.2 6.9 n/aSources: Statistics New Zealand, Sky Network Television, TelstraClear, PwC New Zealand, Wilkofsky Gruen Associates22 Outlook | New Zealand Entertainment and Media 2011-2015